Transcript Core Brief February 2007

Travel Behaviour Change
for SMEs and Major
Employers
South Wessex Waste Minimisation Group
20th March 2013
Strategic Overview
• “3 Towns Corridor” – Local Sustainable
Transport Fund (3 Towns Travel brand)
• £12.1m DfT funding
• “BE SMArT” – Local Sustainable Transport Fund
(Getting About brand)
• £4.6m DfT funding
• “The Next Stop” – Better Bus Area Fund
• £3.4m DfT funding
Strategic Overview
• All projects support the key goals of supporting
the economy and reducing carbon emissions
• Reduce single occupancy commuter car trips
and total vehicle kilometres
• Making travel easier on the A35 corridor
Strategic Overview – 3TT
“3 Towns Corridor”
• Focussed on main east – west route across the
conurbation
• Overarching aim is to support thriving and
attractive local centres, reduce congestion &
carbon emissions and provide improved
accessibility for local communities and visitors
“3 Towns Corridor”
• Key benefit areas:
• Bus improvement measures – bus priority, bus
quality agreement
• Improved waiting facilities – upgraded stops /
shelters, “Super Stops”, Real Time Information
• Walking / cycling – cycle routes / parking, cycle
hire, crossing points, signage
• Corridor management – signals improvements,
real time traffic information, TRO reviews,
enforcement
• Improved access to stations – secure cycle
compounds, improved signage
• Travel Planning – Businesses / schools
• Public realm improvements – enhancements to
street scene
Strategic Overview - Getting About
“BE SMArT”
• Behaviour change package – mix of small scale
infrastructure improvements and supporting
initiatives to encourage and promote
sustainable travel
• More commuters walking, cycling and taking
the bus: cycle highway, new bus route and
sustainable transport marketing / promotion
“BE SMArT”
• Develop Bournemouth as a cycling hub for
tourists: invest in leisure routes, Sky Rides and
our new Cycling Centre (an Olympic size
outdoor velodrome)
• More active travel to schools and university:
tackle childhood obesity and reduce school run
traffic by building on our successful Links to
Schools and Bike It projects
• Fewer casualties among vulnerable road
users: road safety schemes and safety
campaigns (particularly aimed at cycle safety)
Workplace Travel Planning
• Both 2 LSTF projects running until March 2015
with workplace travel planning elements
• Working closely with local businesses across the
range of SMEs through to larger scale employers
to encourage sustainable travel amongst
employees
• Option to support on freight, deliveries and
servicing to optimise engagement
Workplace Travel Planning
• Key streams for workplace travel planning:
1.Business support/ engagement
2.Employee support / engagement
3.Freight, deliveries and servicing impact
• The USPs
• linked to other business efficiency and other
environmental initiatives e.g. IYRE, Business
coaching etc
• Support available for all scales of business
• Already have referrals from IYRE programme
as a result of the transport audit
1) Business support measures
Travel planning support /advice:
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Business site visits / audits / surveys to identify sustainable travel issues
Assistance in analysing staff travel patterns
General support and advice in identifying and setting up sustainable
travel initiatives
Travel Plan toolkits – resources and guidance
Tailored towards particular needs of individual businesses
Supporting infrastructure:
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Opportunities to subsidise small capital improvements – e.g cycle
parking, lockers, showers, pool bikes, RTI displays etc etc
Log of requested local improvement schemes maintained and
highlighted for consideration for future capital programme funding
1) Business support measures
Promotion and information:
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Getting About brand development with supporting marketing / promotion
Support in promoting / organising sustainable travel events (annual
calendar)
Template promotional posters and leaflets for use in the workplace
Customised workplace travel maps
Upgraded “Getting About” and “TravelDorset” websites - “One Stop Shop”
for travel information, including web based travel planning resources
Monitoring:
•
Annual snapshot survey of staff travel – iTrace compliant for consistency
Other:
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Corporate car club membership (trial), pool Smartcards etc
2) Employee engagement
measures
• Workplace challenges – “Challenge for Change” (cycle
challenge) / “Love to Ride” (cycling community)
• Sustainable Travel Reward Scheme (earning “points” for
sustainable travel which can be exchanged for goods/ vouchers
• Sustainable Travel Roadshows at the workplace – interactive
activities, Dr Bike sessions, travel information
• Personalised journey planning advice / information at the
workplace
• Major employers and SME travel forums
• Range of incentives / discounts to encourage the use of
sustainable travel modes, e.g bus taster tickets, trial car club
membership, cycle training, discounts at local cycle shops,
cycle hire trial
• Guided bike rides, bike buddying, Bicycle User Groups
We value your help….
 A commitment to reducing car use through a
workplace travel plan if this fits your
organisation
 ‘Cross-selling’ both the 3 Travel Towns and the
Getting About travel advice programme to your
business contacts
 Being critical friends on some of our initiatives
 Giving access to key networks to promote the
service
…and contact details
 Jon Harris
 [email protected]
 Tel - 07881 805 952
 Tim Huxley
 [email protected]
 Tel - 01202 451263