Transcript Slide 1

WITH CLARE WATERS
™
A timeless series
of educational
Radio features
on nature’s
secrets for
health, gardens
and home.
Created and produced
by The WATER
Foundation.
“Gathering Nature” Artwork by Paul R. Kampa
Learn More Natural Ways to Live in the 21st Century
Since 1986, The WATER Foundation (TWF) has touted a Conservation Pays™ message.
With the novel, practical consumer education programs syndicated across America, TWF
makes millions of media impressions for conservation each year. TWF icon, Bog Frog®, is
the leading conservation mascot in the USA. TWF founder David Winkelman summarizes
the essence of company's mission:
"Over the past century, corporate and individual focus on profits has caused
a neglect of ecology. We know that an effective way to turn this around is to
focus on new profits to be earned from conservation products, services and
technologies. There are products and services now available that help
reduce our impact on nature, yet yield good return on investments. We help
individuals, small businesses and large corporations launch these
conservation initiatives that help improve their bottom lines."
3M
Ace Hardware Corp.
Archer, Daniels, Midland
Armor All
Black & Decker
Chevy Trucks
Chrysler
Coleman Safety/Security
DAP, Inc.
Easy Gardener
Enzone
Eveready
Fluidmaster
Ford Division
GE Lamps
Goodyear Tire & Rubber
Honeywell
Intermatic
Kaytee Products
Lavelle Industries, Inc.
Motorola
Philips Lighting
PUR
RBRC (Battery Recycling)
Roebic Laboratories
S.C.Johnson Wax
Smithsonian Institution
SunWize Energy Systems
True Value Hardware
U.S. EPA
Whedon Products
3M
Provides via Natural Ways
•National Radio Education
•Memorable Ad Placement
•Retailer Co-op Programs
•Merchandising Programs
•Bog Frog Licensure/Programs
www.bogfrog.com
Dedicated to unlocking the secrets of
natural living in the 21st century.
Hosted by Clare WatersTM and friends.
philosophy
Natural Ways features well-researched, environmentally sound information relating
to personal care, health, garden, and home. Dedicated to teaching little known
secrets of nature and natural living, Natural Ways is captivating the minds and hearts
of ecology-minded, influential Americans concerned about a healthier lifestyle.
program
delivery
National and Regional Network Radio Programs, Internet, Community Programs.
program
topics
Categories for Episodes:
program
affiliated
stations
* Nutrition and Health
* Herbal Remedies
* Natural Beauty and Personal Care
* Natural Gardening
•Clean and Green Home
* Healthful Cooking
Over 2,000 stations nationwide (81 TWF + 275 USA + 1,799 StateNets)
(Messages can be targeted to saturate both regional and national areas).
www.bogfrog.com
PROGRAM
SYLLABUS
Herbal Remedies
Prevention and Diet
Animal / Pet Care
Nutritional Secrets
Herbal Trivia
Nutrition and Health
General Supplements Protein
Water
Fiber
Fats
Minerals
Vitamins Cooking
Exercise
The Clean and Green Home
Scheduled Maintenance
Recycling /Recycled Materials
Safety Tips with Toxins
Less Toxic Building Materials
Natural Gardening
Indoor Houseplants
Planting/Storing/Seeds
Landscaping
Outdoor Gardening
Integrated Pest Management
Water Issues
NATURAL WAYS
Research Sample:
“LIVING WATER”
Subtle Water Qualities
make a big difference
in our health.
“Drop” pictures use
Schlieren photo
techniques to study
nutritional qualities of
various types of water.
www.bogfrog.com
Program Examples
With Clare Waters:
(:20 - Introduction / Question)
Queen Cleopatra's beauty was legendary. She enthralled Julius Caesar and, Mark Anthony. And
Egyptian and Roman writers proclaimed her the most beautiful woman of the day. Yet, portraits of
Cleopatra show her with a prominent nose and a large forehead. So what were her great secrets of
beauty? This is Clare Waters with Natural Ways. Cleopatra used some of the secrets of nature, like her
famous sour milk baths. Would you like to know about other natural skin cleansers and fresheners that
could make you more beautiful? Well, standby and we’ll get beautiful together, right after this.
(Time Variable - Commercial Break HERE)
(:50 - Summary / Answer)
Welcome back to Natural Ways. There are many wonderful beauty secrets in nature-like Fruit Acid as a
facial cleanser. Lemon juice is particularly nice as a general -purpose facial cleanser, and for oilier skin,
strawberries are good. Squeeze or mash the fruit to obtain the juice, dab it onto your fingers and pat it
on your face, be careful to avoid your eyes. Leave it on for about ten minutes then rinse. Other fruits
that work well are apples, blackberries, grapes, oranges, grapefruit and tomatoes. An external fruit salad
for beauty…. But standby, there's more!
(:20 - Conclusion)
(:60 - Commercial Break HERE)
Cleopatra probably didn't know that milk also contains an Alpha Hydroxyl Acid called lactic acid, but
she knew it worked to keep her beautiful. To enhance the other fruit cleansers, try adding a few drops
of mashed avocado for really dry skin, or a tablespoon of witch hazel for oily skin. We've found many
wonderful beauty options in nature, and there are undoubtedly more we haven't even discovered yet another good reason to protect our environment. My friend Bog Frog says "Ribbit, remember-Conservation Pays! Ribbit!" So tune in tomorrow for more Natural Ways.
www.bogfrog.com
ADVERTISING
OPTIONS
Natural Ways . . . Dedicated to unlocking the
secrets of natural living in the 21st century.
program
syllabus
Natural Ways Episode Categories:
* Nutrition and Health
* Natural Beauty and Personal Care
* Clean and Green Home
affiliated
stations
drive-time
periods
* Herbal Remedies
* Natural Gardening
* Healthful Cooking
Total Clearances: 2,000+ stations on four radio networks.
1) TWF Radio Network: 81+ Stations
2) USA Radio Network - 275+ Stations
3) State News Networks: 1,799+ stations in 29 states
4) Clear Channel Networks: 1,200+ Major Stations
(See affiliate lists and audience circulation summary for details.)
Time Periods: Programs air 6 times each week, Monday - Saturday, year around:
Mornings (6 - 10 AM) and Afternoons (3 - 7 PM) is standard.
Specific Time Periods are available at a higher cost
www.bogfrog.com
ADVERTISING RATES
CONTINUED
Natural Ways . . . Dedicated to unlocking the secrets of natural living in the 21st century.
national
packages
Thirty (:30) second gross cost (rates published November 2003):
1) Natural WaysTM Sponsorship by Episode Category. . . . . . . . . $1250 per station
Air your spots on Natural Ways within a specific category
(See list of Program Syllabus episode categories above).
ex: “Natural Beauty” sponsorship - TWF and USA networks - $3,612.50 per spot on 289 stations
2) Natural Ways General Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . $10 per station
ex: TWF networks - $2,890.00 per spot on 289 stations
3) Regional Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$15 per station
Through the regional StateNets radio network you can target your commercial(s) to air
in specific states and regions. StateNets offers over 2,000 radio stations across 29 states
(Midwest, Great Lakes, South, Southeast and Mid-Atlantic regions).
ex: 1,000 StateNets regional stations - $15,000 per commercial at 1,000 stations
4) Long Term Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . By request only
Special services and discounts available for year long sponsors.
contact
Phone: 1.218.764. 2321
E-mail: [email protected]
©2003 The WATER Foundation. Bog Frog and Outdoor Trivia are registered trademarks of The WATER Foundation. All rights reserved.
RADIO NETWORK OPTIONS
Many network options:
•TWF Network 220,854 listeners (81 stations)
•USA Network 2,459,725 listeners (676 stations)
•State News Networks 6,472,802 (1,799 stations)
•Clear Channel Radio Networks (all DMAs)
(127 countries)
•Armed Forces Radio Network (AFRTS)
•World Wide Christian Radio (WWCR)
The WATER Foundation Network
Coverage map of radio stations airing The WATER Foundation
syndicated programs on nature and conservation
USA Radio Network
676 affiliates
StateNets Radio Network
1799 affiliates
(in 29 states)
ClearChannel Radio
• Over 1,200 radio Stations in over 300 U.S. markets,
89 of the top 100 markets
• Largest domestic radio broadcaster reaching
listeners in all 50 states and abroad.
• Excellent programming with over 50 radio formats
reaching all customer groups for advertisers
• Organized into 40 Trading Zones
• Management team: 10 SVPs and 50 RVPs
• 7,000 sales people
Clear Channel Radio
Clear Channel clusters really deliver….In the top 100 markets where Clear
Channel owns two or more stations, we are typically the top group.
In 79 of 91 rated markets Clear Channel is ranked #1 or #2.
54
25
11
1
Ranked #1
Ranked #2
Based on Fall 00 Arbitron/AQH Shr/A25-54/Mon-Sun 6A-12Mid
Ranked #3
Ranked #4
Clear Channel – Radio Coverage
From the Conservation Cause
•Increased loyalty of customers
•Increased sales of products
•Increased ad awareness via Q/A
•Excellent advertising image
•Low cost advertising: national & local
•Better compliance with regulations
•Employees feel better about company
Feel proud
of their
companies’
values
Feel a
strong
sense
of
loyalty
100
80
90%
87%
60
40
56%
20
0
Wish their
employers
would do
more to
support a
social cause
Proud
Loyal
Not Enough
Cone/Roper Cause Related Trends Report
Natural Ways Radio Shows
Local Waste
Management
Local Listeners
And Entire
Community
Local Retailer
Local Water Treatment
& Utilities
Bog Frog Programs
Local Radio Station
Local & State
Government
Local Schools,
Churches & Civic Groups
Beautiful Point-of-Sale Merchandising
Your
Message
Conservation Pays!®
Provides via Natural Ways
•National Radio Education
•Memorable Ad Placement
•Retailer Co-op Programs
•Merchandising Programs
•Bog Frog Licensure/Programs
Our business is Conservation and our
motto is
Conservation Pays!®
Phone: 218-764-2321
Fax: 218-764-3582
Website: www.bogfrog.com
Email: [email protected]
The Largest Conservation Radio Network in the World.
Natural Ways, Clare Waters, Bog Frog, GreenGuide, Eco-Domes and Conservation Pays are trademarks of The WATER Foundation