Transcript Slide 1
1 THE RISK MANAGEMENT ASSOCIATION Enterprise Risk · Credit Risk · Market Risk · Operational Risk · Regulatory Compliance JOIN. ENGAGE. LEAD. 2 Chapter Membership Campaign The Risk Management Association Enterprise Risk · Credit Risk · Market Risk · Operational Risk · Regulatory Compliance JOIN. ENGAGE. LEAD. 3 CHAPTER MEMBERSHIP CAMPAIGN: INSTITUTIONS • Chapter recruits new institutions year round: – Campaign runs June 1 – May 31. • No need for special application, chapter automatically receives credit for new recruits. • Chapter gets a $100 rebate for banks recruited June through January and a $50 rebate for banks recruited February through May. • Chapter gets a $100 rebate for banks that renew in the second year. Enterprise Risk · Credit Risk · Market Risk · Operational Risk · Regulatory Compliance JOIN. ENGAGE. LEAD. 4 CHAPTER MEMBERSHIP CAMPAIGN: INDIVIDUALS Chapters will receive a monetary rebate based on net percent increase in total individual members: 10–19.9% = $200 rebate. 20–30% = $300 rebate. 2–9.9% = $100 rebate. Enterprise Risk · Credit Risk · Market Risk · Operational Risk · Regulatory Compliance JOIN. ENGAGE. LEAD. 5 RMA Member-Get-a-Member Program The Risk Management Association Enterprise Risk · Credit Risk · Market Risk · Operational Risk · Regulatory Compliance JOIN. ENGAGE. LEAD. 6 RMA MEMBER-GET-A-MEMBER PROGRAM • Members recruiting new members. • All Associate and Professional members are eligible. • Enroll to become a liaison: – Form available in brochure. – Or register online. • New member must fill in the “referred by” line on the application. Enterprise Risk · Credit Risk · Market Risk · Operational Risk · Regulatory Compliance JOIN. ENGAGE. LEAD. 7 RMA MEMBER-GET-A-MEMBER PROGRAM (CONT.) • Program runs from August 1 through June 30. • Different award levels based on number of recruits. • Liaisons (One Star and above) will be recognized in The RMA Journal and on the website. • All liaisons who achieve a One Star level or higher, will receive a special membership card and a special gift. Enterprise Risk · Credit Risk · Market Risk · Operational Risk · Regulatory Compliance JOIN. ENGAGE. LEAD. 8 RMA MEMBER-GET-A-MEMBER PROGRAM: AWARD LEVELS One Star Liaison: 5 recruits Two Star Liaison: 10 recruits • 10% discount on RMA products/open enrollments. • $10 Starbucks gift card. • 10% discount on RMA products/open enrollments. • $25 Amazon gift card. • Free individual membership for a year. Enterprise Risk · Credit Risk · Market Risk · Operational Risk · Regulatory Compliance JOIN. ENGAGE. LEAD. 9 RMA MEMBER-GET-A-MEMBER PROGRAM: AWARD LEVELS (CONT.) Three Star Liaison: 15 recruits Four Star Liaison: Top recruiter (must achieve Three Star level to be eligible) • 10% discount on RMA products/open enrollments. • $50 Amazon gift card. • Free Individual membership for a year. • Free registration and recognition at RMA Annual Conference. • All awards of the Three Star Liaison. • Free registration and 2 nights hotel stay at RMA Annual Conference. • Plaque awarded at RMA Annual Conference. • Invitation to Chairman’s Dinner at RMA Annual Conference. Enterprise Risk · Credit Risk · Market Risk · Operational Risk · Regulatory Compliance JOIN. ENGAGE. LEAD. 10 Best Practices in Recruiting New Members The Risk Management Association Enterprise Risk · Credit Risk · Market Risk · Operational Risk · Regulatory Compliance JOIN. ENGAGE. LEAD. 11 BEST PRACTICES IN RECRUITING NEW MEMBERS • Request a nonmember institutional list from RMAHQ • Pass the list around to all board members to see if anyone has a key contact at any of these institutions • Ask board members to help solicit nonmembers • Develop a board competition to see who can bring in the most nonmember institutions • Get your regional manager involved. Enterprise Risk · Credit Risk · Market Risk · Operational Risk · Regulatory Compliance JOIN. ENGAGE. LEAD. 12 Member Retention Tips The Risk Management Association Enterprise Risk · Credit Risk · Market Risk · Operational Risk · Regulatory Compliance JOIN. ENGAGE. LEAD. 13 MEMBER RETENTION • Get Organized! – Develop a membership committee (not just a chair). – Create a retention strategy. – Brainstorm with the board to come up with responses to many common concerns about the cost and benefits of membership. – Establish an Ambassador Program. – Utilize the Membership Toolbox. – Contact other Chapters for ideas and suggestions. – Track your successes and failures to constantly streamline the process. Enterprise Risk · Credit Risk · Market Risk · Operational Risk · Regulatory Compliance JOIN. ENGAGE. LEAD. 14 RMA Resources The Risk Management Association Enterprise Risk · Credit Risk · Market Risk · Operational Risk · Regulatory Compliance JOIN. ENGAGE. LEAD. 15 RMA RESOURCES • Product Boxes • Membership Kits • Membership Cards • Membership Strategies Section of the Website – Slide Deck – Membership Trifold Brochure Enterprise Risk · Credit Risk · Market Risk · Operational Risk · Regulatory Compliance JOIN. ENGAGE. LEAD. 16 RMA RESOURCES (CONT’D) • Membership Toolbox – Membership calendar – Best strategies – Membership types – Sample letters Enterprise Risk · Credit Risk · Market Risk · Operational Risk · Regulatory Compliance JOIN. ENGAGE. LEAD.