Transcript Folie 1 - MEDITERRANEAN ECOTOURISM

ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE
Coalition „Ecoturismo Mediterraneo“
Project „Internazionalizzazione“
Field visits & workshops in Sicily
Nature T.
10. - 14.03.2008
Sustain
able T.
Herbert Hamele, 12.03.2008
ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE
Ecoturismo: locale --- globale
Globo
Europa,
Mediterraneo
Destinazione
Operatori,
Prodotti
turistici
•Sustainable tourism criteria
•Ecotourism principles
•Agenda for a sustainable
and competitive European
Tourism
•European Charter STPA
•VISIT indicators
•Certificazioni
• TtE, …
• CIP, …
• servici
marketing
Herbert Hamele, 12.03.2008
ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE
The coalition’s approach
International conference
Internet: platform and promotion
WORKSHOPS
for businesses & administration
• STC check list
• Ecotourism self check
• VISIT indicators: checklist
• Field evaluation sheets
• EU Eco-label
• TraveLife
• Austrian Ecolabel for
packages (dev.)
• recommendations
• Information platform on
sicily.destinet > base for
creating a TLA on Ecotourism
Visits of destinations
Base 2008
International Sustainable
Tourism Criteria
International Eco-Tourism
principles
European indicators for
destinations
WTO pilot destinations
Certificates for European
tourism: global comparison
International networks and
initiatives: update
Good practice examples:
businesses, destinations,
packages (ongoing)
Innovation in Tourism: TLA
handbook
Herbert Hamele, 12.03.2008
ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE
Certification of destinations
European Charter for Sustainable Tourism in
Protected Areas
= certificate for the implementation and operation of
the management system (5 years)
– Diagnosis of the situation (indicators)
– Definition of objectives (indicators)
– Actions
•
•
•
•
Training and capacity building
Destination development
Product development
Promotion and marketing
– Monitoring (indicators)
– Networking & exchange
Herbert Hamele, 12.03.2008
ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE
Pilot workshops in the territories of the
coalition “Ecoturismo Mediterraneo”
INSTRUMENTS FOR DESTINATIONS AND BUSINESSES
1. Field evaluation sheet
2. Situation analysis sheet
3. STC check list
4. Ecotourism self check
5. Destination Indicators
6. Recommendations: EU Eco-label, TraveLife
7. Internal information platform for the coalition
(sicily.destinet)
8. Public promotion portal for the coalition
(ecoturimomediteraneo.net)
Herbert Hamele, 12.03.2008
ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE
1. Field evaluation sheets
Territory/ sight:
110
objectiv
es
next
steps
Access (transportation, infrastructure, roads)
Appearance of built environment (buildings,
streets, signs)
Condition/preservation of natural environment
Cleanliness of the site
Availability and variety of tourism services and
programmes
Quality of tourism services
Uniqueness and distinctiveness of attractions and
services
Availability of tourist information (on site features,
programmes, services, etc.)
Friendliness/hospitality of local people
Level of safety/security
Herbert Hamele, 12.03.2008
ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE
2. Situation Analysis Sheet
Tourism resources:
Stakeholders:
Policy / management
frameworks:
Strutture ricettive …
Associazione …
Plan territoriale di …
Herbert Hamele, 12.03.2008
ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE
3. Sustainable Tourism Criteria
A.
Effective sustainable management
NOTES
A.1 The company has implemented a sustainability management
system that is suitable to its reality and scale, and that
considers environmental, sociocultural, quality, and safety
issues.
A.2 The company is in compliance with all relevant legislation and
regulations (including, among others, health, safety, labor, and
environmental aspects).
A.3 All personnel receive training in environmental and sociocultural
management issues.
A.4 Customer satisfaction is measured and corrective action taken
where necessary.
A.5 Promotional materials are truthful and do not promise more than
can be reasonably expected by customers.
A.6 Design and construction of buildings and infrastructure complies
with local zoning and protected or heritage area requirements,
respects the natural or cultural heritage surroundings in design
and impact, uses locally appropriate principles of sustainable
construction, provides access to the handicapped.
Herbert Hamele, 12.03.2008
ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE
B. Maximizing economic benefit to
the community
B.1
The company contributes to community
development and infrastructure.
B.2
Local residents are employed, including in
management positions.
B.3
business.
Local services and goods are purchased by the
B.4
The company helps local small entrepreneurs
develop and sell products that build on the area’s nature, history,
and culture (including food and drink, crafts, performance arts,
agricultural products, etc.)
Herbert Hamele, 12.03.2008
ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE
C. Minimizing sociocultural harm
C.1
There is an appropriate code of behavior with
respect to activities in indigenous and local communities, as well
as in culturally sensitive sites, established by mutual consent or
following established guidelines.
C.2
customers.
Cultural interpretation or education is provided to
C.3
Policies are implemented against commercial
sexual exploitation, particularly of children and adolescents.
C.4
The company is equitable in hiring women and
local minorities, including in management positions.
C.5
fair wage.
All employees are under contract and are paid a
C.6
Historical and archeological artifacts are not sold,
traded, or displayed, except as permitted by law.
C.7
The business contributes to the protection of local
historical, archeological, and cultural properties, and permits
access to them by local residents.
C.8
The business uses elements of local art,
architecture, or cultural heritage in its design, decoration, food, or
shops.
Herbert Hamele, 12.03.2008
ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE
D. Minimizing environmental harm
D.1
Conserving resources
D.1.1
Purchasing policy favors environmentally friendly
products, for building materials, capital goods, food, and
consumables.
D.1.2
Consumption of consumable goods is measured,
and procedures are implemented to reduce it.
D.1.3
Non-renewable energy consumption is measured,
and procedures are implemented to reduce it.
D.1.4
Potable water consumption is measured, and
procedures are implemented to reduce it.
Herbert Hamele, 12.03.2008
ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE
D.2
Reducing contamination
D.2.1
Greenhouse gas emissions from all sources are
measured, and procedures are implemented to reduce or
compensate them.
D.2.2
effectively.
Wastewater, including grey water, is treated
D.2.3
A solid waste management plan is implemented,
with quantitative goals to minimize waste that is not reused or
recycled.
D.2.4
The use of hazardous substances, including
pesticides, paints, swimming pool disinfectants, and cleaning
materials, is minimized or substituted by innocuous products.
D.2.5. The business implements policies to reduce noise, light
pollution, runoff, ozone depletion, air pollution, and soil
contamination.
Herbert Hamele, 12.03.2008
ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE
D.3 Protecting biodiversity and scenic beauty
D.3.1 Endangered species are not consumed, sold, traded, or displayed.
D.3.2 No captive wildlife is kept, except for licensed breeding, rescue, or
reintroduction, in accordance with law and best practices.
D.3.3 The business uses native species for landscaping and green areas use and
takes measures to avoid the introduction invasive alien species.
D.3.4 The business contributes to the support of natural protected areas or biodiversity
conservation.
D.3.5 Any disturbance or damage harmful for wildlife animals or plants by tourism
activities is avoided.
D.4 General
D.4.1
A contingency plan for environmental emergencies is in place.
D.4.2
customers.
Environmental interpretation or education is provided to staff and
Source: International Sustainable Tourism Criteria Initiative, www.sustainabletourismcriteria.org
Herbert Hamele, 12.03.2008
ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE
4. „Ecotourism“ evaluation sheet
Ecotourism principles
+ examples
(good)
+ 0 -
- examples (not
good)
minimize impact
-energy consumption
-water consumption
-waste and waste water
-hazardous waste, chemical substances
-loss of biodiversity
-traffic problems
build environmental and cultural awareness and
respect
provide positive experiences for both visitors
and hosts
provide direct financial benefits for conservation
provide financial benefits and empowerment for
local people
raise sensitivity to host countries' political,
environmental, and social climate
CO2 footprint
Herbert Hamele, 12.03.2008
ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE
5. Destinazioni: VISIT Indicatori chiave per monitorare lo
sviluppo sostenibile del turismo (como misurare?)
Herbert Hamele, 12.03.2008
ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE
6. Recommendations
The international
Sustainable Tourism
Criteria give guidance to
the future
The international
TraveLife and Green
Globe 21 – IES
certificates include 2/3
of the STC
requrements.
TraveLife is available for
all tourism services on a
low budget base
TraveLife is not a type I
certificate with
independent on-site
audits
For European tourism:
the EU Eco-label in
combination with Train to
Eco-label is recommended to
accommodation businesses
for environmental
sustainability
TraveLife is recommended
to all types of tourism
services working together
with tour operators
Austrian Ecolabel for tour
packages is recommended
to tour operators, self
declaration sheet is
recommended to
accommodation businesses
Herbert Hamele, 12.03.2008
ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE
7. Internal information platform/ Ecotourism Tourism
Learning Area (sicily.destinet)
Eco-Tourism
Tourism products
STC, Eco-Tourism
principles
100+ Committed
businesses, good
practice examples
Instruments
Events, visits,
workshops
STC, indicators, guidelines
30+ Certificates
10+ Marketing services
Networks and initiatives
100+ decision makers in the
coalition, networks, ...
Local actors and businesses
Dates along the project
Map viewer
Coalition territory,
Mediterranean
 Public portal
www.ecoturismomediterraneo.net
Conference
Internal preparation
 public DestiNet portal
Herbert Hamele, 12.03.2008
ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE
Public portal
www.ecoturismomediterraneo.net
Services: what to do to be presented on the public portal?
1. Registration with basic information and picture(s)
2. Declaration of interest to become an „eco-tourism service“
3. Workshop participation, self check
•
Workshop (e.g. Train to Ecolabel) or passing online learning session
•
Self assessment (e.g. from „Austrian Ecolabel for travel packages“ or
TraveLife „Sustainability“ self check), send results for internal registration
4. Publication as „ eco-tourism service candidate“
5. Apply for a certificate and pass the certification procedure
6. Certification (e.g. EU Eco-label or other type 1 eco-certificate)
7. Promotion as „eco-tourism service“
Herbert Hamele, 12.03.2008