Transcript TBD AMERICA, INC. by Barry Stevens, PhD.
You
How to Seize the Initiative
Outside
Market
Dr. Barry Stevens President TBD America, Inc. a Technology Business Development Consulting Group
Objectives and Agenda
A personal view into the challenges, risks and rewards of being an entrepreneur, handling innovation and how to develop a product.
My Background What Makes a Leader Role of a Manager Turning Creativity into Reality Teams and People How to Manage a Program What is a Problem and a Solution Ideation Development Commercialization Closing Comments
Barry
Over 30 years of executive experience leading globally, competitive technology companies to higher levels of profitability and growth.
Leading R&D, development, engineering, manufacturing, operations, sales and marketing organizations to higher levels of productivity and quality and ultimately to critically acclaimed products.
Managing a wide variety of high-tech manufacturing startups.
A depth and breadth of experience in energy, fuels, chemicals & plastics and medical device industries.
Directing operations with limited manpower and resources to realize milestones and goals while stretching budgets to productivity needs .
My Background
← ↓
The Greats Building Incubator Ask - Harry Honesty Resilience Great Risk Reality Great Adventure Perseverance 2+2 Credibility & Disappointment
Turning Creativity into Reality
Knowledge and Wisdom
“Knowledge Comes from Finding the Answers, But Understanding the Meaning of those Answers Brings Wisdom." --- Barry Stevens (Lionel Luthor, played by John Glover, in the former TV series Smallville)
Famous “Innovation” Quotes But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem [Steve Jobs] If you always do what you always did, you will always get what you always got. [Albert Einstein] If I had asked people what they wanted, they would have said faster horses. [Henry Ford] It is not how many ideas you have. It’s how many you make happen. [Advertisement of Accenture] Creativity is thinking up new things. Innovation is doing new things. [Ted Levitt].
People and People
GREAT PEOPLE make GREAT TEAMS GREAT TEAMS make GREAT LEADERS GREAT LEADERS find and nurture GREAT PEOPLE
Leadership and People Qualities
Authentic: provides trust relates to the people around them Integrity: honest and having strong moral principles Vision: clearly conceived inspirational mission - creates excitement Ability to hire great people and utilize staff to provide new ideas and deeper insight Resilience: bounce back after defeat See around corners: allows quick action Courage: to do the right thing Upfront Communication: tell truth even when painful Execute: plans get completed as agreed upon at the right time, cost and quaity
Role of a Manager
Management Style
Approach to management is one of being constructive and proactive. Tend to lead by example and delegate work to staff to enable them to learn and experience responsibility.
Always make yourself available to ensure questions can be answered and assist in any way to resolve problems. Remain close to any situation to ensure proper action. Keep people well informed in a 360° direction. Proactive by nature and thus tend to move things forward by gaining consensus on issues that have retarded or stopped action, and by leveraging decisions when necessary.
Team Building
How Many Squares Do You See?
Even the Best of the Best Will Lose
What is a Team
“We have a proven management team setting a clear and concise agenda that is achievable and understood by all, while establishing a "We meet frequently and are constantly carving out roles and “a joint action by two or more people in which each person contributes with order to achieve common goals.”
A Team in Motion
Individuals Working Together to Achieve a Common Goal!
http://blip.tv/play/Ae+9MJOSSA http://a.blip.tv/scripts/flash/stratos.swf?file=http%3A%2F%2Fblip.tv%2Frss%2Fflas h%2F1826380&showplayerpath=http%3A%2F%2Fa.blip.tv%2Fscripts%2Fflash%2F stratos.swf&feedurl=http%3A%2F%2Fsoonereyo.blip.tv%2Frss%2Fflash&brandna me=blip.tv&brandlink=http%3A%2F%2Fblip.tv%2F%3Futm_source%3Dbrandlink& enablejs=true
Spirit of Teamwork
“As a product concept moves through research and development to the marketplace, it will be very difficult for any one person to point to something and say, "That's Mine," because so many hands will have influenced it, made it better, built on it, and made it GREAT!”
The Right People
Communicate and Transparent Understand They Have “Responsibilities”
and
Display Window-and-Mirror Maturity
Project Management
Ascertain the critical success factors and performance criteria According to the agreed on criteria define all decision making responsibilities at project start and during the evolution of a project Ensure the project and action items are clearly understood by all Integrate the development, execution, implementation and marketing at project start and during the evolution of a project Routine Team Follow up
I Think I Explained - I Think I Know
Communications Ask Questions Follow Up
Clear, Concise and Executable
E = MC
2
What is a Problem?
Actual Desired
A problem is an obstacle that:
Prevents the attainment of a desired result, or
Causes a deviation from the desired path.
What is a Solution?
the elimination of the gap removing the obstacle eliminating the effects of the obstacle
Problem Solving Methodology
Specify the Problem - Awareness Understand the Obstacles – Assessment ID the Cause – Analysis ID Possible Solutions – Alternatives Select the Best Possible Solution – Appointment Implement the Solution – Action Track Progress – Audit Modify Where Necessary - Adjust
Bringing a New Product to Market Ideation Development Commercialization
Ideation
Ideas Outside The Assigned Space Coordinate Three Sub-processes: Dreamer, Realist and Critic Definition and Redefinition Brainstorming Buy-in
Criteria New Product Development
Concept Review
Business Plan
Between an Obligatory Requirement and Bullcrap Executive Summary Product / Service Description Market Analysis Competitive Analysis Development Strategy Implementation Plan Financial Analysis Risk Analysis Future Opportunities
Development
Integrate R&D, Engineering, Manufacturing, Marketing, and Sales at Project Startup Product ,Technology and Marketing Considerations Define Realistic Objectives Set Limits - Assets, Resources and Time Ensure Means Available Equal That Required Weigh Potential Benefits Against Likely Costs Coordinate and Manage Development Plan Blitzkrieg Development Process
Blitzkrieg Product Development Strategy Product Definition Developing Prototypes Detailed Design Manufacturing Startup
Commercialization
Develop Market Produce Goods or Services Deliver Products or Services For Sale IP Protection Test Market Introduction Scale-up Production or Technology Transfer
Conclusions
Rules for Success An Idea to Start Market Gap Necessary Good Leadership and a Strong Team Do not Underestimate Resources No Racing Detailed Precision Flexibility a Must
Dr. Barry Stevens President TBD America, Inc.
http://www.tbdamericainc.com