Transcript IMS Reality vs Hype HKConnect’09 29 Oct 2009

TM
VSC
“A Leading Voice in Telecom for Over a Decade”
“The Myth of the Killer App”
HKConnect’10
29 Oct 2010
01/PO003/001
Presented by
Mark Bradley
Corporate VP, VSC
Definition: Killer Application
• An application that is exceptionally
useful or exciting. Killer apps are
innovative and often represent the first
of a new breed, and they are extremely
successful.
• Pervasive (perception of rapid)
adaptation by consumers.
Source: Pcmag.com/encyclopedia
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Why Look for “The Killer App”
• In search for Value Add, we are drawn to
the perceived promise of the Killer App.
• Each year predictions are made and
dozens are proposed as the next Killer
App.
• The reality is that a lot of time and
money is spent chasing an elusive goal.
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Some “Killer Apps”
• Internet
• Internet Browser
• Productivity Tools (Spreadsheet / Word
processing, Email)
• Short Message Service
• Social Networks
• Massively Multi-player Online Games /
Role Playing Games
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Internet
• 1969 - Origins in development of ARPA
NET (Advanced Research Projects Agency)
• 1971 – ARPA Net consisted of 23 nodes
• 1974 TCP/IP standard is created and the
first reference to the “internet” appears
• 1984 The European Internet is born
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Web Browser
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Samba (1992)
Mosaic (1993)
Netscape (1994)
IE (1995)
Opera (1996)
Safari (2003, Mac)
Firefox (2004)
Chrome (2008)
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Mosaic
Productivity Tools
• Spreadsheet / Word Processor
– Visi-Calc (1979)
– Wang Word processor (1972)
– WordPerfect (1979)
– Email pre-dates the internet first
used on timesharing services
(1961)
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Visi-Calc
Short Message Service
• Developed from radio paging (1974
commercial service launch)
• SMS
– Enabled by GSM standards (1985)
– First SMS message sent (1992)
– Nokia ringtone download first commercial
use
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Social Networking
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Bulletin Board Service (BBS late 70’s)
CompuServe (late 1980’s public services)
America Online AOL (1983 )
Friendster (2002)
LinkedIn (2003)
MySpace (2003)
Facebook (2004)
BBS
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MMOG / MMORPG
• Massively Multi-player Online Role
Playing Games
– Mazewar (1974)
– Adventure (1975)
– Multi-user Dungeon - MUD (1978)
• Modern Commercial Ventures
– Everquest (1999)
– Second Life (2003) +18 million registered
– World of Warcraft (2004) +11 million
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Mazewar
Common Perceptions
• Killer Apps suddenly appear on
the scene
• Vendors can identify Killer Apps
• Technology creates Killer Apps
• Creating a Killer App ensures
success
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Characteristics of Killer Apps
•
•
•
•
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Simple to use
Enabling
Fulfills a clear, high want or need
Incremental improvements after initial
introduction
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Summary
• Focus on incremental improvements to
value added services that clearly address
a need in the marketplace.
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VSC
http:www.vsc-solution.com
• VSC Solutions
– Develop and Deliver Turnkey Solutions that
incorporate advanced:
• Multimedia Gateways,
• Class 4/5 Softswitches,
• Valued Added Services
• VSC Ventures
– Innovative TSO partnerships introducing
advanced services in overseas markets
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Contact Information
Mark Bradley
Vice President Business Development
VSC Ventures Company
Email:
Tel:
Mobile:
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[email protected]
(852) 3161-5072
(852) 9837-6996
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