Transcript 投影片 1 - St Francis' Canossian College

Karen Leung (14)
Vicky Tong (23)
Stephanie Tsang (24)
Research Question
Due to its major new competitor
Disneyland, sustaining its popularity will
be challenging for Hong Kong Ocean
Park.
How has the opening of Hong Kong
Disneyland affected Ocean Park?
What measures should Ocean Park
take to sustain its popularity?
Outline
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Introduction
Current Situation
Ocean Park Vs Disneyland
Attractions &Videos
Comparison
Suggestion
Conclusion
Introduction
• Since its opening in 1977, Ocean Park has
always been an important amusement park of
Hong Kong, carrying the sweetest memories for
many Hong Kong people.
• However, the opening of world-known Disneyland
in Hong Kong in 2005 was said to be a great
threat to Ocean Park.
• In order to get into
the issue, an
interview with Ms
Christina Wong, the
Public Relations
Officer of Ocean
Park was
conducted on 28th
March 2007.
Ocean Park
• Opening: October 11,1977
• an amusement park and a venue for
ecological education
• The attendance of the park in mid-2005
reached 4.03 million
*the highest yearly attendance figure
since it opened in 1977
Current Situation
• Coming to the 30th
Anniversary, Ocean
Park has been trying
its best to get
recognized by people
in the world!
• New attractions and
highly effective
promotion strategies
made Ocean Park the
world’s seventh most
popular amusement
park in a survey by
Forbes magazine in
2005.
Ocean Park VS Disneyland
Animal
watching
sites!
Exciting
game!
New seasonal
attractions !
Ocean Park Attractions
The Dragon hurls riders in
hurricane speed while enjoying
the astounding sea view,
Exciting making the ride a unique
experience for them.
games
With maximum speed of
58km/h, Raging River gives
riders a 527m exciting ride.
Visitors will come face to face
with 70 sharks of 35 species in
Shark Aquarium, watch them
Animal
watching gliding every species, and learn
about every species including the
sites
rare ones which Ocean Park has
been able to breed in captivity.
Giant Panda Habitat gives visitors a
great chance to be close with national
heirlooms, pandas An An and Jia Jia,
as well as to learn about their habitat.
Big Splash Summer takes
visitors to Caribbean to enjoy
New
seasonal sunshine and funny battle with
attractions bubbles and water, aiming to
make visitors “stay cool”!
Halloween Bash!
let visitors enjoy
the unique
adventurous
journey in the park,
meeting “mutants”,
“ghosts”, “vampires”
and many more
special creatures.
•Opening: September 12,2005
•a world-known amusement park
•The attractions displayed in the park
are based on different Walt Disney
cartoon characters.
•Main Street, U.S.A.
~brings to life the typical American
town with variety of charming
shops and restaurants
Pirateland
~Discover the mayhem
that the pirates are causing
on your favorite attraction
•Tomorrowland
~offers new frontiers in
science, adventure and ideals
•Fantasyland
~Soar on a flying elephant.
Spin in a storybook teacup
Findings
Ocean Park
Area
Winner
870,000 square meters
Rides
Winner
1260,000 hectares

visitors 4.38 million visitors
annually annually in year 2005/2006
Winner
Disneyland
34,000 customers per
annual

14 in total
2 roller coasters
1 water rides
22 entertainment items in
the phase 1 of the Hong
Kong Disneyland,
comparing to 44 in Paris,
45 in Tokyo and Florida,
and 65 in California

Ocean Park
Selling
points
Natural & animals
a Giant panda exhibit
a butterfly garden,
a shark tank,
a three-storey aquarium,
cable car system,
observatories,
well developed laboratories,
an education department
a Whales And Dolphins
Winner

Entranc
e Fee
$185 adults
$93 Children
Winner

Disneyland
Cartoon
Main Street, U.S.A.
Adventureland
Fantasyland
Tomorrowland
$295 adults
$210 Children
Though there were expectations of decrease
in number of visitors, the results from our
interview shows that the number of visitors
has not dropped but has had a remarkable
rise since the opening of Disneyland. There
are a few reasons behind:
Poor Reputation Of Disneyland:
Reports of poor attendance
Provision of shark's fin soup attacked by
environmentalists
Suspected food poisoning
Park officials sparked backlash by turning
away guests, who had bought tickets, but
were not allowed to enter because the park
reached full capacity.
New attractions
• Refurbishment project
– Bungee Jump spot would be built on the mountain
top of the park.
– Exhibition of microbiology would be held, introducing
microbiology and related technology with interesting
and creative ways like interactive cinema in the park.
– Rides on submarine would be established for new
sea experience of visitors.
The new MTR Island South
line would deliver customers
to the park's front door
A new hotel is in
the suggestion
period, aiming to
provide higher
uniqueness to
the park.
Price discounts
• Birthday boys and girls of the day would be free
of charge for admission fee
• Senior and infants are free of charge for
admission fee
• Group tickets would enjoy a discount from 20%
to 40% off, depending on the number of
members in the group
Suggestions
• Since there might be environmental problems in
the nearby areas of Ocean Park associated with
the refurbishment projects in the coming years,
• it is suggested that the park should liaise well
with the Environmental Protection Department to
minimize the noise and solid waste pollution.
• It is hoped that Ocean Park would try its best to
put its ideal of environmental conservation into
practice in the future.
Conclusion
• The opening of Hong Kong Disneyland has not
brought significant negative effects to the Ocean
Park.
• On the contrary, the opening of Disneyland
inspired Ocean Park to launch more attractions
and refurbishment projects which have brought
even more visitors to the park.
• Ocean Park would definitely attain its new record
of high attendance and sustain its popularity.
• It is believed that Ocean Park and Hong Kong
Disneyland would develop a cooperative
relationship and supplement each other in the
future.
• The Hong Kong government should maintain
both parks to fuel the city’s tourism industry in
the future.
Discussion Questions
1.In what ways will the
refurbishment project of
Ocean Park really help the
park to sustain its popularity?
2. What comparative
advantages do you think
Ocean Park possesses as
to compete with Hong
Kong Disneyland?
3. After the refurbishment
project, the ticket price of
Ocean Park is expected to
rise by 20% to 30%, Do you
think this will lead to a
drastic decrease in number
of visitors to the park? Why
or why not?
4.What other promotional
strategies can Ocean Park
adopt in order to boost its
popularity overseas?
5. Can you think of new
attractions that Ocean Park
can include in its
refurbishment project?
Reference
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http://www.thestandard.com.hk/
http://www.tourism.gov.hk/
http://www.chinadaily.com.cn/
http://www.com.cuhk.edu.hk/
http://www.china.org.cn/english/
http://www.polyu.edu.hk/
Http://youtube.com
http://hk.video.yahoo.com/