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Achieving GOAL ZERO in Road Safety
Sam Smolik
Vice President, Global Downstream HSSE,
Shell
DRAFT 1.0
Copyright: SIPC
16 February 2009
DRAFT 1.0
Copyright: SIPC
Our Drive for Goal Zero
2
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Copyright: SIPC
Why is Shell, an energy company, interested in road
safety?
Delivering
Product
Building
important new
projects
Day-to-day
travel
Road Transportation is integral to business
3
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The Shell Road Safety Standards
4
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Equipment
5
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Behaviour
6
Behavior…As easy as…..?
Consequence
Behavior
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Antecedent
7
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Behaviour (and the use of technology)
8
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The Shell Road Safety Expertise Centre
9
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Working Externally
10
Sakhalin II Oil and Gas Project
Phase 1
• Massive project in a frontier
environment.
• Russian and international
workforce: 17,000 people.
• 60 million km driven every
year.
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• Challenging driving conditions
and driving cultures.
11
Sakhalin Road Safety Partnership
CIVIL
SOCIETY
GOVERNMENTAL
ORGANISATIONS
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BUSINESS
12
SRSP Seat Belt Campaign
Campaign focused on:
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1. Raising of awareness
of community about
seat belts
2. Education about seat
belt myths and
realities
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3. Enforcement by Traffic
Police
13
The Middle East and North Africa Road Safety
Partnership*
Copyright: SIPC
(working title)
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Launch event supported by:
UN-ESCWA
14
Global road fatalities (WHO and WB)…
300%
300%
Actual
Projected
Asia
200%
200%
100%
100%
Africa
Middle East
Latin America
Russia
Copyright: SIPC
0
OEDC
-50 %
2000
2010
2020
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1990
-50 %
…clearly a very serious challenge
Source: World Report on Road Traffic Injury Prevention - 2004
15
Approved projects for implementation
2005 - 2008
Pre-hospital Care
Project
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Seat Belt
Campaign
Safe Routes to
Schools
Victims
remembrance day
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Black Spots
Improvement Project
16
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Hearts and Minds
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A driver training session in Poland
Drivers in Turkey pose for a ‘Safety Day’
photograph
17
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Road Safety Programs
18
My Focus today
• An overview of Shell activities
• The importance of pubic and private
sector collaboration.
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• Shell: Global road safety practices
19
A problem outside of Shell too……
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Multiple vehicle mover
20
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Road Transportation: A major concern for Shell
21