Transcript Today we will try to answer these questions…

“Everything
should be made
as simple as
possible. But
not simpler.”
-Albert Einstein
http://instagr.am/p/
nm695/
Today we will try to answer these questions…
1. What is (and what isn’t) social media?
2. Should we be using social media?
3. What time is lunch?
4. How can we use social media to better
communicate with our audience?
5. What if someone says mean things about us?
6. Isn’t this just a waste of staff time and a distraction
from our core mission?
7. How much time does social media take to use?
8. Who are the experts at this?
Social media is…
Social media is…
Social media is…
Social media is…
Multi-Media
Social media is…
Multi-Media
Social media is…
Multi-Media
Social media is…
Multi-Media
Social media is…
GROWING
Multi-Media
Social media is…
GROWING
SOCIAL
Multi-Media
so-cial [soh-shuhl]
Living or disposed to live in
companionship with others or
in a community, rather than in
isolation.
Small group activity
• Does your agency currently have a social media
strategy? (do you know what it is)
• Does your agency have a social media use policy on
work time? (what is it)
• Are you currently personally using any social media?
(which outlets)
• Is your agency currently using any social media?
(which outlets)
Report out
LUNCH!
Who is your intended audience?
Who do you want to have a
conversation with?
Parents
Who is your intended audience?
Who do you want to have a
conversation with?
Parents
Teens
Who is your intended audience?
Who do you want to have a
conversation with?
Parents
Teens
Student Athletes
Who is your intended audience?
Who do you want to have a
conversation with?
Parents
Teens
Student Athletes
Colleagues
Who is your intended audience?
Who do you want to have a
conversation with?
Parents
Teens
Student Athletes
Colleagues
Policy Makers
Who is your intended audience?
Who do you want to have a
conversation with?
Parents
Teens
Student Athletes
Colleagues
Policy Makers
General Public
Who is your intended audience?
Who do you want to have a
conversation with?
Parents
Teens
Student Athletes
Colleagues
Policy Makers
General Public
College Students
Who is your intended audience?
Who do you want to have a
conversation with?
Parents
Teens
Student Athletes
Colleagues
Policy Makers
General Public
College Students
Donors
What does that audience have to
say to you?
What do you have to say to them?
Are you where the conversation is
happening?
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Are they Tweeting?
Are they blogging?
Are they on Facebook?
Are they watching videos?
Are they looking at pictures?
Are they creating THEIR own media?
Do you have a message crafted?
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Don’t text and drive
Drink 1% milk
Exercise 30 minutes per day
Have family dinners
Save the whales
Donate to our fund
Vote for Pedro
Do you need their input or action?
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Get out the vote
Attend school board meeting
Come to town hall meeting
Take our survey
Call us if you need help with your recovery
Are you outraged?
Send us a check
Can you and are you willing to respond
to their input?
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I need help
I hate you guys
You never returned my call
You guys are idiots
You guys are great
Visit my web site to learn how to make money
from home
• Go here for male enhancement pills
http://www.globalnerdy.com/2008/12
/30/the-air-forces-rules-ofengagement-for-blogging/
http://area2oh3.com/postresponse-assessment-agencyversion/
How does this fit our mission?
• KPBS Radio, San Diego: Texting Service Aims
At Keeping New Moms And Babies Healthy
• CNN “the Chart” blog: Texting program to help
teens quit smoking
• Social Work magazine, April, 2010: Social
Networking in Addiction Recovery — Raising
Hopes, Concerns
How does this fit our mission?
• Addiction Recovery mobile apps
• Links to parenting articles and other resources
• PSA distribution via tumbler, youtube, etc
How does this fit our mission?
http://mashable.com/2012/02/25/when-parents-text-15-best/#4992913-21st-Century-Parenting
www.youtube.com/mcrud2
Isn’t this going to take up a lot of our
valuable staff time?
Where
are
you?
Where do
you want
to be?
38 http://bit.ly/9NBmcc
Source:
ONE WEEK OF WEB 2.0
Source: Image from http://museumtwo.blogspot.com/2008/04/how-much-time-does-web-20-take.html
DO:
Have a social media strategy
DON’T:
Wait until your strategy is done to
get started
DO:
Plan long term
DON’T:
Forget that trends are changing
FAST
DO:
Pay attention to your feeds
DON’T:
Forget to listen. And talk back
DO:
Sound off on important topics
DON’T:
Whine, complain, or be mean.
DO:
Let people know what you are up to
DON’T:
Only promote yourself
DO:
Let your passion be known
DON’T:
Go to far with letting your passion
be known
DO:
Starve your agency for the sake of
your social media efforts
DON’T:
Starve your social media efforts
DO:
Join the conversation
DON’T:
Join the conversation just
because I said so
General social media resources
www.mashable.com
http://www.youtube.com/nonprofits
http://www.pewinternet.org/
http://www.kff.org/entmedia/internet.cfm
(Kaiser Family Foundation internet& health study)
http://www.ladonnacoy.com/
Prevention Network social media links
• www.twitter.com/kendail
• www.twitter.com/pnmichigan
• https://www.facebook.com/pages/PreventionNetworkMichigan/340383004922?ref=ts%3F7%2C15
• www.facebook.com/mcrud96
• https://www.facebook.com/pages/ParentingAwareness-Michigan/344643609571
Or, the old fashioned way
Prevention Network
800-968-4968
[email protected]