Template d'offre - Brussels Metropolitan
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Transcript Template d'offre - Brussels Metropolitan
Survey of perception and knowledge of the
English language amongst youngsters between
16 and 18 years in the Brussels metropolitan area
off
Press conference
29 février 2012
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Content
Who are we
Survey
Context & objectives
Profile of respondents
Importance of the English language
Knowledge of the English language
Conclusions
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HEC Consulting Group in a nutshell
Active in marketing-consulting
Number 1 as enterprise leading by students
Lead by 17 students of the HEC – ULg (University of Liege)
35 surveys accomplished in 2011
Cumulative turn-over of € 915,000 since establishment
National coverage linguistically with possibilities
for interventions in English, Italian and Spanish
Content
Who are we
Survey
Context & objectives
Profile of respondents
Importance of the English language
Knowledge of the English language
Conclusions
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Context & objectives
The non-profit organisation ‘Business Route 2018 for
Metropolitan
Brussels’,
in
short
‘Brussels
Metropolitan’,
was
founded
by
the
four
interprofessional employers organisations in Belgium:
UWE, BECI and Voka for each of the regions, and
VBO-FEB on a federal level.
The mission of ‘Brussels Metropolitan’ is to contribute
to the economic development of metropolitan
Brussels, an international centre “par excellence”.
From an economic point of view, the region
involved concerns Brussels Capital Region and
larger parts of the Nivelles and Hal-Vilvorde districts.
‘Brussels Metropolitan’ has called upon HEC
Consulting Group to check the knowledge and the
importance of the English language amongst the
youngsters.
HEC Consulting Group is presenting today the
findings of this survey held in the Brussels Capital
Region and in Walloon & Flemish Brabant.
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CONTEXT
The Brussels Metropolis:
Brussels Capital Region
District of Nivelles
District of Hal-Vilvorde
Brussels, a multilingual capital
English is THE language for doing business
453 young people questioned (sample established in accordance
with the demographic data of the area defined)
Young people between 16 and18 years old
Target audience questioned before taking up higher studies, maybe
influencing their choice
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MULTILINGUAL CHARACTER
Brussels, European capital, where many languages interfere
MOTHER TONGUE
OCCURREN
CE
MOTHER TONGUE
OCCURREN
CE
African
2
Greek
1
Albanian
2
Italian
4
German
1
Rif (North of Morocco)
1
English
4
Lingala
1
Arabic
28
Moroccan
9
Armenian
1
Dutch
Bengali
1
Pakistani
5
Berber
1
Polish
8
Bulgarian
1
Portuguese
6
Chinese
1
Russian
4
Spanish
6
Serbian
1
French
196
Turkish
9
161
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Content
Who are we
Survey
Context & objectives
Profile of respondents
Importance of the English language
Knowledge of the English language
Conclusions
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PROFILE PEOPLE QUESTIONED
Age & gender
FEMALE
MALE
TOTAL
1994
79
74
153
1995
66
85
151
1996
74
75
149
TOTAL
219
234
453
Number of questionnaires in French and Dutch (Flemish)
FRENCH
DUTCH
(FLEMISH)
TOTAL
FEMALE
112
107
219
MALE
109
125
234
TOTAL
221
232
453
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FIRST SECOND LANGUAGE STUDIED
0.2%
21.4%
German
45.0%
English
Dutch (Flemish)
French
33.3%
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Content
Who are we
Survey
Context & objectives
Profile of respondents
Importance of the English language
Knowledge of the English language
Conclusions
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IMPORTANCE OF ABILITY TO SPEAK
ENGLISH
0.4%
3.5%
Not important
49.4%
46.6%
Little important
Rather important
Very important
96% of the youngsters consider the ability to speak English
important to very important
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IMPORTANCE OF ABILITY TO SPEAK
ENGLISH
A couple of reasons:
International language, spoken worldwide and know by
everybody
Useful for the future (for everyday life as well as professionally)
Important language for communication
Rating on a scale of 1to 4:
Average
Social
contacts
2,64
Studies
The economy
3,05
3,27
Professional
career
3,42
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Content
Who are we
Survey
Context & objectives
Profile of respondents
Importance of the English language
Knowledge of the English language
Conclusions
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KNOWLEDGE OF THE ENGLISH
LANGUAGE
6.6%
Do not understand
18.0%
31.8%
9.5%
Ask for repeating the
question
Answer by gesticulating
Answer clearly
34.1%
Answer perfectly
The person questioned was evaluated on the basis of two
questions asked
Only a minority has an active knowledge of the English language
(31,8% answered clearly, 6,6% answered in a perfect way)
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KNOWLEDGE OF THE ENGLISH
LANGUAGE
Details of knowledge of English by mother tongue
Dutch (Flemish) speaking youngsters
French-speaking youngsters
5%
23%
30%
10% 0%
1%
Do not understand
Do not understand
Ask for repeating
the question
27%
38%
Answer by
gesticulating
15%
Answer clearly
Ask for repeating the
question
Answer by
gesticulating
Answer clearly
51%
Answer perfectly
Answer perfectly
Youngsters with other mother tongue
Do not understand
6%
16%
30%
Ask for repeating the
question
Answer by gesticulating
Answer clearly
35%
13%
Answer perfectly
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KNOWLEDGE OF THE ENGLISH
LANGUAGE
Details of knowledge of English in function of first second language studied
English as first language
6%
9%
37%
6%
42%
French as first language
7%
Do not understand
Ask for repeating
the question
Answer by
gesticulating
Answer clearly
9%
42%
4%
Do not understand
Ask for repeating
the question
Answer by
gesticulating
38%
Answer perfectly
Answer clearly
Answer perfectly
Dutch (Flemish) as first language
4%
Do not understand
Ask for repeating the question
15%
37%
Answer by gesticulating
Answer clearly
24%
20%
Answer perfectly
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MOTIVATIONS FOR IMPROVEMENT
Motivations most often named:
Possibility for travelling, living and working abroad
Work towards a better professional future and an international career
For studying abroad
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Content
Who are we
Survey
Context & objectives
Profile of respondents
Importance of the English language
Knowledge of the English language
Conclusions
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CONCLUSIONS
For a vast majority of young people it is important to
speak English
However, the knowledge of the English language is
not always good
…Are they solely responsible for this?
Or should the quality of education be improved or
reviewed?…
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Review performed by:
Lionel BLANCHARD
Maxime HEUTZ
Project Leader
Project Leader
+32 491 34 43 52
[email protected]
Rue Louvrex 14
4000 Liège
www.heccg.com
+32 491 34 43 46
[email protected]
Rue Louvrex 14
4000 Liège
www.heccg.com
Lars VERCAMMEN
Johan VAN LANGENDONCK
Project Leader
Project Leader
+32 492 31 15 67
[email protected]
Rue Louvrex 14
4000 Liège
www.heccg.com
Rue Louvrex 14
4000 Liège
+32 492 31 15 68
[email protected] www.heccg.com
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Thank you for your attention
www.heccg.com
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