Transcript Document

THE FIRST INTERNATIONAL CONFERENCE ON
DEVELOPMENT OF TOURISM IN THE CASPIAN REGION
16-17 December, 2011
Isabel Garaña
Regional Director for Europe
UNWTO
…who are
we…?
The World Tourism Organization is an
intergovernmental body, fully integrated into
the United Nations system as one of its
specialized agencies, with a cultural and
deceive role in tourism issues
Mission
To provide leadership to the sector
1. Global Tourism Policy Forum
2. Tourism knowledge and awareness raising
TO PROVIDE SERVICES TO ITS MEMBERS
1. To help Member States to develop and manage tourism in the most sustainable and
competitive manner
2. Mainstream tourism in the political agendas
OUR MEMBERS
•155 countries
•400+ Affiliate Members from
over 80 countries
TOURISM is…
one of the world’s top job creators
…providing 75 million direct jobs worldwide
•
•
Statistical data and forecasts
For countries and territories
•Market research
•Market characteristics (outbound)
•Overall market conditions (budgets,
demographic change)
•Specific segments (religious, youth,
sports)
•Guidelines on new and relevant subject areas
•Best practices from a regional and global level
•Generic guidelines and templates
E-library - www.e-unwto.org
More than:
-1000 publications
-7500 documents
-900 data sets regularly updated
Tourism towards
2030 /
Global Overview
Tourism 2020 Vision vs. actual trend
World
International tourist arrivals
1,600
1,400
1,200
million
1,000
Tourism 2020 Vision forecast
Actual 1995-2010*
800
600
940 mn
881 mn
400
528 mn
200
0
1995
Source: World Tourism Organization (UNWTO)
2000
2005
2010
2015
2020
International tourist arrivals to reach
1.8 billion by 2030
International tourism, World
International Tourist Arrivals, million
2,000
1.8 bn
1,750
1.4 bn
1,500
1,250
1 bn
1,000
750
500
250
0
1980
1985
1990
source: World Tourism Organization (UNWTO) ©
1995
2000
2005
2010
2015
2020
2025
2030
International tourist arrivals to increase
by 43 million a year on average
International tourism, World
International Tourist Arrivals, absolute change over previous year, million
80
70
60
58
56
49
45 45
39
40
30
25
20
26
22
21 20
20
16
15
20
10
4
0
0
27
22
13
8
33
28
0
-1
-2
-11
-20
-35
-40
1980
1985
1990
source: World Tourism Organization (UNWTO) ©
1995
2000
2005
2010
2015
2020
2025
2030
Emerging economy destinations to surpass advanced
destinations in 2015
Inbound tourism, advanced and emerging economies
International Tourist Arrivals, million
1,250
1,000
emerging economies
750
advanced economies
500
250
0
1980
1985
1990
source: World Tourism Organization (UNWTO) ©
1995
2000
2005
2010
2015
2020
2025
2030
Asia and the Pacific will gain most
of the new arrivals
Inbound tourism by region of destination
International Tourist Arrivals, million
800
Europe
700
600
Asia and the Pacific
500
400
300
Americas
200
Middle East
100
Africa
0
1980
1985
1990
source: World Tourism Organization (UNWTO) ©
1995
2000
2005
2010
2015
2020
2025
2030
Asia and the Pacific, the Middle East
and Africa to increase their shares
1980 (277 mn)
Middle East
Africa
3%
Americas
23%
3%
2010 (940 mn)
Asia and the Pacific
Americas
8%
16%
Asia and the Pacific
Middle East
22%
6%
Europe
63%
2030 (1.8 bn)
Africa
Americas
5%
Asia and the Pacific
14%
30%
Middle East
8%
Europe
51%
Africa
7%
Europe
41%
Europe continues to lead in international arrivals
received per 100 of population
North-East Asia will be the most visited
subregion in 2030
Asia and the Pacific will also be the
outbound region that grows most
Outbound tourism by region of origin
900
1980
1995
International Tourist Arrivals generated, million
2010
832
2030
800
700
600
541
509
500
400
308
265
300
204
200
160
90
100
6
12
30
71
110
169
88
81
25
6
10
37
0
Africa
Americas
Asia and the Pacific
Europe
Middle East
Travel between regions continues to grow slightly faster
than within the same region
International tourism by region of destination and origin
International Tourist Arrivals, share, %
100
90
80
within same region
70
60
50
40
between regions
30
20
10
0
1980
1985
1990
source: World Tourism Organization (UNWTO) ©
1995
2000
2005
2010
2015
2020
2025
2030
Air transport will continue to increase
market share, but at a slower pace
International tourism by means of transport
International Tourist Arrivals, million
1,000
by air
750
over surface
500
250
0
1980
1985
1990
source: World Tourism Organization (UNWTO) ©
1995
2000
2005
2010
2015
2020
2025
2030
No major change in share by purpose of visit
International tourism by purpose of visit
International Tourist Arrivals, million
1,000
900
Leisure, recreation and holidays
800
700
600
VFR, health, religion, other
500
400
300
200
Business and professional
100
0
1980
1985
1990
source: World Tourism Organization (UNWTO) ©
1995
2000
2005
2010
2015
2020
2025
2030
Growth in international tourism will continue,
but at a more moderate pace
International tourism, World
International Tourist Arrivals, % change over previous year
12
10
10
9
9
8
9
8
7
7
6
6
4
4
4
3
3
2
0
7
6
6
7
6
5
4
3
4
3
3
2
1
0
0
0
0
-2
-2
-4
-4
-6
1980/'79
1985/'84
1990/'89
source: World Tourism Organization (UNWTO) ©
1995/'94
2000/'99
2005/'04
2010/'09
2015/'14
2020/'19
2025/'24
2030/'29
Tourism towards
2030 /
Global Overview
To catch the opportunity
Cruise tourism
Cruise tourism as an opportunity
Cruise Tourism is one of the major growth areas of world tourism
The Caspian Sea has a long standing maritime tradition
Caspian Sea cruise industry
could become a powerful vector for tourism for the region
Cruise tourism as an opportunity
• Contribution of Cruise tourism to the economies, an example of Europe:
• In 2010, cruise industry direct expenditures increased by 3% from 2009 to 14.5 €billion
• generated €35.2 billion of goods and services and accounted for almost 5.5 million
passengers
• Of these 1.2 million were non-European passengers who embarked from European
ports
• Each of these passengers spent an average of almost 100 euro visiting a European port
and there are 25million passenger port visits per year
• 307.562 jobs created
Strengths of Cruise Tourism
Multidestination
Permanent Hotel
All-inclusive
Versatile
Adaptability
Comfort
Safety
Types of cruises
Small: fewer than 500 passengers
-friendly, exclusive and high class
Theme cruise
Cruise companies
Medium: between 500 and 1000
passengers
-mostly designed for European
and ports
Large: more than 1000 passengers
-ideal for family vacations,
Congresses, conventions, courses on board
POTENTIAL OF CRUISE TOURISM DEVELOPMENT IN THE
CASPIAN SEA
• Tourism is a fast growing activity in the Caspian region
• The Caspian Sea shore and its surrounding regions are
very rich in diverse cultural and natural assets that
provides for the core stones for the creation of unique
tourism products
• The Caspian Sea recognized as having significant potential
as a tourism destination
• unique range of tourism products :
• nature, cultural and historical heritage
• emerging products such as sports and health
facilities
• cruise tourism
Pre-feasibility Study on Potential of Cruise Tourism Development in the Caspian Sea
Background
• Federal Agency for Tourism of the Russian Federation is keen to further develop this
specific segment
• UNWTO fully supports the project
• Regional approach
• UNWTO expert mission : 27 November 2011 – 11 December 2011
www.unwto.org
Contac detailes:
Isabel Garaña, Regional Director, UNWTO
[email protected]
Tel: +34 915678210