Transcript www.celotajs.lv

Regional and specialised
rural tourism products
in Mecklenburg-Vorpommern
Cornelia Hass
09.06.2010
LANDURLAUB
Mecklenburg-Vorpommern e.V.
1. Rural Tourism Association of MecklenburgVorpommern
2. Regional and specialised tourism products
09.06.2010
LANDURLAUB
Mecklenburg-Vorpommern e.V.
Where is Mecklenburg-Vorpommern?
In the north of Germany
At the Baltic Sea
1.7 million inhabitants
2.000 km coastline
> 2.000 lakes
09.06.2010
LANDURLAUB
Mecklenburg-Vorpommern e.V.
 Biggest town: Rostock 200.000 inhabitants
 Well known seaside resorts – Heiligendamm,
Warnemünde, Kühlungsborn, Binz etc.
 tourism is a big industry
 2009: 28.5 million bednights
 Much of the area is rural
 Industries: agriculture, food industries
 Rural tourism: important economical factor in the
countryside
09.06.2010
LANDURLAUB
Mecklenburg-Vorpommern e.V.
Rural Tourism Association
of Mecklenburg-Vorpommern
 founded in 1991
 230 members with about 4.100 guest beds
< 8 beds
8 – 20 beds
21 – 50 beds
51 – 100 beds
>101 Betten
Associated members
99 members
38 members
30 members
17 members
2 members
44 (17 private persons, 27 associations
and tourist service providers without
accommodation)
 about 472.000 bednights per year
 estimated rural tourist service providers in MV: ca. 600 - 800
09.06.2010
LANDURLAUB
Mecklenburg-Vorpommern e.V.
Structure of Rural Tourism Association of M-V
Board (8 members – honorary basis)
Main Office (2 employees)
4 Regional Offices (4 employees)
1 Special Project „Horse Riding Tourism“ (1 employee)
Financing:
09.06.2010
- PROJECT funding (from EU and
Federal State)
- membership fees
- receipts for services
LANDURLAUB
Mecklenburg-Vorpommern e.V.
Regional specialised products - 1
Catalogue
“Rural Tourism in Mecklenburg-Vorpommern”
Annual publication
~ 120 pages
45.000 copies
Distribution through fairs, exhibitions,
events, postal service
09.06.2010
LANDURLAUB
Mecklenburg-Vorpommern e.V.
Regional specialised products - 2
Catalogue
“Horse Riding Tourism
in Mecklenburg-Vorpommern”
First edition: 2008
Next edition: October 2010
~ 80 pages
50.000 copies
Distribution through fairs, exhibitions,
events, postal service
09.06.2010
LANDURLAUB
Mecklenburg-Vorpommern e.V.
Regional specialised products - 3
Map
“Regional farm and coffee shops”
First edition: 2008
Second edition: January 2010
60.000 copies
Distribution through fairs, exhibitions,
events, postal service
09.06.2010
LANDURLAUB
Mecklenburg-Vorpommern e.V.
Regional specialised products - 4
TRIIDO – new and innovative
Online Booking System
? What is new ?
Online booking of accommodation and activities
09.06.2010
LANDURLAUB
Mecklenburg-Vorpommern e.V.
What is new?
1. Holiday apartment/house
Accommodation 2. Double room, single room
3. Hay lodging
Activities
a) A daily horse riding lesson
b) A guided city tour
c) Visit at the local museum
Activities
d) Participation in a traditional handicraft course
e) Taking part in farm activities
f) Guided walking tour through national park
Holiday
Packages
09.06.2010
 Numerous packages can be created:
 1+a+b 1+ a+c 2+a+b 2+c+f 3+d+f
LANDURLAUB
Mecklenburg-Vorpommern e.V.
3+b+e etc
What is new?
This booking system is
REGIONAL DEVELOPMENT
 creates regionally
specialised tourism products
 practical networking
 improves the local value
chain through marketing
and selling
09.06.2010
LANDURLAUB
Mecklenburg-Vorpommern e.V.
creates regional
specialised
tourism products
All kinds of providers
can participate
Farm houses, private
providers, holiday
apartments, guest
houses, hotels, camp
sites, fishers, handicraft
providers, tour guides,
horse riding teachers
etc
09.06.2010
practical networking
The system delivers
the tool for tourism
providers to
connect their
services.
improves the local value
chain
The system bundles
all its regional offers.
The region defines
itself in a completely
new and complex way.
The region attracts
more and new
guests.
LANDURLAUB
Mecklenburg-Vorpommern e.V.
Advantages for tourism providers
 Accommodation and activities are marketed professionally
 Once registered accommodation and activities can be
marketed
- in many different packages
- by several tour operators
 Quotas need to be updated only once > automatic update for
all packages where accommodation/activities are included
09.06.2010
LANDURLAUB
Mecklenburg-Vorpommern e.V.
Advantages for tourism providers
 Quotas can be flexibly used by the tourism provider and the
tour operators
 Quotas can be updated by tourism provider himself
 Comfortable administrational functions
 Immediate information by e-mail when accommodation
and/or activity was booked
 Easy handling of the software
09.06.2010
LANDURLAUB
Mecklenburg-Vorpommern e.V.
Advantages for guests
 Easy way to individual and bookable holiday packages
 Many opportunities to find suitable accommodation and
select regions and activities
 Only packages that are available in the travel period are
shown in the system
 Especially important for short trips: guests experience
something special
 Comfortable und user friendly system - easy booking
procedure
 Guests receive all booking materials and vouchers
immediately online
09.06.2010
LANDURLAUB
Mecklenburg-Vorpommern e.V.
09.06.2010
LANDURLAUB
Mecklenburg-Vorpommern e.V.
09.06.2010
LANDURLAUB
Mecklenburg-Vorpommern e.V.
09.06.2010
LANDURLAUB
Mecklenburg-Vorpommern e.V.
09.06.2010
LANDURLAUB
Mecklenburg-Vorpommern e.V.
09.06.2010
LANDURLAUB
Mecklenburg-Vorpommern e.V.
Thank you for your attention!
Welcome to Mecklenburg-Vorpommern!
LANDURLAUB Mecklenburg-Vorpommern e.V.
(Rural Tourism Association of Mecklenburg-Vorpommern)
Cornelia Hass
Griebnitzer Weg 2
D-18196 Dummerstorf
Tel. +49 38208 13645
Fax +49 38208 60673
Mail: [email protected]
www.landurlaub.m-vp.de
09.06.2010
LANDURLAUB
Mecklenburg-Vorpommern e.V.