Transcript USA TAEKWONDO ANNUAL REPORT - United States Olympic Committee

USA TAEKWONDO ANNUAL
REPORT
BEIJING 2008
THE USAT MISSION:
Sustained Competitive Excellence
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Sustained Competitive Excellence
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4 Olympic places qualified
3 Olympic medals
Second most medals of any country at Olympics
Most successful USOC combat sport
5 Junior World Championship medals; Selena
Coppersmith Tubbs captures first Junior Worlds
gold since Diana Lopez
USAT Mission: Grow Taekwondo
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16% growth in member numbers from 2007 to 2008
As of November 20, 2008 we have 14,232 members
versus 11,995 at the end of 2007.
Publicity from Olympic taekwondo team and related
national advertising campaigns educated and
informed the country about taekwondo
Rolling membership has been positively received by
our clubs
CORE PROGRAM INVESTMENT
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SUPPORT FOR NATIONAL TEAMS
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OVER $3,000,000 WAS DIRECTLY INVESTED IN
ATHLETE DEVELOPMENT OVER THE PAST FOUR
YEARS.
Investment took the form of athlete training stipends,
training camps, international training camps and
competitions, scouting, sports science and technology.
Continuity in national team coaching staff based on merit
Additional millions in indirect support
CORE PROGRAM INVESTMENT
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Indirect development investment in activities such
as operation of events and training seminars for
coaches and referee expenses
Operation of high level qualifying events and team
trials
Expansion of National Team Assistant coaching
staff
FUTURE HIGH PERFORMANCE
INITIATIVES
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For the 2009 Quad USAT looks to Expand
international training and competition opportunities
for its high level athletes
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Formation of U-24 senior team to assist those athletes on
cusp of national team
Cash incentives for international medals for both national
team and non-national team athletes
Creation of fund to assist promising athletes compete
internationally
USAT Travel Team Program for additional high level
competition opportunity
EVENTS
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2008 A SUCCESSFUL EVENT YEAR
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All events financially successful
Most professionally run events in the world
Reintroduction of traditional martial arts events
Introduction of double elimination bracketed
poomsae
INTERNATIONAL RELATIONS
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USAT members elected to prominent
positions in PATU ensuring our interests are
protected and enhanced
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Ji Ho Choi, President
David Askinas, Vice-President, North America
Sei Jin Park, Treasurer
Myung Chan Kim, Referee Chairman
Chuong Pham, Executive Council
INTERNATIONAL RELATIONS
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WTF influence growing with appointment of
Leon Preston, Herb Perez and Victoria
Serbin to key WTF committee leadership
positions
WTF Executive Committee position will be
sought in October 2009
USAT are now key players in WTF rules and
organizational reform
INTERNATIONAL RELATIONS
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Kukkiwon special testing planned for major
USAT events in 2009
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Exclusive hosting of these events in the USA
granted to USAT by Kukkiwon
PATU training seminar offered through USOC
grant to help less developed PATU nations
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USAT TRAVEL TEAMS
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Expansion of national team coaching staff
Opportunity to compete for USA at
international level
Revenue opportunities combined with
improvement of talent pipeline
CHALLENGES TO MEET
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Improve the bottom line in order to offer more
programming
Continue to improve athlete performance
Continue to improve training opportunities for
athletes, coaches and referees
Continue to grow membership, event
participation and revenues
A PROMISING FUTURE
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Renegotiated more favorable HangAStar
contract
Renegotiated more favorable apparel and
equipment sponsorships
Brought membership card creation and
fulfillment in-house for cost savings
Use of TMS system to streamline event
management and achieve cost savings
GROWING EVENT REVENUES
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Selection of great host cities
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Las Vegas being considered for multiple year
contract
Hosting Junior Olympics in areas of strong USAT
customer support such as Texas, Florida and
California
Better customer service and shorter lines
promised for 2009
GREATER POOMSAE EMPHASIS
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Increased support for poomsae competitors
More poomsae at events
Bracketed poomsae to ensure fair
competition opportunities
Host more poomsae seminars for coaches
and referees
STATE ORGANIZATIONS
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Area of growth and development
Growing pains resolving
Looking for increased attendance at state
tournaments
Increased grass roots membership as a
result
TRAINING
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Level 2 Coach education to debut in January
2009
Level 3 curriculum development to begin
Look to institute USAT regional coaching
seminars with curriculum provided by
national team coaching staff
MARKETING USAT
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Introduction of “Nobody Kicks Like Us”
campaign in 2009
Focus is to show taekwondo as the cool 21st
century martial art
Leverage off Olympic brand and team
success
Position USAT as brand leader in world class
sparring and poomsae
CONCEPTS IN DEVELOPMENT
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USAT certified school program akin to a
franchise model where all school members
are USAT members
Ring of Champions club established and
funded to help fund program initiatives
USAT branded line of merchandise