Transcript Document

Panasonic
BTS Promotions
April – June
April 2013 Update
Summary of Promotions
2013 Promotions are intended to support Panasonic’s growth in the
small and medium business communications market
# Promotion
Description
Period
(2013)
1 NCP500 Promotion
Package
NCP500 platform bundle packages with Analog or
SIP Trunks
Apr – June
2 TDE100 / 200 IP and
Digital Package
NCP500 and TDE100 / 200 platform bundle packages
for both IP and Digital customer environments
Apr – June
3 Avaya / Nortel Trade
In program
Competitive Trade In Program for Avaya & Nortel
Legacy Equipment (extended)
Apr – June
4 Panasonic Trade In
program
Existing Panasonic customers can get a loyalty
discount on new equipment purchases
Apr – June
5 Not for Profit
Program
Panasonic’s Not for Profit program provides
qualifying customers with discounted pricing
Ongoing
6 Leasing Offers from
Marlin Leasing
Competitive leasing offers from Marlin
Ongoing
7 TDA50G Packages
Packages for small customers at incredible bundle
prices
Ongoing
* Please note all promotions are evaluated regularly and open to change or cancellation without prior notice
New NCP500 Promotion

Introducing several new NCP500 starter packs targeting smaller
customers at an affordable price

For customers needing IP Capabilities or scalability that the
TDA50G packages may not address
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Increased scalability, Native IP management, scalable SIP trunking capacity
and access to Communications Assistant applications
Includes necessary communications components required for a
small customer environment as a single pack
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6 x Digital or IP Phones
Voice Mail
Interface cards (Phone and Trunk)
Two trunk options
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Analog with 4 analog trunk interfaces
SIP with a 16 Channel DSP card
New NCP500 Promotion

Packages available from Panasonic Authorized Distributors
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Procedurally same process as existing bundled packages
DT or NT343 Black or White models supported
KX-NCP500-DT6SIP
Unit Quantity
KX-NCP500-NT6SIP
Model Number RRP Unit Cost
Extended Cost
Discount
New RRP Cost
Unit Quantity
Model Number RRP Unit Cost
Extended Cost Discount
New RRP Cost
1
KX-NCP500
$
726.21
$
726.21
$
108.93
$
617.28
1
KX-NCP500
$
726.21
$
726.21
$
108.93
$
617.28
1
KX-TDE0110
$
273.76
$
273.76
$
41.06
$
232.70
1
KX-TDE0110
$
273.76
$
273.76
$
41.06
$
232.70
1
KX-NCP1172
$
212.11
$
212.11
$
31.82
$
180.29
1
KX-NCP1170
$
205.85
$
205.85
$
30.88
$
174.97
1
KX-TVA50
$
405.53
$
405.53
$
60.83
$
344.70
1
KX-TVA50
$
405.53
$
405.53
$
60.83
$
344.70
1
KX-TVA594
$
176.55
$
176.55
$
26.48
$
150.07
1
KX-TVA594
$
176.55
$
176.55
$
26.48
$
150.07
6
KX-DT343-B
$
149.00
$
894.00
$
134.10
$
759.90
6
KX-NT343-B
$
154.00
$
924.00
$
138.60
$
785.40
2,688.16 $ 403.22 $
2,284.94
$ 2,711.90 $ 406.79 $
2,305.12
Total
$
KX-NCP500-DT6Analog
Unit Quantity
Total
KX-NCP500-NT6Analog
Model Number RRP Unit Cost
Extended Cost
Discount
New RRP Cost
Unit Quantity
Model Number RRP Unit Cost
Extended Cost Discount
New RRP Cost
1
KX-NCP500
$
726.21
$
726.21
$
108.93
$
617.28
1
KX-NCP500
$
726.21
$
726.21
$
108.93
$
617.28
1
KX-NCP1180
$
198.53
$
198.53
$
29.78
$
168.75
1
KX-NCP1180
$
198.53
$
198.53
$
29.78
$
168.75
1
KX-NCP1172
$
212.11
$
212.11
$
31.82
$
180.29
1
KX-NCP1170
$
205.85
$
205.85
$
30.88
$
174.97
1
KX-TVA50
$
405.53
$
405.53
$
60.83
$
344.70
1
KX-TDE0110
$
273.76
$
273.76
$
41.06
$
232.70
1
KX-TVA594
$
176.55
$
176.55
$
26.48
$
150.07
1
KX-TVA50
$
405.53
$
405.53
$
60.83
$
344.70
6
KX-DT343-B
$
149.00
$
894.00
$
134.10
$
759.90
1
KX-TVA594
$
176.55
$
176.55
$
26.48
$
150.07
2,612.93 $ 391.94 $
2,220.99
6
KX-NT343-B
$
154.00
$
924.00
$
138.60
$
785.40
$ 2,910.43 $ 436.56 $
2,473.87
Total
$
Total
TDE 100 / 200 Digital or IP Bundles
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Aggressively priced to drive competitive wins – Provide your customers
with the Panasonic Business Communications Solution they want and
the savings they need
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Digital or IP Phone options and greater flexibility to add components
based on customer need
KX-TDE100-DT15
KX-TDE100
KX-TDA0172
KX-DT343(or -B)
QTY
RRP
1
$ 615.25
1
$ 214.00
15 $ 2,235.00
$ 3,064.25
DISC PRICE
$ 522.96
$ 181.90
$ 1,899.75
$ 2,604.61
DISC $
$ 92.29
$ 32.10
$ 335.25
$ 459.64
KX-TDE100-NT15
KX-TDE100
KX-TDE0110
KX-NT343(or-B)
QTY
1
1
15
RRP
DISC PRICE
$ 615.25 $ 522.96
$ 273.76 $ 232.70
$ 2,310.00 $ 1,963.50
$ 3,199.01 $ 2,719.16
DISC $
$
92.29
$
41.06
$ 346.50
$ 479.85
KX-TDE200-DT15
KX-TDE200
KX-TDA0172
KX-DT343(or -B)
QTY
RRP
1
$ 1,101.03
1
$ 214.00
15 $ 2,235.00
$ 3,550.03
DISC PRICE
$ 935.88
$ 181.90
$ 1,899.75
$ 3,017.53
DISC $
$ 165.15
$ 32.10
$ 335.25
$ 532.50
KX-TDE200-NT15
KX-TDE200
KX-TDE0110
KX-NT343(or-B)
QTY
1
1
15
RRP
DISC PRICE
$ 1,101.03 $ 935.88
$ 273.76 $ 232.70
$ 2,310.00 $ 1,963.50
$ 3,684.79 $ 3,132.07
$
$
$
$
Not TDE or NCP Certified? Get training today!
DISC $
165.15
41.06
346.50
552.72
TDE 100 / 200 & NCP500 Bundle Packages
Positioning
Drive Competitive Wins with compelling introductory pricing offers
Entice customers to move to a new Panasonic system and take advantage of all
the enhanced productivity features (Communications Assistant, CommSoft &
Poltys Applications)
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Digital and IP packages discounted with instant rebate
(* Note NCP500 DT and IP 15 bundle is no longer available)
Terms and Conditions
Participating distributors will provide this discount at the time of reseller order
Bundle Packages are available April 1st, 2013 – June 28th, 2013 at participating
distributors OR while supplies last
Discounted bundle packages are not available for other discretionary discounts
including Not for Profit, Trade-In offers or pricing support
For a complete list of terms and conditions, please visit www.psnareseller.com
and download the promotional flyers
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Avaya / Nortel Trade-In Program
•
Avaya and Nortel customers who value reliability, the Panasonic Trade In
Program, provides a new solution with compelling capabilities at a competitive
price
•
Panasonic number 1* player in the <40 line segment
•
Leverage Panasonic’s exemplary reliability and product flexibility
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Including, key system / line appearance support for traditional customers needs
Analog, Digital and IP support for a hybrid customer environment
Investment protection through increased scalability and the addition of software applications
Improved service margins, no follow up site visits with Panasonic's excellent reliability and trouble-free
installation
Benefit from Panasonic’s highly competitive extended service plans, providing coverage for up to 7 years!
•
The Trade In Program offers the reseller a discount off their Panasonic purchase to trade in
the competitive system
•
Competitive comparisons for main Avaya / Nortel systems available on the Panasonic
Partner Portal. Download at:
http://s3.amazonaws.com/production.psna.superiormedia/resources/2735/original/BTS%20
Competitive%20Comparison%20Guide_2012.pdf?1355246470
Panasonic Trade-In & Trade-Up
•
Panasonic phone systems are built to last
and that’s exactly why there are so many
customer systems in the market today going
strong
•
But as great as Panasonic’s phone systems
have been, our new systems have a lot
more to offer, and NOW is the time for your
customers to upgrade!
–
Panasonic wants to keep all customers
currently using our systems up to date and for
a limited time we are offering incentives to
upgrade
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With Panasonic’s newer technology, your
customers can experience;
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Significant costs saving with SIP Trunking
Remote management and access
Remote users
Cell phone integration
Eco friendly power options
Desktop productivity applications
and much more
Resellers upgrading Panasonic customers to
a new Panasonic system get an instant
rebate off their purchase
Trade-In & Trade-Up Process
1. Reseller engages Panasonic Sales Manager to complete Trade in Pricing approval
Letter
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Must be completed in full including the customer details (email or phone #)
•
Panasonic retains the option to survey customers taking part in trade in or other discount programs
2. Customer invoice or quote must be provided with trade in discount request
3. Approved Resellers will get an instant rebate at the time of order (maximum 10% of
purchase at RRP)
–
Please note: the Trade In discount can not be applied to Promotion bundle packages. These
Promotional Packages can be sold to the customer and should be included on the approval form
4. End user customers Control Unit, CPU (if applicable) and common equipment,
such as cards, and power supplies must be returned to Panasonic Trade In for
safe and environmental disposal within 60 days of the purchase
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Phones do not need to be returned
Panasonic will issue a shipping label when the project is won, Resellers must confirm the win
with their Panasonic Sales Manager and provide the address for the label to be shipped
A copy of the customer Trade In Approval Letter must be submitted with the equipment return for
verification
5. If the equipment is not retuned within 60 days the reseller will be excluded from
future Trade In participation
Not for Profit Program
Panasonic Business Telephone Systems
the Best Choice for the Non-Profit Industry
Empowers under-staffed operations
 Auto Attendant
 Call Routing
 DECT Wireless Handsets
Keeps everyone connected, no matter
their location
 Flexible Networking Options
Gentle learning curve
 Intuitive, Easy-to-Use Endpoints
 Tutorials
A manufacturer that stands behind the
product
 Panasonic quality, service & support
Not for Profit Process Refresher
 Program includes pricing
concessions and free extended
service
 Program is optional and
resellers must choose to
participate
 Open to all 501c compliant
entities
 Marketing Tools Published
 Brochures inc. editable versions
 Post cards / email blast
templates
 Case study to support the
customer value
 Press release announcing the
program
 Download materials at:
http://psnareseller.com/user/businessteleph
onesystems/sales_and_marketing_resource
s/vertical_markets/28
Not for Profit Program Summary
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NFP program is an ‘opt in’ promotion for resellers
Panasonic provides discounted pricing to resellers with their
commitment to pass on NFP pricing to eligible customers
Discounted
Product Cost
Panasonic
NFP
Customer
Reseller
7 Yr Service
Plan
•
NFP Pricing
Reseller
Services
Reseller must provide end user / customer proof of 501(C)(3)
status and customer invoice showing recommended pricing for
hardware to be eligible for discounts
Value of Leasing
• Benefits of Leasing – Your Customers
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Source of capital for equipment acquisition
Preservation of bank credit lines and capital
Potential tax advantages
Finance soft costs
Simple and convenient approval process and documentation
Upgrades and add-ons made easy
Flexible payment options with longer payment terms
• Benefits of Leasing – You
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Be able to prequalify customers
Assignment of Proceeds available
Decrease A/R days
Lock in customer relationship for
repeat sales
– Flexible lease programs to meet
customer needs
– Marketing support programs
– Simplified documents and fast credit decisions
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New as of April 1, 2013
Extended term financing
Term - 68 months
Zero down
For Panasonic equipment only
For unified communication systems over $25k
7%
Low Finance Rate
TDA50G Bundle Packages Reminder
• Panasonic TDA50G packages are ideal for businesses who are
looking for an affordable and flexible phone system that will grow
as they grow
Features & Benefits:
-
Supports up to 48
extensions
Built-in caller ID capability
SIP Trunking capabilities for
enhanced savings
Provides reliable voice and
data communications, voice
mail, and wireless capability
DECT wireless helps you
stay connected on the go
as well as transfer calls to
and from your desk phone
from your wireless phone
Summary of Promotions
2012 Promotions are intended to support Panasonic’s growth in the
small and medium business communications market
# Promotion
Description
Period
(2013)
1 NCP500 Promotion
Package
NCP500 platform bundle packages with Analog or
SIP Trunks
Apr – June
2 TDE100 / 200 IP and
Digital Package
NCP500 and TDE100 / 200 platform bundle packages
for both IP and Digital customer environments
Apr – June
3 Avaya / Nortel Trade
In program
Competitive Trade In Program for Avaya & Nortel
Legacy Equipment (extended)
Apr – June
4 Panasonic Trade In
program
Existing Panasonic customers can get a loyalty
discount on new equipment purchases
Apr – June
5 Not for Profit
Program
Panasonic’s Not for Profit program provides
qualifying customers with discounted pricing
Ongoing
6 Leasing Offers from
Marlin Leasing
Competitive leasing offers from Marlin
Ongoing
7 TDA50G Packages
Packages for small customers at incredible bundle
prices
Ongoing
* Please note all promotions are evaluated regularly and open to change or cancellation without prior notice
Q&A
Please visit www.psnareseller.com for Promotional Flyers,
Claim forms and official Terms & Conditions.
Q&A