Transcript Building a SEM Organization: The Internal Consultant Approach

Enrollment Management Division Update
EM Kick-Off
August 7, 2008
New Mission Statement
Missouri University of Science and Technology integrates education and research to
create and convey knowledge to solve problems for our State and the
technological world.
(Mission Statement Approved January 2008 Board of Curators' Meeting)
Vision
The vision of the Missouri University of Science and Technology is to be a top-five
technological research university by 2011.
Values
Tradition: We are a diverse scholarly community of hard-working problem-solvers who draw
inspiration, strength, and pride from our history, our students’ success, and our
entrepreneurial spirit.
Interdisciplinary Collaboration: We value the entire realm of human knowledge and seek to
transcend conventional boundaries in the pursuit of our goals.
Inclusiveness: We encourage and depend upon mutual recognition and respect and the
voluntary cooperative efforts of our diverse constituents to sustain a strong and cohesive
scholarly community.
Excellence: We embrace academic integrity, exceptional results, and constant improvement
in teaching, research, service, and economic development activities.
Enrollment Management Mission
approved: June 2001
The Division of Enrollment Management coordinates
student enrollment services for the University,
working collaboratively with the academic units,
student affairs and administrative units to identify
and implement processes to meet, and strive to
exceed student/customer expectations and
University goals.
» Research
» Recruitment
» Retention
Enrollment Management Division
2008-09
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Registrar
Student Financial Assistance
Admissions and Visitor Center
New Student Programs (Orientation & IDs)
Student Diversity Programs
Women’s Leadership Institute
Center for Pre-College Programs
Project Lead the Way
New Organizational Chart and Titles
effective September 1, 2008
Enrollment Development Team
EDT: Key Points of Student Contact
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Admissions
Registrar
Financial Aid
Campus Housing
Student Activities
Counseling Center
Orientation
Teacher Training
Director (RPDC)
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Info Tech
Institutional Research
Women’s Programs (WLI)
Minority Programs (SDP)
International Affairs
Cashier/Billing
Pre-College Programs
Reporting Services
Core Enrollment Management
Performance Expectations
1. Managerial Philosophy:
Follow the “Platinum Rule” Do unto others as
you would prefer them to do unto you
2. Student Service Philosophy:
Find ways to say “YES”
3. Operational Philosophy:
Make data based decisions & do the basics
better than everyone else
The Core Understandings of
Missouri S&T Enrollment Management:
1. We exist to help and serve students the
best we can
2. Be honest and positive at all times. Never
feel pressure to make things up or answer questions
you do not know the answers to. Feel free to say, “I
don’t know,but I will find out and get back to you.”
3. You are the University – everything you say,
how you look and act will be the guests vision and
image of Missouri S&T. Take your role and the
responsibility that goes with it very seriously.
Strategic Enrollment Management Plan
2007-2011
•
Increase Success of Students
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Increase College Going Rate & Access
1.
2.
3.
4.
5.
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Retention Rates
Graduation Rates
Access & Affordability
Pipeline of College Ready Students
Strategic Partnerships
Outreach/Education
Scholarships
Expanding Current Markets & Capturing New Markets
1.
2.
3.
4.
5.
6.
7.
Out-of-state students
Transfer Students
Female Students
Underrepresented Minority Students
International Students
Graduate Students
Nontraditional Students
Strategic Plan Update
Table 2.1
Grow overall enrollment to 6,550 by 2011 with diversity that reflects the State of Missouri and the global
environment in which we compete. Increase the overall graduate enrollment to 1,750
Fall Semester
Headcount
Total Enrollment
Undergraduate Students
Graduate Students
2000
4626
3698
928
Actual
2005
5,602
4,313
1,289
Freshmen Class
Transfer Class
696
210
914
314
977
266
1,051
276
940
280
945
290
945
300
945
310
945
320
American Indian/Alaskan Native
Asian-American
Black, Non-Hispanic
Hispanic-American
24
117
159
53
20
131
200
104
20
198
245
137
33
198
271
139
22
218
270
151
24
240
296
166
27
264
326
182
28
277
342
192
29
290
359
201
Total Female
Undergraduate Female
Graduate Female
Freshman Female
Transfer Female
1071
860
211
196
45
1224
945
279
168
91
1326
1016
310
221
70
1,391
1,052
339
255
74
1450
1110
340
245
75
1600
1210
390
257
80
1765
1325
440
270
85
1865
1390
475
277
90
1965
1440
525
284
96
On-campus
Distance Education
4393
233
5,101
501
5,389
469
5,649
518
5,460
540
5,570
580
5,655
645
5,735
690
5,825
725
2006
2007
5,858
4,515
1,343
6,167
4,753
1,414
2007
6,000
4,610
1,390
2008
6,150
4,675
1,475
Goal
2009
6,300
4,730
1,570
2010
6,425
4,770
1,655
2011
6,550
4,800
1,750
The ideal Missouri S&T freshmen class would have 990 to 1030 students with the
following profile:
Academic Preparedness:
27 average ACT score (upper 10% in nation)
90% having completed the full Missouri college-prep curriculum
50% from the upper 20% of high school class
Geography:
70% in-state
25% out-of-state
5% international
Gender:
30% female
70% male
Ethnicity:
13% under-represented minority students
Majors:
70% Engineering (all programs)
5% Liberal Arts (psychology, history, English, technical communication, philosophy)
8% Business, Information Technology and Economics
9% Natural Sciences and Mathematics (biology, chemistry, physics)
8% Computer Science
Success Rate:
90% first to second year retention rate
80% return for third year
65-70% graduate in six years
Enrollment Concerns
2000-2001
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52% Graduation Rate
82% Retention Rate
23% Female Enrollment
8% Minority Student Enrollment
8 Year Decline New Students (-700
students)
• Industry Asking for MORE Graduates
Enrollment Status
2006-2007
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64% Graduation Rate
87% Retention Rate
23% Female Enrollment (+341)
10% Minority Student Enrollment (+264)
Record New Student Classes & Student
Success
• 6 Year Increase (+1,541 students)
• Industry STILL Asking for MORE Graduates
2011 Enrollment & Student
Success Goals
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950-1000 FTC Freshmen
300-350 Transfers
Upper 10% Academic Ability
90% Retention Rate
65% Graduation Rate
U.S. Technological Research Universities
WPI
RPI
Michigan Tech
Clarkson Univ
MIT
SD School
of Mines
Polytechnic
University
Illinois
Inst. of
Tech
New Jersey
Institute of Tech
Colorado School
of Mines
Missouri S&T
Cal
Tech
New Mexico Inst
Mining & Tech
Stevens Institute
of Technology
Georgia
Tech
Florida
Institute of
Technology
Technological Research Universities
• Quality indicators
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–
–
–
–
–
–
–
–
–
ACT 75th percentile
First-year students from top 10% of HS Class
First-to-second year retention rate
Six-year graduation rate
National merit scholars
National academy members
Total research expenditures per faculty
Ph.D’s awarded per faculty
Ratio of doctoral degrees to graduate degrees
Student faculty ratio
Combined Rankings
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Massachusetts Institute of Technology
California Institute of Technology
Rensselaer Polytechnic Institute
Georgia Institute of Technology
Missouri University of Science and Technology
Stevens Institute of Technology
Colorado School of Mines
Worcester Polytechnic Institute
Illinois Institute of Technology
Clarkson University
New Mexico Inst of Mining & Technology
Polytechnic University
Michigan Technological University
New Jersey Institute of Technology
Florida Institute of Technology
South Dakota School of Mines & Technology
Combined
Mean
1.2
2.3
3.8
4.3
7.2
8.2
8.5
8.8
9.6
10.0
10.0
10.5
10.6
11.0
11.5
12.2
Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
Enrollment KPIs
Key Performance Indicators
Missouri S&T ENROLLMENT
33% Growth since 2000
Since 2004, 60% of Growth due to Retention Increase
6,500
Total Number of Students
6,000
5,500
5,000
4,500
4,000
3,500
3,000
Distance
On - Campus
1998
1999
2000
2001
2002
2003
2004
2005
2006
314
227
233
308
392
476
471
501
469
518
4,673
4,517
4,393
4,575
4,848
4,983
4,936
5,101
5,388
5,649
Fall
On - Campus
Distance
STUDENT RETENTION
90
85
80
75
70
19
93
19
94
19
95
19
96
19
97
19
98
19
99
20
00
20
01
20
02
20
03
20
04
G 200
oa 5
l2
00
6
20
06
G 200
oa 7
l2
01
0
Percent Still Enrolled
Status in Fall Semester After One Year
Year
Graduation Rates
General Student Body:
2000
52%
2005
64%
Record Setting Years for Student Diversity
2000
2001
2002
2003
2004
2005
2006
2007
2000 -2007
change
3698
3756
3849
4089
4120
4313
4515
4753
29%
928
1127
1391
1370
1287
1289
1343
1414
52%
4626
4883
5240
5459
5407
5602
5858
6167
33%
24
26
23
27
23
21
20
33
38%
Asian-American
127
128
137
151
142
158
198
198
56%
Black, Non-Hispanic
168
197
213
230
218
237
245
271
61%
Hispanic-American
58
63
83
100
100
126
137
139
140%
Non-Resident, International
590
723
819
749
600
565
585
619
5%
Ethnicity Not Specified
171
179
209
253
298
253
250
242
42%
White, Non-Hispanic
3,488
3,567
3,756
3,949
4,026
4,242
4,423
4,665
34%
Total
4,626
4,883
5,240
5,459
5,407
5,602
5,858
6,167
33%
2000
2001
2002
2003
2004
2005
2006
2007
2000 -2007
change
Total Minorities, Non-Caucasian US Citizens
377
414
456
508
483
542
600
641
70%
% of Total
8%
8%
9%
9%
9%
10%
10%
10%
Under-Represented Minority US Citizens
250
286
319
357
341
384
402
443
% of Total
5%
6%
6%
7%
6%
7%
7%
7%
Non-Resident, International
590
723
819
749
600
565
585
619
13%
15%
16%
14%
11%
10%
10%
10%
1,050
1,097
1,133
1,248
1,209
1,224
1,326
1391
23%
23%
22%
23%
22%
22%
23%
23%
3576
3786
4107
4211
4198
4378
4532
4776
77%
77%
78%
77%
78%
78%
77%
77%
Enrollment Performance Fall 2000 - 2007
Undergraduate
Graduate
TOTAL
Enrollment By Ethnic Group
American Indian/Alaskan Native
% of Total
77%
5%
Enrollment By Gender
Female
Male
BOLD: Missouri S&T Record High
2007 International Student Representation: 2.6% of undergraduates, 2.5% of distance grad students, 53.3% of campus grad students
32%
34%
National Student Success Trends
ACT, 2007
Academic Quality
Average ACT Composite Score by Year:
1990 - 2007 First-time Freshmen
30
29
Average ACT Score
28
27
26
25
24
23
22
21
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
1992
1991
1990
1989
1988
20
Year
Series1
Ave. Freshmen ACT Score
Series2
Missouri S&T Goal: Upper 10% in Nation
University of Missouri - Rolla
Geographic Origin of All Students - Fall 2007
WASHINGTON
62
MONTANA
MAINE
MINNESOTA
4
1
OREGON
NORTH DAKOTA
VT
18
5
WISCONSIN
IDAHO
SOUTH DAKOTA
3
WYOMING
PENNSYLVANIA
IOWA
26
NEBRASKA
43
UTAH
4
2
16
NEVADA
CALIFORNIA
16
KANSAS
137
MISSOURI
12
17
ARIZONA
ALASKA
12
OKLAHOMA
59
NEW MEXICO
3
SO.
CAROLINA
61
110
3
LA
5
8
12
2
5
Legend
GEORGIA
ALABAMA
DC
NO. CAROLINA
ARKANSAS
MS
TEXAS
MD 10
VIRGINIA
4
TENNESSEE
59
NJ
DC
WV
KENTUCKY
4,321
RI
2
DE
18
15
395
12
OHIO
IN
ILLINOIS
COLORADO
20
MA 12
CT
NEW YORK
MICHIGAN
5
5
15
5
2 3NH
13
11
50 or more students
10 – 49 students
13
12
1 - 9 students
FL
No students
All Students, Totals
HAWAII
1
United States
Other Countries
Total
5,605
564
6,167
Note: Geographic Origin is defined as student's legal residence at time of original admission to Missouri S&T.
Source: Integrated Postsecondary Education Data System (IPEDS) frozen files, end of 4 th week of classes.
Revised 9-24-2007.
PUERTO
RICO
1
Armed
Forces
Pacific &
Africa
3
University of Missouri - Rolla
Geographic Origin of Total Enrolled Students by County - Fall 2007
MERCER
1
ATCHISON
GENTRY
10
1
2
SCOTLAND
GRUNDY
5
11
5
KNOX
0
6
DE KALB
4
1
MARION
SHELBY
3
13
27
5
6
CALDWELL
CALDWELL
27
4
ADAI
MACON
R
LINN
LIVINGSTON
CLINTON
BUCHANAN
PLATTE
57
RALLS
22
11
CHARITON
CARROLL
RAY
0
LAFAYETTE
8
4
11
MONT-
73
27
4
PETTIS
8
8
7
10
POLK
10
13
138
CHRISTIAN
8
40
CAPE
MADISON
8
GIRARDEAU
6
58
WRIGHT
20
5
BOLLIN-
3
GER
WAYNE
SHANNON
11
DOUGLAS
16
HOWELL
STONE
12
16
8
18
RIPLEY
Note: Geographic Origin is defined as student's legal residence at time of original admission to Missouri S&T.
Source: Integrated Postsecondary Education Data System (IPEDS) frozen files, 4th week after enrollment.
1
MISSISSIPPI
STODDARD
OREGON
OZARK
TANEY
CARTER
SCOTT
13
4
8
8
52
9
PERRY
9
LAWRENCE
BARRY
18
DENT
32
WEBSTER
12
4
ST
FRANCOIS
TEXAS
5
NEWTON
MCDONALD
12
REYNOLDS
GREENE
41
STE
GENEVIEVE
48
IRON
LACLEDE
DADE
JASPER
37
WASHINGTON
353
13
BARTON
No students
CRAWFORD
150
DALLAS
SON
181
PULASKI
CEDAR
CITY
JEFFER-
130
PHELPS
1
VERNON
LOUIS
20
25
HICKORY
ST
86
FRANKLIN
MARIES
25
ST. CLAIR
4
ADE
20
CAMDEN
50 or more students
ST
CONOSAGE
MILLER
7
1019
398
LOUIS
5
BENTON
3
33
COLE
90
MORGAN
HENRY
CHARLES
WARREN
GAS-
7
12
ST
17
22
MONITEAU
16
55
GOMERY
CALLAWAY
49
1 - 9 students
LINCOLN
BOONE
COOPER
JOHNSON
BATES
15
HOWARD
283
CASS
8
AUDRAIN
11
JACKSON
10 – 49 students
PIKE
4
13
SALINE
Legend
8
MONROE
RANDOLPH
1
CLAY
90
Total Enrollment from Missouri
Missouri
4,321
Other Locations
1,846
Total
6,167
LEWIS
6
DAVIESS
ANDREW
CLARK
4
0
SULLIVAN
2
HOLT
2
0
HARRISON
NODAWAY
0
SCHUYLER
PUTNAM
WORTH
10
BUTLER
9
NEW
MADRID
22
4
11
DUNKLIN
PEMISCOT
5
3
Fall 2007 Total Students
139
2.25%
846
13.72%
Engineering
Business and IST
206
3.34%
Arts and Social Sciences
Science and Computing
313
5.08%
Non-Degree/Undecided
4,663
75.61%
Fall 2007 Undergraduate Students
598
12.58%
128
2.69%
Engineering
192
4.04%
Business and IST
Arts and Social Sciences
229
4.82%
Science and Computing
Non-Degree/Undecided
3,606
75.87%
Fall 2007 Graduate Students
11
0.78%
248
17.54%
Engineering
14
0.99%
Business and IST
Arts and Social Sciences
84
5.94%
Science and Computing
Non-Degree/Undecided
1,057
74.75%
Classroom Utilization
Classroom Utilization by Hour for Fall Semester 2007
100%
96%
97%
96%
Mon - Wed - Fri
90%
86%
85%
Tues - Thurs
88%
81%
80%
78%
70%
67%
64%
60%
62%
60%
58%
Percentage
56%
50%
41%
40%
42%
40%
30%
30%
27%
23%
21%
20%
18%
10%
16%
15%15%
8%
0%
8:00 AM
9:00 AM
10:00 AM 11:00 AM 12:00 PM
1:00 PM
2:00 PM
Time
3:00 PM
4:00 PM
5:00 PM
6:00 PM
7:00 PM
8:00 PM
1982-2006 Room Utilization Comparison
100
90
80
& Utilization
70
60
1982
1995
50
2001
2006
40
30
20
10
0
7:00
8:00
9:00
10:00
11:00
12:00
1:00
2:00
Time Period
3:00
4:00
5:00
6:00
7:00
8:00
Starting Salaries
Undergraduate
Graduate
2003
$ 47,305
$ 52,744
2004
$ 46,567
$ 52,945
2005
$ 49,181
$ 53,042
2006
$ 51,059
$ 58,120
2007
$ 53,669
$ 62,751
2008
$ 55,975
$ 63,640
New Ranking by Starting Salary!
Missouri S&T :
#25 among all universities in the nation
#1 among Midwestern universities
SOURCE: Payscale Inc, Wall Street Journal, July 30, 2008.
Student Demographics
•
Average Age:
• Gender:
Female
Male
•
On-Campus
GRADUATE
Distance
GRADUATE
21.0
20
27
34
23%
77%
22%
78%
26%
74%
21%
79%
N/A
36%
N/A
N/A
73.5%
15.8%
10.7%
81.2%
16.3%
2.6%
33.5%
13.2%
53.3%
39.4%
58.1%
2.5%
4.1%
2.9%
76.1%
1.9%
0.6%
10.7%
3.8%
4.5%
2.4%
83.9%
2.2%
0.6%
2.6%
3.8%
1.9%
5.1%
35.2%
0.8%
0.2%
53.3%
3.5%
8.0%
7.0%
71.0%
6.0%
0%
2.5%
5.8%
Residency
Missouri:
Out-of-State:
International:
•
UNDERGRAD
First Generation
College Students
2004-07:
•
ALL STUDENTS
Ethnicity:
African-American:
Asian-American:
Caucasian:
Hispanic:
Native-American:
International:
Not Disclosed:
FS2000-2007 Total Female, Male & Minority Enrollment
6,000
5,000
4,000
3,000
2,000
1,000
0
2000
2001
2002
2003
Female
2004
Male
2005
Minority
2006
2007
Geographic Origin of UMR First-time Freshmen
1992-2007
1200
Series1
Series2
Series3
1000
Count
800
600
400
200
0
92
93
94
95
96
97
98
99
00
01
02
03
04
Year
Overall Enrollment by Residency:
Missouri Residents: 76%
Out-of-State Students: 24%
05
06
07
Environmental and
Market Trend Scans
FS2007 First Time College Domestic Enrollment Yield
FS07 First Time College Enrollees (1040)
FS07 First Time College Admits (2154)
FS07 First Time College Applicants (2305)
FS07 First Time College Inquiries (9629)
FS2007 First Time College Enrollment Yield For Missouri
FS07 First Time College Enrollees (822)
FS07 First Time College Admits (1511)
FS07 First Time College Applicants (1641)
FS07 First Time College Inquiries (6247)
Domestic Overall Freshmen
Enrollment Yield Funnel FS2007
Inquiries:
Applicants:
Admits:
Enrollees:
9629
2305
2154
1040
48% Admits Enrolled
11% Inquiries Enrolled
Domestic Male Freshmen
Enrollment Yield Funnel FS2007
Inquiries:
Applicants:
Admits:
Enrollees:
5479
1780
1663
827
50% Admits Enrolled
15% Inquiries Enrolled
Domestic Female Freshmen
Enrollment Yield Funnel FS2007
Inquiries:
Applicants:
Admits:
Enrollees:
2912
524
490
214
44% Admits Enrolled
7% Inquiries Enrolled
Domestic Traditionally Underrepresented Freshmen Enrollment
Yield Funnel FS2007
Inquiries:
Applicants:
Admits:
Enrollees:
1438
291
223
94
42% Admits Enrolled
6.5% Inquiries Enrolled
Domestic African-American
Freshmen Enrollment Yield
Funnel FS2007
Inquiries:
Applicants:
Admits:
Enrollees:
840
151
92
38
41% Admits Enrolled
4.5% Inquiries Enrolled
Domestic Freshmen from
Missouri Enrollment Yield
Funnel FS2007
Inquiries:
Applicants:
Admits:
Enrollees:
6247
1641
1511
822
54% Admits Enrolled
13% Inquiries Enrolled
Domestic Freshmen Out of State
Enrollment Yield
Funnel FS2007
Inquiries:
Applicants:
Admits:
Enrollees:
3382
664
643
229
36% Admits Enrolled
7% Inquiries Enrolled
International Freshmen
Enrollment Yield Funnel
FS2007
Inquiries:
Applicants:
Admits:
Enrollees:
52
68
39
11
28% Admits Enrolled
Today’s Teens and Social Media
• The use of social media gains a greater
foothold in teen life as they embrace the
conversational nature of interactive online
media
• Some 93% of teens use the internet, and
more of them than ever are treating it as a
venue for social interaction – a place where
they can share creations, tell stories, and
interact with others.
• SOURCE: PEW 12/19/2007
2007 Pew Internet Survey
• Less that 35% of Rural Internet Users
have Access to High Speed Internet
Domestic Freshmen Online
Application Enrollment Yield
Funnel FS2007
Applicants:
Admits:
Enrollees:
1276
1213
550
45% Admits Enrolled
Domestic Freshmen Paper
Application Enrollment Yield
Funnel FS2007
Applicants:
1029
Admits: 941
Enrollees:
490
52% Admits Enrolled
Student Market Update
Factors Most Noted in Choosing
a College
•
•
•
•
•
Majors & Career Programs Offered
Location/Campus Characteristics
Cost/Affordability
Campus Size/Safety
Characteristics of Enrolled
Students
• Selectivity
SOURCE: Bob Wilkinson
Core Market Challenges:
Changes in the college-bound student markets
•
The Midwest will experience a 4% to 10% decline in high school
graduates between 2007 – 2012 (Source: WICHE, 2003: Knocking at the College Door)
•
The profile of college-bound students is rapidly becoming more
ethnically diverse and female dominant (Source: NCES, 2005; WICHE, 2003)
•
The number of students interested in engineering, computer
science, and natural science degrees has declined to record lows
(Source: ACT, 2003: Maintaining a Strong Engineering Workforce Policy Report; National Academies, Rising
Above the Gathering Storm, 2006)
•
More full-time college freshmen are choosing to start at two-year
colleges (Source: US Department of Education IPEDS. 2005; Source: Missouri Department of Higher
Education, 2005)
•
More students are enrolling in more than one college at a time
(Source: National Student Clearinghouse, 2005; Noel Levitz, 2004; College Board, 2006)
•
Future student market growth will include more students requiring
financial aid and loans to complete a degree (Source: WICHE, 2003)
WHY A NEW NAME for University of Missouri-Rolla?
effective Jan. 1, 2008
WWW.MST.EDU
Undergraduate Demographics
•
Average Age: 21.6 years old
•
•
From a Community <40,000: 55%
approx.
Gender:
– 23% Female
– 77% Male
•
Average Family Income: $72,000
•
Average Indebtedness at Graduation:
– $21,000 USD approx.
•
High Financial Need (Pell qualifier): 24%
•
Freshmen with Credit Cards:
– 24%
– 6 arrive with over $1000 USD
standing balance
•
•
•
First Generation College Students:
– 2005-06: 37%
Residency:
– Missouri Residents: 76%
– Out-State Students: 22%
– International: 2%
Ethnicity:
•
– African-American: 4%
– Asian-American: 3%
– Caucasian: 83%
– Hispanic: 2%
– Native-American: 1%
•
– Non-resident, International: 2%
– Not Disclosed: 5%
Students with PCs:
– 94%
– +70% laptops
– 7% Macs
Students with Cell Phones
– 97%
Student Interest Trends in Engineering
Potential United States Undergraduate Engineering Majors
All College Bound, ACT Tested Students Interested in Any
Engineering Field
70000
65000
60000
55000
(<5%)
50000
45000
40000
1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004
SOURCE: ACT, 2006
Name Recognition Among College-Bound
Students Outside of Missouri
All ACT
Senders
4942
2629
4241
3352
4164
4278
9221
3926
12800
5382
7343
Out-of-State
State Senders
391
551
651
654
728
981
1000
1187
2301
2591
5331
Central Missouri State University
Missouri S&T
Southeast Missouri State University
UMSL
Truman State
UMKC
Missouri State University
Northwest Missouri State University
UMC
St. Louis University
Washington University in St. Louis
A National
Environmental Scan
Shifting Student Populations
“The demographic shifts we are beginning
to experience are largely the result of
welcome advances in technology and
public health that have extended life
expectancy, improved living standards,
and reduced population growth.”
SOURCE: Jane Sneddon Little and Robert K. Triest. (2001) SEISMIC SHIFTS: THE
ECONOMIC IMPACT OF DEMOGRAPHIC CHANGE.
Future Students: Demographic
and Population Changes
• Fewer first-time, traditional students in the
overall pipeline until between 2015-2017—
while older population is growing
• More students of color
• More students of lower socioeconomic status
• More students unprepared college level work
WICHE, 2003 & 2008
RESOURCES
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
http://opendoors.iienetwork.org/
www.act.org
www.ama.com
www.collegeboard.org
www.collegeresults.org
www.educationalpolicy.org (retention calculator)
www.nces.gov (2007 Digest of Education Statistics)
www.higheredinfo.org
www.noellevitz.com
www.stamats.com
www.wiche.org
www.educationtrust.org
www.lumina.org
www.greentreegazette.com
www.pewinternet.org
www.postsecondary.org
www.communicationbriefings.com
Recruitment and Retention in Higher Education
Over 4200 Colleges & Universities:
Heavy Competition for Students
Number of Colleges and Universities
SOURCE: U.S. Education Department
http://chronicle.com Section: The 2007-8 Almanac, Volume 54, Issue 1, Page 8
Undergraduate Enrollment by
Attendance Status 1986-2016
12,000,000
10,333,000
10,000,000
9,009,000
8,000,000
7,169,000
6,348,000
6,259,000
5,618,000
6,000,000
5,094,000
4,271,000
4,000,000
2,000,000
0
8586
88
90
92
94
96
98
00
02
04
06
08
10
12
14
1516
College Board, 2007
Full-time
Part-Time
Source: U.S. Department of Education
Labor Demand vs. Student Interests
Source: U.S. Department of Labor, Bureau of Labor Statistics,
www.bls.gov/emp/home.htm
Ongoing interest declines in key fields
28%
Changes in Intended Major 1976-77 to 2006-07
21%
14%
7%
0%
Business
Engineering
Education
76-77
CHART SOURCE: College Board, 2007
Biological
Sciences
86-87
Computer
Science
96-97
Social
Sciences
Art, Music,
Drama
Health
Professions
06-07
DATA SOURCE: CIRP
In-state vs. out-of-state freshmen
recruitment funnel ratios
SOURCE: Noel Levitz 2006 Admissions Funnel Report
SOURCE: College Board, 2007
Constant Growth in One Demographic Market: Adults Over 60
SOURCE: US Census Bureau
NATIONAL Shift Impacts on Higher
Education
1. Nationally, in 2009-10 the number of high
school graduates will begin a gradual decline.
2. The proportion of minority students is
increasing and will account for about half of
school enrollments within the next decade.
3. High school graduates in the future will include
higher percentages from families with low
incomes.
Knocking at the College Door: Projections of High School
Graduates by State, Income, and Race/Ethnicity,
WICHE 2008.
WICHE, 2008
WICHE, 2008
College Board, 2007
National vs. Regional Trends
WICHE, 2008
HOMESCHOOLED STUDENTS: Number and distribution of
school-age children who were homeschooled, by amount
of time spent in schools: 1999 and 2003
NOTE: Detail may not sum to totals because of rounding. Homeschooled children are those ages 5–17 educated by their parents full or part time who are in a grade
equivalent to kindergarten through 12th grade. Excludes students who were enrolled in public or private school more than 25 hours per week and students who
were homeschooled only because of temporary illness.
SOURCE: Princiotta, D., Bielick, S., Van Brunt, A., and Chapman, C. (2005). Homeschooling in the United States: 2003 (NCES 2005–101), table 1. Data from U.S.
Department of Education, National Center for Education Statistics, Parent Survey of the National Household Education Surveys Program (NHES), 1999 and Parent
and Family Involvement in Education Survey of the NHES, 2003.
WICHE, 2008
WICHE, 2008
SOURCE: US Dept. of Education 2005
WICHE, 2008
55.7% US College-Going Rates of High
School Graduates - Directly from HS
College Board, 2007
College Board, 2007
International Student Data
OPEN DOORS
Demographics of Sri Lanka
NATIONWIDE HS SENIORS ACT TESTED BY ETHNICITY
180000
160000
140000
African American
American Indian/Alaskan
120000
Asian American
100000
Mexican American
Multiracial
80000
Other
60000
Prefer NR
Puerto Rican/Cuban/Hisp
40000
20000
0
2001
SOURCE: ACT EIS
2002
2003
2004
2005
2006
2007
College Board, 2007
PARTICIPATION IN REMEDIAL EDUCATION: Percentage of
entering freshmen at degree-granting institutions who enrolled
in remedial courses, by type of institution and subject area:
Fall 2000
NOTE: Data reported for fall 2000 are based on Title IV degree-granting institutions that enrolled freshmen in 2000. The categories used for analyzing these data include public 2year, private 2-year, public 4-year, and private 4-year institutions. Data from private not-for-profit and for-profit institutions are reported together because there are too few private
for-profit institutions in the sample to report them separately. The estimates in this indicator differ from those in indicator 18 because the populations differ. This indicator deals with
entering freshmen of all ages in 2000 while indicator 18 examines a cohort (1992 12th-graders who enrolled in postsecondary education).
SOURCE: Parsad, B., and Lewis, L. (2003). Remedial Education at Degree-Granting Postsecondary Institutions in Fall 2000 (NCES 2004–010), table 4. Data from U.S. Department of
Education, NCES, Postsecondary Education Quick Information System (PEQIS), “Survey on Remedial Education in Higher Education Institutions,” fall 2000.
Mixed Results in the US
SOURCE: http://www.postsecondary.org/archives/Posters/192Chart1.pdf
Financial considerations the most
common reason for leaving college
Financial reasons
40%
Other
35%
Family responsibilities
30%
Class not available / scheduling
inconvenient
Dissatisfaction with program / school /
campus / faculty
Completion of degree / certificate
25%
20%
15%
Academic problems
10%
Finished taking desired classes
5%
Personal health reasons
0%
Reasons for discontinuing
postsecondary education
Traumatic experience
Military service
SOURCE: ELS:2002 “A First Look at the Initial Postsecondary Experiences of the
High School Sophomore Class of 2002 (National Center for Education Statistics)
COLLEGE COST COMPARISON
SOURCE: The College Board 2006, MAP: TIME, November 6, 2006
MOBILITY OF COLLEGE STUDENTS: Percentage of freshmen who had graduated from high
school in the previous 12 months attending a public or private not-for-profit 4-year college in their
home state: Fall 2006
NOTE: Includes first-time postsecondary students who were enrolled at public and private not-for-profit 4-year degree-granting institutions that participated in Title IV federal financial aid programs.
See supplemental note 9 for more information. Foreign students studying in the United States are included as out-of-state students. See supplemental note 1 for a list of states in each region.
SOURCE: U.S. Department of Education, National Center for Education Statistics, Fall 2006 Integrated Postsecondary Education Data System (IPEDS), Spring 2007.
College Costs and Disposable Per Capita
Income, 1996-97 to 2006-07
$35,000
Published Charges
$30,000
$25,000
$20,000
$15,000
$10,000
$5,000
$0
1996-97
1997-98
1998-99
19992000
Private 4-Year
2000-01
2001-02
Public 4-Year
2002-03
2003-04
2004-05
2005-06
2006-07
Per Capita Income
Source:The College Board
Percent For Whom Financing was a Major Concern
1992-93 to 2006-07 (Selected Years)
25%
20%
15%
10%
5%
0%
92-93
94-95
96-97
Public Univ
College Board, 2007
97-98
99-00
Private Univ
00-01
01-02
Public 4-Yr
02-03
03-04
04-05
05-06
06-07
Private (Non-Sect) 4-Yr
Source: CIRP
Projected State and Local Budget Surplus
(Gap) as a Percent of Revenues, 2013
-6
-9.8
-9.3
-9.3
-8.9
-9
-8.2
-8.0
-7.4
-7.0
-7.0
-6.9
-6.8
-6.7
-6.5
-6.3
-6.2
-5.9
-5.8
-5.8
-5.7
-5.7
-5.7
-5.6
-5.6
-5.3
-5.2
-5.2
-5.1
-4.8
-4.8
-4.8
-4.4
-4.4
-4.3
-4.3
-4.2
-4.2
-3.9
-3.8
-3.3
-3.0
-2.9
-2.8
-2.3
-2.1
-1.6
-1.0
-1.0
-0.5
-3
Alabama
Louisiana
Mississippi
Tennessee
Nevada
Texas
Oregon
Washington
Missouri
South Dakota
South Carolina
Idaho
Florida
North Carolina
Indiana
Iowa
California
New Mexico
Utah
Montana
United States
Rhode Island
Alaska
Pennsylvania
Illinois
Hawaii
Georgia
New York
Arizona
Michigan
Kentucky
West Virginia
Colorado
Minnesota
Oklahoma
Nebraska
Virginia
Arkansas
Kansas
Connecticut
North Dakota
Ohio
Vermont
Wisconsin
Massachusetts
Maryland
Maine
New Jersey
Delaware
New Hampshire
0
-10.7
-10.5
-12
Source: NCHEMS; Don Boyd (Rockefeller Institute of Government), 2005
By 2015
• All States will have a structural budget
deficit
• Higher Education will likely lose funding
to health care, transportation, prisons
and K-12 education.
• Tuition revenue will become the majority
source of operational income
NATIONWIDE HS SENIORS ACT TESTED 2001-2007
1400000
1200000
1000000
800000
All Students
Female
Male
600000
400000
200000
0
2001
SOURCE: ACT EIS
2002
2003
2004
2005
2006
2007
Female Enrollments Exceed 57% of All College Students
SOURCE: NCES, The Condition of Education 2006, pg. 36
Psychographic FACTOID:
Landline telephones are still a lifeline for teen social life
Girls continue to lead the charge
as the teen blogosphere grows
• 28% of online teens have created a blog, up from 19% in 2004.
• Overall, girls dominate the teen blogosphere; 35% of all online teen
girls blog, compared with 20% of online teen boys.
• This gender gap for blogging has grown larger over time. Virtually all
of the growth in teen blogging between 2004 and 2006 is due to the
increased activity of girls.
• Older teen girls are still far more likely to blog when compared with
older boys (38% vs. 18%), but younger girl bloggers have grown at
such a fast clip that they are now outpacing even the older boys
(32% of girls ages 12-14 blog vs. 18% of boys ages 15-17).
•
SOURCE: PEW 12/19/2007
Top Twenty Graduate Degrees
Searched for on gradschools.com since 2004
1.
2.
3.
History
Physical Therapy
Journalism
Communications
4. Social Work
5. Fashion & Textile
Design
6. Clinical Psychology
7. Law
8. Architecture
9. Biology
10. Creative Writing
11. Physician Assistant
12. Sports Administration
13. MBA
14. Fine Arts
15. International Relations
16. Art Therapy
17. Counseling & Mental Health
Therapy
18. Public Health
19. Educational & School
Counseling
20. School Psychology
HIGHEST ADVANCED DEGREE ATTAINED: Percentage of 1992–93
bachelor’s degree recipients who had earned an advanced degree by
2003, by bachelor’s degree field of study and highest degree attained
# Rounds to zero.
NOTE: Master’s degrees include students who earned a post-master’s certificate. First-professional programs include Chiropractic (D.C. or D.C.M.), Pharmacy (Depart), Dentistry (D.D.S. or D.M.D.),
Podiatry (Pod.D. or D.P.), Medicine (M.D.), Veterinary Medicine (D.V.M.), Optometry (O.D.), Law (L.L.B. or J.D.), Osteopathic Medicine (D.O.), or Theology (M.Div., M.H.L., or B.D.). Detail may not
sum to totals because of rounding.
SOURCE: U.S. Department of Education, National Center for Education Statistics, 1993/03 Baccalaureate and Beyond Longitudinal Study (B&B:93/03), previously unpublished tabulation (September
2005).
Trends Summary
1.
2.
3.
4.
5.
6.
7.
Decreasing numbers of high school graduates in
the Midwest and Northeast
Declining percentage of high school graduates
pursuing higher education directly out of high
school
Increasing numbers of freshmen choosing to start
at community colleges
Increasing diversity and financial need of future
high school graduates
Increasing dependence on student loans and a
larger percentage of household income needed to
pay for college
Continued growth in the college student gender
gap
Ongoing interest declines for non-biology STEM
majors
Strategic Enrollment
Management Plan 2007-2011
•
Increase Success of Students
–
–
•
Increase College Going Rate & Access
1.
2.
3.
4.
5.
•
Retention Rates
Graduation Rates
Access & Affordability
Pipeline of College Ready Students
Strategic Partnerships
Outreach/Education
Scholarships
Expanding Current Markets & Capturing New Markets
1.
2.
3.
4.
5.
6.
7.
Out-of-state students
Transfer Students
Female Students
Underrepresented Minority Students
International Students
Graduate Students
Nontraditional Students
THANK YOU!!
•
•
•
•
For another great year
For another great class
For helping more students succeed
For making S&T a great place to work!
Let’s have a great 2008-09!!!