Transcript What Is Communication?
The communication process model
Dwyer: Communication in Business
3e
© 2005 Pearson Education Australia
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An individual has an idea to communicate
SENDER
Dwyer: Communication in Business
3e
© 2005 Pearson Education Australia
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The idea is encoded
SENDER
Perception
Self-concept
Family
Culture
Skills
Feelings
Attitudes
Values Individuals encode ideas according to their own unique perceptions
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Dwyer: Communication in Business
3e
© 2005 Pearson Education Australia
The encoded idea is sent in a message
SENDER Self-concept Family Culture Skills Feelings Attitudes Values MESSAGE RECEIVER Self-concept Family Culture Skills Feelings Attitudes Values
To a receiver who decodes it according to different individual perceptions ceptions
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Dwyer: Communication in Business
3e
© 2005 Pearson Education Australia
The receiver responds with feedback
SENDER Self-concept Family Culture Skills Feelings Attitudes Values MESSAGE FEEDBACK RECEIVER Self-concept Family Culture Skills Feelings Attitudes Values
Feedback helps to ensure that the message received has been decoded correctly
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Dwyer: Communication in Business
3e
© 2005 Pearson Education Australia
Channel - the means of conveying the message
SENDER Self-concept Family Culture Skills Feelings Attitudes Values CHANNEL MESSAGE FEEDBACK CONTEXT RECEIVER Self-concept Family Culture Skills Feelings Attitudes Values
Context - the situation, environment or circumstances of the communication
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Dwyer: Communication in Business
3e
© 2005 Pearson Education Australia
Interference
SENDER Self-concept Family Culture Skills Feelings Attitudes Values CHANNEL MESSAGE
INTERFERENCE
FEEDBACK CONTEXT RECEIVER Self-concept Family Culture Skills Feelings Attitudes Values
Interference changes or distorts the message
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Dwyer: Communication in Business
3e
© 2005 Pearson Education Australia
The communication process is continuous…
SENDER Self-concept Family Culture Skills Feelings Attitudes Values CHANNEL
INTERFERENCE
FEEDBACK FEEDBACK RECEIVER Self-concept Family Culture Skills Feelings Attitudes Values CONTEXT
Dwyer: Communication in Business
3e
© 2005 Pearson Education Australia
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