Transcript The developing meetings industry in the Baltic region

Developing meetings in
the Baltic region
Sally Greenhill
The Right Solution
Developing meetings in
the Baltic region
1. Why, what’s in it for you?
2. What will influence growth?
3. What to do to increase business?
Developing meetings industry in
the Baltic region
1. Why, what’s in it for you?
Developing meetings in the Baltic region
Why, what’s in it for you?
Developing meetings in the Baltic region
1. Why,
what’s in
it for
you?
Knowledge
capital
Developing meetings in the Baltic region
1. Why, what’s in it for you?
Regeneration
Civic Pride
Better place to live, work and study
Developing meetings in the Baltic region
2. What will influence growth?
Developing meetings in the Baltic region
What will influence growth?
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Demographics
Physical infrastructure
Service
Marketing
Developing meetings in the Baltic region
Developing meetings in the Baltic region
Developing meetings in the Baltic region
Developing meetings in the Baltic region
Developing meetings in the Baltic region
Developing meetings in the Baltic region
International association meetings 2012
Singapore
Brussels
Vienna
Paris
Seoul
UIA
1055
556
356
334
306
ICCA
150
107
195
181
100
Developing meetings in the Baltic region
International association meetings 2012
Copenhagen
Stockholm
Helsinki
Oslo
Tallinn
Vilnius
Riga
UIA
163
127
110
77
18
12
8
ICCA
137
110
100
74
42
36
20
Developing meetings in the Baltic region
What will influence growth?
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Demographics
Physical infrastructure
Service
Marketing
Developing meetings in the Baltic region
What will influence growth?
• Demographics
Developing meetings in the Baltic region
Top industry sectors
1. Healthcare
2. Financial services
3. Electronic/communications
4. Automotive
5. Cosmetics
6. Food/beverage/tobacco
7. Manufacturing/industrial
8. Training/education
9. Construction/engineering
10. Government/administration
Developing meetings in the Baltic region
What will influence growth?
• Physical infrastructure
Developing meetings in the Baltic region
Origin of attendees at events in Europe
Germany
Russia
Spain
UK
Italy
Netherlands
Belgium
France
USA
Poland
Source: EIBTM research
Developing meetings in the Baltic region
Developing meetings in the Baltic region
Developing meetings in the Baltic region
Developing meetings in the Baltic region
Top 40 cities worldwide have major convention
centres
High status iconic building increasingly important
Developing meetings in the Baltic region
What will influence growth?
• Service
Developing meetings in the Baltic region
Key factors influencing venue/destination
selection
1. Location
2. Quality of service
3. Price/value for money
4. Access
5. Capacity of conference facilities
Developing meetings in the Baltic region
Key factors influencing venue/destination
selection
6.
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Compliance with industry criteria
Quality of food
Cleanliness of venue
Free WiFi
Quality of conference facilities
Developing meetings in the Baltic region
What will influence growth?
• Marketing
Developing meetings in the Baltic region
What will influence growth? Marketing
Words to describe your city
Developing meetings in the Baltic region
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Good
Lively
Exciting
Friendly
Buzzy
Vibrant
Not so good
Historical
Pleasant
Traditional
Heritage
Developing meetings in the Baltic region
How to increase business?
Developing meetings in the Baltic region
Trends and Future Influences
Technology
Compliance
Competition and the battle for attention
Developing meetings in the Baltic region
Trends and Future Influences
Developing countries influencing the market
Design innovations
Subvention
Developing meetings in the Baltic region
What do you need to develop your
meetings industry?
1.
2.
3.
4.
Passion and enthusiasm
Champions
Funding
United voice
Developing meetings in the Baltic region
• Innovate
• Take a new approach
• Look beyond the norm
Developing meetings in the Baltic region
What do you need to develop your
meetings industry?
Good luck!
Developing meetings in the Baltic region
Sally Greenhill
The Right Solution
[email protected]
07798 527599