Transcript Seattle’s Interactive Media Cluster
Kristina Hudson, Executive Director Washington Interactive Network enterpriseSeattle
King County Economic Development Council Represent Seattle, King County and its 39 Cities Recruit, Retain, and Grow our Local Businesses Work One-on-One with Companies Clusters of Focus: Information Technology, Clean Technology, Life Sciences, Aerospace, and International Trade Industry experts on staff
Web/Social Media Mobile Games Transmedia
◦ 2004: Series of meetings with local industry executives Challenges: No one had pulled the industry together before ◦ Solution: Industry champions and proof of reliability 2004: Strategic Plan for Industry Growth Finalized ◦ ◦ ◦ ◦ Promote the region as a global center for industry Educating Government and Community Leaders Educational Institutions Company Growth
Create and Draw Industry Events to the Region Networking Opportunities for Executives Challenges Low Resources Solutions Partnering
Define the Cluster – Cluster Analysis Economic Impact Study • • Challenges NAICS codes • • Mixed with other industries Solutions • • • Personal contact lists Local surveys Verification with State numbers
Distribution Network Publishers Manufacturing Advertising Market Research Professional Services Venture Capital Financing Legal/I.P.
ICT Infrastructure TelCos/ Carriers Servers & Networks Mobile/PDAs Consoles Handhelds PCs Games Casual Core Serious Virtual Worlds/ Social Networks Microsoft RealNetworks Nintendo Talent Game Developers Programmers Graphics/ Artists Designers Network Engineers Management Research & Training UW DigiPen Community Colleges Trade Schools Other Colleges and Universities Research & Industry Automobiles Military Medical Applications Aerospace Media Software Technical & Additional Talent Audio Voice-over & Acting Video Musicians
150 + Companies 15,000 Jobs Over $4.2 Billion 350+ Companies 17,500 Jobs $9.7 Billion
Commissioned by enterpriseSeattle
Study Completed by Community Attributes
1
Competing Regions
Seattle San Jose San Francisco 2 Los Angeles Austin Boston 3 Chicago New York Dallas 4 Atlanta Salt Lake City Minneapolis KEY:
Concentration of Interactive Media Firms Workforce Talent
Computer Programmers Multimedia Artists
Educational Institutions Quality of Life Cost of Cost of Living Business
Top 3 4 – 6 7 – 9 10 - 12
• 50% of established firms were hiring • • • • 61% Programmers/Software Engineering 17% Artists and Graphic Designers 22% Administrative and Project Managers 14% growth in the Puget Sound Region among established firms (excluding Microsoft). Specifically, Seattle companies had a 33% growth
◦ ◦ Workforce Development Study Analyze and document career ladders and lattices that exist in the cluster Develop and plan how to meet long-term workforce needs of the industry Education and Industry Roundtables
Over 60 people participated in this study representing their company or educational institution 19 educational institutions 41 industry representatives 6 non-specific industry participants
Industry is growing rapidly and workforce is the number one issue There is a missing link to education Not enough qualified employees in Washington State, let alone the United States to fill the positions available Created actionable steps to continue to move forward with these efforts.
Challenge – Good first step, but no resources to continue the action plan
Industry-Specific Entrepreneur Workshops
Over 300 companies participating in 4 years Videos and Resources Educating Finance Entities Local Investment Forums, VCs and Angels
• • • • First and only program of its kind in the nation In the last 5 years created 2,500+ direct jobs & $400+ Million in Economic Impact Recipient of two IEDC awards: • Best Technology-Based Economic Development Program • Best Special Event Recipient of the Jobs & Innovation Accelerator Grant Challenge
Existing Program Work & Industry Partnerships Action Plan Ready for “Action” $1.2 Million Awarded October 2011 – October 2013
KEY: Led by Industry Executive Council and Strategic Advisors Incubator with mentorships, workshops, and access to distribution and/or funding Pre-Accelerator Programs and Matchmaking Education and Internship Program K-12 and STEM development Virtual Presence
Challenges ◦ Can’t move fast enough!
◦ Building New Program Infrastructure from Scratch ◦ Knowledge Transfer ◦ Building Sustainability Models Current Solutions ◦ Constant industry feedback ◦ Virtual accelerator mentorships ◦ Leveraging Partnerships
Kristina Hudson Executive Director Washington Interactive Network enterpriseSeattle 206.389.8657