Transcript Document

The National Association of Business Political Action Committees
2012 NABPAC POST-ELECTION CONFERENCE
Trailblazer
PRESENTED BY:
Amanda Swenson, Pfizer Inc
November 16, 2012
Lay of the land
o ~100,000 Colleagues worldwide
o 23,863 PAC eligible
o 4,001 PAC Members
o $2.6M for 2012 Election Cycle
o 16.77% Companywide Participation
o NY based headquarters
o ~5,700 PAC eligible in the field – sales
o ~2,380 PAC Members in the field
o ~10 Large sites around the US
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Campaign
o Text
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Results
o PAC Participation: 14% to 16.77%
o New PAC Members: 523
o Increased Contributions: 159
o Onetime Contributions: $10K
o New Contributions for the cycle: $135K
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Surprises
o Popular CEO! – almost 80% email open rate
o Current PAC members actually gave more $
o Even with low $$ options, people gave more
o Senior leader interest/excitement
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Challenges
o Managing momentum/energy
o “Frankenstorm”
o Conducting a raffle
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What’s Next
o Dinner has been schedule for January
o Launch similar raffles with other senior leaders
o Foster our new members so they keep giving
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Lessons Learned
#1
You HAVE TO have senior leadership
supporting your PAC!
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Thank You
Amanda Swenson
Pfizer PAC
325 7th Street, NW
Washington, DC 20004
(202) 624-7523
E: [email protected]
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