Transcript Leverage Energizer’s Full Portfolio to Address Different

Leverage Energizer’s Full Portfolio
to Address Different Device Needs & Economic Conditions
Type equation here.
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Portable Stereo
Clock radio/clocks
Smoke alarms
Toy with motorised moving
parts
Remote control vehicle
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Wireless mouse
Game Controller
Toothbrush with
disposable
batteries
Educational
learning toy
2011-11 Global Device Inventory Study
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Digital Camera
Portable DVD
player
Portable
computer
Smoke Detector
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Electric shaver
Digital Camera
Portable video
player
Portable
computer
Eveready has a full battery portfolio that
meets the needs of all types of devices
Low Drain
2
Medium Drain
High Drain
Devices most frequently powered by Lithium are
High-tech & High-Use = Requiring more power.
Camera & Photo
Gaming
• Digital Camera
• Video Game
• Electronic Game
• Wireless game
controller (e.g.
Wii remote).
Toys
• Toy with
motorized
moving parts
Entertainment
Home
• Media Player
• Remote Control
• Portable DVD
player
• Portable
computer
• Smoke Alarm
Digital camera’s remain the #1 device,
but Lithium is expanding into Toys, Gaming, Entertainment & Home use
RECHARGE RANGE
IN A NUTSHELL
Target
consumers
Common devices used
Chargers
Savvy Families
Eveready
Value
In a hurry
Eveready Family
Charger
Come with pre-charged UNIVERSAL batteries
Energizer Compact
Smart
The Techies
Energizer
Value
Energizer
Come with pre-charged EXTREME batteries
Energizer
1 Hour
Energizer
15-min
Energizer
Flexible