Transcript Slide 1

Regional Travel Plans – Don Valley
and Barnsley
Graham Riley
Regional Programme Manager
Influencing Travel Behaviour
The Challenges
• Traffic growth
• Journey reliability
• Air quality and
climate change
• Economic prosperity
and pressures from new development
ITB Programme
Travel to work
Tourism
Spatial Planning Policy
Planning & Monitoring
HOV’s &
Car Sharing
Influencing Travel Behaviour
Coaches
Research
Stakeholders
What is a Travel Plan?
• “A Travel Plan is a package of measures aimed at
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promoting sustainable travel within an
organisation , with an emphasis on reducing
reliance on single occupancy car travel”
Public transport initiatives
Car sharing
Cycling / walking incentives
Alternative work practices
Car park management strategy
Travel Plan Benefits:
• Improved site access
• Fewer delays / better timekeeping
• Improved staff retention (reduced recruitment
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costs)
Improved local air quality
Health benefits
Parking management revenue
Supports CSR ambitions
Reduced or removed traffic growth
Promote ‘Act on CO2’
Area Travel Plan (ATP) Approach
• Site identification
• Phase 1 - Feasibility assessment
• Phase 2 - Assessment of baseline
conditions
• Phase 3 - Travel Plan development
• Phase 4 - Implementation of measures
• Phase 5 - Monitoring and evaluation
South Yorkshire Approach
• Lower Don Valley identified as potential
site in 2006
• Area has been split into three discreet
areas for implementation of measures:
• Carbrook, Sheffield (including Sheffield
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Forgemasters)
Sheffield Business Park
Templeborough, Rotherham
Carbrook, Sheffield and
Templeborough, Rotherham
• Partners include Sheffield City Council,
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Forgemasters, Abbey, Meadowhall,
Rotherham Council
Awareness of travel options raised within
companies through tailored events
Site specific travel plan advice now being
offered across the businesses
Bespoke travel website currently being
investigated
Sheffield Business Park
• 200 acre business park site
• Large employers include:
• Fujitsu
• Kingfield Heath
• South Yorkshire Police
• Awareness of travel options raised through launch
event
• Private car share group launched September 2007
• Create helpful partnerships/networks
Barnsley
• Potential sites identified by local authority
• Phase 1 feasibility assessment being carried
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out for 2 potential sites:
• Dodworth
• Wentworth Business Park & Industrial Estate
Potential exists for engaging with large
employers in the area on developing travel
plans
Do they work?
Barclaycard
• HQ building 2 miles from Northampton town centre
• Accessed from A45 – severely congested at peak
periods
• 3,000 employees
• Only 2,200 parking spaces
Barclaycard (measures)
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Car share database
Car park management strategy
Peak hour (dedicated) bus service
Personalised journey planning
Cyclists changing facilities
Staff commuter centre / focus groups
A45 HOV initiative
Baseline monitoring
Set targets
Barclaycard (results)
• Sovs 73% : (May 2006)
• Sovs 63% : (May 2007)
• Car sharing 17% (May 2006)
• Car sharing 24% (May 2007)
• No change cycle / walk / bus
• Ave Car occupancy 2.5+ per car
Travel Plans of the Future
• Move towards the provision of real time travel information
• Links from company websites to - Traffic England / Transport
Direct
• Greater promotion of HAIL
• Live CCTV images accessible from NTCC
• Stagger journeys / peak spreading
• ‘Futureproofing’ new developments and recording carbon
mitigated
For more information about the Influencing Travel
Behaviour Programme in the North contact
Graham Riley
Regional Programme Manager: Influencing Travel Behaviour
Tel 0113 283 6233
Email: [email protected]
Sarah Watson-Quirk
Influencing Travel Behaviour Manager: Yorkshire and the Humber
Tel 0113 283 6248
Email: [email protected]
Find out more on the HA website:
www.highways.gov.uk/knowledge/itb