Transcript Slide 1

My Digital Library:
Leveraging Today’s
Mobile and Participatory
Information Ecosystem
Digital Libraries a la Carte
TICER
Tilburg University, Tilburg Netherlands
July 29th, 2010
Kristen Purcell, Ph.D.
Associate Director, Research
Pew Internet Project
Pew Internet Project
• Part of the Pew Research Center, a
nonpartisan “fact tank” based in Washington,
DC
• Provide high quality, objective data to
thought leaders and policy makers
• Funded by the Pew Charitable Trusts
• All US findings are based on nationally
representative telephone surveys of…
– US adults age 18+, or
– US teens ages 12-17
– Drawn from dual-frame (RDD/cell) samples
Today’s Discussion
What’s Mobile Got to Do With It?
1)
–
Global cell phone use trends
–
US cell phone and internet use trends
–
The importance of social media
2)
Highlights of the New Information Ecology
–
What are the hallmarks of the new information ecology?
–
Online information consumers
3)
•
who they are
•
how they behave
•
what they like
Leveraging New Technologies
–
Tips for success in the new information ecology
What’s Mobile Got to Do With It?
Global Mobile Subscriptions
Mobile Penetration by Region
Worldwide Mobile Subscriptions, 2005-2009
140
120
World
Western Europe
100
80
Asia
Americas
60
Arab States
40
Africa
CIS
20
0
2005
2006
2007
2008
2009
Number of mobile subscriptions per 100 inhabitants.
Source: International Telecommunications Union, 2010.
Mobile Subscriptions, Select Countries
United Arab Emirates
Source: ITU World
Telecommunication/I
CT Indicators
Database, 2009
figures.
Qatar
Italy
Denmark
UK
Netherlands
Worldwide average
is 68 subscriptions
per 100 people.
Israel
Thailand
Greece
Belgium
Worldwide ratio of
cell subscription to
fixed line is almost
4:1.
France
United States
Australia
Brazil
Total worldwide cell
phone subscriptions
is 4,676,174,400, up
from 1,763,978,500 in
2004.
Japan
Ivory Coast
China
India
0
50
100
150
200
Mobile Cellular Subscriptions Per 100 People
250
Global IT Trends
Mobile Broadband Subscriptions, 2005-2009
35
30
25
World
Western Europe
20
Asia
Americas
15
Arab States
10
Africa
CIS
5
0
2005
2006
2007
2008
2009
Number of mobile broadband subscriptions per 100 inhabitants.
Source: International Telecommunications Union, 2010.
Internet Users, 2005-2009
70
60
50
World
Western Europe
40
Asia
Americas
30
Arab States
20
Africa
CIS
10
0
2005
2006
2007
2008
2009
Number of internet users per 100 inhabitants.
Source: International Telecommunications Union, 2010.
Internet Use, Western Europe
67
Iceland
63
Sweden
59
UK
Source: ITU World
Telecommunication/ICT
Indicators Database, 2009
figures.
54
Denmark
52
Netherlands
Western Europe average is 42
(24 if you include CIS).
47
Germany
39
Belgium
37
France
34
Italy
15
Greece
0
20
40
Internet users per 100 people
60
80
Internet Access Via Cell, 16-74 Year-Olds
14
Sweden
10
Denmark
9
Spain
7
UK
6
Netherlands
Source:
Eurostat, 2009 figures.
4
Italy
Germany
3
Belgium
3
2
France
1
Greece
4
EU (27 countries)
0
5
10
15
Percentage of 16-74 year-olds accessing the internet via
mobile phone in the past 3 months
20
Internet Access Via Laptop, 16-74 Year-Olds
31
Denmark
29
Sweden
24
Germany
21
UK
Source:
Eurostat, 2009 figures.
18
Netherlands
17
Spain
15
Italy
14
France
13
Belgium
3
Greece
17
EU (27 countries)
0
5
10
15
20
25
30
Percentage of 16-74 year-olds accessing the internet via
laptop in the past 3 months
35
281m
$31b
32
$21b
$21b
CHINA
$19b
76m
USA
JAPAN
VALUE $BN PA
INDIA
SUBSCRIPTIONS
(AGE <30)
THE MOBILEYOUTH® REPORT 2010
97m
$58b
255m
THE BIG 5 MOBILE YOUTH
ECONOMIES
BRAZIL
SOURCE MOBILEYOUTH DATA 2010 AGES 5-29
SNS, Youth & Health
15
MOBILE YOUTH: TEENS & STUDENTS
99.4
13
12
119.7
47.5
41.7
28.6
30.8
22.9
22.4
MILLIONS OF SUBSCRIPTIONS 2010
EAST EUROPE
60.1
CHINA HK
63.7
31.7
52.9
38.2
MENA
15
32.1
139.8
NORTH AMERICA
36.6
20
WEST EUROPE
TEENS (1418)
STUDENTS
(19-24)
THE MOBILEYOUTH® REPORT 2010
NE ASIA
LATIN AMERICA
SUB SAH AFRICA
SOUTH ASIA
ASIAN PACIFIC
SOURCE MOBILEYOUTH DATA 2010 BASED ON SUBSCRIPTIONS (ACCOUNTS) RATHER THAN SUBSCRIBERS
TEENS 14-18 STUDENTS 19-24
16
SNS, Youth & Health
www.mobileYouthreport.com
Published by mobileYouth
Statistics on youth mobile usage
Available for download
US Teen Mobile Use
US Teen Mobile Use
US Teen Gadget Use
US Teen Internet Access
US Adult Cell Phone Use
US Adult Wireless Internet Use
All adults
18-29
30-49
50-64
65+
84%
69%
59%
49%
20%
% who connect to the internet wirelessly using a laptop or handheld device
What’s Mobile Got to Do With It?
• Overall, US wireless internet users are more
engaged in online activities
• Half of all African-American adults in the US
(48%) have used their cell phone to access the
internet, compared with 40% of Hispanic adults
and 31% of white adults
• Overall, African-American adults in the US are
the most active mobile internet users
• In the US, African-American mobile internet use
is growing at a faster rate than non-Hispanic
whites and Hispanics
US Social Network Site Use
US Adult Social Media Use
Percent of Online Adults Who Use Social Media
86
61
52
27
17
SNS
Total
13
Twitter
18-29
30+
US Adult Social Media Use, by Race
Percent of Online Adults Who Use Social Media
71 72
58
25 20
15
SNS
White
Twitter
Black
Hispanic
US Teens Aren’t That Into Twitter
US Adults 18-24 Are Into Twitter
US Teens are More Into Content Creation
Content Sharing is Growing Among Adults
Remixing is Flat
SNS Takes the Place of Blogging?
Blogging is Also Down For Young Adults
Summary of US Teen Online Activities
•
•
•
•
73% of online teens use SNS (up 50%)
14% blog (down 50%)
8% use Twitter
8% visit online virtual worlds
• 38% share content online (steady)
• 21% remix content (steady)
•
•
•
•
62% get news about current events and politics
48% buy things online
31% get health, dieting, fitness info
17% get info about sensitive health topics
Hallmarks of the New Information Ecology
Then and Now
Industrial Age
Information Age
Info was:
Info is:
Scarce
Abundant
Expensive
Cheap
Institutionally
oriented
Personally
oriented
Designed for
consumption
Designed for
participation
The “New” Information Ecology
• Blurring line between “news” and
“information”
• Information is “free”
• Information is “at my fingertips”
• Information is available when I want it
• Information is available from multiple
sources
The “New” Information Ecology
Volume of
information
grows
The “New” Information Ecology
The variety of info
sources increases
and democratizes
and the visibility
of new creators is
enhanced in the
age of social
media.
The “New” Information Ecology
People’s vigilance for
information changes
in two directions:
1) attention is truncated
(Linda Stone)
2) attention is
elongated (Andrew
Keen; Terry Fisher)
The “New” Information Ecology
Venues of
intersecting with
information and
people multiply and
the availability of
information expands
to all hours of the
day and all places
people are
The “New” Information Ecology
The vibrance and
immersive
qualities of
media
environments
makes them
more compelling
places to hang
out and interact
The “New” Information Ecology
Valence (relevance)
of information
improves – search
and customization
get better as we
create the “Daily
Me” and “Daily Us”
~40% of online adults get RSS feeds
~35% customize web pages for info they want
The “New” Information Ecology
Voting on and
ventilating about
information
proliferates as
tagging, rating, and
commenting occurs
and collective
intelligence asserts
itself
31% of online adults rated person, product, service
The “New” Information Ecology
Nine in ten American adults
(92%) get news/info from multiple
platforms on a typical day
For six in ten American
adults (59%), one of those
platforms is the internet
*Platforms include print newspapers, television, radio and the internet
The “New” Information Ecology
Where Americans
get their news
and information
on a typical day
38%
59%
Online and Offline
Offline Only
Online Only
No News
The “New” Information Ecology
• The internet has not replaced/
displaced traditional media
but…
• It is fundamentally changing the way
people consume and interact with
information
The Online News/Info Consumer
71% of American adults
ever get news or information
online
The majority of online
news and information
consumers are under age 50
The Online News/Info Consumer
71% of American adults
ever get news or information
online
Almost a third of online
news and information
consumers are under age 30
The Online News/Info Consumer
71% of American adults
ever get news or information
online
Almost a third of online
news and information
consumers are under age 30
*The median age of online news/info consumers is 40
Online News/Information Consumers in the US…
•
Are more educated than other online
adults and other adults in general
•
Have higher incomes than other online
adults and other adults in general
•
Are disproportionately white and
Hispanic
•
Are much more likely than other online
adults to have home broadband access
and to have premium broadband service
The Online News/Info Consumer
Most Popular Online Sources for News and Information
Portal Sites
56
TV News Org Site
46
Special Topic Site
38
Newspaper Site
38
Indiv or Org on SNS
Int'l News Org site
30
18
% of Online News/Info Consumers Who Use Each Site on a Typical Day
The Online News/Info Consumer
What Are the Most Popular Online News/Information Topics?
81
Weather
73
Nat'l Events
66
Health/Medicine
64
Business/Finance
62
Internat'l News
Arts and Culture
49
% of Online Adults Who Get News/Information Online About Each Topic
The Online News/Info Consumer
Most Popular Features of Online News Sites
68
Links to related material
Multi-media content
48
Portal/News aggregator
48
44
Easily share content
42
Customize news
Interactive material
38
Ability to comment
37
Follow on soc media
25
57
55
57
48
72
Total
18-29
45
51
39
% of Online News/Info Consumers Who Say Each Feature is Important
The Online News/Info Consumer
11% 11%
21%
How many
websites, if any,
do you routinely
rely on for news
and information?
None
57%
Just One
2 to 5
6 or more
% of Online News/Info Consumers
The Online News/Info Consumer
Online News/Info Consumers are…
•
Efficient Grazers
•
Hunters and Gatherers (71% go online specifically
to get news/information at least a few times a week)
•
Serendipitous News/Info Discoverers (80% come
across news/information at least a few times a week
while they are online doing other things)
•
News/Info Receivers (44% get news/information
forwarded to them through email, automatic updates
and alerts, or posts on social networking sites at least
a few times a week)
Online News and Information
Online News and
Information is…
•
Portable
•
Participatory
•
Personalized
Online information is portable
• “On the Go” News/Info Consumers
– 26% of adults access news/information on their cell
phones
– Among this population, 73% use social networking
sites and 29% use Twitter
– Typically a white male, age 34, employed full-time
– One in ten adults gets news alerts sent to his or her
phone
• The mobile phone allows anytime/anywhere
access to information
• Info is consumed on the individual’s terms,
when they want, where they want
Online information is participatory
• “News Participators”
– 37% of internet users have contributed to the creation of
news, commented on it, or disseminated it via postings
on social media sites like Facebook or Twitter
– Half of all online African-Americans (46%) are news
participators (disproportionately high SNS use)
– Overall, 71% of internet users get news and information
through email or posts on social networking sites
Remember…
– 42% of online news consumers say being able to easily share
material with others is something they look for in a news site
– 65% look for news sites with links to related material
– 36% look for news sites with interactive material
– 35% look for news sites where they can comment on stories.
Online information is participatory
• “News Participators” are standing in the information
stream
• Thanks to them, your story/information has an organic
life beyond your presentation of it
Online information is personalized
• “The Daily Me” Takes Shape
– 28% of internet users have customized their
homepage to include news and information of
particular interest to them
– 39% say being able to customize content is
something they look for in an online news site
Leveraging New Technologies
1996 Benton Foundation report:
“Buildings, books, and bytes”
"If you plopped a library down. . .30 years from
now. . .there would be cobwebs growing
everywhere because people would look at it and
wouldn't think of it as a legitimate institution
because it would be so far behind. . ."
-- Experienced library user.
How Technology Changes the Role of Libraries
• Makes it possible for organizations like
libraries to become “nodes” in people’s
networks that can help them solve problems
and make decisions
• Allows for immediate, spontaneous creation of
networks that can include libraries
• Gives people a sense that there are more
“friends” in their networks like librarians that
they can access when they have needs
No longer think like this…
Your
institution
Patron
Patron
Patron
Now think like this…
How to become a
node in people’s
social networks
Tips on becoming a node in a social network
• Think like a friend, not an institution
• Play to your strengths by being an expert, a filter,
a recommender (linker), and a facilitator
• Be aware that your audience is bigger than the
available evidence provides – lurkers and future
arrivals are part of the mix
• Remember that your information can (will, should)
have an organic life beyond your presentation of it
• Look for opportunities to build communities with
your material
More tips on becoming a node in a social network
• Participate in the Web 2.0 world
• Embrace the move towards mobility, constant
connectivity, perpetual contact
– This changes the realities of time and space
and presence
• Ask for feedback
• Act on/respond to that feedback
• Provide opportunities for interaction with and
customization of material
• Facilitate information sharing
The 4-Step Flow of Information
•
•
•
•
Attention
Acquisition
Assessment
Action
The Four A’s of Online Information Flow
• Get Attention
–
–
–
–
Leverage your services and knowledge
Offer alerts, updates, feeds
Have a presence in relevant places
Find pathways to people through their social network
• Enable Acquisition
–
–
–
–
Offer services and media in many places
Pursue new distribution methods for your collections
Point people to good material through links
Participate in conversations about your work with your
patrons
The Four A’s of Online Information Flow
• Help with Information Assessment
– Exploit your skills in knowing the highest quality
material
– Aggregate the best related work
• Facilitate Action
– Offer opportunities for feedback
– Offer opportunities for remixing, customization,
interaction
– Offer opportunities for community building
– Offer opportunities to learn how to use social media
Finally….
BE READY FOR THE SPOTLIGHT!!
You never know when your material will go viral, be
picked up by a major organization, or create/mobilize
a community or following
Finally….
EMBRACE THE OPPORTUNITIES!!
The internet, mobile technology and social media grant access
to populations that have been traditionally hard to reach:
Remember…
It’s not about cobwebs.... It’s
about social webs …. And
libraries can be at the center
of them!
Available at www.pewinternet.org...
• Understanding the Participatory News Consumer
http://www.pewinternet.org/Press-Releases/2010/Online-News.aspx
• Social Media and Young Adults
http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx
• Teens and Mobile Phones 2004-2009
http://www.pewinternet.org/Reports/2009/14--Teens-and-Mobile-Phones-Data-Memo.aspx
• Wireless Internet Use
http://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx
• Chronic Disease and the Internet
http://www.pewinternet.org/Reports/2010/Chronic-Disease.aspx
• The Social Life of Health Information
http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx
Thank you!
Kristen Purcell, Ph.D.
Associate Director, Research
Pew Research Center’s Internet & American Life
Project
1615 L Street NW
Suite 700
Washington, DC 20036
Email: [email protected]
Twitter: http://twitter.com/kristenpurcell
202-419-4500