Transcript Supplemental Slides to Chapter 4

Supplemental Slides to Chapter 4
Leveraging Your Existing Infrastructure
Internet, Intranets, Extranets
Review from Last Week
KMSLC (Ch. 3)
KM Strategies: Codification and Personalization
Knowledge Markets
Buyers, sellers, brokers
Internal pricing systems (reciprocity, repute, altruism)
The Leveraged Infrastructure
(A. Tiwana)
“Most firms cannot afford to abandon what they have or
change what is working just on the premise of a distant
rainbow promised by a data-mining vendor…build on
existing infrastructure”
John Maynard Keynes
“The greatest difficulty lies not in persuading people to accept
new ideas (km) but persuading them to abandon the old
ones”
Role of technology in KM lies in two places
Storage: storing, searching, retrieval,
Communication: networking
Bear in mind the following when
examining what can can be leveraged
KM system must support: innovation, generation of new ideas, exploitation
of firms intellectual prowess.
Collaborative synergy: knowledge sharing, learning and continuous
improvement..conversations shouldn’t be restricted
Real knowledge not artificial intelligence
Sources and originators, not just know how
Golden Rule:
Understand how people work and build technology solutions to leverage
these processes
Decision Support: decision making quality and accuracy should be enhanced
by kms
Flexibility and Scalability: change as the business (7 knowledge) changes
Pragmatism not perfection
Begin with what you have and then incrementally improve it
Enabling Technologies
Knowledge Flow:
KMS should facilitate knowledge flow. Ex. Groupware technologies
provide document repository; knowledge pointers tell where tacit is stored;
intranets and extranets provide paths for explicit knowledge;
Groupware/collaborative provide support for tacit and explicit exchange,
websites, messaging, file systems, legacy systems,
Information Mapping:
Link and map the flow of information that might later be converted to
knowledge across the enterprise; tools that support versioning; develop a
database of documents and classify them making document searching
painless, enterprise data, external networks,
Enabling Technologies
Information Sources:
Data sources feed raw data and information into the kms; distributed
search and retrieval mechanisms, multimedia content with informal
speech, video clips, pm tools, summary of transactional data. Multimedia
video clip, for example, of a moving machine part conveys complex
operation that is difficult to describe in words, pm tools,
Information and Knowledge Exchange:
Tools and non technological facilitators that enable exchange of
information across tacit and explicit (database, tps repositories, data
warehouses) sources, help create and share context and facilitate sense
making. Ex: collaborative annotation tools, middleware, virtual meetings
where applications can be shared and edited (MS Net Meeting), mind
maps/concept maps
Enabling Technologies
Intelligent Agent and Network mining:
Knowledge mining, linking, retrieval, intelligent dss,
search engines, content mining, data mining tools
that extract patterns and trends. Navigate through
integrated internal repositories and external sources
to inform users of new content; push or personalized
pull
Where does KM belong in the
Organization?
Decentralized vs. Centralized organizational structure
Does it need a home?
Yes!
Investment decisions, funding, access to senior leadership,
make sure allocations are in line with strategy
Core Budget:
Team development (consortia, continuous learning)
Steering committee (hr, IT, marketing, sales, quality
management, corporate communications, business units,
geographical areas, corporate library
Internets, Intranets, Extranets
Internet
1969 connected 4 university computers
Packet Switching
TCP/IP
WWW:
European Particle Research Center developed approach for
marking text (html). The WWW is the global network that
uses this method of communication to access materials
1993 – 50 Websites
Mark Andreeson, quickly 10 million, today…who knows!
Intranet
Applying internet technologies to internal
networks
Capabilities
Provide email, deliver training, publish information,
deliver information, manage documents, work
collaboratively on documents, automate work flows,
discussion areas, shared calendars, project
management tools, front end to organizational
databases
Intranet Benefits
Meta Group: 36% ROI
Bay Networks: 300% ROI
Mitre: 900% ROI
Specific Savings
Reduced labor costs / less time to complete task
Reduced printing and distribution cost (manuals)
Increased productivity; increased sales, lower cost per sale,
faster decision making
Compliance with laws and regulations
Extranet
An Intranet that uses Internet protocols and the public
telecommunications systems to work with selected
external users (suppliers, customers, vendors
Collaborating with partners on joint efforts
Purchasing supplies and services
Giving information about your products and services
Selling products and services
Supporting customers, suppliers and sales personnel
Recruiting employees
Exchanging large amounts of data