Transcript Making the Most of your NSSE Administration

South African Survey of Student Engagement
Marketing:
Maximising your SASSE participation
Studente Ontwikkeling en Sukses • Student Development and Success
UNIVERSITEIT VAN DIE VRYSTAAT • UNIVERSITY OF THE FREE STATE • YUNIVESITHI YA FREISTATA
Tel (051) 401 3000 • E-mail: [email protected] • www.ufs.ac.za
Introduction
• Student participation is critical to survey success.
• Simply put, more respondents generally yield better
quality data.
• Institutional efforts can effectively supplement the
messages sent to students by SASSE.
• However, a students decisions not to participate must be
respected and cannot be attached to consequences.
• Each institution needs to assess their campus culture and
determine appropriate methods to reach their students.
Studente Ontwikkeling en Sukses • Student Development and Success
UNIVERSITEIT VAN DIE VRYSTAAT • UNIVERSITY OF THE FREE STATE • YUNIVESITHI YA FREISTATA
Tel (051) 401 3000 • E-mail: [email protected] • www.ufs.ac.za
Factors Influencing
Dillman (2007) indicates several important factors that contribute
to higher response rates:
– Perceived importance of the survey (value to the student, perceived
legitimacy).
– Level of interest students have in the topic.
– Creation of respondent trust.
– Increasing perception of rewards for participation.
– Decreasing perceptions of respondent burden.
Survey publicity such as flyers and media articles as well as
incentives provided for participation can help send a message to
the whole campus that the data are valuable for institutional
improvement.
Studente Ontwikkeling en Sukses • Student Development and Success
UNIVERSITEIT VAN DIE VRYSTAAT • UNIVERSITY OF THE FREE STATE • YUNIVESITHI YA FREISTATA
Tel (051) 401 3000 • E-mail: [email protected] • www.ufs.ac.za
Suggestions for Increasing
Response Rates
Acceptable survey promotion practices
• Including small incentives and lotteries in contact
materials.
• Flyers and press releases.
Unacceptable methods
• More than five direct requests to participate in the
survey (SDS will assume responsibility here)
• Direct and personal contact by campus officials with
individual students.
Studente Ontwikkeling en Sukses • Student Development and Success
UNIVERSITEIT VAN DIE VRYSTAAT • UNIVERSITY OF THE FREE STATE • YUNIVESITHI YA FREISTATA
Tel (051) 401 3000 • E-mail: [email protected] • www.ufs.ac.za
Ideas for Incentives
• Bookstore gift certificates or tokens for free goods
or services for each respondent.
• Enter respondents in a drawing, noting the odds
of winning (e.g., the number of students invited to
complete the survey and number of prizes
offered) and the value of the prizes in
promotional materials.
– Lottery prize ideas include student card credit,
institution memorabilia, book vouchers etc.
Studente Ontwikkeling en Sukses • Student Development and Success
UNIVERSITEIT VAN DIE VRYSTAAT • UNIVERSITY OF THE FREE STATE • YUNIVESITHI YA FREISTATA
Tel (051) 401 3000 • E-mail: [email protected] • www.ufs.ac.za
Suggestions for Promoting
• Post flyers/posters on campus.
• Send a press release to student and local
newspaper
• Submit an article, or place an ad or insert in the
student newspaper.
• Write an editorial for the student newspaper
explaining why the survey is important, the
purpose of the survey, how the survey can be
used as a tool for change on campus, and that
the survey is sponsored by the institution.
Studente Ontwikkeling en Sukses • Student Development and Success
UNIVERSITEIT VAN DIE VRYSTAAT • UNIVERSITY OF THE FREE STATE • YUNIVESITHI YA FREISTATA
Tel (051) 401 3000 • E-mail: [email protected] • www.ufs.ac.za
Suggestions for Promoting
cont.
• Post notices on the institutional Web site or elearning sites
• Create a Facebook profile that describes the
survey
• Screen savers in computer labs
• Signs on campus buses or along local
transportation routes.
• Produce spots for campus radio stations.
• Set up tables in the student center with survey
information.
Studente Ontwikkeling en Sukses • Student Development and Success
UNIVERSITEIT VAN DIE VRYSTAAT • UNIVERSITY OF THE FREE STATE • YUNIVESITHI YA FREISTATA
Tel (051) 401 3000 • E-mail: [email protected] • www.ufs.ac.za
Ethical Considerations
• It must always be made clear to students that their participation is voluntary.
• Informed consent notifies the students of their rights.
• Additional efforts you make to increase response rates should never cause
students to feel they will be penalized for not participating.
• Inappropriate efforts to increase participation include coercion and undue
influence.
• Coercive interactions are those that imply directly or indirectly that a
potential participant might lose rights or privileges for not participating in the
study.
– Explicit examples of coercive measures include requiring students to
complete the survey in order to register for classes or graduate.
– Implicit examples include the use of language such as “you must
complete this survey” or “students with real X University pride would
complete this survey.”
Studente Ontwikkeling en Sukses • Student Development and Success
UNIVERSITEIT VAN DIE VRYSTAAT • UNIVERSITY OF THE FREE STATE • YUNIVESITHI YA FREISTATA
Tel (051) 401 3000 • E-mail: [email protected] • www.ufs.ac.za
Ethical Considerations
cont.
• Undue influence occurs when the incentives used to increase
participation become the primary reason why students
participate, or when the number or nature of attempts to
encourage participation are excessive.
• Small incentives provided to each student who completes the
survey are generally considered ideal. Larger incentives such as
lotteries that draw prize winners from all participants may also
be acceptable, but publicity for these efforts should include an
estimate of the odds of winning.
• Survey promotion for these incentives should not emphasize the
prizes to a degree that minimizes the requirement of survey
participation.
Studente Ontwikkeling en Sukses • Student Development and Success
UNIVERSITEIT VAN DIE VRYSTAAT • UNIVERSITY OF THE FREE STATE • YUNIVESITHI YA FREISTATA
Tel (051) 401 3000 • E-mail: [email protected] • www.ufs.ac.za
Examples
Studente Ontwikkeling en Sukses • Student Development and Success
UNIVERSITEIT VAN DIE VRYSTAAT • UNIVERSITY OF THE FREE STATE • YUNIVESITHI YA FREISTATA
Tel (051) 401 3000 • E-mail: [email protected] • www.ufs.ac.za
Examples
Studente Ontwikkeling en Sukses • Student Development and Success
UNIVERSITEIT VAN DIE VRYSTAAT • UNIVERSITY OF THE FREE STATE • YUNIVESITHI YA FREISTATA
Tel (051) 401 3000 • E-mail: [email protected] • www.ufs.ac.za
Thank you
Studente Ontwikkeling en Sukses • Student Development and Success
UNIVERSITEIT VAN DIE VRYSTAAT • UNIVERSITY OF THE FREE STATE • YUNIVESITHI YA FREISTATA
Tel (051) 401 3000 • E-mail: [email protected] • www.ufs.ac.za