Transcript REFLECTIONS OF AN IMPACT & ENGAGEMENT MANAGER Sam …

What is Impact & Why is it
Important?
Sam Gray – Manchester Metropolitan
University
An effect on, change or benefit to the
economy, society, culture, public policy or
services, health, the environment or quality
of life BEYOND ACADEMIA…
Measured by REACH and SIGNIFCANCE
(REF2014 Definition of Impact)
Impact domains
Culture and society
Economic and
commercial
Health and welfare
Environment
International
development
Practitioners and
services
Public policy and
services
Engagement is critical for generating
impact
…you can have engagement without
impact…
…but you can’t have impact without
engagement!
11/12/10
HE Regions & Communities
6
Pathways to Impact
Research Councils
Invest £3 billion a year in
excellent knowledge creation
and its translation:
• World-class research
• Facilities and technologies
• High-level skills, PhD training
• Knowledge exchange,
innovation, impact
Research Excellence Framework
Overall quality
18/07/2015
Outputs
Impact
Environment
Maximum of 4
outputs per
researcher
Template and case
studies
Template and data
65%
20%
15%
8
Why is impact important?
Benefits to universities
MMU research:
- Underpins international Government
pledges on carbon emissions in aviation
- Helps to save lives by transforming the
rapid diagnosis of deadly microbial
infections
- Informs two protected characteristics
in the Single Equality Scheme
- Supports the growth of regional
businesses
- Changes the approach of every early
years professional in the UK
- Ensures that Manchester remains a
cultural and creative powerhouse
What might impact mean to you?
Benefits to you:
• Make a difference
• Shape debate
• Success in grant bids
• Increased public profile
• Career success
Benefits to your partners
• Builds trust
• Helps build capacity
• Success in grant bids
• Evidence-based proactive approach
“Retro Machine” ‒ The Gothic
Description of goal: What do you want to achieve by 2020?
To make MMU (and Manchester) the recognised home of “The Gothic” in the UK
ACTIVITIES
ACTIVITIES
OUTPUTS
OUTPUTS
INDICATORS
INDICATORS
IMPACTIMPACT
Ongoing research into
the Gothic by Blake,
Reyes, Ni Fhlainn &
Royle
Research outputs
including articles,
conference proceedings
& monographs
Quantitative: Audience
numbers , downloads,
social media hits, funding,
tourism data
MMU is catalyst helping
Mcr become UK’s home
of Goth
Applications for AHRC
funding &
interdisciplinary
work e.g. Jo Verran
Contacts with Sophie
Lancaster Foundation
Ethnographic Research
Links to Town Hall /
Manchester civic
organizations
strengthened
Gothic Manchester
Festival and associated
events
International gothic
association Conference
in Manchester 2016/17
Funding applications.
Teaching packs/CPD
Citations: event reviews ,
blogs, press & media,
prizes & awards,
citation in city
council marketing materials
Public engagement:
Audience info, media
coverage , engagement
w/resources. User
testimony, evaluation data,
3rd party involvement,
sustainability, increased
participation
Policy: Campaigns
Expert testimony
Evaluations
Tourism & economic
impacts as visitors
increase
Policy impacts as Mcr
markets city to goths
tourism stimuli
Civil society impacts gap
between goths and other
“tribes”.
Cultural impacts through
gothic Mcr Fest
Public discourse
“Retro Machine” ‒ The Gothic
Description of goal: What do you want to achieve by 2020?
To make MMU (and Manchester) the recognised home of “The Gothic” in the UK
ACTIVITIES
ACTIVITIES
OUTPUTS
OUTPUTS
INDICATORS
INDICATORS
IMPACTIMPACT
Ongoing research into
the Gothic by Blake,
Reyes, Ni Fhlainn &
Royle
Research outputs
including articles,
conference proceedings
& monographs
Quantitative: Audience
numbers , downloads,
social media hits, funding,
tourism data
MMU is catalyst helping
Mcr become UK’s home
of Goth
Citations: event reviews,
blogs, press & media,
prizes & awards,
citation in city
council marketing materials
Tourism & economic
impacts as visitors
increase
Applications for AHRC
funding &
interdisciplinary
work e.g. Jo Verran
Contacts with Sophie
Lancaster Foundation
Ethnographic Research
Links to Town Hall /
Manchester civic
organizations
strengthened
Gothic Manchester
Festival and associated
events
International gothic
association Conference
in Manchester 2016/17
Funding applications.
Teaching packs/CPD
Public engagement:
Audience info, media
coverage , engagement
w/resources. User
testimony, evaluation data,
3rd party involvement,
sustainability, increased
participation
Policy: Campaigns
Expert testimony
Evaluations
Policy impacts as Mcr
markets city to goths
tourism stimuli
Civil society impacts gap
between goths and other
“tribes”
Cultural impacts through
gothic Mcr Fest
Public discourse
Types of Impact
Economic, commercial organisational
impacts:
Beneficiaries are business/organisations
undertaking activities to create wealth
Examples of Impact
Development of new/improved products, materials,
processes
Support for development of ‘small-scale’ technologies
Better access to finance opportunities
Improved effectiveness of workplace practices
Impacts on public policy, law and services:
Legislative change, development of legal principles or
effect on legal practices
Beneficiaries are government, public sector
and/or charity organisations and societies
through implementation or
non-implementation of policies, systems or
reforms
Forms of regulation dispute resolution or access to
justice have been influenced
Shaping of policy made by government, quasigovernment, NGOs, private organisations
Changes to the delivery or form of services for the public
Impacts on creativity, culture and society:
Enhancements to heritage preservation, conservation etc
including museum and gallery exhibitions
Beneficiaries are individuals or groups of
individuals, organisations or communities
whose knowledge, behaviours, practices,
rights or duties have been influenced
Production of cultural artefacts including films, novels,
TV programmes
Public or political debate has been shaped, including
activities that have challenged norms, mode of thoughts
Enhancements to policy and practice for securing
poverty alleviation
Examples of indicators
Satisfaction
measures
(services)
Visitor or
audience
numbers or
number of
participants
(uptake of CPO)
Public debate
in the media
Citation in
public
discussion,
consultation
document
Indicators
Debate among
leading to
developments
in attitudes or
behaviours
Citation by
journalists,
broadcasters,
social media
Citation by
international
bodies (UN,
IMF etc)
Spinalin policy,
Citation
regulatory,
osteoarthritis
strategy, practice
or other
documents
There are significant challenges…
-
‘Broadcast’ models are prevalent
Different perspectives on public engagement
Researchers feel like it’s yet another thing they
have to do
Who ‘owns’ public engagement and impact?
Capturing evidence to prove the significance of
impact is hard
Long gestation times for impact – particularly
for healthcare disciplines
No ‘off-the-shelf’ systems available
Introducing…Cathy Parker