Transcript Strategy-as-practise (SAP) by aavo rannaste

STRATEGY-AS-PRACTISE (SAP)
BY AAVO RANNASTE
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CONTENT
• What Strategy-As-Practice stands for (SAP)
• History
• SAP research fields
• SAP in practice
• Benefits of SAP
• Questions/Comments
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WHAT STRATEGY-AS-PRACTICE STANDS FOR (SAP)
• Strategy-as-Practice is a young research field concentrating on:
how the strategists actually do strategy
• The central tenet to the field is an understanding that the strength of micro
activities of strategy is what separates performers from non-performers.
• For many years now the dominant academic perspective on strategic
management has looked at strategy as something that organizations have. The
strategy as practice perspective, on the other hand, looks at strategy as
something people do!
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HISTORY
• In 1978 article “Patterns in Strategy Formation” Henry Mintzberg advocates the
view that there is somewhat more to strategy execution than just deliberate
strategy. By defining strategy as “a pattern in a stream of decisions”
• Mintzberg stipulates that realized strategy is an interplay between “dynamic
environment and bureaucratic momentum, with leadership mediating between
the two.
• 30 years later, research has turned its eye towards the details of this interplay
looking at how managers actually “weave” this pattern of strategy
• The field is now starting to turn mainstream with the first book published by
Paula Jarzabkowski (Jarzabkowski 2005)
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SAP RESEARCH FIELDS
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SAP IN PRACTICE – 4&7
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BENEFITS OF SAP
• Organized and oriented activities
• Clear goals and targets
• Knowledge of how to execute strategy (no need to event a wheel)
• Clear measurables
• Easy to do follow-up with retrospective activities
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QUESTIONS/COMMENTS?!
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REFERENCES
• http://deepthought.ttu.ee/majandus/tekstid/TUTWPE_06_138
• www.lums.lancs.ac.uk/research/centres/strategy-as-practice/
• Book: „Strategy as parctice“ by Paula Jarzabkovsky
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THANK YOU
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