Transcript Presentation Template

NASA Far West RTTC and the NASA SBIR Program
Introduction and Keys to Success
Presented by:
Martin Zeller
Date:
December 6, 2001
U S C
A
E N G I N E E R I N G
N A S A
R E G I O N A L
T E C H N O L O G Y
T R A N S F E R
T E C H N O L O G Y
T R A N S F E R
http://www.usc.edu/go/ttc
C E N T E R
C E N T E R
NASA’s U.S. RTTC Network
Center for
Technology
Commercialization
(CTC)
Great Lakes Industrial
Technology Center (GLITeC)
Technology
Commercialization
Center, Inc.
USC Engineering
Technology
Transfer Center
(ETTC)
Southeast RTTC
Mid-Continent
Technology Transfer
Center (MCTTC)
Presented
by:
Martin
Zeller
Date:
December 6,
2001
NASA Mechanisms of Commercialization
• Licensing of NASA-owned intellectual
property
• Collaborative arrangements and
partnerships
• Space Act Agreements
• Reimbursable or non-reimbursable
• Joint Sponsored Research Agreements
• Cooperative agreements and grants
• MOU/MOA
Presented
by:
Martin
Zeller
Date:
December 6,
2001
• SBIR/STTR
SBIR in a Nutshell
• SBIR is a federal set-aside funding program for
small businesses
• SBIR funds innovative, high-risk, early-stage
technology R&D projects that have potential for
commercial success.
• Ten federal agencies solicit proposals for
innovative research in areas of interest to the
agencies.
• Eligible small businesses compete for SBIR
awards
Presented
by:
Martin
Zeller
Date:
December 6,
2001
• Over $1.2 billion in funding is available each year
Objectives of the SBIR Program
• Stimulate technological innovation
• Use small business to meet federal R&D needs
• Increase private sector commercialization derived
from federal R&D
• Encourage participation by disadvantaged and
minority persons in technological innovation
Presented
by:
Martin
Zeller
Date:
December 6,
2001
Agency SBIR Funding Levels
Total of all agencies is approximately $1.2 Billion!
Presented
by:
Martin
Zeller
Date:
December 6,
2001
DoD
$560 Million (FY00)
DHHS
$411 Million (FY01)
NASA
$108.6 Million (FY02)
DoE
$85 Million (FY02)
NSF
$65.5 Million (FY00)
USDA
$16.25 Million (FY01)
DoT
$7.4 Million (FY00)
DoED
$7.1 Million (FY01)
EPA
$5.6 Million (FY01)
DoC
$5.55 Million (FY01)
The Three Phases of NASA SBIR
Phase I: Feasibility Study
• Funded at up to $70,000
• Six month effort
Phase II: Prototype Development
• Funded at up to $600,00
• Up to two year effort
Phase III: Commercialization
• No SBIR funds available for Phase III
Presented
by:
Martin
Zeller
Date:
December 6,
2001
• Small business procures other development funds, product
orders,
intellectual property licenses, commercial
partners, etc.
What’s in it for the Small Business?
• A source of funds to conduct research and
development that a small firm might not otherwise be
able to afford
• Small business incurs no debt, loss of equity or
control of the company
• Best utilized by companies that integrate SBIR funds
into a strategic plan for growth through new product or
service development
• Tacit endorsement by the federal government of the
small firm’s research qualifications (looks good on the
resume)
Presented
by:
Martin
Zeller
Date:
December 6,
2001
• A chance to become a supplier of specialized products
or services to the private sector or back to a
government agency (technology infusion)
• An opportunity to grow the small business through
strategic alliances with larger corporate partners
Before You Dive In to NASA SBIR
• NASA accepts phase I proposals only during one
ten week period each year, usually from June to
August
• Success is not just about getting phase I and phase
II funding
• To succeed in SBIR requires following through all
the way to commercialization (phase III)
• A small business must have a “commercialization
mindset” going into phase I to succeed ultimately in
SBIR
Presented
by:
Martin
Zeller
Date:
December 6,
2001
• Do not propose SBIR efforts that distract you from
your company’s strategic goals
Prepare High Quality SBIR Proposals
• Read and follow the solicitation carefully
• Know your customer
• Know the evaluation criteria
• Get help from other resources
Presented
by:
Martin
Zeller
Date:
December 6,
2001
Prepare High Quality SBIR Proposals
Read and Follow the Solicitation Carefully
• Get it from http://sbir.nasa.gov
• The solicitation provides all necessary forms and
instructions for preparation, assembly and
submission of a proposal
• Resist the urge to organize your proposal in a
free-form, stream-of-consciousness fashion
• Use the section numbering scheme prescribed in
the solicitation
• The solicitation tells precisely what to cover in
each section; so cover it. If a section is not
applicable, say so.
Presented
by:
Martin
Zeller
Date:
December 6,
2001
• Submit on time and meet administrative screening
requirements
Prepare High Quality SBIR Proposals
Know Your Customer
• Use the solicitation to identify topics to which you
believe you can be responsive
• Use RTTC, NASA SBIR Manager to identify NASA
authors of relevant SBIR topics (NASA calls them
Sub-Topic Managers)
• Establish a relationship with the Sub-Topic
Manager. He or she may be your customer if you
win an award.
• These people can help you understand NASA’s
real, sometimes unstated, needs and priorities.
• Tailor your SBIR proposal accordingly
Presented
by:
Martin
Zeller
Date:
December 6,
2001
• Timing is important: Sub-Topic Managers are not
available to advise you during the ten-week period
each year when NASA is accepting proposals. Plan
Prepare High Quality SBIR Proposals
Know The Evaluation Criteria
•The solicitation tells you what the evaluation criteria
are
• For phase I proposals:
• Scientific/technical merit and feasibility
• Experience, qualifications and facilities
• Effectiveness of proposed work plan
• Commercial merit and feasibility
• Increase the odds of winning by making your
proposal shine in each of these areas
Presented
by:
Martin
Zeller
Date:
December 6,
2001
• Look outside the company to acquire necessary
resources to address deficiencies
Prepare High Quality SBIR Proposals
Know and Use SBIR Program Resources
• NASA Far West RTTC
• NASA SBIR Managers
Rosa Tonarelli, NASA Ames
• NASA SBIR website (http://sbir.nasa.gov)
NASA SBIR Solicitation
Participation guide
Previous Award Winners
Successes
Key NASA Contacts
• NASA SBIR Support contractor
Presented
by:
Martin
Zeller
Date:
December 6,
2001
REI Systems
For Further Information . . .
NASA Far West Regional Technology Transfer
Center
• http://www.usc.edu/go/TTC/NASA/SBIR/index.html
• 213-743-2353
• 800-642-2872
• [email protected]
Presented
by:
Martin
Zeller
Date:
December 6,
2001
For Further Information . . .
NASA SBIR Website
http://sbir.nasa.gov
Presented
by:
Martin
Zeller
Date:
December 6,
2001