Transcript Technology on a Budget - Center on Education and Work

Technology
on a Budget
Mandy Nycz
Assistant Director, Career Services
St. Norbert College
Agenda
• A bit about who’s in the room
• A bit about me
• Blogs
• Podcasts
• IM
• Videocasts
• Voice Over
• Social Networking Sites
• SNC Misc.
A Bit About Who’s
in the Room
•
•
•
•
•
Blogs
Podcasts
IM
Videos/YouTube
Social Networking
A Bit About Me
UW-Stevens
Point
Purdue
University
Kohl’s
Corporate
Columbia
College of
Nursing
UW-Milwaukee
Marquette
University
Marquette
University
St. Norbert
College
SmartArt Graphic,
Microsoft PowerPoint 2007
Did You Know?
• http://www.youtube.com/watc
h?v=jpEnFwiqdx8
• So What Does It All Mean?
Key Partners
• Technology Support Services
• Office of Communications
• Others?
BLOGS
Blogs
• Wikipedia
– A blog (a contraction of the
term "Web log") is a Web site,
usually maintained by an
individual with regular entries
of commentary, descriptions of
events, or other material such
as graphics or video. Entries are
commonly displayed in reversechronological order.
Blogs Pop Quiz
• What percent of internet users
read blogs?
– Answer: 33%
• What percent of internet users
create their own blog?
– Answer: 12%
Source: Pew Internet and American Life Project
Career Services Blogs
• 2 Options
– Written by professionals: Advice vs.
Announcements
•http://www.onedayonejob.com/blog/t
op-10-college-career-services-blogs/
•http://careers.washington.edu/blog
•http://career.uoregon.edu/blog
•http://www.career.umkc.edu/?p=blog
– Written by students
•http://www.snc.edu/career/blog.html
Blog How-To
• FREE!
– http://b2evolution.net/: runs on
your very own domain and
website - you can install it as an
extension to a website you already
own.
– http://wordpress.org/
– https://www.blogger.com/start
– http://wordpress.com/
SNC Blog: How I Did It
• Recruit students via online
announcements
• Explain expectations (see Student
Blog Instructions handout)
• Sign waiver
• Set up account with Technology
Support Services
• Start writing!
Career Services Office
www.snc.edu/career
SNC Blog: How I Did It
• Moderator Instructions
– Login: https://blog.snc.edu/blogs/htsrv/login.php
– Click on the Posts tab.
– Click on the bloggers name (all the names of the
bloggers for our office will be listed for the
moderator).
– Click on the title of the blog to be published.
– Click Edit
– Click Published (under Visibility/Sharing on right)
and click Save!
• As soon as you click Save, the post will be live
on the site
• http://www.snc.edu/career/blog.html
Career Services Office
www.snc.edu/career
Other Career Blogs
of Interest
•
•
•
•
•
http://blog.penelopetrunk.com/
http://www.brazencareerist.com/
http://www.employeeevolution.com/
http://lindseypollak.com/blog/
http://alexandralevit.typepad.com/w
cw/
PODCAST
Podcast
• Wikipedia
– A podcast is a series of audio
or video digital media files
which is distributed over the
Internet by syndicated
download, through Web
feeds, to portable media
players and personal
computers.
Podcast Pop Quiz
• What percent of internet users
say they have downloaded a
Podcast?
– Answer: 19%
Source: Pew Internet and American Life Project
SNC Podcast: How I Did It
• Purchase audio recording device (I
use Olympus DS-40), cost ~$100– OR
borrow from campus Media Services
Office (FREE!)
• Develop list of topics
• Interview + General information
• Podcasts may only be published in
MP3 format
Career Services Office
www.snc.edu/career
SNC Podcast: How I Did It
1. Record interview – keep short <5 min.
2. Download to computer
3. Convert from WMA to MP3 (go to
www.download.com to get FREE MP3 WMA
converter)
4. Edit using Audacity
(http://audacity.sourceforge.net/) (FREE
audio editor/recorder) – Be sure to also install
the LAME MP3 encoder, which will allow you
to save your recordings in the MP3 format
5. Add Intro Music – pod safe music:
http://creativecommons.org/
6. Export to save
Career Services Office
www.snc.edu/career
SNC Podcast: How I Did It
6.
Edit the MP3 tags – Download and install MP3tag
(http://www.mp3tag.de/en)
–
Set the following tags for each episode MP3 file: title,
artist, album, year, track, genre, comment
EXAMPLE:
Title: Employer - Kiewit
Artist: St. Norbert College Career Services
Album: Career Services Podcast
Year: 2008
Track: <blank>
Genre: Podcast
Comment: Company information from Kiewit,
Construction, Engineering, Mining Services
7.
Talk to your IT staff to determine how to put
podcasts on your website
Career Services Office
www.snc.edu/career
Podcast Examples
• Georgia Tech:
http://www.career.gatech.edu/podc
ast/
• Webster University:
http://www.webster.edu/homecamp
us/homes/careertalk.html
• Miami University:
http://www.units.muohio.edu/career
s/students/podcast/
• SNC:
http://www.snc.edu/career/podcast.
html
INSTANT
MESSAGING
(IM)
IM
• Wikipedia
– Instant messaging(IM) is a
form of real-time
communication between two
or more people based on
typed text. The text is
conveyed via devices
connected over a network
such as the Internet.
IM
• What percent of online
Americans use instant
messaging?
– Answer: 42%
Source: Pew Internet and American Life Project
IM
• Set up accounts with IM services
• Most common (FREE!)
– AIM (http://dashboard.aim.com/aim )
– MSN (http://webmessenger.msn.com/)
– Yahoo Messenger
(http://messenger.yahoo.com/)
• Determine if you want individual
screen names or one screen name for
entire office
– Example: SNCMandy vs.
SNCCareers
IM
• Go to www.download.com and
enter Trillian into the search.
• Download Trillian (FREE!).
• Be sure to set your away
message to instruct users what
to do if you are unavailable
SNC IM: How I Did It
• One screen name for the entire office:
SNCCareer
• Each counselor was assigned a day to sign in
to IM
• Set hours that IM was available – posted on
website
• Tracked usage using Excel spreadsheet
• Not successful for our office, discontinued
after one year - VERY successful for our
admissions office
(http://www.snc.edu/futurestudents/contac
tus.html)
Career Services Office
www.snc.edu/career
VIDEOCAST
Videocast
• Wikipedia
– Video podcast (sometimes
shortened to vidcast or
vodcast) is a term used for the
online delivery of video on
demand video clip content
Videocast Pop Quiz
• What percent of internet users say they
have ever visited a video-sharing site
such as YouTube
– Answer: 48%
Source: Pew Internet and American Life Project
• Digital Ethnography Studies at Kansas
State University
– Total videos uploaded as of March 17th 2008:
78.3 Million
– Videos uploaded per day: over 200,000
– Average Video Length: 2 minutes 46.17
seconds
– Average Age of Active Uploader: 26.57
Videocast Examples
• 2 Options: Information vs. Interviews
• Information
– http://careers.unc.edu/events/videos.html
– http://www1.cpcc.edu/career/studentsgra
ds/arts_pres
– http://www.ubcareers.buffalo.edu/olworkshops.php
– http://harvest.cals.ncsu.edu/career/index.c
fm?pageID=772
– Career TV
(http://www.careertv.com/v2/FrontDoor.as
px)
Videocast Examples
• Student/Alum Interviews
– http://www.ubcareers.buffalo.edu/alumvide
os.shtml
SNC Videocast:
How I Plan to Do It
•
•
•
•
•
•
•
•
Work in Progress!
Start simple
Check out video camera from Media Services (FREE!)
Plan to focus on alumni interviews – starting with
young alums
Have completed 4 interviews with young alums
employed by SNC
Record ~10 minutes of video – will edit down to be
about 3 minutes
Will edit in Media Services using Mac – iMovie (FREE!)
Goal is to have 5 videos live on site by end of spring
break (March 23)
Career Services Office
www.snc.edu/career
VOICE OVER
Voice Over
• Add audio narration to
PowerPoint presentation
• SlideShare:
http://www.slideshare.net/
– FREE!
– Share and find presentations
– Share publicly or privately
– Add audio to make a webinar
Voice Over
• SlideShare How To:
– Sign up for a new account
– Upload PowerPoint presentation
– Upload audio MP3 file (edit and
convert to MP3 using Audacity) to
a server or to a podcasting service.
The MP3 should be streamable
(downloadable from server). Find
the URL for your audio file –
recommend using
http://www.archive.org
Voice Over
• SlideShare How To Continued:
– Add audio url to slideshow — Go to Edit
slideshow>edit Slidecast. Enter the audio
URL (or copy/paste it) and click the "Link
mp3 to slideshow" button.
– Synchronize audio and slides: There are
three ways to do the synching. (a) You can
leave the audio unsynchronzied. (b) Or
you can do a quick synch using the divide
audio equally (suited to musical
slideshows). (c) Or you can synch each
slide to a particular point in the audio file.
– Save and Publish (can share publicly or
privately)
SNC Workshops on Demand:
How I Plan to Do It
• 2 workshops complete
(http://www.slideshare.net/)
– Interviewing Skills
– Resume & Cover Letter Writing
• Plan to change current Handouts and
Guides on website to Handouts and
Media Resources
Career Services Office
www.snc.edu/career
SOCIAL
NETWORKING
Social Networking
• Wikipedia
– A social network service focuses
on building online communities of
people who share interests and/or
activities, or who are interested in
exploring the interests and
activities of others. Most social
network services are web based
and provide a variety of ways for
users to interact, such as e-mail
and instant messaging services.
Social Networking
Pop Quiz
• Percent of college students who
actively use Facebook
– Answer: 83%
• Percent of college students who
actively use MySpace
– Answer: 65%
• Percent of college students who
actively use LinkedIn
– Answer: 21%
Source: eROI (e-mail marketing agency),
http://www.eroi.com/
Social Networking
• Personal use vs. professional
use of networks
• Most, but not all adult social
network users are privacy
conscious:
– 60% of adult social network users
restrict access to their profiles so that
only their friends can see it
– 58% of adult social network users
restrict access to certain content
within their profile.
Career Services
Social Networking
• Examples:
– http://www.facebook.com/pa
ges/Cullowhee/WCU-CareerServices/25283173720
– http://www.facebook.com/pa
ges/PhiladelphiaPA/University-ofPennsylvania-CareerServices/51104130787
Career Services
Social Networking
• If you choose to create a Career Service
group on Facebook, consider the following:
– Actual traffic of such pages is low
– Exposure to liability?
• Are we liable for ignoring the negative things we see on
these websites?
• Currently not aware of legal cases, but could we be
blamed?
– Some students regard these websites as their personal
domain
• Using this medium can be a double-edged sword
Source: Bridgewater State College:
www.mymcpa.net/FacebookinCareerServices.ppt
SNC Misc.
• ALL FREE!
• Newsletter:
http://www.snc.edu/career/newsletter/
• Resources for K-12 Educators:
http://www.snc.edu/career/education/
• Alumni Profiles:
http://www.snc.edu/career/alumni/profiles/
• Intern Profiles:
http://www.snc.edu/career/students/profiles/
Career Services Office
www.snc.edu/career
Parting Thoughts
• Listen to your constituents
• Make nice with your Technology
Support Services staff
• Research! Check out what other
schools are doing
• Don’t be afraid to ask questions
• Be forewarned – knowledge can be a
double edged sword
• Have faith in yourself – You CAN do
this!
GOOD LUCK!
Questions?
• Contact Info:
Mandy Nycz
Assistant Director, Career Services
St. Norbert College
De Pere, WI
[email protected]
(920) 403-3040
http://www.snc.edu/career/