Seattle’s Interactive Media Cluster

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Transcript Seattle’s Interactive Media Cluster

Kristina Hudson, Executive Director Washington Interactive Network enterpriseSeattle

      King County Economic Development Council Represent Seattle, King County and its 39 Cities Recruit, Retain, and Grow our Local Businesses Work One-on-One with Companies Clusters of Focus: Information Technology, Clean Technology, Life Sciences, Aerospace, and International Trade Industry experts on staff

Web/Social Media Mobile Games Transmedia

 ◦ 2004: Series of meetings with local industry executives Challenges: No one had pulled the industry together before  ◦ Solution: Industry champions and proof of reliability 2004: Strategic Plan for Industry Growth Finalized ◦ ◦ ◦ ◦ Promote the region as a global center for industry Educating Government and Community Leaders Educational Institutions Company Growth

  Create and Draw Industry Events to the Region Networking Opportunities for Executives Challenges Low Resources Solutions Partnering

  Define the Cluster – Cluster Analysis Economic Impact Study • • Challenges NAICS codes • • Mixed with other industries Solutions • • • Personal contact lists Local surveys Verification with State numbers

Distribution Network Publishers Manufacturing Advertising Market Research Professional Services Venture Capital Financing Legal/I.P.

ICT Infrastructure TelCos/ Carriers Servers & Networks Mobile/PDAs Consoles Handhelds PCs Games Casual Core Serious Virtual Worlds/ Social Networks Microsoft RealNetworks Nintendo Talent Game Developers Programmers Graphics/ Artists Designers Network Engineers Management Research & Training UW DigiPen Community Colleges Trade Schools Other Colleges and Universities Research & Industry Automobiles Military Medical Applications Aerospace Media Software Technical & Additional Talent Audio Voice-over & Acting Video Musicians

   150 + Companies 15,000 Jobs Over $4.2 Billion    350+ Companies 17,500 Jobs $9.7 Billion

Commissioned by enterpriseSeattle

Study Completed by Community Attributes

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Competing Regions

Seattle San Jose San Francisco 2 Los Angeles Austin Boston 3 Chicago New York Dallas 4 Atlanta Salt Lake City Minneapolis KEY:

Concentration of Interactive Media Firms Workforce Talent

Computer Programmers Multimedia Artists

Educational Institutions Quality of Life Cost of Cost of Living Business

Top 3 4 – 6 7 – 9 10 - 12

• 50% of established firms were hiring • • • • 61% Programmers/Software Engineering 17% Artists and Graphic Designers 22% Administrative and Project Managers 14% growth in the Puget Sound Region among established firms (excluding Microsoft). Specifically, Seattle companies had a 33% growth

 ◦ ◦ Workforce Development Study Analyze and document career ladders and lattices that exist in the cluster Develop and plan how to meet long-term workforce needs of the industry  Education and Industry Roundtables

 Over 60 people participated in this study representing their company or educational institution  19 educational institutions  41 industry representatives  6 non-specific industry participants

 Industry is growing rapidly and workforce is the number one issue  There is a missing link to education  Not enough qualified employees in Washington State, let alone the United States to fill the positions available  Created actionable steps to continue to move forward with these efforts.

 Challenge – Good first step, but no resources to continue the action plan

 

Industry-Specific Entrepreneur Workshops

 Over 300 companies participating in 4 years  Videos and Resources Educating Finance Entities  Local Investment Forums, VCs and Angels

• • • • First and only program of its kind in the nation In the last 5 years created 2,500+ direct jobs & $400+ Million in Economic Impact Recipient of two IEDC awards: • Best Technology-Based Economic Development Program • Best Special Event Recipient of the Jobs & Innovation Accelerator Grant Challenge

 Existing Program Work & Industry Partnerships  Action Plan Ready for “Action”  $1.2 Million Awarded  October 2011 – October 2013

 KEY: Led by Industry Executive Council and Strategic Advisors  Incubator with mentorships, workshops, and access to distribution and/or funding  Pre-Accelerator Programs and Matchmaking  Education and Internship Program  K-12 and STEM development  Virtual Presence

 Challenges ◦ Can’t move fast enough!

◦ Building New Program Infrastructure from Scratch ◦ Knowledge Transfer ◦ Building Sustainability Models  Current Solutions ◦ Constant industry feedback ◦ Virtual accelerator mentorships ◦ Leveraging Partnerships

Kristina Hudson Executive Director Washington Interactive Network enterpriseSeattle 206.389.8657

[email protected]