Transcript Group 3
Group 3 Dasom Han Min-jeong Seo Seung-Hyup You Yong-Hee Kim Contents I. Introduction of the technology II. Social & Individual perspectives of the technology III. The expected future of the technology IV. Things to complement 2 I. Introduction of the technology - What is the IRIS RECOGNITION TECHNOLOGY Definition Function - An automated method of biometric identification - Through mathematical pattern-recognition techniques on video images of the iris, whose complex random patterns are unique. Taking a picture Extracting the region of iris and pupil Identifying individuals by comparing iris code Design Shooting beam to pupil Receiving reflected beam Analyzing the condition of pupil Camera: - Taking picture of iris. Built in computer: - Extracting the region of iris - Analyze the input data 3 I. Introduction of the technology - How will it is used in the future society. Usage 1. An alternative of the current identification card - ID cards, medical and birth control system, E-passports, ID cards, licenses… 2. Security System - National defense area, corporate internal information control… 3. Advanced targeting strategy from corporations - Analysis of consumer behavior / mental & emotional state 4. Transaction System - On-line trading and E-commerce, ATM and bank side… Changes in daily life Enhanced Public security 4 II. Social & Individual perspectives of the technology - Obstacles of the technology Social Financial • Huge infrastructure cost • A certain apprehension, fear and hesitation among people Privacy rights issue • Data Security issues • • • Objection to a ‘forced’ system. Expensive data building cost Hard to find investors before proving its efficiency and convenience. • Release of a biometric data to various third parties. Hacking will be getting more serious and serious. ‘Umbrella Fear’ of Big Brother Currently Iris access system costs at least $2,000 Even changing ATM machine because of new bill cost $220 billion Implementing new system into whole society requires a great fortune 5 II. Social & Individual perspectives of the technology - Strategies to overcome & diffuse the technology Social Financial 1 Collaboration with government and bank is necessary. 2 Emphasize convenience and security of the new system. E.g. Promotion with government for better trust. 3 Persuade big companies to join the system for their better performance. - Government & bank investment for the new system - Law should allow / force the replacement of ID card into iris recognition system. 6 II. Social & Individual perspectives of the technology - Expected benefits and harmful effects to society Benefits 1. Increased convenience individual identification can be done without any cards. Easier transaction without credit cards or cash bills. 2. Reinforced security. 3. No one shares same iris pattern with other people. Easy to track down criminals Better targeting & marketing Based on the accumulated database. Using immediate information such as a consumer’s mental/emotional state. 4. Individuals will receive more individualized/helpful information. Harms 1. Privacy issues. Personal information being collected and used by others. Concerns about security of the system itself & info leakage. 2. Overheated competitions for data accumulation. The more data, the bigger profit. 3. Possibility of monopoly or oligopoly. The system will be not affordable for small companies. Information gap between larger corporates and small businesses will be enlarged and profit as well. 7 II. Social & Individual perspectives of the technology - Institutional mechanisms to help the strategy applicable. Standardization and Legalization of the Guideline - - To prevent a) misuse of biometric data b) invasion of personal privacy Unify scattered private research Form a national-level research group Basic regulations and standards to follow a) Scope where biometric data can be used b) How much personal information should be revealed in the data c) To whom the data will be accessible. Education & Government initiative - Run a government-level-program Providing a professional education Utilize it starting from the government level. Form a expert committee composed of representatives from: a) Government b) Academia c) Industry circle d) Civic groups to explore diverse opinions and reach consensus among them. 8 II. Social & Individual perspectives of the technology - How would individuals feel when they use it in their daily lives A daily life in 20XX 8am 1pm Subway transaction 7am E-mail account Automatic log-in Restaurant recommendation 9am Entering into the office 7pm Supermarket Individualized marketing The scanning is fast and easy Maximized convenience Displeased from revealed personal information. 9 III. The expected future of the technology - Will this technology be adopted in the future? When and how? Industry Life-Cycle as an S-curve Current Identification method Present level of Iris Scan technology 1 Will it be adopted? Yes. There are huge possibilities to improve. 2 When? Within 10 years 3 How? Whenever the global standardization is agreed 10 III. The expected future of the technology - Will this technology be adopted in the future? When and how? Our prediction of how the technology could be implemented Retail Company Social security Other public sectors Main database (managed by government) Health care industry Transpotation industry Banking sector Other private sectors Banks will use main database of Iris for transactions of their clients. Companies will use main database for marketing. Hospitals will use Iris Scan to recognize their patients data. Airports will use Iris Scan to identify their customers. 11 IV. Things to complement Further Discuss 1 It will be very difficult for Blinds & people with glaucoma to use this technology. 2 Global standards are needed In global world, there should be no difficulty even when foreigners try to use their iris recognition technology in other countries. 12 13