Transcript Missouri Division of Alcohol and Tobacco Control

How to Plan and Implement a
Responsible Beverage Service
Support Program
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Session Agenda

Underage Drinking Prevention– What It Isn’t/Is

Background – Underage Drinking in Greene
County/History of UDTF

Evolution of the RBS Support Program
 Write
the Script (Assess)
 Recruit the Cast (Build Capacity)
 Design the Set (Plan)
 Lights, Camera, Action! (Implement)
 Edit the Footage/Walk the Red Carpet (Evaluate)

Lessons Learned
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What Underage Drinking is NOT
Not just about the program, policy or practice
 Not a retailer problem
 Not a parent problem
 Not a school, law enforcement or government
problem

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Underage Drinking - What It Is

A community problem – all have a role
 This

program can help with retailer’s role
Underage Drinking Prevention is about:
 helping
youth reach their full potential, by
 creating a program, policy or practice that
 helps increase community support, to
 help build momentum, that
 leads to a movement focused on
 helping youth reach their full potential, through…
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Background – Underage Drinking
in Greene County
270,000 county population – Springfield 3rd largest city
50,000 college students in the 18 colleges and universities, including
MSU – 2nd largest in state
Community norms favorable towards underage drinking – rite of
passage for HS and expected experience for college – “no big deal”
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1997 Greene County School Survey – Alcohol
Past 30 day use – 54%
Past month riding with someone under the influence – 40%
Past month driving under the influence – 43%
HS seniors binge drinking in the past 2 weeks – 51%
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Background – Underage Drinking
in Greene County
1999- UDTF Formed - Collaborative Community Approach
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Law enforcement – Compliance checks, saturation patrols
Schools – educational programming (i.e. Missouri Safe & Sober,
Town Hall Meetings, Speaker’s Bureau), Higher Education
Committee – college policy changes, awareness campaigns
Retailers – RBS training, coalition participation – retailer
committee
Hospitality Resource Panel & DWI Task Force
MAP and SAM programs – education + funding source
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Collaborative Efforts Are Working!
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Still Much Work to Do!
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Binge drinking among college drinkers – 44.5%

500 MIP citations
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1,979 DWI arrests
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304 alcohol-related crashes (178 injuries, 6 fatalities)
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Retailers want improved RBS practices among peers
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What Next?
Series of brainstorming sessions with local
leaders, coalitions, and retailers led to ideas that
would eventually become the
Responsible Beverage Service Support Program
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Why RBS Support Program?
1. To decrease availability of alcohol to minors from
commercial sources (one of the identified sources)
2. To decrease community norms favorable towards
underage and risky drinking by:
a) Increasing alcohol retailers’ awareness of risks and
consequences of underage and risky drinking
b) Increasing alcohol retailers’ awareness of responsible
beverage service (RBS) practices they could implement
c) Encouraging more retailers to implement effective RBS
practices
d) Increasing community awareness of retailers that
consistently implement effective RBS practices
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RBS Components - Write the Script
(Assessment)
Risk & Protective Factor Framework –
“The more alcohol is perceived to be available in
the community, the higher the risk that young
people will abuse alcohol in the community.”
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605 alcohol licensees in Greene County
75% HS seniors – alcohol is very/sort of easy to get
18% – minor would get caught by police if drinking alcohol
Compliance check pass rate – 75%-83%
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RBS Components – Recruit the Cast
(Build Capacity)

Partners Needed/Roles
 Law
Enforcement
 Community Leaders/Government
 Retailers
 Other Coalitions
 Media

Funding
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Technology Needed – Word Press (Gravity Forms)
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RBS Components - Design the Set (Plan)

Lit Review – existing RBS programs and evidence-based
strategies (assess)
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Align by CADCA’s 7 strategies for community change
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Coalition/Retailer Input – identify strategies for local
program, organize into tiers (basic, infrastructure/training,
behaviors)
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Application Process – website, develop online app
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Review Process/Follow Up – gold level incentives
(handout)
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RBS Components - Design the Set (Plan)
Provide
Information
Enhance
Skills
Provide
Support
Enhance Access/Reduce
Barriers or
Reduce Access/Enhance
Barriers
Change
Consequences
Change
Physical
Design
Provide regular All staff
Actively Agree to confiscate fake/false Administrative
Maintain
reminders to
attend
participate
IDs, submit them to law
sanctions are
adequate
staff of the
approved
on a
enforcement, and cooperate if
provided to
lighting in areas
importance of RBS training community
prosecution is pursued
employees for
where ID’s are
proper ID
within 60
coalition
(15)
failing compliance checked and
checks and
days of
(UDTF, DWI
checks/not
where alcohol is
refusing
enrollment Task Force,
adhering to alcohol
served
alcohol sales to
in this
HRP or
sales laws (such
(10)
minors and
program
other
as unpaid
intoxicated
(12)
approved
suspension, strong
persons (5)
coalition)
written disciplinary
(16)
action, or
termination of
employment)
(29)
Modify/Change
Policies
Provide staff notice of
the business’ alcohol
sales policies and
procedures, legal
responsibilities,
expectations of staff,
and consequences for
not adhering to these
expectations. Maintain
written
acknowledgement from
staff that they
understand and agree
to these expectations
(9)
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RBS Components - Lights, Camera, Action!
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Letters/Calls to Retailers
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Press Conference
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Compliance Support Team – organize & training
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Not Punitive - retailers are part of solution, praise and
support for participation
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RBS Compliance Checklist
Business Name:
Strategy Confirmed Follow Up Needed Not Approved Not Selected
Notes
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2
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5
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RBS Components - Edit the Footage/Walk
the Red Carpet (Evaluate)
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# of inquiries about program – 10/40/78 (2)
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# of applicants to program – 4/15/30
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# of confirmed RBS strategies at initial
application vs. post-TA (19.4/29.5)
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Lessons Learned
1.
2.
3.
4.
5.
6.
Plan Thoroughly/Don’t Rush It (long-term focus)
Data-Driven – Prepare for Push Back (retailers,
leaders, those uninterested in collaboration)
Capacity Capacity Capacity (review team, media)
Evaluation Measures/Logic Model
THEN Implement
Adjust for improvements, not criticism
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Contact Information
Community Partnership of the Ozarks
417-888-2020
www.commpartnership.org
Chris Davis – [email protected]
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