Transcript Document

Nick Brooks-Sykes
Chief Executive, Bath Tourism Plus
2012 – What a Year!
Bath Tourism Plus Members’ Forum
Tuesday 22nd January 2013
Bath Hilton
January
• New Marketing Strategy
- Target of £400million
visitor spend by 2014
- 12% growth in value of
day and staying visitors
- Focus on high value UK
and international markets
Bath Tourism Plus Members’ Forum
Tuesday 22nd January 2013
Bath Hilton
FEBRUARY
• New Visitor Information Centre
- 450,000+ visitors
- Saturday 11 August – 2,900 visitors
- 10,000 telephone enquiries
- 4,500 email enquiries
- Turnover of £700,000+
Bath Tourism Plus Members’ Forum
Tuesday 22nd January 2013
Bath Hilton
March/APRIL
• Establishing New Networks
- Hotel GM’s Forum
- Marketing Forum
- Business Tourism Forum
• Creating New Partnerships
- First Great Western
- Bristol Airport
- Cultural Forum
Bath Tourism Plus Members’ Forum
Tuesday 22nd January 2013
Bath Hilton
MAY
• Staffing and Attitude
- Visitor Information Manager
- Marketing Executive
- PR Resource
- Events/Christmas Market Resource
- ‘Can do’ and Proactive
Bath Tourism Plus Members’ Forum
Tuesday 22nd January 2013
Bath Hilton
June
• New Board Members
- Amanda Wilmott, Villa Magdala
- Jo Bertinet, Bertinet’s
- Martin Clubbe, Bath Spa Hotel
• New Chairman
- Matt Davis
Bath Tourism Plus Members’ Forum
Tuesday 22nd January 2013
Bath Hilton
JULY
• Regional Growth Fund
- Recognised by VisitEngland
- Partnership with BID
- Successful Application
- £500,000 over 3 years
Bath Tourism Plus Members’ Forum
Tuesday 22nd January 2013
Bath Hilton
august
• London 2012
- 130 international journalists
- 7 film crews
- 10 VIP Tour Operators
Bath Tourism Plus Members’ Forum
Tuesday 22nd January 2013
Bath Hilton
SEPTEMBER
• Heritage Campaign
- Biggest campaign for Bath’s
Museums at Night and
Heritage Open Week
• Launch of the Bath App
- 12,000 downloads to date
- No 1 download for Bath
Bath Tourism Plus Members’ Forum
Tuesday 22nd January 2013
Bath Hilton
OCTOBER
• Autumn &
The Great Bath Feast
- £130,000 campaign
- £160,000 AVE
- Web traffic + 19%
- Online bookings + 23%
Bath Tourism Plus Members’ Forum
Tuesday 22nd January 2013
Bath Hilton
November
• Bath at Christmas
Campaign
- £93,000 campaign
- £1million AVE
- 3rd November busiest day ever on
Visitbath.co.uk
Bath Tourism Plus Members’ Forum
Tuesday 22nd January 2013
Bath Hilton
december
• Christmas Market
- 370,000 visitors
- 1000 coaches
- 80% increase in web
visits
- Expanded footprint
- Satisfied traders and
- visitors
Bath Tourism Plus Members’ Forum
Tuesday 22nd January 2013
Bath Hilton
Reflections
• A fabulous product
• Need for dialogue and partnerships
• Raising our game
• Resources
• We are all on the same side!
Bath Tourism Plus Members’ Forum
Tuesday 22nd January 2013
Bath Hilton