Transcript Why ZBBZ? - Publicitas

Advertisers’ new choice :
What is ZBBZ ?
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Cross between Newspaper & Magazine, a growing
international & regional trend.
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Largely international.
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Chinese equivalent of Financial Times’ how to spend it,
with unique Oriental DNA.
Hence the Name…..
BZ
 报志
BAO ZHI is 报纸+杂志 Newsgazine
 The mirror image of ZB, which
represent the other façade of ZB
 For
BUSINESS leaders
 NEW
BUZZ
ZBBZ’s Unique DNA
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Best of both worlds
o
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Magazine package/Intelligent read
Unique Oriental DNA
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Art/Gourmet/Travel
Gender neutral
 Bi-cultural and bilingual
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o
You will be informed
TARGET SEGMENT
ZBBZ’s target segment
High end luxury magazine for the affluent class, the high
achievers and their partners who appreciate intelligent
journalism and are hungry for knowledge.
He or she is an admirer of the finer things in life and
takes an interest in the renaissance of oriental culture.
English elements will be introduced to benefit the English
speaking bi-cultural elites.
Reaching out to the distinguished,
high net-worth individuals …
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Owners / Residing in landed property and high-value
condos.
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Achievers, high net-worth professionals, and their
families
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Savvy consumers who appreciate oriental culture and
finer things in life
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Bi-cultural though not necessarily bilingual
Who read ZBBZ?
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Why do they read ZBBZ?
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ZBBZ unites the elements of worldly sophistication and
intellectual appeal, qualities which social elites desire.
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The association with ZB adds an aura of respect, trust and
depth to the stories featured, and its readers.
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Provides talking points for those who appreciate intelligent
journalism in the elite social circle.
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Highly selective circulation list reaffirms one’s social status
if one is on it.
DISTRIBUTION MODEL
Highly selective distribution list
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Total Circulation : 20,000 copies
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Distributed predominantly to the creme de la creme
of ZB subscribers, other high income families in SPH’s
database, and high-end outlets.
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On sale at high-end bookstores for $10 per copy, for
visibility purpose.
Effective distribution channels
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Labelled copies to targeted individuals (13,000)
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Quality partners (7,000)
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High-end spas
Upmarket salons
Premier shopping malls
High-end boutiques
Selected country clubs
5-star hotels & above
Premier airport lounges
Point-of-sale at high-end bookstore chains
EDITORIAL CONTENTS
Strong Editorial Team
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ZBBZ will be led by veteran journalist
Dr Ng King Kang, senior correspondent from
LianHe ZaoBao, and joined by Ms Ong Ting Nee
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Team members include senior writers from
LianHe Zaobao Fukan
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Editorial partnerships with publishing industry
Editorial Contents
– Ample advertising opportunities
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Profile men and women of substance
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Destinations within 7 hours of flight time
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Oriental Gourmet & Art
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Jet/Yacht/Automobile
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High fashion & Beauty
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Exquisite watches & Jewellery
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Investments of a different kind
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Arrogant opinion
Themed issues to cater to different
product sectors
Fashion & Beauty Stories
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Dissecting Haute Couture
dress
Shanghai Tang: label for the
aristocratic class?
What’s next for Karl Lagerfeld?
Watches & Jewellery Stories
Gourmet Stories
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From Michelin star restaurants to best kept secrets
10 best dishes not to be missed this year
Investment Stories
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Investing in 2nd home in exotic
destinations (Santorini/Sardinia/
Sicily/Beijing)
Which are some of the private islands
that we can still buy
Investing in Australian vineyard and
French Castle
Travel Stories
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Space Odyssey
Persian Empire in Iran
Croatia in the Balkans
Beirut war zone
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From North Pole to South Pole
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Gadget Stories
Personalized private jet for globetrotters
 The chairman’s mobile phone
 Spyker has arrived, have you?
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Architecture Icons
Oriental Arts Stories
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Oriental Art Pieces Highlights
Profile Collectors
Profile upcoming and famous artists
Top 10 Oriental Arts in Auctions/recommended
by curators
王广义
Philanthropy Stories
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Philanthropy in contemporary China
Jet Li and One Foundation
Legacies of Nanyang philanthropists
Profiling Singaporeans
Ignatius Chan
Henn Tan
Mok Wei Wei
Tina Leo
Arthur Tay
Randy Chan
Ted Fang
Melissa Aratani Kwee
ADVERTISING IN ZBBZ
Advertising Rates
FULL COLOUR
Inside Front Cover (IFC)
Outside Back Cover (OBC)
Inside Back Cover (IBC)
Double Page Spread (DPS)
ROB Full Page
$5,000
$5,600
$4,600
$8,300
$4,000
FREQUENCY DISCOUNT
(within 12 months)
3 insertions
6 insertions
5%
10%
12 insertions
18 insertions
15%
15%
SPECIFIED POSITION
15%
Timeline
 Inaugural
issue : 2 Oct 2009
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Booking deadline : 4 Sep 2009
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Material submission : 11 Sep 2009
Why advertisers choose ZBBZ?
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Delivers your advertising messages to the homes of
Singapore’s high net worth individuals.
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Maximises advertising effort by reaching only those
who can afford.
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Catch target consumers in a right frame of mind
with a ‘how to spend it’ guide for the rich and
famous.
Why advertisers choose ZBBZ?
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ZBBZ’s editorial contents add a cosmopolitan touch
to your products. The association with ZB further
lends a positive tone of credibility and authority.
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Theme driven issues are conducive for creative
buys and sponsorship in a focused environment to
achieve your advertising objectives.
Thank you