Transcript Document

University Report
Survey 2011
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Uniwersytet Warszawski
Natural Sciences
Copyright Universum 2010
1
CopyrightUniversum
Universum
2010
Copyright
2011
Universum around the world
Universum annually surveys over 350,000 students and 100,000 professionals worldwide through our standardised
research. In addition we conduct research in several other countries through our consulting projects.
The group head office is located in Stockholm and the regional head offices are located in Philadelphia (America),
Cologne (Europe) and Shanghai (Asia).
Annual Research
Consulting Projects
2
About us
Universum is an international organisation, with its headquarters in Stockholm, Sweden and operates in the field
of employer branding and talent research. Our purpose is
to improve the communications between students, career
services and employers.
We believe that career choice is one of the most important
decisions in a student’s life. We therefore want to provide
students with information and support career services in
their role. We also believe that companies need to understand student expectations, to adjust their offering and
working environment to attract potential candidates and
meet their resourcing needs.
Our role is threefold: 1) we provide students with information on companies, 2) support
career services in their role and 3) help companies to develop their employer value.
3
Content
1
Methodology & key findings
2
University experience
3
Students’ career & communication preferences
4
Employer Rankings
5
Students’ employer preferences
6
Global top findings
4
1
University Report
Klicka här för att ändraMethodology
format på bakgrundstexten
& key findings
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Uniwersytet Warszawski
Natural Sciences
Copyright Universum 2010
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Copyright
Copyright Universum
Universum 2010
2011
1
Methodology
Field period:
November 2010 to March 2011
No. of educational institutions included:
58
Data collection:
Data collection was carried out via our online survey.
The online link was distributed primarily via university
contacts (career centers and the educational
institutions). Students received an email or in some
cases a letter containing the survey’s link which
allowed them to access the online questionnaire.
Weighting and data cleaning:
In order to achieve a realistic perspective of the
university landscape we set targets by main field of
study and educational institution based on official
statistics. To get the questions distributions as close as
possible to the actual population distribution, we use
weighting based on population frequencies of the
targets. Finally, a data cleaning process guarantees
that only valid answers become part of our sample.
Data protection:
Target group:
University students from all educational years.
Universum sticks to national data protection laws. All
answers remain anonymous and all data is analysed on
an aggregated base only.
6
Comparison groups analysed in this report
1
Group 1:
Base of the group: Uniwersytet Warszawski
Number of respondents: 38
Group 2:
Base of the group: Total
Number of respondents: 1 395
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1
Key findings - Uniwersytet Warszawski
Top career goals:
 To be a technical or functional expert
 To be secure or stable in my job
 To have work/life balance
Gender:
 81% women and 19% men
Average age:
 23,4 years
Top preferred industries:
 Pharmaceuticals and biotech
 Banks
 Educational and research institutions
Grade (self-assessment):
 7,1 (of 10)
Top actual communication channels:
 Job boards
 Career guides/books
Top job functions:
 Research and development function
 Analyst
 Career Magazines for students
 Finance function
Expected annual salary:
 47 917 PLN
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1
Key findings - Total
Top career goals:
 To be secure or stable in my job
 To be a technical or functional expert
 To have work/life balance
Gender:
 79% women and 21% men
Average age:
 22,5 years
Top preferred industries:
 Pharmaceuticals and biotech
 Chemicals
 Educational and research institutions
Grade (self-assessment):
 7,0 (of 10)
Top actual communication channels:
 TV advertisements
 Job boards
Top job functions:
 Research and development function
 Analyst
 Employer websites
 Engineer
Expected annual salary:
 32 229 PLN
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1
Age & Gender
Gender:
Average Age:
23,4
22,5
Total
Uniwersytet Warszawski
Uniwersytet Warszawski
81%
19%
Total
79%
21%
Female
Male
SURVEY QUESTIONS:
• What is your year of birth?
• What is your gender?
10
1
Nationality
Uniwersytet Warszawski
100%
Total
100%
Polish
0%
Other
SURVEY QUESTION:
What is your nationality?
11
1
Academic performance
1
2
3
4
0%
3%
1%
8%
3%
11%
5
14%
8%
6
13%
21%
7
28%
37%
8
28%
8%
9
10
11%
5%
2%
Uniwersytet Warszawski
Total
SURVEY QUESTION:
Please grade your academic results on a scale from 1 to 10, where 10 represents "excellent results", 5 stands for "Average"
12
1
Areas of study - Natural Sciences
Area of study
Mathematical Sciences
Physical Science
Geology/Earth Sciences
Biological Science
Physics
Human Sciences
Chemistry
Other Natural Sciences
Uniwersytet
Warszawski
Total
34%
29%
26%
18%
18%
16%
11%
11%
23%
14%
19%
33%
9%
31%
34%
8%
SURVEY QUESTION:
What is your major(s)/main area(s) of study?
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1
Participating students - Educational institutions - Total (1/2)
University
Total
University
Total
Uniwersytet Im. Adama Mickiewicza w Poznaniu
9,63%
Uniwersytet Mikolaja Kopernika w Toruniu
3,38%
Uniwersytet Lódzki
Politechnika Gdanska
Uniwersytet Wroclawski
Uniwersytet Marii Curie-Sklodowskiej w Lublinie
Uniwersytet Gdanski
6,15%
5,15%
5,04%
4,77%
4,46%
3,38%
3,01%
2,23%
1,71%
1,67%
Politechnika Warszawska
4,23%
Uniwersytet Warszawski
3,71%
Politechnika Wroclawska
3,70%
Uniwersytet Rzeszowski
Uniwersytet Opolski
Uniwersytet Slaski w Katowicach
Politechnika Slaska
Uniwersytet Zielonogórski
Szkola Glówna Gospodarstwa Wiejskiego w
Warszawie
Uniwersytet Ekonomiczny w Poznaniu
Uniwersytet Kardynala Stefana Wyszynskiego w
Warszawie
1,61%
1,58%
1,58%
SURVEY QUESTION:
Which educational institution do you attend?
PLEASE NOTE:
The percentages shown in this table are weighted results based on the actual student population of each school.
14
1
Participating students - Educational institutions - Total (2/2)
University
Total
University
Total
Akademia Górniczo-Hutnicza w Krakowie
1,58%
0,40%
Szkola Glówna Handlowa w Warszawie
1,49%
Politechnika Lódzka
1,42%
Politechnika Rzeszowska
1,19%
Uniwersytet Szczecinski
0,99%
Uniwersytet w Bialymstoku
Politechnika Krakowska
Politechnika Poznanska
Uniwersytet Jagiellonski w Krakowie
Politechnika Bialostocka
0,79%
0,77%
0,76%
0,67%
0,40%
Politechnika Lubelska
Górnoslaska Wyzsza Szkola Handlowa Im.
Wojciecha Korfantego
Gdanski Uniwersytet Medyczny
Zachodniopomorski Uniwersytet Technologiczny w
Szczecinie
Wyzsza Szkola Informatyki I Zarzadzania w
Rzeszowie
Dolnoslaska Szkola Wyzsza we Wroclawiu
Politechnika Czestochowska
Uniwersytet Ekonomiczny w Krakowie
Other
0,32%
0,27%
0,23%
0,21%
0,20%
0,20%
0,15%
20,99%
SURVEY QUESTION:
Which educational institution do you attend?
PLEASE NOTE:
The percentages shown in this table are weighted results based on the actual student population of each school.
15
2
University Report
University experience
16
Uniwersytet Warszawski
Natural Sciences
Copyright Universum 2008
16
Copyright
Copyright
Universum
Universum
2011
2008
Satisfaction - Lecturers/tutors
Very dissatisfied
Very dissatisfied
7%
6%
2%
Dissatisfied
10%
20%
Dissatisfied
22%
8%
Neutral
2
Satisfaction - Choice of
courses/modules
13%
20%
Neutral
27%
25%
50%
Satisfied
33%
Satisfied
37%
53%
27%
Very satisfied
11%
Uniwersytet
Warszawski
Total
20%
Very satisfied
8%
Uniwersytet
Warszawski
Total
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
17
Satisfaction - Reputation of the
university
Very dissatisfied
3%
Very dissatisfied
Dissatisfied
Dissatisfied
14%
9%
7%
7%
Neutral
17%
14%
16%
Satisfied
7%
3%
2%
Neutral
2
Satisfaction - Student life
20%
48%
Satisfied
44%
43%
70%
Very satisfied
32%
Uniwersytet
Warszawski
Total
Very satisfied
Uniwersytet
Warszawski
14%
29%
Total
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
18
Satisfaction - University’s contacts
with the business community
17%
Very dissatisfied
Very dissatisfied
31%
Dissatisfied
3%
12%
27%
31%
Neutral
3%
2%
15%
Dissatisfied
23%
Neutral
22%
34%
14%
Satisfied
37%
Satisfied
51%
18%
Very satisfied
7%
6%
2
Satisfaction - Quality of the
education
Uniwersytet
Warszawski
Total
33%
Very satisfied
13%
Uniwersytet
Warszawski
Total
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
19
Satisfaction - Day-to-day
administration within my faculty
13%
Very dissatisfied
Satisfaction - Possibility to study
abroad
Very dissatisfied
10%
Dissatisfied
23%
17%
13%
13%
Neutral
7%
3%
17%
Dissatisfied
30%
Neutral
25%
31%
40%
Satisfied
17%
8%
33%
Satisfied
35%
Very satisfied
2
36%
Uniwersytet
Warszawski
Total
Very satisfied
13%
16%
Uniwersytet
Warszawski
Total
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
20
Satisfaction - Access to and quality
of service facilities
Very dissatisfied
7%
13%
Very dissatisfied
7%
4%
Dissatisfied
10%
20%
Dissatisfied
20%
11%
Neutral
17%
43%
Neutral
32%
10%
Satisfied
2
Satisfaction - Living costs and
boarding/accommodation
30%
Satisfied
3%
30%
46%
37%
Very satisfied
29%
Uniwersytet
Warszawski
Total
20%
Very satisfied
11%
Uniwersytet
Warszawski
Total
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
21
Satisfaction - Ratio of students per
lecturer/tutor
Satisfaction - Practical elements
of my course
Very dissatisfied
Very dissatisfied
3%
9%
3%
Dissatisfied
2
13%
30%
Dissatisfied
24%
12%
20%
Neutral
27%
Neutral
28%
29%
40%
Satisfied
33%
Satisfied
31%
44%
27%
Very satisfied
11%
Uniwersytet
Warszawski
Total
Very satisfied
7%
8%
Uniwersytet
Warszawski
Total
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
22
Satisfaction - Uniwersytet Warszawski vs. Total
Uniwersytet
Warszawski
Total
The reputation of the university
The quality of the education
Lecturers/tutors
Access to and quality of service facilities (e.g. libraries,
computers)
Ratio of students per lecturer/tutor
The student life
Choice of courses/modules
The possibility to study abroad
4,5
3,9
3,9
4,0
3,6
3,6
3,8
3,8
3,8
3,5
3,4
3,3
3,5
3,9
3,2
3,5
Day-to-day administration within my department/faculty
3,3
3,1
Practical elements of my course
Living costs and boarding/accommodation
3,1
3,0
3,1
3,2
The university's contacts with the business community
2,6
2,7
2
SURVEY QUESTION:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students more or less satisfied compared to students at similar departments from other universities?
• What are the strengths and weaknesses of your university in the perception of your students?
• Are there any positive university aspects that should be pointed out more by university communication and marketing?
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2
Overall satisfaction
Very dissatisfied
Dissatisfied
Neutral
3%
1%
7%
9%
13%
21%
47%
Satisfied
Very satisfied
57%
30%
Uniwersytet Warszawski
12%
Total
Uniwersytet
Warszawski
Total
3,9
3,7
How satisfied are you overall with your
university?
SURVEY QUESTION:
How satisfied are you overall with your university?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• How satisfied are your students with the university?
• What differentiates your students from the other students?
• Why do you think they are more or less pleased? Which aspects might have the biggest impact on overall satisfaction?
24
2
Career related services offered by university - Uniwersytet Warszawski
Services offered by the career service at my department/faculty
13%
Services offered by the university's central career service
13%
Career advice by professors and lecturers
27%
10%
60%
10%
20%
20%
Career fairs at university
Company workshops/presentations organised by the university
50%
63%
33%
7%
37%
23%
23%
33%
Job board with external offers
7%
57%
7%
43%
20%
I am aware of this service and use it
I am aware of this service, but don't use it
I am unaware of this service, but would use it
I am unaware of this service and wouldn't use it
23%
SURVEY QUESTION:
Are you aware of/ do you use the following career related services offered by your university?
(I am aware of this service and use it, I am aware of this service, but don't use it,
I am unaware of this service, but would use it, I am unaware of this service and wouldn't use it.)
THINK ABOUT:
• Are your students aware of the different career related services offered by your university?
• Is there a demand for an institutionalised career service or other career related services?
• What potential career related services can your university offer in the future?
25
2
Career related services offered by university - Total
Services offered by the career service at my department/faculty
17%
Services offered by the university's central career service
Career advice by professors and lecturers
27%
48%
28%
8%
Company workshops/presentations organised by the university
Job board with external offers
45%
14%
Career fairs at university
8%
23%
68%
38%
20%
31%
10%
26%
21%
4%
33%
57%
24%
I am aware of this service and use it
I am aware of this service, but don't use it
I am unaware of this service, but would use it
I am unaware of this service and wouldn't use it
3%
3%
43%
2%
SURVEY QUESTION:
Are you aware of/ do you use the following career related services offered by your university?
(I am aware of this service and use it, I am aware of this service, but don't use it,
I am unaware of this service, but would use it, I am unaware of this service and wouldn't use it.)
THINK ABOUT:
• Are your students aware of the different career related services offered by your university?
• Is there a demand for an institutionalised career service or other career related services?
• What potential career related services can your university offer in the future?
26
2
Aspects of university choice
Uniwersytet
Warszawski
Total
University rankings
Parents/friends
University directories
Information event at university (e.g. university open
day)
Students of the university
60%
40%
33%
45%
38%
36%
13%
17%
13%
27%
Online social networks/communities (e.g. Facebook)
10%
6%
Information event at school
Advertising in print media
Career fairs
7%
3%
3%
8%
3%
3%
Media coverage/articles in newspapers or magazines
3%
11%
Online advertising
Promotional material
Videos produced by the university
Other
0%
0%
0%
23%
5%
9%
1%
15%
SURVEY QUESTION:
Which of the following aspects had an influence on the choice of your university?
THINK ABOUT:
• Which aspects had the highest influence on the university choice of your students?
• Where do you invest in marketing activities and do your investments pay off? Should you concentrate on alternative communication
channels?
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3
University Report
Students’ career & communication preferences
28
Uniwersytet Warszawski
Natural Sciences
Copyright Universum 2010
28
CopyrightUniversum
Universum2011
2010
Copyright
3
Preferred industries - Top 10
20%
Pharmaceuticals and biotech
30%
17%
Banks
12%
17%
Educational and research institutions
22%
17%
Financial Services
Insurance
12%
13%
4%
13%
Media and advertisement
Business services and operational consulting
10%
10%
3%
10%
Chemicals
Oil & Gas
Travel and leisure
26%
10%
7%
10%
12%
Uniwersytet Warszawski
Total
SURVEY QUESTION:
In which industry would you ideally want to work when choosing your first employment after graduation?
Please select a maximum of three alternatives
THINK ABOUT:
• Do industry preferences reflect the labour market’s reality in your region?
• Are your students rather willing to go into business or academic research?
29
3
Preferred Job functions
Research and development function
49%
Analyst
32%
Engineer
13%
Middle management
13%
12%
Marketing/communications/PR function
10%
9%
Project Manager
10%
Consultant
7%
8%
Upper management
7%
8%
Administrative function (e.g. HR, Purchasing, IT
support)
3%
IT specialist/developer
3%
4%
21%
17%
11%
3%
6%
Customer service function
Other
47%
17%
13%
Finance function
Sales/Key account manager
60%
12%
7%
8%
Uniwersytet Warszawski
Total
SURVEY QUESTION:
In which job function would you ideally want to work when choosing your first employment after graduation?
Please select a maximum of three alternatives
THINK ABOUT:
Which job functions are most popular amongst your students?
30
3
Preferred size of employer
Micro employer (Less than 10
employees)
3%
7%
31%
Small employer (10-100 employees)
30%
21%
Medium-sized employer (100-500
employees)
Big employer (500-1000 employees)
Macro employer (More than 1000
employees)
32%
14%
20%
31%
12%
Uniwersytet Warszawski
Total
SURVEY QUESTION:
What size of employer would you prefer working for when choosing your first employment?
Please select only one alternative
THINK ABOUT:
• Do your students prefer to work for rather bigger or smaller companies?
• Do preferences related to employer size reflect the labour market’s reality in your region?
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3
Career goals - Uniwersytet Warszawski vs. Total
60%
60%
To be a technical or functional expert
43%
To be secure or stable in my job
61%
43%
To have work/life balance
50%
40%
To be competitively or intellectually challenged
32%
27%
To be autonomous or independent
18%
23%
23%
To be dedicated to a cause or to feel that I am serving
a greater good
To have an international career
To be entrepreneurial or creative/innovative
To be a leader or manager of people
17%
11%
13%
23%
10%
8%
Uniwersytet Warszawski
Total
SURVEY QUESTION:
Below is a list of nine possible career goals. Which are most important to you?
Please select a maximum of three alternatives
THINK ABOUT:
How do your students’ career goals differ from the priorities of other students?
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3
Career goals - This year vs. last year (Total)
61%
To be secure or stable in my job
55%
60%
61%
To be a technical or functional expert
50%
47%
To have work/life balance
32%
34%
To be competitively or intellectually challenged
To be entrepreneurial or creative/innovative
23%
26%
To be dedicated to a cause or to feel that I am serving a
greater good
23%
25%
18%
19%
To be autonomous or independent
To have an international career
To be a leader or manager of people
11%
10%
8%
7%
Total 2011
Total 2010
SURVEY QUESTION:
Below is a list of nine possible career goals. Which are most important to you?
Please select a maximum of three alternatives
THINK ABOUT:
How do your students’ career goals differ from the priorities of other students?
33
3
Expected annual salary (PLN)
Uniwersytet Warszawski
Total
47 917
32 229
SURVEY QUESTION:
What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?
PLEASE NOTE:
How do salary expectations differ amongst the different groups?
34
3
Actual communication channels - Top 10
39%
Job boards
29%
27%
Career guides/books
19%
26%
Career Magazines for students
20%
25%
25%
Employer websites
25%
TV advertisements
33%
19%
21%
Career guidance websites
18%
Professional networks/communities
Employer presentations on campus
University press & student organisation publications
Career fairs
21%
16%
7%
15%
17%
14%
Uniwersytet Warszawski
22%
Total
SURVEY QUESTION:
How have you mainly learnt about these employers? Please select as many as applicable
THINK ABOUT:
Which communication channels do employers use to communicate with your students?
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4
University Report
Employer rankings
36
Uniwersytet Warszawski
Natural Sciences
Copyright Universum 2010
36
Copyright
Universum2011
2010
Copyright Universum
Considered employer ranking - Uniwersytet Warszawski - Top 30
Employer
Google Poland
L'Oréal Polska
Microsoft
Danone
Polpharma
BNP Paribas Fortis
Mars Polska
Alior Bank
AXA Grupa
Bank Millennium
BOS (Bank Ochrony
Srodowiska)
Grupa Zywiec
HSBC Bank Polska
ING Bank Slaski
Nestlé Polska
Rank
Percent
Employer
Rank
Percent
1
2
2
4
4
6
6
8
8
8
31,58%
28,95%
28,95%
26,32%
26,32%
23,68%
23,68%
21,05%
21,05%
21,05%
TVN S.A.
Bayer
BRE Bank
Citi Handlowy
Deloitte
Ernst & Young
Hewlett-Packard Polska
KGHM Polska Miedz
Multibank
Nokia Poland
8
17
17
17
17
17
17
17
17
17
21,05%
18,42%
18,42%
18,42%
18,42%
18,42%
18,42%
18,42%
18,42%
18,42%
8
21,05%
Nordea Bank Polska
17
18,42%
8
8
8
8
21,05%
21,05%
21,05%
21,05%
Pfizer Polska
Polskie Linie Lotnicze LOT
Shell Polska
Unilever
17
17
17
17
18,42%
18,42%
18,42%
18,42%
4
SURVEY QUESTION:
Below is a list of employers. Which of these employers would you consider working for?
If your favorite employer is not listed, you may add it into the bottom of the list as "Other Employer 1" or "Other Employer 2”.
THINK ABOUT:
• Do students consider employers that are recruiting on your campus and with whom you may cooperate?
• Are important partners or sponsors of your university missing in this ranking?
37
4
Ideal employer ranking - Uniwersytet Warszawski - Top 20
Employer
Google Poland
Microsoft
BNP Paribas Fortis
Eli Lilly Polska
Ernst & Young
KGHM Polska Miedz
Lek
L'Oréal Polska
PKN Orlen
TVN S.A.
Rank
Percent
Employer
1
1
3
3
3
3
3
3
3
3
14,71%
14,71%
8,82%
8,82%
8,82%
8,82%
8,82%
8,82%
8,82%
8,82%
Alior Bank
Cadbury Wedel
Deloitte
GlaxoSmithKline
HSBC Bank Polska
IBM Polska
ING Bank Slaski
Jelfa
Kompania Piwowarska
Kraft Foods Polska
Rank
Percent
11
11
11
11
11
11
11
11
11
11
5,88%
5,88%
5,88%
5,88%
5,88%
5,88%
5,88%
5,88%
5,88%
5,88%
SURVEY QUESTION:
Please select five employers from the list below for which you would most like to work - your five Ideal Employers.
Please select 1-5 companies.
THINK ABOUT:
Which of the potential employers from the considered ranking are not short-listed by your students?
38
Potential applicants’ ranking - Uniwersytet Warszawski - Top 10
Employer
Alior Bank
Google Poland
HSBC Bank Polska
ING Bank Slaski
L'Oréal Polska
Rank
Percent
1
1
1
1
1
4,88%
4,88%
4,88%
4,88%
4,88%
Employer
Microsoft
PKN Orlen
Aviva Commercial Union
Bank Millennium
Bank PeKaO S.A.
Rank
Percent
1
1
8
8
8
4,88%
4,88%
2,44%
2,44%
2,44%
4
SURVEY QUESTIONS:
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers.
• Have you or will you apply to these employers?
THINK ABOUT:
Are there big differences in comparison to the Ideal Employer ranking?
39
4
Ideal employer ranking - Total - Top 20
Rank
2011
Percent
2011
Rank
2010
L'Oréal Polska
Polpharma
Nestlé Polska
GlaxoSmithKline
Bayer
Danone
Johnson & Johnson Poland
US Pharmacia
1
2
3
4
5
6
7
8
19,55%
13,73%
10,54%
9,89%
9,86%
9,71%
9,53%
7,94%
1
3
4
8
2
7
11
9
TVN S.A.
9
7,83%
17
Grupa Zywiec
10
7,24%
5
Employer
Employer
Google Poland
Unilever
Microsoft
Kompania Piwowarska
KGHM Polska Miedz
Avon Cosmetics Polska
Procter & Gamble
PKN Orlen
PGE (Polska Grupa
Energetyczna)
Polskie Linie Lotnicze LOT
Rank
2011
Percent
2011
Rank
2010
11
12
13
14
15
16
17
18
7,07%
6,46%
5,65%
5,55%
5,50%
5,43%
5,36%
4,99%
14
21
31
10
22
56
19
18
19
4,90%
28
20
4,83%
13
SURVEY QUESTION:
Please select five employers from the list below for which you would most like to work - your five Ideal Employers.
Please select 1-5 companies.
THINK ABOUT:
Which of the potential employers from the considered ranking are not short-listed by your students?
40
4
Top findings - Employer rankings - Total
Ideal Employer ranking:
High Achievers’ ranking:
1. L'Oréal Polska
2. Polpharma
3. Nestlé Polska
4. GlaxoSmithKline
5. Bayer
1. L'Oréal Polska
2. Polpharma
3. Bayer
4. Nestlé Polska
5. GlaxoSmithKline
Considered Employer ranking:
Potential Applicants’ ranking:
1. L'Oréal Polska
2. Nestlé Polska
3. Polpharma
4. Danone
5. Johnson & Johnson Poland
1. L'Oréal Polska
2. GlaxoSmithKline
3. Bayer
4. Polpharma
5. Unilever
41
5
University Report
Students’ employer preferences
42
Uniwersytet Warszawski
Natural Sciences
Copyright Universum 2010
42
Copyright
Universum
Copyright
Universum
2011 2010
5
The Drivers of Employer Attractiveness
Employer Reputation & Image
Job Characteristics
- The attributes of the employer as an organisation
- The contents and demands of the job, including the
learning opportunities provided by the job
• Attractive/exciting products and services
• Fast-growing or entrepreneurial
• Financial strength
• Good reputation
• High ethical standards
• High level of Corporate Social Responsibility
• Innovative products and services
• Inspiring top management
• Market success
• Prestige
• A variety of assignments
• An attractive geographic location
• Challenging work
• Control over my working hours
• Flexible working conditions
• High level of responsibility
• Opportunities for international travel
• Opportunities for relocation abroad
• Professional training and development
• Secure employment
People & Culture
Remuneration & Advancement Opportunities
- The social environment and attributes of the work place
- The monetary compensation and other benefits, now and
in the future
• Has a culture that is accepting towards minorities
• Has a culture that respects my individuality
• Has a culture that supports equality between the sexes
• Has leaders who will support my development
• Offers a comfortable physical work environment
• Offers a creative and dynamic work environment
• Offers a friendly work environment
• Offers interaction with international clients and
colleagues
• Recruits only the best talents
• Will enable me to have good work/life balance
• Clear path for advancement
• Competitive base salary
• Competitive benefits
• Good possibilities for rapid promotion
• Good prospects for high future earnings
• Good reference for future career
• Leadership opportunities
• Overtime pay/compensation
• Performance-related bonus
• Sponsorship of future education
PLEASE NOTE:
The framework is developed together with professor Paula Caligiuri, Director of the Center for HR Strategy at Rutgers University.
Based on specific research within HR, as well as focus groups and general communication with both our clients and students.
43
5
The Drivers of Employer attractiveness - Importance of each driver
16%
Employer Reputation & Image
Employer
Reputation &
Image
Job
Characteristics
People
& Culture
Remuneration &
Advancement
Opportunities
18%
27%
Job Characteristics
26%
23%
People & Culture
26%
34%
Remuneration & Advancement Opportunities
30%
Uniwersytet Warszawski
Total
SURVEY QUESTION:
How would you rate the relative importance of these aspects when choosing your Ideal Employer?
Please divide 100 points between the alternatives in accordance with importance
44
The Drivers of Employer attractiveness - Employer Reputation & Image
20%
42%
People
& Culture
Remuneration &
Advancement
Opportunities
37%
Financial strength
42%
37%
Innovative products and services
25%
Market success
33%
30%
Prestige
33%
32%
30%
32%
Good reputation
26%
High ethical standards
Attractive/exciting products and services
Job
Characteristics
37%
Fast-growing or entrepreneurial
High level of Corporate Social Responsibility
Employer
Reputation &
Image
41%
Inspiring top management
5
19%
7%
8%
Uniwersytet Warszawski
20%
SURVEY QUESTION:
Employer Reputation & Image refers to the attributes of the employer as an organisation.
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
Total
45
5
The Drivers of Employer attractiveness - Job Characteristics
24%
48%
Professional training and development
Remuneration &
Advancement
Opportunities
58%
31%
23%
28%
Challenging work
18%
28%
28%
Control over my working hours
21%
19%
Flexible working conditions
High level of responsibility
Job
Characteristics
38%
Opportunities for international travel
An attractive geographic location
People
& Culture
55%
Secure employment
Opportunities for relocation abroad
Employer
Reputation &
Image
48%
A variety of assignments
17%
11%
10%
21%
10%
11%
Uniwersytet Warszawski
Total
SURVEY QUESTION:
Job Characteristics refers to the content and demands of the job, including the learning opportunities provided by the job.
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
46
5
The Drivers of Employer attractiveness - People & Culture
59%
Will enable me to have good work/life balance
Employer
Reputation &
Image
49%
45%
Has leaders who will support my development
30%
People
& Culture
31%
31%
34%
Offers a comfortable physical work environment
31%
Offers a friendly work environment
41%
28%
Has a culture that respects my individuality
18%
28%
Offers a creative and dynamic work environment
46%
17%
Has a culture that supports equality between the
sexes
Recruits only the best talents
Remuneration &
Advancement
Opportunities
38%
Offers interaction with international clients and
colleagues
Has a culture that is accepting towards
[underrepresented] minorities
Job
Characteristics
11%
3%
4%
3%
Uniwersytet Warszawski
10%
SURVEY QUESTION:
People & Culture refers to the social environment and attributes of the work place.
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
Total
47
The Drivers of Employer attractiveness - Remuneration & Advancement
Opportunities
Good prospects for high future earnings
44%
Remuneration &
Advancement
Opportunities
41%
30%
37%
32%
Sponsorship of future education
30%
Good reference for future career
22%
19%
24%
Overtime pay/compensation
15%
Performance-related bonus
Leadership opportunities
People
& Culture
32%
Clear path for advancement
Good possibilities for rapid promotion
Job
Characteristics
48%
Competitive base salary
Competitive benefits
Employer
Reputation &
Image
59%
5
22%
11%
14%
7%
26%
7%
Uniwersytet Warszawski
12%
SURVEY QUESTION:
Remuneration & Advancement Opportunities refer to monetary compensation and other benefits, now and in the future.
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
Total
48
5
Top findings - Students’ employer preferences
Students were asked to rate the importance of the four Drivers of Employer Attractiveness by dividing 100 points between the drivers in
accordance with how important they perceive them.
Uniwersytet Warszawski
Total
Top 5 - Overall most important
attributes:
Top 5 - Overall most important
attributes:
1.
1.
Secure employment (Job Characteristics)
2.
Clear path for advancement
(Remuneration & Advancement
Opportunities)
Good prospects for high future earnings
(Remuneration & Advancement
Opportunities)
3.
Professional training and development
(Job Characteristics)
Competitive base salary (Remuneration &
Advancement Opportunities)
4.
Will enable me to have good work/life
balance (People & Culture)
Will enable me to have good work/life
balance (People & Culture)
5.
Offers a creative and dynamic work
environment (People & Culture)
2.
3.
4.
5.
Good prospects for high future earnings
(Remuneration & Advancement
Opportunities)
Professional training and development
(Job Characteristics)
This is the importance of all the 40 attributes in relationship to how important the students think its driver is. This
analysis gives a summarised 360 degree view of what influences employer attractiveness.
49
6
University Report
Global top findings
50
Uniwersytet Warszawski
Natural Sciences
Copyright Universum 2009
50
Copyright
Universum2011
2009
Copyright Universum
6
Importance of the drivers of employer attractiveness
by region – Business students
Employer
Reputation
& Image
Remuneration
&
Advancement
Opportunities
19,8%
People
&
Culture
20,9%
27,4%
25,5%
24,3%
31,6%
27,6%
Job
Employer
Attractiveness Characteristics
23,3%
Nordic
Russia
Europe
America
Asia
20,4%
21,8%
27,8%
27,0%
22,6%
24,8%
25,0%
26,5%
24,9%
26,5%
26,8%
25,8%
South Africa
24,2%
23,5%
28,4%
23,9%
SURVEY QUESTION:
How would you rate the relative importance of these aspects when choosing your Ideal Employer?
Please divide 100 points between the alternatives in accordance with importance
Source: Universum Student Survey 2010
conducted in 24 countries worldwide
51
6
Importance of the drivers of employer attractiveness
by region – Engineering students
Employer
Reputation
& Image
Remuneration
&
Advancement
Opportunities
19,0%
People
&
Culture
20,8%
28,6%
24,3%
25,0%
32,4%
28,4%
Job
Employer
Attractiveness Characteristics
21,8%
Nordic
Russia
Europe
America
Asia
20,2%
22,1%
28,5%
26,6%
22,2%
24,7%
27,5%
26,1%
26,3%
26,1%
25,5%
24,2%
South Africa
24,6%
25,8%
26,8%
22,8%
SURVEY QUESTION:
How would you rate the relative importance of these aspects when choosing your Ideal Employer?
Please divide 100 points between the alternatives in accordance with importance
Source: Universum Student Survey 2010
conducted in 24 countries worldwide
52
The most attractive industries by region – Business students
6
1. Marketing/ advertising
2. Management consulting
3. Entertainment/media/public relations
1. Marketing/ advertising
2. Management consulting
3. Investment banking
1. Marketing/ advertising
2. Commercial banking
3. Financial services
Nordic
Russia
Europe
Asia
America
1. Commercial banking
2. Management consulting
3. Auditing/ accounting/
taxation (corporate)
1. Accounting (public)
2. Financial services
3. Marketing/ advertising
South Africa
1. Accounting (public)
2. Auditing/ accounting/ taxation (corporate)
3. Financial services
Source: Universum Student Survey 2010
SURVEY QUESTION:
In which industry would you ideally want to work when choosing your first employment after graduation?
Please select a maximum of three alternatives
conducted in 24 countries worldwide
53
The most attractive industries by region – Engineering students
6
1. Engineering consulting
2. Energy/power
3. Environmental/conservation
1. Energy/power
2. Engineering/manufacturing
3. Aerospace/defense
1. Engineering/manufacturing
2. Energy/power
3. Construction
Nordic
Russia
Europe
Asia
America
1. Engineering/manufacturing
2. Engineering consulting
3. Energy/power
1. Engineering/manufacturing
2. Engineering consulting
3. Energy/power
1. Engineering/manufacturing
2. Electronics
3. Automotive
South Africa
Source: Universum Student Survey 2010
SURVEY QUESTION:
In which industry would you ideally want to work when choosing your first employment after graduation?
Please select a maximum of three alternatives
conducted in 24 countries worldwide
54
6
Top 3 career goals by region – Business students
1. To have work/life balance
2. To be competitively or intellectually challenged
3. To be secure or stable in my job
1. To have work/life balance
2. To be competitively or intellectually
challenged
3. To have an international career
America
Nordic
Russia
Europe
Asia
1. To have work/life balance
2. To be autonomous or
independent
3. To be a leader or manager
of people
1. To have work/life balance
2. To be secure or stable in
my job
3. To be a leader or manager
of people
1. To have work/life balance
2. To be secure or stable in my job
3. To be a leader or manager of
people
South Africa
1. To be a leader or manager of people
2. To be entrepreneurial or
creative/innovative
3. To be secure or stable in my job
Source: Universum Student Survey 2010
SURVEY QUESTION:
Below is a list of nine possible career goals. Which are most important to you?
Please select a maximum of three alternatives
conducted in 24 countries worldwide
55
6
Top 3 career goals by region – Engineering students
1. To have work/life balance
2. To be secure or stable in my job
3. To be competitively or
intellectually challenged
1. To have work/life balance
2. To be secure or stable in my
job
3. To be competitively or
intellectually challenged
Nordic
Russia
Europe
Asia
America
1. To have work/life
balance
2. To be secure or stable in
my job
3. To be competitively or
intellectually challenged
South Africa
1. To be a technical or
functional expert
2. To have work/life balance
3. To be secure or stable in
my job
1. To be a technical or
functional expert
2. To have work/life balance
3. To be a leader or manager
of people
1. To be a technical or functional expert
2. To be a leader or manager of people
3. To be competitively or intellectually
challenged
Source: Universum Student Survey 2010
SURVEY QUESTION:
Below is a list of nine possible career goals. Which are most important to you?
Please select a maximum of three alternatives
conducted in 24 countries worldwide
56
Top 3 preferred communication channels by region – Business students
6
1. Career fairs
2. Employer websites
3. Acquaintances employed by the
company/organisation
1. Employer websites
2. Internship/co-op programs/work placement
3. Employer presentations on campus
Nordic
America
Russia
Europe
Asia
1. Career fairs
2. Internship/co-op programs/work placement
3. Employer websites
South Africa
1. Employer presentations on
campus
2. Career websites/Internet job
boards
3. Internship/co-op programs/work
placement
1. Employer presentations on
campus
2. Career fairs
3. Acquaintances employed by
the company/organisation
1. Employer websites
2. Internship/co-op programs/work placement
3. Career websites/Internet job boards
Source: Universum Student Survey 2010
SURVEY QUESTION:
How would you prefer to gather information about potential employers? Please select a maximum of three
alternatives
conducted in 24 countries worldwide
57
6
Top 3 preferred communication channels by region –
Engineering students
1. Employer websites
2. Career fairs
3. Employer presentations on campus
1. Employer websites
2. Internship/co-op programs/work placement
3. Employer presentations on campus
America
Nordic
Russia
Europe
Asia
1. Career fairs
2. Internship/co-op
programs/work placement
3. Employer presentations on
campus
South Africa
1. Employer websites
2. Employer presentations on
campus
3. Internship/co-op programs/work
placement
1. Employer websites
2. Employer presentations on
campus
3. Internship/co-op programs/work
placement
1. Career websites/Internet job boards
2. Career fairs
3. Advertisements on the Internet
Source: Universum Student Survey 2010
SURVEY QUESTION:
How would you prefer to gather information about potential employers? Please select a maximum of three
alternatives
conducted in 24 countries worldwide
58
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59