Transcript Significant Areas of Success:

2007
Unit Action Plans
University Advancement and Marketing
Significant Areas of Success
Advancement
• Developed major gift, prospect research
and planned giving policies.
• Sent administrative and support staff to 24
conferences and workshops.
• Initiated quota system to engage major gift
officers at a more significant level.
• Completed 491 personal visits.
• Raised $818,824 in major gifts.
• Planned giving gifts to date $1,526,033, a
156% increase.
• 49 new Donor Society members to date.
• Increase of in-kind gifts to Ferris,
$3,839,781, a 310% increase.
• Began tracking gift solicitations and closes
for first time in advancement history.
Significant Areas of Success
• Began regional donor visits in Florida
and Arizona.
• Defined official donor assignment strategy
placing donors with primary managers based
on staff role.
• Utilized data transfer from the Kendall College
of Art and Design software to the
Millennium system.
• Supported and hosted the President’s
“Commission for the Future.”
• Hosted 180 guests at the Michigan
Construction Hall of Fame. Increased
attendance by 45% and enlarged the
sponsorship funding by 300%.
Significant Areas of Success
• Assisted in completion of documentation on
scholarship and endowment reporting process.
• Established a football scholarship campaign
with $100,000 committed to date.
• Increased Foundation Benefit attendees to 473
- 18% increase.
• Launched a volunteer donor-driven
departmental annual fund in College of
Technology.
Ongoing or Proposed
Significant Activities
• Continue to establish policies for Major Gift
Officers to include capacity ratings for major gift
prospects and their affinity for giving.
• Continue to monitor and assess performance
expectations. MGOs will document 175 face-toface visits.
• Initiate a 33% solicitation gift closure for 20082009.
Ongoing or Proposed
Significant Activities
• Work with President and Vice President for
UA&M to plan for the capital campaign.
• Continue to facilitate funding opportunities for
the Jim Crow Museum.
• Continue internal staff audit and campaign
readiness, including adding needed resources.
Significant Areas
of Success
Marketing and Communications
Marketing
• Strengthened brand awareness and visibility
through statewide media placements.
• Produced award-winning recruiting materials
that contributed to enrollment growth.
• Produced high-quality fund-raising, alumni and
reputation-building communications.
• Re-designed the Crimson & Gold magazine.
News Services/Media Relations
• Improved crisis communications.
• Enhanced the measurement of media relations
activities.
• Expanded awareness of Ferris’
accomplishments by featuring them on the
home page.
• Generated positive news coverage of University
initiatives.
Web/Multimedia/Photography
• Rebuilt the Ferris home page to include
multimedia content.
• Improved the internal search function through
the Google-Mini search appliance.
• Developed user-friendly Web Content
Management system for colleges and
departments.
• Created a cross-divisional model for teamwork
and efficiency.
• Revised guidelines and institutional policies for
the Ferris Web site.
Ongoing or Proposed
Significant Activities
Marketing
• Collaborate cross-divisionally to implement the
integrated marketing and recruitment plan.
• Provide needed market research to improve
institutional decision-making.
• Articulate the value of consistent graphics and
messaging.
• Create a marketing innovation fund to support
entrepreneurial activity in the division.
• Reach the 100,000 Michigan high school
students taking the ACT by expanding
communications.
Marketing
• Continue the statewide marketing campaign by
retaining outside marketing services.
• Address increasing Crimson & Gold magazine
costs.
• Expand graphic design services to meet a
growing demand for communications.
• Preserve our photographic history by acquiring
the needed hardware/software storage.
News Services/Media Relations
• Continue proactive measures to improve crisis
and issues management communications.
• Enhance the Faculty Experts Web site and
identify opportunities for publicity.
• Implement a campus beat system for identifying
stories.
• Expand relationships with news media in
northern, western and southeastern Michigan.
• Improve the Campus News Web site by
exploring best practices.
Web/Multimedia Services
• Publish more multimedia content that
showcases student life and academic programs.
• Improve the user interface for the Content
Management Systems.
• Develop a multimedia-driven site to give
prospective students a slice-of-life experience.
• Continue to work with search optimization
consultant to keep Ferris State’s rankings high.
Web/Multimedia Services
• Utilize a strategic approach to maintain, improve
and evaluate Web resource needs.
• Roll out interface allowing handheld device
users to receive a customized Ferris site.
• Determine the value of emerging technologies
and how they should be incorporated.
• Implement a Web Content Development Team
to respond to the growing demand for services.
Significant Areas
of Success
Alumni Relations
• Hosted 14 alumni events engaging 1,700+.
• Partnered to support 20 other events engaging
2,300+.
• 2006 Presidential Bus Tour
– Events/meetings at 15 locations statewide.
– Engaged 500+ partners, alumni and friends.
• Online Community Web site, www.ferrisalumni.org
– 7,000+ new registered users, up 483%.
– 552 alumni found each other via site, up 121%.
– Increased broadcast e-mails to alumni 54%.
• Assisted the 2006 Ferris Foundation for Excellence
Benefit.
Annual Giving
• Increase of overall cash giving to Ferris,
$3,152,049, a 24% increase FYTD.
• Increase of support from alumni, $928,115, a
55% increase FYTD.
• Increase of response to telemarketing
– 2006 Fall, 1,571 pledges, a 13% increase.
– 2006 Fall calling pledges totaled $91,122, a
27% increase.
– As of 3/2/07, 1,362 of these pledges were
fulfilled totaling $88,911 or 97%.
Advancement Services
• Improved accuracy of contact data in the
Millennium system - up 6.13% to 88.01%
– 54,477 address changes/additions.
– 128,594 record updates.
• Conducted “Alumni Finder” data cleansing
project for The Ferris Foundation
– Target Data:
Grads ‘59-’89 or 60,523
– 4 Batch “Scrubs”: 1) Update contact data
2) E-mail append
3) Wealth scoring
4) Work location
– Results:
567 address updates
8,275 e-mails
17,000 wealth scores
24,314 work locations
Ongoing or Proposed
Significant Activities
• Expand Annual Giving operations through
additional resources, such as S&E.
• Increase capability to use Millennium database.
• Raise total cash gifts of $4,200,000 in FY08.
• Increase constituent market research
– Improve effectiveness/efficiency of both
programmatic and philanthropic engagement.
• Conduct numerous activities for alumni and friends
around Michigan and in selected areas nationwide.
Ongoing or Proposed
Significant Activities
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Expand advancement and scholarship services
with additional resources.
Explore opportunities for additional database
cleansing.
Online community Web site overhaul
– Update the design, look and feel to interact better
with ferris.edu.
– Change/add services to provide more of a
“Facebook/MySpace” end-user experience.
– Demand greater control of site from our offices.
Significant Areas
of Success
Office of the Vice President
• Assisted with fundraising for the annual
Foundation for Excellence Benefit.
• Coordinated and assisted with personal
solicitations to individuals resulting in private
support to the University.
• Participated in numerous alumni and
advancement events.
• Worked toward advancement of Foundation
activities.
• Continued to support development and refining
of support system activities for Advancement
area.
Ongoing or Proposed
Significant Activities
• Maintain and adjust organizational
administration structure.
• Assist with The Ferris Foundation activities.
• Serve as the executive director of The Ferris
Foundation.
• Develop and recommend strategy for capital
campaign including needed resource allocation
required for successful results.
• Continue to recruit employees who will have an
affinity and passion for promoting and assisting
with fundraising for Ferris State University.
Thank You!