Transcript Brazil International Apparel Sourcing Show 2015

Exhibition Schedule
Date
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Venue
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Opening Hours :
Frequency
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Open to
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Official Website :
27 ~ 29 May 2015
Transamerica Expo Center, Sao Paulo - Brazil
10.30 am to 8.00 pm
Annual
Business / Trade Visitors
www.cems-apparelsourcing.com
Brazil
About Brazil
The Federative Republic of Brazil is Latin America's
largest economy. With 3,290,000 square miles,
bordering 10 other countries and with 4,650 miles of
coastline, Brazil is the largest country in Latin America
and fifth largest in the world. Its population of 202
million makes Brazil the world’s sixth-most populous
nation. With a Gross Domestic Product (GDP) in 2013
of US$2.3 trillion, Brazil is the world’s seventh-largest
economy, spurred by a 2.5% annual growth during
2013. By 2020, Brazil is projected to be the fifth-largest
consumer market in the world, ahead of France and
the United Kingdom.
The Event
About the Event
CEMS-Global USA’s `Brazil International Apparel Sourcing
Show 2015’ will be the leading Apparel sourcing marketplace
for a colossal market like Brazil and also for you to make inroads into the South America region being held in a perfect
B2B hub as Sao Paulo, showcasing readymade Apparel /
Garment collections from Apparel Manufacturers from all over
Asia (South Asia, South-East Asia & China) including Trims
and Accessories.
About The Event ( Contd…)
• Brazil’s Textile Industry is termed as “a world of untapped potential”.
As one of the BRICS country, it is the 4th largest market in the world
for Textiles after US, China & Japan.
• It is now a great moment for Brazil. After Rio+20, come the World
Cup in 2014 and the Olympic Games in 2016, and each time the
world's eyes will be on the host. Along with the global spotlight on
the nation, the economy is booming. Is it a great moment for the
Brazillian industry too? It depends on how you look at it. On the face
of it, the numbers say yes.
About The Event
• In 2009, Brazil imported textiles and clothing worth $2.69 billion and
$767.07 million respectively, in 2010 it rose to $3.89 billion and
$1.07 billion, in 2011 it further increased to $4.45 billion and $1.72
billion respectively and in the first nine months of 2012 it has
reached $3.30 billion and $1.64 billion, respectively. Thus making it
a very sizzling market for Textile & Apparel exports from Asia.
• Brazil – one of the `BRICS’ economies and recently overtook UK as
the world’s sixth-largest economy.
About The Event
•
Its economy is the largest of the Latin American nations and the second largest
in the western hemisphere. Brazil is one of the fastest-growing major economies
in the world. In future decades, Brazil is expected to become one of the five
largest economies in the world.
•
Brazil’s place as a leader among the world’s emerging economies was first
brought to widespread prominence with its inclusion as one of the BRIC
countries – the tag given a decade ago to Brazil, Russia, India and China
because of their robust economic growth and tremendous market opportunity.
Today, Brazil has fulfilled its promise and remains one of the world’s top
prospects for business development and exports with its huge market.
About The Event
• `BIAS 2015’ while being one of the biggest networking hub for
Apparel sourcing in Brazil, will also cater to the requirements of the
ever-growing readymade Apparel / Garment requirements of the
South American region itself with visitors / buyers coming to visit
from all over the region.
BIAS 2015 targets not only buyers from
Brazil, but also from other Latin
American countries
Profile of Exhibits
•
Men’s wear, Women’s wear, Formal Wear, Business wear, Sportswear,
Downs wear, Denim Wear, Casual wear, Active wear – Wovens & Knits
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Hi- Fashion designer labels
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Babies & Childrens wear (Boys & Girls)
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Lingerie & Under Garments
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Original Design Manufacturing (ODM), Contract manufacturing
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Private Labels
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Trims & Accesories : Buttons, Lace,Ribbons,Velcro Zipper and Buckles,
Lining Labels and Tags
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Support Services, Related Trade Publications & Web portals
Profile of Visitors
•
'BIAS 2015’ will enable the Apparel buyers based in Brazil and the entire
South American Region to network and interact with Apparel manufacturers
from entire Asia in a perfect B2B hub of Sao Paulo and meet International
Apparel manufacturers face to face for excellent qualities and reasonable
prices.
•
Visitors to 'BIAS 2015’ in Sao Paulo will be from International Retailers,
Wholesalers, Trading Companies, Agents, Designers, Buying Offices. The
finest products will be brought to the Show from top Asian manufacturers for
exports worldwide. Original designs and innovation, combined with
traditional quality and style will be the key to the exhibition's success.
About The Organizer,
CEMS-Global, 23 years of organizing
over 1,500 Trade exhibitions
 Since its inception in 1992, CEMS-Global, in this span of 23 years
has made a commendable presence in the world as a Multinational
Exhibition Organizer with its own operations in 7 countries &
organizing over 40 exhibitions per annum on all important sectors of
the trade and economy. With its Global HQ in USA, CEMS carries
out its activities from CEMS-Global USA based in New York, its
offices – CEMS India, CEMS China, CEMS Bangladesh, CEMS
Brazil Representative Office, CEMS Lanka, CEMS-Global AsiaPacific Singapore, CEMS Indonesia and over 10 Associate offices
around the world
CEMS Global
we take you where markets are
Brazil Representative Office
CEMS-Global Brazil Representative Office
Address :
Alameda Santos, 1827, Conj. 112,
Sao Paulo SP - 01419-002 Brazil
Tel : +55 11 3882 0065
Email : [email protected]
Official Logistics Partner in Brazil
For shipment of your display samples for the exhibition,
please feel free to contact our `Logistics Partner’ :
Pop Cargo
Sao Paulo, Brazil
Tel : +55 11 3876 3076
Fax : +55 21 2971 3421
E : [email protected]
Official Travel Agency in Brazil
For special discounted packages on Hotel and Air travel
bookings in Brazil, please contact,
TOURNEE VIAGENS E TURISMO
Sao Paulo, Brazil
Mr. José Carlos Melgarejo
Tel : +55 11 3256 2726
Mobile: +55 11 99982 6455
Email : [email protected]
BIAS 2015
VISITOR PROMOTION PLAN
PR and Media Coverage
The Campaign has commenced since
January 2015 and will go on till the Show
date to target important Trade magazines
and Press Releases, Articles,
Announcements and other information will
be sent regularly to the media in Brazil and
South America.
PR and Media Coverage….Contd…
• Online Campaigns going on in
B2Brazil.com, Google Brazil, Guia Textil,
Abvtex.org.br and over 10 more Online
promotions to commence from 1st week of
March onwards
• Advertisements in Specialized magazines
Like Textilia, ITT Press
PR and Media Coverage
CEMS-Global has concluded
with some Media Partners and
also are in negotiations with
others in Print and Digital media
for Visitor promotion campaigns
to attract visitors.
Textilia, ITT Press, Guia Textil –
the renowned web portals &
magazines of Brazil would be
one of the Media Partners
Advertising & Promotions
• An extensive promotional
Campaign in all major
newspapers, magazines, internet
portals and forums will be run
from March 2015 through May
2015.
• Special campaigns will run in
specialized online portals /
magazines like Guia Textil,
Textilia and ITT Press
• Advertisement campaigns will
run in important local
newspapers – Valor, Estadao,
Folha De S. Paulo, Jornal de
Santa Catarina
Advertising & Promotions…….Contd
• Forums will be held in important Associations
with the first one being held on 26th February
2015 at `FIESP – Federation of Industries in Sao
Paulo’, who will also arrange B2B meetings for
exhibitors/ participants with potential buyers
• More Forums are planned to be held in March/
Early April in SINTEX – Santa Catarina and also
in important Trade and Importer Associations in
Brazil as well as in Chile, Peru, Argentina,
Uruguay
Postal Mail
• Data has been collected from
World’s leading data providers
like One Source, Kompass and
also Brazilian & Latin American
Associations and Chambers of
Commerce. Besides the above,
we will also be using special
Organizer’s database for postal
mailing Invitation cards and
information flyers to the buyers/
importers/ distributors
Postal Mail
• Our database includes
addresses in Brazil and
other important Apparel
importing countries of
South America which will
be used for Visitor
Invitation mailings.
Postal Mail
• The Pre-Show Information
flyer mailings will
commence from March
2015 to be followed up
again in the later month by
Invitation cards.
Electronic mail database
• CEMS-Global, with the
assistance of its IT Dept
will dispatch emails to the
extensive email address
database we have of
buyers in Brazil and South
America as also explained
earlier.
Electronic mail database
• Emailing to the target
buyers/ visitors has begun
from January 2015 and
being done on fortnightly
basis.
• Starting from April 2015,
e-cards and news letters
will be sent on a weekly
basis.
Presentations at Industry Associations
• Commencing from February
2015, CEMS-Global will
undertake the task of promoting
the show in Industry associations
and will also showcase its
presentation at seminars held in
Industry associations in Brazil
and neighboring countries. The
1st Presentation is being held on
26th Feb 2015 at `FIESP –
Federation of Industries in Sao
Paulo’
Distribution of printed promotional
materials
• Distribution of printed
promotional materials in Brazil
and neighboring countries to
important Associations listed
earlier
• Posters and flyers will be
placed at important Industry
associations in Brazil and other
important South American
countries
Online Visitor Registration
• Online visitor registration starts in
March 2015.
• Visitors can pre-register online to
receive their confirmations by email.
• Visitor registration on-site will also
be available during the exhibition at
the entrance of the Hall.
• Visitor registrations have complete
data of the visiting buyer which is a
important tool for exhibitors to
follow-up with buyers later, after the
exhibition
Online promotion
• Actual detailed information of
the show will be available on
all important Industry related
websites.
Online promotion
• GIF and Flash banners and all
information will be fully
uploaded and available at all
important business portals /
websites like Guia Textil,
Textilia, ITT Press, Google
Brazil, Abvtex.org, B2Brazil.
Com and many others to follow
in due course on signing of
contracts with them
Online promotion
• Besides above, online
promotions will be carried out
through Facebook, Twitter and
also targeted advertising
through these social media
channels from March 2015
(After the carnival celebration
in Brazil) to May 2015.
Business Matching Program
• CEMS-Global will undertake a
Business matching Program
for exhibitors who request for it
`free of charge’. Our Business
matching program allows
Exhibitors and Visitors plan
their meetings at the show.
VIP Program
• CEMS-Global has indentified
over 2,000 potential client
database who are considered
as VIP’s and will be invited to
the show by Email, Special VIP
Invitation card and follow-up by
telephone.
Why Brazil for Apparel exports
?
The Brazilian consumer‐ what makes Brazilians
different from their neighbors in the Americas?
• Socio economic groups A and B consume 57%
of apparel in Brazil, while group c buys 31%
• 73% of apparel consumption is in the 150 cities.
• 30 to 40 years old spend most on apparel.
Consumers in their 30s prefer to shop in
department stores( 37%), then multi brand
stores(29%) and single‐ brand stores( 27 %)
• 68% of consumers bought apparel in the special
dates as father’s day, mother's day , Christmas
and Valentines 'day
The Brazilian consumer……Contd…
• 81% of consumers bought for themselves
• 48% bought on impulse on first sight of a piece
• 47% of purchases were made in cash
• 34% of credit sales are made with store cards
**As per data collected by US Commercial Service – United States of
America, Dept of Commerce
Key Points
• The Brazilian apparel retail industry had total revenues
of $41.6bn in 2013, representing a compound annual
growth rate (CAGR) of 7.2% between 2009 and 2013.
• The performance of the industry is forecast to
decelerate, with an anticipated CAGR of 6.6% for the
five-year period 2013 - 2018, which is expected to
drive the industry to a value of $57.4bn by the end of
2018.
• The women's wear segment was the industry's
most lucrative in 2013,
• Total revenues of $19.9bn, equivalent to 47.8%
of the industry's overall value.
• Brazil's clothing market is growing at more
than 7 percent annually and is estimated at
$37.2 billion.
• The country is young, with more than 60
percent of population below the age of 29,
and its consumers spend $402 annually on
apparel
• Six times more than the average Chinese
consumer
Best prospects for Exporters/
Participants of BIAS 2015
Best Prospects for participants would be in :
•Luxury & branded products
•Children’s wear
•Mens and Womens wear
•Mid‐ high casual wear – denim
•Work wear for men and women
•**As per data collected by US Commercial Service – United States of
America, Dept of Commerce
• Brazilian consumers use credit for apparel
purchases far more frequently than in
other emerging markets.
• In addition, small, local retailers make up
more than 60 percent of a highly
fragmented domestic retail apparel
market.
• The apparel market in Brazil is estimated
at US$ 37.2 Billion and growing at 7 %
annually of which around 60% is
dominated by domestic brands, which
gives a huge scope for Foreign Apparel
manufacturers to enter Brazilian and also
the Latin American market for exports
• The main competitive factors are quality,
design, customer service and price.
• Brazilians are interest in high quality and are
willing to pay higher prices for such products.
International Apparel Brands in
Brazil
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Abercrombie & Fitch
A/X Armani Exchange
Calvin Klein
Diane von Furstenberg
Diesel
DKNY Jeans
Dolce & Gabbana
D&G
Giorgio Armani
Hugo Boss
Juicy Couture
Lacoste
Levi’s
Mango
MaxMara
Tommy Hilfiger
Apparel/Garments News
Brazil...
Market Entry Strategy
Success in Brazil’s business culture relies heavily upon the
development of strong personal relationships, the keystone
of productive business partnerships. In most cases, you
may need a local representative and thus should invest
time in developing relationships through frequent visits to
Brazil. It is encouraged to visit Brazil to meet one-on-one
with potential partners through which companies can meet
with potential clients, buyers or partners in personal
meetings.
It is essential to work through a qualified representative or
distributor when developing new business in the Brazilian
market. Some firms may need to establish a representative
office or joint venture in Brazil.
Basic Booth Facilities
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Grey Carpet (inside the booth)
White Laminated Panels
Natural Aluminum profiles
Panel with Company Name (Booth Name Fascia)
Counter with One (1) Wooden shelf.
1 round table with 3 chairs.
1 Spots light 100W each 3 sqm
Electric Socket
IMPORTANT:
•
Please note, CEMS-Global will provide 1 kVAelectricity complimentary to all exhibitors.
This should cover the basic booth amenities of the booth.
•
If any exhibitor uses more than this, then they will have to pay US$ 125 per 1 kVA
to`Transamerica Expo Center’.
Booth Design & Specification
Booth Design & Specification
CEMS-Global Offices
 For further Information, please contact:

Global HQ:
Conference & Exhibition Management Services Ltd. [ CEMS USA ]
New York, USA
T : +1 – 212 – 634 4833
F : +1 – 212 – 634 4835
Mail to : [email protected]
W : www.cemsonline.com
 CEMS-Global Brazil Representative Office
Address :
Alameda Santos, 1827, Conj. 112,
Sao Paulo SP - 01419-002 Brazil
Tel : +55 11 3882 0065
Email : [email protected]
CEMS-Global Offices
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Corporate Office for India & South Asia :
Conference & Exhibition Management Services India Pvt. Ltd. [ CEMS
India ]
New Delhi, India
T : +91 – 11 – 4200 4700 ~ 12, F : +91 – 11 – 4200 4717
Mail : [email protected]
W : www.cemsindia.in
Corporate Office for Sri Lanka :
Conference & Exhibition Management Services Lanka (Pvt) Ltd.
CEMS Lanka ]
Colombo, Sri Lanka
T : +94 – 11 – 259 1750 ~ 2,
F : +94 – 11 – 259 1753
Mail : [email protected]
W
: www.cemslanka.com
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CEMS-Global Offices
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Corporate office for Indonesia :
PT. CEMS Indonesia [ CEMS Indonesia ]
Jakarta, Indonesia
T : +62 – 21 – 2358 4771,
F : +62 – 21 - 2358 4401
Mail : [email protected]
W : www.cemsindonesia.com
Thank You
Remember….
See You at The Exhibition…