Transcript Lesson 11.1 - Slides-Sports & Entertainment Communications

Lesson 11.1 – Sports &
Entertainment Communications
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.1
Sports & Entertainment Communications
Sports & Entertainment Information
 Provides specific news as it pertains to sports
teams and organizations, events and all other
forms of entertainment
 Could include event schedules, player statistics,
actor profiles or any other relevant information
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.1
Sports & Entertainment Communications
Sources of sports and entertainment information
 Any news or media outlet is a potential source
of sports and entertainment information
 Almost any type of information an individual
could want is accessible through the media
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.1
Sports & Entertainment Communications
Role of sports & entertainment communications in SEM
 To effectively disseminate information for the
benefit of the business
 Plays an integral role in the shaping and
management of the organization’s image
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.1
Sports & Entertainment Communications
Who is SID?
 SID is a sports organization’s (most often a college)
Sports Information Director
 SID can present his/her self in many forms,
including PR Director, Communications Director,
Media Director or a host of other official titles
 SID is responsible for all communications relating
to the organization
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.1
Sports & Entertainment Communications
Technology’s Role in Communications
 Musicians can now start a career entirely over the
Internet using a web site and a strategic online
marketing plan
 From weekend warriors to independent bands and
Grammy-winning artists, thousands of musicians
have embraced social networking sites like
Facebook and YouTube to upload material, promote
tour dates and albums while interacting with fans in
an effort to build and/or grow a fan base
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.1
Sports & Entertainment Communications
Technology’s Role in Communications
A Nielson Music 360 report suggests that
YouTube is the primary method for discovering
new music amongst teenagers today
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.1
Sports & Entertainment Communications
Technology’s Role in Communications
Internet radio station Pandora
boasts more than 250 million users
and has played more than 100,000
unique artists and over 1 million
unique songs.
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.1
Sports & Entertainment Communications
Technology’s Role in Communications
Through software applications like
garageband, users can learn how to
play songs from famous artists like
Sting, Fall Out Boy and Colbie Caillat
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.1
Sports & Entertainment Communications
Mark Foster, lead singer of Foster the People,
wrote and recorded (playing all the instruments
himself) the song “Pumped Up Kicks” in just one
day using Apple’s popular Logic Pro software
software. After the demo went viral on the web,
the song climbed the charts and eventually
became a fan anthem at the band’s typically soldout concerts.
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.1
Sports & Entertainment Communications
Teen pop sensation Justin
Bieber was originally
“discovered” by a talent
executive on YouTube
when he was searching for
new talent online. Pop
stars Justin Timberlake and
Usher would later engage
in a bidding war to sign
Bieber (he eventually
signed with Usher).
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.1
Sports & Entertainment Communications
Actors, artists and celebrities engage with fans using
social media to promote albums and films, create buzz
and dispel rumors
In 2013, popular indie rock band, Arcade Fire,
announced a release date for their new album by
simply replying to a fan’s message on Twitter after a
fan had tweeted to the band, saying “you’re my
favorite” (the tweet was later re-tweeted almost 2,500
times)
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.1
Sports & Entertainment Communications
Technology’s Role in Communications
Online, consumers can watch or download trailers
for upcoming films like the highly anticipated
2014 release of ‘The Hunger Games:
Mockingjay - Part 1’
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.1
Sports & Entertainment Communications
Technology’s Role in Communications
Fans can discuss topics
surrounding their favorite
entertainers and
celebrities on web sites
like IMDB.com and read
movie reviews with apps
like Rotten Tomatoes
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.1
Sports & Entertainment Communications
Technology’s Role in Communications
The instant accessibility provided by the Internet
creates new challenges for sports and entertainment
communications professionals.
Sports and entertainment organizations have less
control now over the flow of information between the
organization and its fans
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.1
Sports & Entertainment Communications
Technology’s Role in Communications
Legendary Yankees captain Derek Jeter
announced that he would be retiring after
the 2014 baseball season via Facebook.
Click here to read the transcript of the official announcement posted on Jeter’s Facebook page
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.1
Sports & Entertainment Communications
Technology’s Role in Communications
In 2014, St. Louis Cardinals pitcher Joe
Kelley found out that he had been traded to
the Boston Red Sox by following Twitter.
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.1
Sports & Entertainment Communications
Technology’s Role in Communications
In 2013, rather than having the studio issue a press
release, actor Sylvester Stallone took to Twitter to
announce that Bruce Willis was no longer a part of
the upcoming film, ‘The Expendables 3’, and that
Harrison Ford would replace him
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.1
Sports & Entertainment Communications
Technology’s Role in Communications
The advent of social media has forced sports
properties to evolve and embrace a new generation
of fan communications
Major League Baseball debuted the “140 Club” in
2012, a curated Twitter service that compiles a list
of MLB-related tweets in one spot for fans to see
what the world is saying about baseball and what
baseball is saying about the world
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.1
Sports & Entertainment Communications
Technology’s Role in Communications
In 2013, rather than issuing a
formal press release, Houston
Rockets general manager Daryl
Morey shared a "thank you"
message on Twitter with two
players who had just been released
(Carolos Delfino and Aaron Brooks)
as the team was working to clear
cap space so they could sign star
free agent, Dwight Howard.
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.1
Sports & Entertainment Communications
Technology’s Role in Communications
LeBron James polled fans on
Instagram after announcing
the decision to return to
Cleveland whether he should
wear the number 6 (the
same number he wore in
Miami) or if he should return
to the same number 23
which he originally wore in
Cleveland.
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.1
Sports & Entertainment Communications
Technology’s Role in Communications
No sooner did LeBron change back to 23
did the NBA store sell out of all James’
replica Cavs home, away & alternate
jerseys, ranging from $65 to $300.
Copyright
© 2014 by Sports Career Consulting, LLC
Marketing Applications
LESSON 4.3
Niche Marketing - Discussion
Several major universities
like North Carolina,
Nebraska and Oklahoma
pay $7,000 to $10,000 a
year to a company called
Varsity Monitor , who
then keeps a watchful
eye on the social media
activity of the school’s
athletes
Copyright
© 2014 by Sports Career Consulting, LLC
Marketing Applications
LESSON 4.3
Niche Marketing - Discussion
Do you think this is fair to athletes?
Is it ethical? Why or why not?
What potential implications might exist from the
school’s perspective if one of their athletes engages
in controversial activity online?
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.1
Sports & Entertainment Communications
Technology’s Role in Communications
Social media can also create headaches for both the
organization and/or the athlete/celebrity when the
individual posts a controversial message
Several Olympic athletes were sent home from the
2012 Games by the International Olympic
Committee after posting racially insensitive tweets
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.1
Sports & Entertainment Communications
Technology’s Role in Communications
Some organizations have
taken a stance against social
media use by its athletes,
like Iowa’s basketball coach
Fran McCaffery, who chose to
implement a new team policy
in 2014 prohibiting players
from using Twitter after one
of the team’s players
exchanged barbs with fans.
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.1
Sports & Entertainment Communications
Technology’s Role in Communications
In 2013, the UFC announced they had indefinitely
suspended and fined Nate Diaz for a derogatory
comment the lightweight fighter made on Twitter
Copyright
© 2014 by Sports Career Consulting, LLC
SEM Communications
LESSON 11.1
Blank Slide Available
for Teacher Edits
Copyright
© 2014 by Sports Career Consulting, LLC
LESSON 11.1 OBJECTIVES
Sports &
Entertainment
Communications
1)Explain the purpose of sports and
entertainment communications
Sports and entertainment communications
provide specific news as it pertains to
sports teams, organizations, events and
all other forms of entertainment
Copyright
© 2014 by Sports Career Consulting, LLC