Transcript Document
+
Effective Member Engagement
Presented by Nicolette Winner, CVA
+
Issues Affecting Member Engagement
Generational differences Premature proposal Targeted recruitment Ineffective leadership
+
Generational Differences
+
The Four Working Generations
Traditionalist: Born before 1946 Baby Boomer: Born between 1946 and 1964 Generation X: Born between 1965 and 1981 Millennial: Born between 1982 and 1997
+
Baby Boomers 1946 - 1964
+
Baby Boomer Background
Social and political rabble rousers First generation to be raised with TV Invented “keeping up with the Joneses” Relationship mongers Goal-oriented, competitive and confident Work centric Motivated by rank, wealth and prestige Hierarchal career ladder Workplace flexibility is foreign concept Encore careers Put their talents and skills to use!
+
Recasting Retirement
Have more control, more freedom and more time for personal interests and pursuits. "I'd like to apply the skills and knowledge I've
acquired over a lifetime and use them to help someone."
The notion of life as a journey with a future. No one wants to think of retirement as the beginning of the end. “I like to think of myself
retiring to something as opposed to retiring from something.”
Continued participation in life by learning, giving back or mentoring. "One of the best things you can do is to teach others what
you know.“
Be a part of something "larger." "I would love to be part of a
movement to make a difference, something bigger than just one person doing my best.“
(Mark & Waldman, 2002)
+
How to Bag a Baby Boomer
Position retirement as a time during which to explore passions and support causes Tap into professional skills and expertise Schedule around the volunteer Offer self-directed projects and manage using work plans Utilize entrepreneurial skills
+
Generation X 1965 - 1981
+
Gen X Background
Working moms and divorce Fiercely independent and dislike micromanaging Well-documented: Came of age in digital revolution Adaptable Work hard/play hard Career ladder: lateral vs. upward Demands workplace flexibility
+
How to Hook a Gen Xer
Give outcomes, not rules Eliminate dysfunction Communicate and do it concisely Start with “what’s in it for you” Maximize volunteer time Tap into professional skills and expertise Schedule around the volunteer Offer self-directed projects and manage using work plans
+
Millennials 1982 - 1997
+
Millennial Make-up
Tech savvy Value work/life balance Job-hoppers Crave meaning in their work Crave recognition Will sacrifice pay for flexible schedules and/or more vacation time Loves to work in teams Personal marketing… Image versus reality?
Enjoys workplace flexibility Grew up with “zero tolerance”
+
How to Snag a Millennial
Create team-based projects Offer variety of trainings Stress impact Create connections Focus on technology
+
Preventing Premature Proposals
+
Seeking a Perfect Match
+
The Dating World Has Changed
eHarmony gives great advice for those new to dating: No more waiting game Be familiar with modern modes of communication Be careful what you share online Ethnic barriers matter less than ever Your past is always present Play coy at your own risk Gender roles are negotiable 40 is the new 30 Marriage is no longer always the goal Do not assume exclusivity The world is smaller than ever The best rule of all – Charm matters more than ever
Source: http://www.eharmony.com/dating-advice/dating/the-twelve-new-rules-of-dating/#.VCA1evldWSo
+
Be Purposeful in Dating
Put your best foot forward Be creative and tenacious, but not creepy. Create projects that will attract potential “mates” Say no to obvious mismatches Don’t be afraid to dive deep – “Intimate conversation” is how we get to know each other! Continue to “woo” after each “date” End relationships gracefully when needed and remember why they needed to end.
+
Recruitment
+
How to Stand Out
Be specific in your appeal and cut the fluff “What’s in it for me?” is more important than the cause Connect impact to the volunteer role “Date” before you “marry” Everything you do is marketing Utilize available professional expertise Clearly define expectations
+
Crafting Your Pitch
Sell the benefits – WHAT’S IN IT FOR ME???
Share the requirements Think like a marketing guru Tailor your pitch to your audience Keep it short
+
Targeting Your Recruitment
“Warm body” approach versus targeted approach Exclusivity is hot Determine skills, qualifications, and attitude needed to complete project Date before marrying Quality over quantity
+
Where to Look
Schools Colleges, universities and tech schools Companies – large and small Faith-based groups Other service clubs Professional organizations The bleachers at kids’ activities Friends of current volunteers Fitness centers Restaurants Social media Specialty web sites Anywhere people gather Others?
+
Opportunities for Improvement
+
The Effects of Bad Leadership
Retention Poor performance Staff and leadership buy-in Clients Organization’s image Ability to recruit future supporters
+
Prepping for Projects/Gatherings
Communicate concisely and frequently Include the information you would want to know: What to wear Where to go (address & landmarks) Where to park (and is there a cost?) Who to ask for What time to arrive What time you leave What to bring (supplies, water, sunscreen, bug spray, etc.) Where to store personal items What will be provided Emergency contact information Back-up plan
+
After Each Event
Send a thank you Tag in social media Nominate for awards Highlight in print materials Invite them back
+
Dealing with Difficult Volunteers
The four R’s: Retrain, Redirect, Retire and Refer The best defense is a good offense.
Rules should be written and acknowledgement signed.
Address issues immediately and document them.
+
Tips for Improving Reach
Use social media effectively and correctly Facebook business page Twitter Instagram Other platforms are optional “Date” your prospective members Shift away from weekly meetings and make meetings very meaningful.
Offer training opportunities that show tangible career benefits.
+
Impact of Generational Differences
“AMBUCS volunteers make their spare time go a long, long way”.
“When someone joins AMBUCS they join a group of individuals who are ready to make a difference.” “As members work together, they contribute to chapter activities and goals while learning new skills that can pay lasting dividends in their professional lives. They also have the opportunity to make valuable contacts and develop essential leadership skills.”
+
Questions?
Nicolette Winner, CVA http://nrwinnerconsulting.weebly.com
http://www.facebook.com/NRWinnerConsulting [email protected]
Cell: (937) 478-1692