Transcript Lab 4 - up.crexendo.com

Welcome Back
Lab 4Website Promotion and driving
traffic to your page
Lab 4
Expectations
• Chat Support Available
During Webinars
• Knowing Your
Resources
Facebook Support
Search: Crexendo UP Website
Competition
Online Resources
up.Crexendo.com/unr
• Webinar Process
Lab 4
Live presentation
•
Attendees are muted
•
Type your questions in the “Questions” window
•
Questions answered live or via chat reply
Lab 4
Review
Webinar 3 Review
Designs (Layouts)
SEO Keyword Map
Schemes
Categorizing Keywords
Copy
Domains
CRO Header
Pages
Layers
Q&A
Elements
Lab 4
Webinar 3 Review
SEO Keyword Map
oSEO Keyword Map
oTake Green Competition
oInsert in SEO Keyword Map
Categorizing Keywords
Copy
Domains
Q&A
oCategorize them into
groups of similar keywords
Lab 4
Webinar 3 Review
o Take one group and place under “focus
phrases” on SEO Keyword Map
SEO Keyword Map
Categorizing Keywords
Copy
Domains
Q&A
oSeparate the individual words from the
focus phrases to get the Keywords to
focus on for each page.
Lab 4
Webinar 3 Review
SEO Keyword Map
Search
Engines
Site Visitors
Categorizing Keywords
What do search engines want?
Copy
oKeyword Density
Domains
Q&A
o300-500 words
T e x t a l y s e r . n e t
oBe about something
Lab 4
Webinar 3 Review
SEO Keyword Map
Categorizing Keywords
What do Visitors Want?
o What the words say
oWrite clear and to the point.
oAnswer their question
Copy
oAn active voice.
Domains
Q&A
oAppeal to emotion
oInclude a call to action
Lab 4
Webinar 3 Review
What do Visitors Want?
SEO Keyword Map
Categorizing Keywords
Copy
Domains
Q&A
oHow the words are formed.
oSkimmability
oAdd $%*@ to the text
Lab 4
Webinar 3 Review
SEO Keyword Map
Categorizing Keywords
Copy
Domains
Q&A
o What makes up a great domain name?
oPlace keywords in domain name
o Registering a Domain
oPurchasing a Domain
Lab 4
Webinar 3 Review
SEO Keyword Map
Categorizing Keywords
Copy
Domains
Q&A