Transcript Marketing Plan For [productName]

MARKETING PLAN FOR
[PRODUCTNAME]
[PRODUCTNAME]
• For [fill in who/where they are]
• Our product...
• [fill in what it does]
• With the result of [fill in where customers will be]
MARKET ANALYSIS
• Target Audience
• [fill in primary]
• [fill in secondary]
• Market Segmentation
• [fill in segmentation]
MARKET ANALYSIS
• Competition
• [describe/list primary/secondary competitors]
PRODUCT
• [fill in general description]
• Key Features
 [fill in features]
BRANDING
• [fill in trademark]
• [fill in url]
PACKAGING
• [fill in packaging description]
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a. Use more than one template alternative to cover all the angles
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For the “excellence areas” do a competitive benchmarking assessment by using the market research and market
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a. State of the industry – current status and trends
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c. State of your company – get honest internal and external views
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