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CREST Datassential DeckBuilder™
NPD and Datassential have brought
together CREST™ and MenuTrends™
data to provide you with a new,
enhanced version of DeckBuilder.
In addition to CREST’s rich consumer
behavior
information,
this
new
DeckBuilder also features data from
over 5,500 menus and 600,000
current dishes.
www.menutrends.com/crest
What consumers order and what
restaurants serve – together in one
easy package.
[preview]
CREST Datassential DeckBuilder: Outlet
For more information, contact:
For more information, contact:
Datassential: Jana Mann (312-655-0595) | NPD: Michele Schmal (847-692-1825)
Datassential: Jana Mann (312-655-0595) | NPD: Michele Schmal (847-692-1825)
CREST Datassential DeckBuilder™
www.menutrends.com/crest
TGI Friday's Profile
Yr. Ending Nov'07
Components of Spending
Category Comparisons
 CREST provides critical
information on actual
customer spending
for top national
accounts.
Dollars
3% vs. year ago
8%
Traffic
NC vs. year ago
Avg. Eater Check:
$14.81
3% vs. yr. ago
 Data are also presented
in trended format,
providing a quick
overview of business
performance for that
chain, as well as its
broad industry segment.
92%
Other Impacts on Consumer Spending:
Deal Rate= 17.2% vs. 15.9% yr. ago
Avg. Order Size= 3.4 vs. 3.5 yr. ago
TGI Friday's: 8% Traffic Share
%Traffic Change vs. Yr. Ago= NC
All Other CD Bar&Grill: 92% Traffic Share
%Traffic Change vs. Yr. Ago= 3%
Quarterly Traffic Pct. Change vs. Year Ago
SON'06 DJF'07 MAM'07 JJA'07 SON'07
-3
-4
-1
6
NC
When PCYA number is substituted with "++" indicates trend 20% or greater, "--" indicates <=-20%
NC=No Change, NA=Not Available, PCYA=Percent Change vs. Year Ago
Source: The NPD Group/NPD Foodservice®/CREST®. For the exclusive use of CREST subscribers.
Informati
For more information, contact:
Datassential: Jana Mann (312-655-0595) | NPD: Michele Schmal (847-692-1825)
CREST Datassential DeckBuilder™
www.menutrends.com/crest
TGI Friday's Profile
Business Segment Performance - Yr. Ending Nov'07
D-N'06
Dist.
D-N'07
Dist.
Daypart Traffic
PCYA
D-N'06 Dist.
Weekpart Traffic
Weekday
Mon.-Fri. Lunch
Weekend
Friday Aft. Snk/Supper
-Sunday
48%
52%
53%
47%
93%
93%
1
0
35
36
60
58
+10
-9
Service Mode Traffic
On-Premises
D-N'07 Dist.
NC
4
Off-Premises
7%
7%
5
+
(0% ) - Morning Meal -- PCYA = n/a
Party Composition
(36% ) - Lunch -- PCYA = +4%
Adults Only
61%
61%
NC
Parties w/Kids
39%
39%
+1
(58% ) - Supper -- PCYA = -3%
(5% ) - PM Snacks -- PCYA = +
When PCYA number is substituted with "++" indicates trend 20% or greater, "--" indicates <=-20%
NC=No Change, n/a=Not Available, PCYA=Percent Change vs. Year Ago
If sample for a particular business segment is under 250, trend is only shown as "+" or "-"
Source: The NPD Group/NPD Foodservice®/CREST®. For the exclusive use of CREST subscribers.
For more information, contact:
Datassential: Jana Mann (312-655-0595) | NPD: Michele Schmal (847-692-1825)
 DeckBuilder also
features analysis of
traffic by weekpart,
service mode, party
composition, and
daypart.
 Again, trended data are
provided to show how
things have changed
from the prior year.
CREST Datassential DeckBuilder™
www.menutrends.com/crest
.
TGI Friday's Profile
Demographic and Regional Indices* - Yr. Ending Nov'07
Dist.
Index Yr
Ago
Index
49%
51%
103
97
100
100
22%
15%
20%
21%
14%
8%
81
159
139
103
89
57
88
160
148
94
80
65
13%
15%
11%
12%
16%
33%
56
65
112
91
131
163
63
71
84
105
120
158
Gender
Male
Female
Age of Eater
<18
18-24
25-34
35-49
50-64
65+
Dist.
Index Yr
Ago
Index
26%
21%
37%
16%
137
97
102
69
141
95
103
68
Region
East
Central
South
West
Household Income
Under $25,000
$25-44,999
$45-59,999
$60-74,999
$75-99,999
$100,000 and More
*Indexed to Panel. Index of 100=Average Usage
Source: The NPD Group/NPD Foodservice®/CREST®. For the exclusive use of CREST subscribers.
Prepared using CREST Online Data for the exclusive use of NPDFoodworld subscribers
For more information, contact:
Datassential: Jana Mann (312-655-0595) | NPD: Michele Schmal (847-692-1825)
 Also included is a
customer profile for
each of the top national
accounts.
 Here, we see that
Friday’s customers are
equally distributed
between men and
women, with one-third
from six-figure income
households.
CREST Datassential DeckBuilder™
www.menutrends.com/crest
.
TGI Friday's Profile
Menu Mix - Yr. Ending Nov'07
Menu Item Rankings
Menu Importance
Menu Items
Entrees
Burgers-Tot Hambgr/Cheesebgr
Grilled Chicken
Steak
Fettuccine
Strips-Total(Fry Boneless)
Quesadillas-Total
Sides/Appetizers/Breads/Desserts
French Fries-Total
App-Potato Skins
Fried Cheese-Total
Vegetables Fried (no jalpon)
Beverages
Tea-Iced
Cola-Diet
Non-Cherry Cola-Reg
Yr. Ending Nov'06
15.3%
8.9%
12.6%
*
8.8%
*
Yr. Ending Nov'06
8.1%
10.6%
10.2%
*
Yr. Ending Nov'06
16.4%
9.2%
10.8%
Yr. Ending Nov'07
16.0%
7.0%
6.9%
6.4%
5.9%
5.6%
Yr. Ending Nov'07
9.8%
9.0%
8.7%
6.8%
Yr. Ending Nov'07
15.3%
11.8%
11.6%
Menu Importance represents % of orders that included item at given restaurant(s)
NC=No Change, NA=Not Available
If not all rows populate, blank rows signify that there was not a food item available with enough sample to populate that row
*Indicates sample size was less than 50 transactions
Source: The NPD Group/NPD Foodservice®/CREST®. For the exclusive use of CREST subscribers.
For more information, contact:
Datassential: Jana Mann (312-655-0595) | NPD: Michele Schmal (847-692-1825)
 Menu Importance
measures how often
specific types of items
are ordered by
customers.
 Here we see that
burgers are a critical
revenue driver for TGI
Friday’s – where they
are present in 16% of
all meals ordered.
CREST Datassential DeckBuilder™
www.menutrends.com/crest
TGI Friday's Profile
Most Common Items: Apps & Entrees
Combo / Value
Meal
14%
Entrée Salad
11%
All Other
40%
Beef COP Entrée
9%
Chicken COP
Entrée
8%
Pasta
5%
Burger
6%
Hot Sandwich
7%
For more information, contact:
Datassential: Jana Mann (312-655-0595) | NPD: Michele Schmal (847-692-1825)
 Datassential’s menu
analysis includes a
topical breakdown of
each chain’s menu.
 Here, we see that the
Friday’s menu is highly
diversified – with a wide
assortment of combo
plates / value meals,
entrée salads, center of
the plate dishes,
sandwiches, and many
other items.
CREST Datassential DeckBuilder™
www.menutrends.com/crest
TGI Friday's Profile
Menu Comparison by Major Menu Part
Category
TGI FRIDAY'S
Entrees
Appetizers + Sides
Desserts
67.9%
21.2%
10.9%
Major CD Varied
Menu / B&G
Chains
65.0%
24.6%
10.4%
All CD Varied
Menu / B&G
62.2%
30.9%
6.8%
 Benchmark comparisons
are also provided for
each chain – against
both its closest
competitors, as well
as its broad industry
segment.
Menu Part Focus
Desserts
All CD Varied
Menu / B&G
Appetizers + Sides
Major CD Varied
Menu / B&G
Chains
TGI FRIDAY'S
Entrees
0%
10%
20%
30%
40%
50%
60%
70%
80%
For more information, contact:
Datassential: Jana Mann (312-655-0595) | NPD: Michele Schmal (847-692-1825)
 Broadly, for example,
the Friday’s menu
matches closely to other
large casual dining bar
& grill chains – which
share a similar
distribution of entrees,
appetizers / sides, and
desserts.
CREST Datassential DeckBuilder™
www.menutrends.com/crest
TGI Friday's Profile
Entrée Focus vs. Competitors
Entree Focus
(% of all entrees)
Item
TGI
FRIDAY'S
Major CD
Varied
Menu /
B&G
Chains
All CD
Varied
Menu /
B&G
Hot Sandwich
9.3%
14.9%
16.2%
Combo / Value Meal
17.1%
11.8%
11.3%
Burger
7.8%
14.3%
9.2%
Entrée Salad
13.7%
11.4%
9.2%
Beef COP Entrée
10.7%
7.1%
7.6%
TGI FRIDAY'S
Major CD Varied Menu / B&G Chains
All CD Varied Menu / B&G
 A more detailed
benchmark comparison
is provided for entrees,
showing specific item
types that are focus
areas for each chain.
Hot Sandwich
Combo / Value Meal
Burger
Entrée Salad
Cold Sandwich
2.9%
2.9%
6.4%
Beef COP Entrée
Chicken COP Entrée
10.2%
8.1%
6.2%
Cold Sandwich
Pasta
5.9%
5.6%
5.6%
Fish COP Entrée
5.4%
3.8%
5.4%
Chicken COP Entrée
Shellfish COP Entrée
3.4%
3.6%
3.5%
Pasta
Pork COP Entrée
4.4%
2.2%
3.5%
Eggs: Omelets, Scrambles, etc.
3.4%
3.1%
3.1%
Fish COP Entrée
Other
5.9%
11.2%
12.8%
Shellfish COP Entrée
Pork COP Entrée
Eggs: Omelets, Scrambles, etc.
Other
0%
5%
10%
15%
20%
For more information, contact:
Datassential: Jana Mann (312-655-0595) | NPD: Michele Schmal (847-692-1825)
CREST Datassential DeckBuilder™
www.menutrends.com/crest
TGI Friday's Profile
Recent New Items & LTOs
Date
Item Type
Menu Type
Item Name / Description
Jan-08
Combo
Meal/Value
Meal
Returning
LTO
3 Course Menu - Combine one of 3 satisfying entrees with one appetizer and one dessert.
Nov-07
Appetizer/Side
New
Buffalo Wings - Tossed in an ancho-honey glaze and served with green chile sour cream sauce; a white chicken chili.
Nov-07
Dessert
New
Chocolate-Peanut Butter Pie - Made with Reese’s Peanut Butter Cups.
Nov-07
Sandwich
New
California Club Sandwich - Made with mesquite smoked turkey breast, bacon, ham and Monterey Jack cheese stacked on toasted ciabatta
bread.
Nov-07
Salad
New
Chicken Tostada Salad - Shredded lettuce, corn salsa and mixed cheese tossed with an avocado-chipotle-ranch dressing, topped with ancho
honey-glazed chicken breast, pineapple pico de gallo and crispy corn tortilla chips.
Nov-07
Pasta/Noodle
New
Lobster Tortelloni - Featuring cheese-filled tortelloni tossed in a rich lobster bisque and topped with lobster meat, Roma tomatoes, basil and
Parmesan shavings.
Nov-07
Center Of Plate
New
Parmesan-Crusted Chicken Breast - Sautéed and served with a tomato-mozzarella salad.
Nov-07
Center Of Plate
New
Southwestern Grilled Mahi Mahi - Served over rice with corn salsa and broccoli florets and topped with pico de gallo and a chipotle sauce.
Nov-07
Mexican Entrée
New
Al's Fish Tacos - Three flour tortillas filled with crispy nacho-crusted tilapia, shredded lettuce, corn salsa and a creamy lemon-dill remoulade
sauce and served with tortilla chips and salsa.
Nov-07
Beverage
New
"Premium
Tableside
Shakers"
Patron Cosmo 'Rita - Patron Silver tequila, fresh lime, Triple Sec and cranberry juice are the perfect blend of sweet and tart. It's your favorite
margarita meets a New York classic.
For more information, contact:
Datassential: Jana Mann (312-655-0595) | NPD: Michele Schmal (847-692-1825)
 New items and LTOs are
also featured for each
chain, keeping you up to
date on the latest
happenings.
 The new DeckBuilder
also includes a web link
to Datassential’s
MenuTrends INSIDER,
where you can download
updated slides every
month.
CREST Datassential DeckBuilder™
www.menutrends.com/crest
TGI Friday's Profile
Premium Menu Item vs. Competitive Set
Chain
Item
Price
APPLEBEE'S
NEIGHBORHOOD GRILL
SIZZLIN' RIBEYE - a 12 oz ribeye brushed in garlic butter, grilled and served alongside sauteed onions &
mushrooms, garlic mashed potatoes and garlic toast
$
BENNIGAN'S
FIRE GRILLED RIBEYE STEAK - a juicy ribeye steak seasoned with salt and pepper. served with a loaded
baked potato and steamed broccoli.
$
16.99
CHILI'S GRILL & BAR
N.Y. STRIP - 12oz strip steak w/our own special seasonings and topped w/savory steak butter & roasted
herb jus. served w/your choice of two sides & garlic toast
$
16.99
17.99
O'CHARLEY'S
FILET MIGNON - a thick, juicy 9-oz. filet mignon. the most tender of all our steaks! flame grilled over an
open flame and cooked just the way you like it.
$
18.00
RED ROBIN BURGERS &
SPIRITS
CHICKEN MILANO - an old family recipe handed down from red's great auntie pasto. featuring tender
grilled chicken breast atop pasta alfredo, broccoli and tomatoes. served with house salad
$
14.50
RUBY TUESDAY
PREMIUM AGED PRIME SIRLOIN - prime is the highest quality grade of steak. a 12 oz cut of fresh usda
prime sirloin aged for premium tenderness and flavor. grilled to your liking and served with fresh steamed
broccoli and baked potato.
$
16.99
TGI FRIDAY'S
RIBEYE - a 14-oz steak generously marbled for full-bodied flavor only a ribeye can deliver.
$
19.00
For more information, contact:
Datassential: Jana Mann (312-655-0595) | NPD: Michele Schmal (847-692-1825)
 The premium item
comparison offers a
quick look at how each
chain is positioning its
more premium dishes.
 Examples for that
chain’s closest
competitors are also
provided to contrast
varying approaches.
CREST Datassential DeckBuilder™
www.menutrends.com/crest
TGI Friday's Menu Items
[APPETIZERS] CRISPY GREEN BEAN
FRIES
[APPETIZERS] CHICKEN QUESADILLAS
[APPETIZERS] FRIED MAC AND CHEESE [APPETIZERS] LOADED POTATO SKINS
[SOUPS] SOUP OF THE DAY
[BURGERS] SOUTHWEST JALAPENO
BURGER
[SOUPS] FRENCH ONION SOUP
[BURGERS] CALIFORNIA TURKEY
BURGER
[APPETIZERS] FRIED MOZZARELLA
[APPETIZERS] FRIDAY'S THREE-FORALL
[ATKINS] GRILLED BUFFALO CHICKEN
SALAD
[APPETIZERS] ZEN CHICKEN POT
STICKERS
[APPETIZERS] JACK DANIEL'S SAMPLER
[ATKINS] CHICKEN VERDE ENCHILADA
[BURGERS] JACK DANIEL'S BURGER
COMBO
[APPETIZERS] WICKED WINGS
[ATKINS] CAJUN CHICKEN
QUESADILLAS
[ATKINS] CHICKEN LA BOCA
[APPETIZERS] SESAME JACK CHICKEN
STRIPS
[PARTY PLATTERS] SPICY BUFFALO
WINGS
[ATKINS] KEY WEST GROUPER
[APPETIZERS] TUSCAN SPINACH DIP
[PARTY PLATTERS] JACK DANIEL'S
WINGS
[ATKINS] SIZZLING NY STRIP WITH
BLEU CHEESE
[CHICKEN] DRAGONFIRE CHICKEN
[APPETIZERS] POT STICKERS
[PARTY PLATTERS] FRESH GARDEN
SALAD PLATTER
[BETTER FOR YOU] LO - PHAT
CHICKEN SALAD
[CHICKEN] CHICKEN FINGERS
[APPETIZERS] POTATO SKINNY
DIPPERS
[PARTY PLATTERS] BUFFALO CHICKEN
STRIPS PLATTER
[BETTER FOR YOU] SANTA FE
CHICKEN SALAD
[APPETIZERS] BUFFALO WINGS
[PARTY PLATTERS] FRESH VEGETABLE [BETTER FOR YOU] SIZZLING CHICKEN [CHICKEN] DOUBLE-STACK
PLATTER
& BROCCOLI
QUESADILLAS
[APPETIZERS] FRIDAY'S TOSTADO
NACHOS
[PARTY PLATTERS] FRESH FRUIT
PLATTER
[APPETIZERS] PARMESAN - CRUSTED
SICILIAN QUESADILLAS
[SOUPS] BROCCOLI CHEESE SOUP
[BURGERS] CHEESEBURGER
[BURGERS] BACON CHEESEBURGER
[BURGERS] CHEESY BACON
CHEESEBURGER
[CHICKEN] SIZZLING CHICKEN &
CHEESE
[BURGERS] FRIDAY'S GARDENBURGER
[BURGERS] MUSHROOM, ONION &
SWISS BURGER
[CHICKEN] BARBECUE JACK CHICKEN
[CHICKEN] SIZZLING CHICKEN FAJITAS
For more information, contact:
Datassential: Jana Mann (312-655-0595) | NPD: Michele Schmal (847-692-1825)
 Each chain’s full menu
is also shown.
 Here’s a small sample of
the TGI Friday’s menu,
organized by menu
header.