MG Orender

Honorary President, PGA of America

Corporate Golf & Leagues

Executive Summary

• • • • • 74% of Play Golf America facilities offer player development leagues/outings/events Combined, Play Golf America host sites reached estimated 4.9 million through organized play programs Created Play Golf America League tool kit to provide facilities with a variety of ideas/formats www.playgolfamerica.com used to host league and corporate golf programs EWGA serves as successful model for both leagues and corporate golf

Target Groups

1.

– – –

Avid / Core Golfers

Appointment golf, commitment Competitive Complete golf experience: 9 or 18 holes

2.

– – –

New / Occasional Golfers

Flexible Social and casual Unique formats of 9 or fewer holes of golf

Best Practice League Ideas

“Stress Free” Beginner League

– Offered as transition from lesson tee to golf course – Generated 10,000 rounds and $100,000 over 6 years

Monday Senior League

– Targeted local Senior Centers – Grew from an average of 12 to 100 senior golfers each Monday

www.playgolfamerica.com Leagues

EWGA - Augusta Chapter

– 63 Events posted (52 Leagues/Scrambles) – 354 Registrants

Glen Eagle Golf Course

– – Posted 48 events on www.playgolfamerica.com

Highlight: “Thursday Night Blind Draw” league • Averaged 34 registrants

Los Lagos Golf Course – “Graduates & Guests”

– – 2 Years of First Swing Grads – 162 in Database Averaging 13.5 Players

EWGA

• • • Dedicated to teach women to learn, play and enjoy golf for business and life • 32 EWGA Chapters posted 390 different events on www.playgolfamerica.com in 2005 Pilot EWGA Link Up 2 Golf program conducted by 21 chapters and their host sites EWGA members have a significant impact on golf spending an average of $3,541 on golf during the year or $577,000 per chapter

Corporate Golf

• • Attributes Traditional  New  Outings, leagues Employee learn to golf efforts • • 2005 Programs Club Car Model US Bank – Link Up 2 Golf

Northern Ohio Section PGA

• • • •

“Introduction to Corporate Golf”

Initiated winter of 2004-2005 Promoted through local radio and newspapers 4 Hour Programs brought to corporations – – – Orientations to golf Corporate Golf Outings Golf’s Life & Business Skills Marketed to executives / HR – – Corporate Outings Leagues

Future

• Promote Play Golf America Leagues • Create a “Corporate Golf” Program Tool Kit • Expand use of landing pages for corporations • Best Practices for Corporate Golf