Transcript Slide 1

The Changing Landscape in Substance Abuse:

Adolescent Abuse of Rx & OTC Medicines

Spring 2006

Focus of Prevention

13-14

average age of first use of illicit drugs (among adolescents who have used)

21%

of 8 th graders report having tried an illicit drug

Sources: 2005 Monitoring the Future Study 2004 NSDUH

Attitudes Drive Behavior

Preventing drug abuse means building strong anti-drug

attitudes

among kids.

Trends in Risk and Use of Marijuana

40

%

40 30 Risk 25 32 20 Use 18 10 6 12 0 '91 '92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05

Source: Monitoring the Future Study; 8 th Graders Use in Past Year

Ecstasy and Kids’ Attitudes

Perception of Risk 1998 35% 1999 35% 2000 38% 2001 46% 2002 52% 2003 56% 2004 58% 2005 60% Ever Tried 6% 8% 11% 12% 11% 8% 8% 5% Partnership Anti-Ecstasy Campaign Source: Monitoring the Future Study; 12 th Graders ever tried

Cocaine Risk and Usage Trends Among 12 th Graders

60 % 57 51 50 Risk 40 34 30 20 Use 10 13 3 0 '85 '87 '89 '91 '93 '95

Source: 2004 Monitoring the Future Study; Use in Past Year

'97 '99 '01 '03 '05 5 Partnership for a Drug-Free America®

30 % 25 20 14 10 6

Trends in Substance Abuse Among 8th Graders

Alcohol 26 21 vs. ‘96 17 -35% Cigarettes 15 Illicit Drugs 9 -57% 8 -47% 0 '91 '92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05

Source: Monitoring the Future Study; Past Month Use Institute of Social Research, University of Michigan

Recent Troubling Trends • Methamphetamine (regional) • Inhalants (inhaled fumes) • Prescription drugs (pain relievers, tranquilizers, stimulants, sedatives) • OTC drugs (antitussives, CNS stimulants, antihistamines) Sources: Monitoring the Future Study NIDA - CEWG

Significant Non-medical Use of Pain Relievers Any pain reliever Darvocet, Darvan and Tylenol with Codeine Vicodine, Lortab, Lorcet Percocet, Percodan and Tylox

19 million 16 million 11 million 31 million

Source: 2004 National Survey on Drug Use and Health

Significant Non-medical Use of Pain Relievers Hydrocodone Demerol OxyContin Morphine Ultram, Dilaudid

3 million 3 million 2 million 2 million 6 million

Source: 2004 National Survey on Drug Use and Health

Significant Non-medical Use of Other Prescription Medications

Stimulants Tranquilizers Sedatives

10 million 21 million 20 million

Source: 2004 National Survey on Drug Use and Health

Substances Most Frequently Mentioned to Poison Control Centers Ranking 1 Substance Analgesics # (000) 260 % 11% 4 Sedatives/Hypnotics 115 5% 6 12 Cough/cold preparations Antihistamines Source: 2003 TESS Annual Report 100 70 4% 3%

Treatment Admissions and Emergency Department Mentions for Narcotic Painkillers

110,000 100,000 90,000 80,000 70,000 60,000 50,000 40,000 30,000 Emergency Department Mentions Treatment Admissions 1995 1996 1997 1998 1999 2000 2001 2002 Source: DAWN Report; TEDS Report

Lifetime Trial 2005 Teens 37% 20% 19% 18% 10% 10% 10% 8% 8% 6% 4% 5% 4% Marijuana RX Medicines Inhalants RX pain RX stimulants Cough Crack/ Cocaine relievers Medicine Ecstasy Meth LSD Ketamine Heroin GHB Source: 2005 Partnership Attitude Tracking Study

Pharming

Kids “getting high” using Rx or OTC drugs GHB Vicodin Creatine Andro

Changing Methods of Distribution

Hand commerce E commerce

Teen Attitudes Driving Medicine Abuse • Abuse of Rx and OTC medicines is safer than street drugs • Easily accessible via medicine cabinets and internet

Medicine Abuse is Becoming “Normalized” in Teen Culture 1 in 4 teens report having a close friend who abuses Rx/OTC medicines to get high 1 in 3 teens report being offered Rx/OTC medicines to get high Sources: 2005 PATS Teens

Our collective role in this emerging problem… Reach out to and empower parents, and provide the information and resources they need.

“Partnering With Families” TM 1.

Educate yourself about medications kids are abusing 2.

Communicate with your kids about 3.

the risks Safeguard your own medications (and ask your friends to do the same)

Parental Involvement is Key to Drug Prevention

Kids who learn a lot about the risk of drugs from their parents are up to

half as likely to use.

Source: Partnership Attitude Tracking Study

Need to Increase Parental Involvement Only

32%

of teens “learn a lot about the risk of drugs” from their parents.

Source: 2004 Partnership Attitude Tracking Study

Underestimate Vulnerability Parents My teen has friends who use ecstasy Teens I have friends who use ecstasy

9% 28%

Source: 2004 PATS Parents

Underestimate Peer Influence Parents My teen has been offered drugs Teens I have been offered drugs

36% 49%

Source: 2004 PATS Parents

Overestimate Risk Perception Parents My teen sees great risk in using methamphetamine

72%

Teens I see great risk in using methamphetamine

49%

Source: 2004 PATS Parents

Parents My teen has tried ecstasy Underestimate Use (“Not My Kid”)

1%

Teens I have tried ecstasy

9%

Source: 2004 PATS Parents

Underestimate Use (“Not My Kid”) Parents My teen has tried inhalants

3%

Teens I have tried inhalants

18%

Source: 2004 PATS Parents

Underestimate Use (“Not My Kid”) Parents My teen has tried marijuana

18%

Teens I have tried marijuana

39%

Source: 2004 PATS Parents

Preventing Rx & OTC Medicine Abuse • • Reinforce attitudes toward medically appropriate use Strengthen risk attitudes toward intentional abuse to get high

Medicine Abuse: Challenges

• • Use seen as “ safer ” than street drugs by both teens and parents Ease of access through parents’ medicine cabinet, friends and the Internet • Attitudes among vulnerable teens indicate the potential for abuse rates to double

Qualitative Research Learning Among Parents

• Parents have only

vague

, “intellectual” awareness of Rx and OTC medicine abuse among teens.

• Parents do not understand

intentional abuse to get high

by teens of Rx and OTC medicines. “I teach my children to take the proper dose”

(misuse vs. abuse)

• Parents do not understand intentional abuse of medicines to get high

in terms of risks to their children.

• The only successful communications concepts with parents used the reference of “street drugs” to get high.

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