Transcript Portfolio Committee Presentation DEPARTMENT OF PUBLIC

MAPUNGUBWE ARTS FESTIVAL 2014
SABC LIMPOPO COMBO – PARTNERSHIP
PROPOSAL
Presented by: Mr. M Mhangwana
Date: 14 October 2014
1
TABLE OF CONTENTS
1.
Background
2. Project Objectives
3. Project summary
4. Target Audience
5. Stakeholders
6. Reason for partnership
7. Project implementation plan
8. Conclusion
1. BACKGROUND
 The Mapungubwe Arts Festival is a Provincial Event hosted annually by the
Department of Sport, Arts and Culture.
 The Department has been hosting this Festival for the past nine (9) years with the
aim of promoting social cohesion and national identity building in the Province.
 It is an event that is used for the purpose of setting a stage for both the renowned
and the upcoming visual and performing artist to marvel their talent, through
exhibitions, play, drama and it culminates into a choral, gospel and Jazz festivals.
 A recognised brand in events with the potential for growth and great crowd puller
within SADC
 Previously featured international artists like Kirk Franklin, Papa Wemba, Kenny
Lattimore, etc.
2. PROJECT OBJECTIVES
Some of this project’s main objectives are:
 to foster harmony, celebrate and promote a common national identity and
values (Social Cohesion);
 to facilitate the creation of Creative Cultural Industries in Limpopo province;
 Support, promote and develop previously disadvantaged art forms and
culture whilst increasing the economic beneficiation of the artists and the
small and medium business enterprises;
 To create an opportunity for tourism in the Limpopo Province and improve
the Provincial Growth and Development Strategy leading to the
achievement of the millennium goals; and
 Position Limpopo as a destination for arts and culture in SADC
3. PROJECT SUMMARY
 Mapungubwe district cultural competitions
 Mapungubwe launch
 Mapungubwe Cultural Carnival
 Mapungubwe gala dinner and beauty pageants
 Mapungubwe cultural exhibitions
 The Mapungubwe theatre/drama and poetry
 Mapungubwe Gospel festival
 Mapungubwe Choral music festival
 Mapungubwe youth rugby game
 Mapungubwe jazz festival
4. TARGET AUDIENCE
 The 2014/15 Mapungubwe Arts Festival is intended at
benefitting the people of Limpopo in all the districts,
private sector, small and medium business enterprises,
the South African Public as well as the neighbouring
countries, performing and visual artists as well as the
media.
 The needs of children, the elderly and people with
disabilities will be taken into consideration during the
preparation and planning phases of these events
5. STAKEHOLDERS
KEY PRIORITISED STAKEHOLDERS
STAKEHOLDERS’ CONTRIBUTION
1.
Office of the Premier
Protocol services, VIP Protection, Communication
and International relation office
2.
Department of Health and
Social Development
Emergency services, Food Inspection, and
Nutrition services.
3.
Department of Transport,
Safety, Security and
Liaison.
Availability of transport and traffic control
4.
Parastatals (LEDA, LTA,
SEDA, and other private
companies)
Sponsoring the Function and buying of the
marquee where possible.
5.
Department of Economic
Development, Environment
and Tourism and its entities
Making Limpopo a tourist destination and
economic beneficiation
6.
COGHSTA
Disaster management.
7.
SAPS
Security, safety and protection.
8.
District and Local
municipalities within the
district
Polokwane Municipality
Logistical arrangements, Mobilization of public
participation and resources provision
9.
Providing venues for all the activities
10. Capricorn Districts
Municipality
Host Municipality
11. SABC (TV and Radio)
Mobilization of public
12. SAMRO
Information sharing with the provincial artists
6. REASON FOR PARTNERSHIP
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6.1 WHY SABC?
 The SABC is well positioned to put the Mapungubwe Arts Festival on the map of the
national and international festivals whilst striving for the main objective of social
cohesion;
 The festival is not well marketed due to lack of partnership with the major media houses
like SABC which affects the attendance of the participants to socially interact in the
province;
 The department’s inability to reach out to the most rural disadvantaged and upcoming
artists to learn from the prominent artists could be addressed through the proposed
partnership.
6.2. VALUE FOR SPONSORHIP
By partnering with the department, the SABC has the opportunity to benefit as follows:
1. Sponsor title/ name rights: entering into an agreement with the department to have the naming rights on
adverts, e.g. “The Limpopo Province in partnership with the SABC brings you the 2014 Mapungubwe Arts
Festival”
2.
Association with the strong brand: Mapungubwe is declared international heritage site.
3.
Close association with the Government: Collaboration with the government in terms of promoting social
cohesion and national identity programme
4.
Pride of growing new talent: The SABC will be part of unearthing and marketing new talents of the most
disadvantaged rural areas of Limpopo province.
5.
Increased visibility:
• SABC will be mentioned in all other departmental marketing media such as Bill Boards, posters,
social media, branding at all mapungubwe events.
• Allowance to distribute the SABC promotional materials in all Mapungubwe festival activities.
• Presentation slots will be given for SABC presentation in all Mapungubwe activities
• Provision of a Corporate Marquee that can accommodate 100 VIP’s with 100 VIP tickets, 100
complimentary tickets, catering, hosting of artists and any other additional VIP’s such as Ministers,
Deputy ministers, Premier, etc. at their tent.
• The beneficiation value of the above opportunities is estimated at R5 million.
7. PROJECT IMPLEMENTATION PLAN
EVENTS AND
ACTIVITIES
District Cultural
Competitions
DATE
VENUE
3rd week of
October 2014
Mapungubwe Launch
TICKETS
ACTIVITIES
All five Districts
09h00 –
(Mopani, Waterberg,
17h00
Capricorn, Sekhukhune
and Vhembe)
Free
₋
₋
October 2014
Polokwane
Free
Launching of the Festival by
announcement of the artists line up
Opening/ Cultural
Carnival
Friday ,
5th December
Carnival route still to be 11h00- 17h00
determined by the
preparatory committee.
Free
₋
₋
Mapungubwe Gala
dinner and Miss
Mapungubwe
Mapungubwe Craft
Market
Friday, 5th
December
2014
5th – 12th
December
2014
8th – 12th
December
2014
Saturday, 6th
December
2014
Sunday, 7th
December
2014
Tuesday, 9th
December
2014
Saturday, 13th
December
2014
Polokwane
R150
Honouring of the local, districts, provincial,
national and international artists by the Premier or
the MEC
Various Exhibitors from all districts
Mapungubwe Heritage
theatre, comedy and
poetry
Mapungubwe Gospel
Festival
Mapungubwe Choral
Music festival
Mapungubwe youth
rugby game
Mapungubwe Jazz
Festival
TIME
14h00
19h30
Cultural activities competitions, and
Beauty contest selections
MEC
and
Street parade around Polokwane CBD
Live performance by various artists and
cultural groups during the parade and at the
final destination.
Library Gardens / SABC 09h00-18h30
park
Free
Jack Botes Hall
Free
Drama, poetry, comedy by various artists selected
during the district competitions.
R100
Live performance by various local and national
gospel artists
18h00
Polokwane Cricket Club 11h00 till late
Jack Botes Hall
11h00 –
17h00
Free
Live performance by various groups from selected
district competitions
Old Peter Mokaba
Stadium
12h00
Free
3 games by four youth/school rugby teams
R150. 00
Live performance by various local and national
jazz artists.
Polokwane Cricket Club 11h00 till late
8. CONCLUSION
 It will be highly appreciated for the SABC to partner with
the Limpopo Provincial Government on the above
mentioned project through marketing in order to improve
social cohesion, create opportunities for performing and
visual artists’ exposure and to showcase the tourism
potential of Limpopo Province.
 The success of the project will benefit both the SABC and
the province economically as well as contribute towards
the attainment of the millennium goals.
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THE END - THANK YOU