Transcript Web 2.0 for Healthcare - Health Education Wessex

Web 2.0 for Healthcare
Paula Younger
Library Manager
Weston General Hospital
March 2011
(Some) Web 2.0 applications
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Blogs: own content
Microblogging: own content (e.g.Twitter)
Wikis: collaborative content
Mashups: does what it says on the tin
Photo sharing: Flickr
Video sharing: YouTube
Microblogging
• Twitter:
– Press releases
– Urgent events, e.g. during natural disasters
– Daily health tips
– Other possibilities: updating families
– Health tips
– Other, e.g. the TRIP database,
http://twitter.com/jrbtrip
Healthcare Wikis
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Ask Dr Wiki
Ganfyd
Medpedia
Wikidoc
Wikipedia (all right, I sneaked that one in.)
http://uhlwritingclub.pbworks.com/w/page/6886813/Front
Page - A writing Wiki online
• http://commissioning.pbworks.com/w/page/16191634/W
elcome-to-the-Commissioning-Handbook Commissioning Wiki
• http://boltonpct.pbworks.com/w/page/9269339/FrontPag
e - NHS Bolton Library Pages
Blogs
• http://www.getbetterhealth.com/ - collates
results from other blogs
• http://clinicallibrarian.blogspot.com/ - Pip
Divall’s lively blog, aimed at librarians
Social media
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Facebook:
http://www.facebook.com/unc.hsl
Or
http://www.facebook.com/pages/SGULLibrary/327267646881?v=wall&ref=mf
• YouTube:
• http://www.sgul.ac.uk/media/social-media
RSS Feeds
• Many of the major health/medical sites
have these now, and you can incorporate
them into websites, blogs and other sites
quite easily, as you can see on some of
the mashup sites:
– http://www.netvibes.com/tewvlis~Home#Home
Second Life
• Interactive ‘worlds’ where you can often interact
with others via ‘avatars’
• Great potential, but in an NHS setting, very
difficult to implement
• http://slhealthy.wetpaint.com/page/Second+Life+
Medical+Library+2.0 is an example of what has
been done for libraries online
• Other applications: less library, more health
education, e.g. the online sex education classes
with teenagers
Mashups
• Netvibes, PageFlakes
– Some of the best examples:
• Shrewsbury and Telford:
http://www.netvibes.com/sathlibraries#Welcome
• Teesside: http://www.netvibes.com/tewvlis~Home#Home
• RBH: http://www.netvibes.com/rbftlibrary#Home
• http://www.pageflakes.com/wfperry.ashx?page=35
31055 (PageFlakes doesn’t seem as popular in the
UK as Netvibes)
• Flu epidemic pages:
http://flu.wikia.com/wiki/HealthMap
Barriers
• Firewalls (especially in the NHS!)
• Bandwidth
• Mobile phones often not allowed in clinical
areas
• Time/resources – it takes a long time to
learn how to use some of these tools
POST method
• People – who makes up your target audience?
• Objectives – what are you trying to accomplish?
• Strategy – how will you analyse if it’s been
successful?
• Technology – which tools will you use?
– From:
http://forrester.typepad.com/groundswell/2007/12/thepost-method.html, (Bernoff, 2007)
Gorgeously miscellaneous
• Wordle - http://www.wordle.net/
• http://www.c4lpt.co.uk/recommended/top1002010.html - chosen by educators and voted for
annually. Slideshare, YouTube, Delicious and
others regularly feature.
• http://www.c4lpt.co.uk/Directory/index.html directory, organised by software/site function
• http://www.boxoftricks.net/?page_id=29 –
another page of links to all kinds of weird and
wonderful ‘stuff’ for education
Where are we going from here?
• In the science fiction film The Island, the characters are
monitored and have personalised healthcare.
• Map of Medicine could be seen as a fore-runner of this
type of healthcare; and as patients get more and more
sophisticated and tech-savvy, they will come to expect
more and more:
• http://www.himss.org/ASP/ContentRedirector.asp?Conte
ntId=74627&type=HIMSSNewsItem – talks about with a
“patient portal”, where one secure message to the
patient could communicate test results, problems,
allergies and more.
If you always do what you’ve
always done…
• You’ll get what you always got
– Web 2.0 is a new and interactive way of
working, but ultimately it’s about doing what
we’ve always done, providing information to
healthcare professionals so they can provide
better care to patients.
Selected Further Reading
• Younger, P & Morgan, P (eds) (2011), Using Web 2.0 for
Health Information, London: Facet (due April)
• http://laikaspoetnik.wordpress.com/2010/11/23/implementi
ng-twitter-in-a-health-sciences-library/
• http://www.lib.umich.edu/taubman-health-scienceslibrary/beta-projects - what one library has done with
various Web 2.0 gadgets and tricks
• http://casesblog.blogspot.com/2006/06/make-your-ownmedical-journal-with.html - quick guide to setting up an
iGoogle page
• http://www.rba.co.uk/wordpress/2010/06/01/social-mediain-health-care-libraries-wikis-and-netvibes-win/ presentations from a study day in the North West of
England http://www.slideboom.com/presentations/169731/SocialMedia-for-Libraries-%28Health-Care-Information%29 is
especially good