Transcript Folie 1 - AIPS Web Site

Audi Handbook of Sports Communication
Special Edition – Olympic Games
Beijing 2008
Prof. Dr. Dr. h.c. Josef Hackforth (Editor)
Verlag Rommerskirchen (Publisher)
AG: Dr. Elke Bosselmann (AUDI AG) / Kathrin Richter, B.A. /
Jasmin Winter / Wilhelm Dressler / Jiehua Cai
Cooperation: IOC (Lausanne) / DOSB (Dr. Thomas Bach)
English und chinese version (30.000 / 100.000 copies)
Content
Preface AUDI AG
Preface Audi Institute for Sports Communication
1. Essays
1.1. History of the Olympic Summer-Games 1936 – 2004
1.2. Television and the Olympic Games 1936 – 2004
1.3. Marketing and Sponsoring
1.4. China and the Olympic Movement
2. Field of Research – Tables and Charts
2.1. Media Research
2.2. Opinion Research
2.3. Market Research
2.4. Olympic Games: Development
3. Olympic Sports
- International / Continental Federations
- Olympic History
- Events
- Facts and Figures
- Glossary
3.1. Aquatics
3.2. Archery
3.3. Athletics
3.4. Badminton
3.5. Baseball
3.6. Basketball
3.7. Boxing
3.8. Canoe / Kayak
3.9. Cycling
3.10. Equestrian
3.11. Fencing
3.12. Football
3.13. Gymnastics
3.14. Handball
3.15. Hockey
3.16. Judo
3.17. Modern Penthalon
3.18. Rowing
3.19. Sailing
3.20. Shooting
3.21. Softball
3.22. Table Tennis
3.23. Taek-Won-Do
3.24. Tennis
3.25. Triathlon
3.26. Volleyball
3.27. Weightlifting
3.28. Wrestling