Transcript No Slide Title

D. MARKETING A SMALL
BUSINESS
8.00 Identify place decisions faced
by small business owners.
8.03 Describe the components of a
business layout including
equipment, furnishings, and
supplies.
The floor layout diagrams used in this presentation were taken from Meyer,
Earl C. and Kathleen R. Allen, Entrepreneurship and Small Business
Management, 1st edition (New York: Glencoe-McGraw Hill, 1994), 185-186.
Business layout
A floor plan or
map that shows
how the space
in the site will
be used to
conduct
business.
Right-Angle Grid Layout
 Produces a pattern of
crossing aisles that
provides a highlystructured system for
facilitating the flow
of traffic
 Reduces security
concerns
 Lends itself to selfservice operations
Diagram from Entrepreneurship and Small Business Management (1994), p. 185.
Open Layout
 Consists of
completely open
sales space bounded
by outside walls
 Enhances visibility
of merchandise and
sales coverage
 Provides security
Diagram from Entrepreneurship and Small Business Management (1994), p. 185.
Enclosed Layout
Organizes types of
merchandise into
separate operations
with walls placed
between the units to
create shopping
environments
Diagram from Entrepreneurship and Small Business Management (1994), p. 186.
Landscaped Layout
• Combines the
elements of the
open and enclosed
layouts
• Improves customer
and sales staff
interaction
• Encourages
creative displays
Diagram from Entrepreneurship and Small Business Management (1994), p. 186.
Standard Items Necessary for
Business Operations
(will vary depending on the type of business)
• Furniture: desks,
chairs, bookcases,
filing cabinets,
tables, computer
stands
• Fixtures: lamps,
overhead lights
Standard Items Necessary for
Business Operations
(continued)
• Office equipment:
computers,
telephones,
photocopiers
• Office supplies:
pencils, scissors,
paper clips,
manila folders
Standard Items Necessary for
Business Operations
(continued)
• Maintenance supplies:
paper towels, toilet
tissue, cleaning supplies
• Kitchen supplies:
coffee maker, small
refrigerator, microwave,
coffee, tea