Transcript SPONSORSHIP PROPOSAL 2004

Sirius Sports
Proposed Cycling Partnership
Summary of Contents
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Partnership Goals
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Cycling Demographics and Sponsorship Benefit
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Customer/Employee VIP Race Programs
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Sponsor Exposure at Tour de Georgia and Other
Multi-day International Events
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Community Involvement with Partner
and Cycling Team
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Mentoring Network and Programs
The Future of Sirius Sports
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The program is 3 years into a 10 year business plan in which the program is
poised to reach new heights
Years 4 and 5: the program will continue to grow into the dominant UCI Division
III program in North America where it will become the top 3 US Based Team in
its division
Year 5: the Team will select specific overseas events in which it can support its
sponsors needs in specific European markets
Years 6 and 7: the program will execute a dual pronged approach and compete
in both North America and Europe and expand to a UCI Division II program
Year 7: the Team will look to be in the top five of the Division II ranked Teams in
the world
Years 8 and 9: the Team will build a UCI Division I program with the ability to
compete in the world’s greatest professional events in both the US and Europe
Year 10: the Team looks to compete in the most prestigious cycling event in the
world, the Tour de France
Become part of a program destined for success. The Sirius Sports program will
both complement your company’s Marketing and Community / PR goals with
integrity and professionalism
The Future of Sirius Sports
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Year 3: Top 8 US based Team,
garnered 6 National Championships in
three years along with 120 victories.
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Year 4: Continue growth into dominant
(top 2) UCI Division III US based
Team.
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Year 5: Program will contest specific
overseas events to supports its
sponsor’s marketing needs.
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Year 6: Program will execute two
pronged approach to compete in
both North America and Europe and
expand to a UCI Division II program.
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Year 7: Team will be ranked Top 3
Division II Team in the world.
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Years 8-10: Program will expand to
Division I status and with goal to
compete in the Tour De France by
Year 10.
Projected Budgetary Needs For Programs
2006
• To accomplish business goals
set forth
• Title Role -500,000
Projected ROI 6:1
• 12-13 rider Team, 5 Full Time Staff,
3 Part Time Staff
• Specific Marketing and PR
Programs to assist in executing
Partner’s Business Goals
• Top 3 US Based UCI Division III
Program
2007
• 13 -15 rider Team, all programs
included in 2005 business plan
• The Team will compete in select
European Markets in order to
maximize Partner’s Global Branding
Strategies
• 8 Person Development Team
Program
2008
• 13 -15 rider Team, all programs
include in 2005 business plan
• The Team will compete in select
European Markets in order to
maximize Partner’s Global Branding
Strategies
• 8 Person Development Team
Program
Sirius Sports Partnership With Your Brand.
In 2006, Sirius Sports is poised for continued success
and growth in the professional cycling arena.
Corporate partnership with a respected, global company
such as yours will strengthen our success and help us
achieve joint community recognition, while also promoting
the brand in the sport of cycling around the world.
Cycling Sponsorship Benefits.
BUILD YOUR BRAND
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Increase Company Visibility
According to Motorola, “Sponsorship of professional
cycling has provided [them] a unique opportunity for
increased corporate identification, exposure and brand
awareness. “The program produced a 6:1 return on
[their] investment.”
ENTERTAIN KEY CUSTOMERS
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Target Preferred Customers
By encouraging participation in races in select target
markets, you can leverage team relationship and
offerings.
REWARD TOP TALENT
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Merchandising and Sales Opportunities
By licensing jerseys, caps, T-shirts and race related
items you can advertise your brand and recoup a portion
of investment.
INCREASE COMMUNITY EQUITY
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Entertain Clients, Employees, etc.
Reward top talent by involving team members in
employee events, give-always, etc. Also include
community partnerships and customer activities.
Cycling Sponsorship Benefits.
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Create a Positive Image within the Community
A study conducted by Georgia Tech showed that the
Tour de Georgia (a target race by Sirius Sports)
attracted 748,000 spectators and 120 pro cyclists to 23
Georgia cities and had $39 million of direct impact on
the state economy.
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A True Year Long Promotion
Professional cycling runs from January to December.
Depending on budget, Be involved in the only
professional sport in which Teams are 100% involved
with its sponsors. (i.e., Team name, likeness) Sirius
Sports could compete in up to 150 races in Europe,
Asia, Africa, Canada, Australia and the US.
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Value
Pro cycling is one of the best values in arena of
International professional sports. Enter the world of
professional sports marketing at a relatively low cost!
Be the big fish in the small pond.
Matching The Brand.
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Sirius Sports’ long history of clean racing
and unyielding integrity closely matches
its Partner’s business ideals.
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Through ethical racing and our
commitment to the community, Sirius
Sports will uphold and reflect the
Partner’s brand to potential consumers.
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Your Company and Sirius Sports both
seek to win by building global and diverse
teams.
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Sirius Sports employs innovative,
educated, goal oriented riders with vision
-- we’re building more than a team, we’re
building future leaders.
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Team members can be an integral part of
your company’s marketing strategy by
promoting branded products and services
on a one-on-one basis.
Sirius Sports
Cycling Information
Cycling Information and Demographics.
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One of the most popular and fastest
growing sports in the USA
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The second most popular recreational
activity in the world
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There are more cyclists in the US than
skiers, golfers and tennis players
combined
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65 million people attend professional
cycling
events annually
U.S. Cycling Audience.
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90 million cyclists & enthusiasts in the U.S.
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Six million bicycle commuters in U.S.
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250,000 competitive adult cyclists in U.S.
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One in every three Americans owns a bike
U.S. Leisure Cyclist Demographics.
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85% are between the ages of 25-54
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63% are between 25 and 44
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55% are male 45% female
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63% are professional managers
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90% have attended college
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39% have post-graduate degrees
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52% rate their brand loyalty as high
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Median household income = $80,000
Sirius Sports
Community Focus
Community Programs.
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Sirius Sports donates a portion of its winnings
and time to help several charities across the U.S.
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Each rider volunteers to assist with community,
hospital and school (i.e.: Boys and Girls Club)
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We can mold the organization to work in conjunction
with partnership goals
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Sirius Sports will give the its Partner’s brand
a powerful presence and personal feel in
the community
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Sirius Sports has well educated Corporate
Spokesman in the marketplace to educate and
influence your customer base
On-Site Product Programs.
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Onsite kiosk and new product literature to your
customers base, 5 million + spectators.
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Sirius Sports will execute race day literature
distribution and media schedules as well as hosting
and clients relations during events. Your partners can
experience first hand professional athletes
in action.
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Riders will act as mobile sales and marketing staff
executing programs across the entire US and Canada.
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Marketing programs that are results driven for
success, as a team we grow together.
Team Exposure At Major Races.
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Your company’s employees can meet / greet team
before and after the Tour de Georgia (TdGa) and
other International events, building business
morale and awareness for incentive programs
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Media schedule planned prior to event
with several high-impact charitable community
events
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Strategize TdG race stages and cyclist for General
Classification victory
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Team and your staff pre-ride stages with press to
promote local fan base
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Maintain participation in TdG and other
International events through team growth plan
Sirius Sports
Sponsorship Programs
Sponsorship Goals.
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Your company’s involvement will
support the continued development of
the team
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Team and its partners will work
internally at improving race day kiosk
and product related programs
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Effective long term plan to build team
into international squad
Sponsorship Benefits.
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Your Brand name and logo on jersey,
vehicles and website
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On-going reporting of campaign
effectiveness and ability to constantly
adapt programs to suit your current needs
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Employee rewards programs
• Team gear
• Health and Employee Clinic programs
• Camps
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Recognition in media and race
announcements
Title Sponsorship $350,000
TITLE PROGRAM
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Top 6 North American Based Professional Team
2 Top 10 Ranked US Based Riders
11 Rider Team
4 Full Time staff
4 Part Time staff
4 Fully branded vehicles
100 race schedule: North America
2 Potential Olympians
Estimated impression value (based on historical documented values) over $2,300,000
1st placement on all Team clothing, vehicles, and collateral
All Team presence, colors and likeness will be that of the Title sponsors name and/or
brand
Weekly status report on impressions generated and effectiveness of particular programs
executed
Co-Branding opportunity with all team sponsors. Plus potential relationships with your
strategic business partners
Regionally based marketing programs for your satellite offices
Race day on-site literature distribution: Sponsor tent, display banners
7 Race day Hosting opportunities: provided and scheduled with Sirius Sports
Marketing kit managed by Sirius Sports and your company
Title Sponsorship $350,000
TITLE PROGRAM Cont.
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Team logo branded clothing available world wide through web and retail
based programs
Employee discount on Team branded apparel and equipment
3 Corporate charity events
8 Youth mentoring and drug / charity awareness programs executed throughBoys Girls Clubs/Schools
Wellness programs and training programs
1 Title Sponsored Branded national level race “ Your Brand Grand Prix”
1 Team training camp for your employees
5 member Junior Development Cycling Team - find the next Lance Armstrong
Sports Marketing contact internally at your company to oversee programs
Co-Sponsor Minimum Commitment $175,000
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Estimated impression value for 2005 (based on documented historical numbers) over
$1,100,00
2nd reference of Team in all media and collateral your company will always receive
mention in Team name
2nd placement on Team clothing and vehicles
Team members available for Trade Events, Media and Company functions
2 Charity events executed by Sirius Sports in your company’s name
Co-Branding opportunity with all team sponsors. Plus potential relationships with
strategic brand partners
Race day on-site literature distribution: Your brand tent, display banners
5 Race day Hosting opportunities: provided and scheduled with Sirius Sports
Marketing kit managed by Sirius Sports and your brand
Bi-Weekly updated website provided by Sirius Sports
Team logo branded clothing available world wide through web and retail based
programs
Employee discount on Team branded apparel and equipment
5 Youth mentoring and drug / charity awareness programs executed by Pros-Boys
Girls Clubs/Schools
Wellness programs and training programs
5 member Junior development Team in your company’s name
Sports Marketing contact internally at your brand to oversee programs
Presenting Sponsor $85,000
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Estimated impression over $550,000 (based on documented historical values)
3rd reference of Team
2 Race day Hosting opportunities
Logo and Brand on all Team clothing, vehicles and media collateral
Team members available for Corporate functions and trade shows and company
Media events
1 Charity event executed by Sirius Sports in your companies name
Monthly updates to program effectiveness and impression values
Supporting Sponsor $20,000
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Estimated Impression value over $100,000 (based on documented historical values)
Logo and Brand placement on all Team vehicles, clothing, website
1 Race day hosting opportunity
Team members for PR events, and Marketing promotions
Sirius Sports
Team Background
2006 Racing Schedule - Highlights
Chris Thater Memorial
Criterium
Binghamton, NY
T-Mobile International
Fitchburg Longsjo Classic
Nature Valley Grand Prix
Fitchburg, MA
Minneapolis, MN
San Francisco, CA
NYC Invitational
New York, NY
USPRO Criterium Championships
Downtown Grand Prix
Merced, CA
Ponoma Valley Stage Race
San Dimas, CA
Downers Grove, IL
CapTech Classic
Richmond, VA
Charlotte’s International Invitational
Charlotte, NC
Redlands Bicycle Classic & USCF Elite
Road Nationals
Athens Twilight Criterium
Redlands, CA
Athens, GA
Tour de Georgia
Statewide, GA
Sirius Sports Doping Policy
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Sirius Sports has a zero tolerance policy toward performance enhancing
products
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Any rider who has not acted according to Sirius Sports’ anti-doping policy
will be dismissed immediately without compensation
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All riders, pursuant to their contractual obligations with the team, must
make themselves available for random testing administered by UCI and
USA Cycling guidelines within four hours notice by Team Management
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Throughout the six years of existence and hundreds of medical control
tests, no Sirius Sports rider has ever tested positive nor has any rider
acquired from a previous team ever tested positive at any time
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All riders and staff are required to be intimately knowledgeable of any and
all products banned by the governing bodies of professional cycling
Contact Information
Team Management Sirius Sports
Terry Curley
General Manager
415.551.4759
[email protected]
John Durso
President
973.615.7216
[email protected]
Tim Chase
Business Manager
415.225.4200
[email protected]
Sirius Sports and your Brand:
Pulling away from the Pack.