Transcript ARIAL 30PT UPPERCASE: MAIN HEADING

SUSTAINABLE TOURISM
IN YOUR BUSINESS
A BUSINESS CASE
SUSTAINABLE TOURISM
TODAY’S AIMS
> Learn about sustainable tourism (environmental and social
impacts) and how it can benefit customers, destinations
and the company
> Learn about the Travel Foundation and how its projects
help sustainable tourism
> Explore how to communicate this to customers
> Find out how to improve the environment and society
through how we do things at work
> Agree what action to take
> Have fun and win!
BENEFITS OF SUSTAINABLE
TOURISM
Great holidays that help people and
the environment, so there will be
great holidays in the future.
SUSTAINABLE TOURISM
GOOD FOR…
> Customers
> Destinations
> And our business
SUSTAINABLE TOURISM
OUR CUSTOMERS
> Protecting the product
> unspoilt destinations
(pollution, water scarcity,
extreme weather)
> unique character
(unsympathetic
development, imported
goods and culture)
> Experiences and adventure
> different cultures, foods,
ways of life
> Being welcome
SUSTAINABLE TOURISM
OUR DESTINATIONS
> Staying desirable
> as a place to visit
> as a place to work
> as a place to live and raise a family
> …over the long term
SUSTAINABLE TOURISM
OUR BUSINESSES
> Good management
– cost savings,
future proofing
> Getting passionate
– innovation,
excellence
> Building a brand
SUSTAINABLE TOURISM
THE EFFECTS OF GETTING IT WRONG
Beach erosion in
Vietnam due to
developing hotels too
close to the beach
SUSTAINABLE TOURISM
THE EFFECTS OF GETTING IT WRONG
CLIMATE
PUTS
>
SeasideCHANGE
– beach erosion,
TOURISM
RISK
sea levelAT
rise,
sea surges
and storms, reduced fresh water
supply. Where will
the new destinations be?
> Mountains – shorter winter sport
seasons, demand for higher
altitude resorts. Longer summer
seasons?
> Stormy weather, droughts,
heatwaves – cancelled holidays,
rescues, rebuilding
SUSTAINABLE TOURISM
THE EFFECTS OF GETTING IT WRONG
WASTING RESOURCES IS
A WASTE OF MONEY
>Energy
>Water
>Raw materials and products
>Taxes and fines
SUSTAINABLE TOURISM
THE EFFECTS OF GETTING IT WRONG
SOCIAL EFFECTS
Communities and staff who
think they are not being
treated fairly and with respect
won’t welcome our
customers.
What might this cost us?
SUSTAINABLE TOURISM
THE EFFECTS OF GETTING IT WRONG
LOST BUSINESS
A significant proportion of holiday-makers are:
- worried about the impact of their holidays (26%)
- worried about climate change and holidays (23%)
- seeking more ‘authentic’ experiences (54%)
- would choose a hotel with a green award, if available (a 9% preference)
HAPPY ACCIDENT?
GOOD PLANNING!
CHANGING LIVES
WITH THE TRAVEL FOUNDATION
SUSTAINABLE TOURISM
WHAT’S IT ALL ABOUT?
The Travel Foundation is a charity that
cares for our favourite destinations
SUSTAINABLE TOURISM
THE TRAVEL FOUNDATION…
…helping to protect the
natural environment,
traditions and culture
SUSTAINABLE TOURISM
THE TRAVEL FOUNDATION…
…improving the lives
of local people
SUSTAINABLE TOURISM
IN THE CARIBBEAN…
> Simple ‘fixes’ – protecting
precious coral reef with
buoys
> Protecting endangered
nesting turtles – so they
can make their way from
the sands to the sea!
SUSTAINABLE TOURISM
> Helping hunters become
guides…
SUSTAINABLE TOURISM
IN GAMBIA…
> Demonstration farm to
train farmers to grow high
quality fresh produce
SUSTAINABLE TOURISM
IN TOBAGO…
> Helping farmers sell fresh,
local produce to the hotels
> Helping children to grow
organic herbs to sell to the
hotels
SUSTAINABLE TOURISM
IN SRI LANKA...
> Regenerating Tsunami
effected region
> Keeping the Bobbin lace
making craft alive
SUSTAINABLE TOURISM
IN CYPRUS…
> Bringing income to
marginalised villages
SUSTAINABLE TOURISM
HELPING THE TRAVEL INDUSTRY
> Delivering guidelines and training
> Taking effective action on sustainable tourism
SUSTAINABLE TOURISM
EXTERNAL GRANTS…
> Funding for projects
> Replicating these ideas
> Focus on Carbon Reduction
> Guidelines on website
SUSTAINABLE TOURISM
WHO BENEFITS?
> Our customers
> Our business
> The people and the places our customers
love to visit!
YOU ARE THE KEY…
You can do your bit and help change lives.
You only have to be confident to talk to customers about
the benefits of sustainable tourism and check that
customers are happy to make the small donation (if
applicable).
THANK YOU