Transcript Document

Avenues
of Light
Visual Merchandising Guidelines
2/15/08 – 3/23/08
1
Overview
This year’s spring summer collection is a celebration of urban spirit and vibrating
energy you are only able to find in the city. It is inspired by vital elements of cities
such as Tokyo or New York: Architecture, design, geometric forms, light reflections.
The collection shows the different styles in the city, sometimes functional and
modern, and then fashionable and more refined or just absolutely glamorous and
sparkling that lets a woman feel like a movie star.
Operations Information
Please read these guidelines thoroughly before beginning the floor set.
White vs. Blue
Blue Display Stores
Reference both the SCS and Valentine’s day guidelines for set up of all
cases with blue displays. If there is a please set the focal and feature
showcase with silver fashion displayers instead of the white displays that are
shown.
White Display Stores
These guidelines include photos of all products on white displays. All of the
visual guidelines from this point on will be photographed on white displayers.
Thank you for your patience during this transition.
_____________________________________________________________
Tracking Your Collateral Shipments
If you discover you’re missing any seasonal collateral that ships to you from
Cranston, you can now call customer service to track or replace your missing
item. Please refer to the prop overview (pages 6 and 7) and report the
missing item(s) by their proper name or customer service will not be able to
help you as efficiently. You can also reference the missing items sku number
from the order overview at the end of this guideline.
Call 1-800-426-3088
This does not include graphics form Synnott Imaging. You must still fax your
packing list back to Synnott to verify that you received all of your paper 2
graphics.
Calendar
2/15, 2/18 - 2/19
Avenues of Light Floor Set
2/15 - 3/23
Avenues of Light Program
3/24 - 3/26
Bridal Floor Set
3/24 - 4/27
Bridal Program
4/28 - 4/30
Mother’s Day Program
4/28 - 5/25
Mother’s Day Program
Signage Overview
Blue Display Stores Only
Multiple items on a neck form
Multiple items on a pendant form
Notes:
• If multiple jewelry items are
displayed on a neck form, center
the price point under each item.
• If multiple jewelry items are
displayed on a pedant form,
stagger the price points with the
front price referring to the lowest
necklace on the form and the rear
price referring to the highest
necklace.
• If multiple items are on one fixture
and the price of all of them is the
same, place only one price point
that refers to all of the items on
that display.
• Price signs should be straight and
parallel with the front of the case.
• The price signs must always be
placed on the right side of the
displayer or the product
• When product is displayed on a
riser, the price sign is placed on
the displayer
• Place the price sign on the glass
when an item is displayed on the
glass
3
Signage Overview
White Display Stores Only
•
The price signs must always
be in line with the right side
of the displayer or the
product.
•
The price sign may only be
placed on the outside when
another displayer is blocking
the view of the price sign.
•
On a vertical displayer, the
price sign is placed on the
glass.
•
On a horizontal displayer, the
price sign is placed on the
displayer.
•
When displaying more than
one item on a horizontal
displayer, place the price sign
in line with the right side of
the product.
•
When you have multiple
items on a vertical display,
center the price sign below
the product as shown in A.
•
When the price is in front of
vertical displayers, place the
price sign about ¼ inch away
from the displayer.
•
If the front displayer is
blocking the price sign in
back, move the price signs
out to the edge so that it is
visible, see B.
A.
B.
4
Graphics
Mega Poster 1
Duratran Graphics
Mega Poster 2
• Alternate the fashion and crystal living images throughout the store.
5
Graphics
Leaseline Graphics
11x17 Graphic
Period 1
2/25-3/09
Period 2
3/10-3/23
Cash Wrap Display Graphics
6
Window Props
Column Cover Tops
Showcase & Window Sticker
Base Covers
VD08 WAD Lcovers and Inserts
WAD Lcover Inserts
7
Feature Showcase Props
Feature Showcase Backdrop
VD08 Showcase Acrylic Displays- SAD
Showcase Sticker
Large Backdrop Holder
SAD Lcover Inserts
8
New/Current Props
Item Desc.
Information
Qty
Usage
Due
AOL Case Sticker
To be used on the feature showcase.
1 Per FS
Use during
AOL
2/13
AOL Window
Sticker
To be used on pedestal windows.
1 per pedestal
window
Use during
AOL
2/13
AOL Column
Cover Tops
To be used on pedestal windows.
1 per pedestal
window
Use during
AOL
2/13
AOL Base Cover
To be used on built in windows.
1 per built in window
Use during
AOL
2/13
Blue WAD Lcover
inserts
Paper WAD inserts to be used in all
windows.
1 set per FS
Continue to
use in case
2/13
Blue SAD Lcover
inserts
Paper SAD inserts to be used in the
feature showcase.
1 set per FS
Continue to
use in case
2/13
SAD display and
L cover set
Clear acrylic neck forms for feature
showcase only.
1 set per FS
Continue to
use in case
In Store
FS Backdrop
Holder
Acrylic panel that will keep the
backdrop in place.
1 per FS
Continue to
use in case
In Store
VD08 Feature
Showcase
Backdrop
To be used in the feature showcase.
1 per FS
Save for use
during AOL
In Store
Pink Lcover
Inserts
Use the pink Lcover inserts in the
window.
1 per window
Save for future
use
In Store
Pink SAD Lcover
inserts
Paper SAD inserts to be used in the
feature showcase.
1 set per FS
Save for future
use
In Store
SCS Backdrop
Use in case with the SCS
presentation throughout 2008.
1 per store
Use
throughout
2008
In store
Backdrop Graphic
Holder
Use in case with the SCS backdrop
throughout 2008.
1 per store
Use
throughout
2008
In store
SCS Icon Plate
Use in case with the SCS
presentation throughout 2008.
1 per store
Use
throughout
2008
In store
SCS Case Sticker
Place on the SCS case throughout
2008.
1 per store
Use
throughout
2008
In store
SCS Display
Covers
Only to be used with blue displays.
1 per store
Use
throughout
2008
In store
A5 Poster Holder
Use in case with the SCS
presentation throughout 2008.
2 per store
Use
throughout
2008
In store
1 per store
Use
throughout
2008
In store
SCS Benefit Mini
Poster
Use in case with the SCS
presentation throughout 2008.
9
New/Current Props
Item Desc.
Information
Qty
Saleable/ Price
Due
SCS Water Project
Mini Poster
Use in case with the SCS presentation
throughout 2008.
1 per store
Use throughout
2008
In store
SCS Brochure
Holder & Graphic
Place on top of SCS display if display is
in an oval 95 case.
1 per store
Use with new
graphic and
brochure
In store
AC07 Info Sticker
To be displayed on the acrylics that
display the AC pieces.
Selected Stores
1 set per store
Continue to use
In store
Selected Stores
1 set of 8 per
store
Continue to use
In store
To be displayed with AC product on
going.
Selected Stores
1 per store
Continue to use
In store
Shopping boxes for customers that
purchase the Active Crystals product.
Selected Stores
Use until they are
gone
In store
Sign Blocks
To be used throughout the year where
designated in the visual guidelines.
5 blocks, 5 GC
covers
Continue to use
in case
In store
Black Display
Easels
To display Pooh & Tinkerbell
Lithographs
2 per store
Save for future
use
In store
H07 Best Gifts
Graphic Holder
Each best gifts store will get 2 extra for
the best gifts case
2 for the best
gifts case
Save for future
use
In store
Stair step window display and risers
from 2007. This will be used again in
2008.
1 set of 2 per
window
Save for future
use
In store
AC07 Earphone
Part for SFD
AC07 Logo Block
AC07 Shopping
Boxes
Best Gifts Window
Display
To be used on SFD wide bracelet
displays to feature AC headphones.
2006 2 Tier Orn.
Display
To be used in store in 2008
2 per store
Save for future
use
In store
Lithograph Sashes
To display with Pooh lithograph
2 per store
Keep until GWP
are sold
In store
White Window
Acrylic Covers
For use in windows throughout 2007
1 set per WAD
Save for future
use
In store
Window Acrylic
Display Set (WAD)
Only to be used in the windows
1 set per window
Save for future
use
In store
Leporello Brochure
holder
To display the lovlots brochure
1 per store
Save for future
use
In store
Place Setting
Includes dishes, flatware, silver
placemat/napkin & place cards
1 set per store
Save for future
use
In store
Magnet Hooks
To be used to display large window
ornaments in the future
2 sets per store
Save for future
use
In store
Silver Ornament
Hooks
To be used to display ornaments
throughout the year
1 of each size
per store
Save for future
use
10In store
Member Card
Display
Place in the SCS case throughout the
year
1 set per store
Save for future
use
In store
Props to Purge
Item Desc.
Information
Qty
Saleable/ Price
Frosted White Block
Sets
Available in 8” and 10” squares.
To be used with DSE and optiks
only
3 sets per store
$3.00 per block
VD08 Column CoversRed
Red covers coming from Synott
for go red window only
1 set per go red
window
Discard after 2/14
VD08 Column CoversPink
Pink covers in kit for etera
window only
1 set per etera
window
Discard after 2/14
VD08 Base Covers
Red or pink depending on the
window type. For built in
windows only.
1 per Built in
window
Discard after 2/14
VD08 Window and
showcase sticker
To be used in the windows and
on the feature showcase
1 set per window/FS
Discard after 2/14
SCS Window Sticker
Place on the SCS window for
the SCS window program.
1 per window
Discard after 1/20
SCS Column Covers
Use in the SCS pedestal
window.
1 per window
Discard after 1/20
SCS Base Covers
Only to be used in built in
windows
1 per window
Discard after 1/20
SOT Green WAD
Covers
For use in window displays
1 set per window
Discard
H07 WAD Gold
Covers
To be used with window acrylic
displays in windows only
1 set per window
Discard after 12/31
1 per store
See for $50.00
after 12/31
H07 Natural Ornament
Tree
To be used on the open sell
table to display all ornaments
Prop sale notes:
• If you do not sell the prop two weeks after the promotion has ended, discard the prop. Be sure to check the
“current list” before discarding.
• If a customer is interested in buying a new prop, please take their name and call them when it is available. This
is the best way to sell these items as they cannot be displayed on the sales floor after the season is over.
• All props must be rung up under the prop sale sku- “PROP ITEM” at the cost listed in these or past guidelines.
• If you have more than one customer for a prop, please take their name and attempt to find the prop at a store in
your area. If unavailable, call the Visual Merchandising Dept. Sometimes there are a few extra we have here
at corporate that we can send to you for your customer.
11
Window Sticker Application
Notes:
 If the window sticker is going to overlap the Swarovski logo on the window glass, do not use the
window sticker.
 Only selected stores can implement the window sticker.
 The Avenues of Light Window Sticker Ornament (one part) is 33” high and 63”wide.
 Apply the sticker to the interior of the window.
 The sticker must be positioned on the bottom of the window, flush with the floor and slightly
overlapping the WFS, but not covering the products or decoration too much.
 If you receive a window sticker and you know you cannot display it because of mall restrictions,
please discard the sticker and email your district manager to make them aware of the restrictions.
86”
86”
33”
33”
Wide Window:
 Position the bottom of the sticker 41 inches
from the floor with 1/3 of the sticker overlapping
the window graphic.
Narrow Window:
 Position the bottom of the
sticker 41 inches from the floor
with 2/3 of the sticker
overlapping the window graphic.
Window Sticker Application:
1. Clean window with cleaning agent. Dampen the window with water before adhering
the sticker. This will allow you to adjust the positioning as you put the sticker on.
2. Position the top edge of the sticker so that it is level level on the glass. Adhere the top
edge with wide adhesive tape.
3. Remove the backing by pulling carefully downward. Use the squeegee to flatten
12the
sticker moving from the center to the edges, thereby removing any air- bubbles
underneath. All stores should have a blue squeegee available in store.
4. Remove application tape by pulling carefully downward.
Case Sticker Application
1.
3.
4.
5.
Application on Showcase 200
▪ Apply the showcase sticker text to the
exterior of the showcase
▪ Position the sticker on the left, with the
base of the upper line of text slightly above
the second glass shelf
How to apply the Sticker Text
1.Clean the window
2.Position the sticker on the glass,
remove the small strip on the rear of
the sticker and fix the top part
3.Remove backing tape by carefully
pulling downward. At the same time
use a squeegee to flatten the sticker
from the center to the edges, thereby
removing any air-bubbles underneath
4.Remove application tape by carefully
pulling downward
5.If bubbles are still visible afterwards,
pop them with a pin, and flatten with 13
the squeegee
Cash Wrap Direction
Over time each store has been placing an array items on their cash wrap. We
would like to keep the cash wrap as free of clutter as possible so we will direct
exactly what should be on the cash wrap and what should not.
The following items should be displayed on the cash wrap throughout the year:
 The return policy sign (white and gray) in the 5.5x7 Acrylic sign holder with
frosted acrylic base
 The employment brochure in acrylic holder provided by Human Resources
 California stores only--- The Prop 65 sign about air quality
 New Jersey stores only--- The New Jersey Discrimination 8x10 sign
 The mirror display should be placed on the back of the cash wrap.
 The cash wrap display should continue to be placed on the front of the cash
wrap
The following items will be displayed periodically throughout the year but only
during selected timeframes designated by Marketing or Human Resources:
 The hiring sign in acrylic block sign holder provided by Human Resources
(only if you are currently hiring)
 The current "Events to Inspire" take away in the acrylic brochure holder
provided by Marketing promotions
 8x10 Promotional graphics
 8x10 PR related graphics
The following items should NEVER be displayed on the cash wrap
 Any postcards of any kind! (These are meant for you to give to the customer,
not to display on the counter)
 The Optiks Brochure and holder (This should be handed out to customers
who show an interest in Optiks) The brochure and holder should not be out on
display unless optiks are in an Oval 95 showcase.
 SCS brochure and holder (These should be given to customers interested in
SCS) The brochure holder may be placed on top of an Oval 95 if SCS is
featured in the oval. Otherwise, the brochure should stored out of sight.
 Active Crystals Brochure (This should be handed out to customers who show
an interest in Active Crystals)
 Any business cards of any kind! (These are meant for you to give to the
customer, not to display on the counter)
14
Priority
One
Morning of 2/15
Windows
Open Sell
Focal
Must be completed prior to store opening!
15
Window 1 – Etoile
Notes:
• The photo to the left is just an overview of the
look of the window. Follow the detail photo for
exact product placement.
• Use the plexi pedestal covers in your windows.
• Clean the window and pedestals thoroughly and
focus the lighting to highlight the products and
the graphic.
• Make sure that your WAD Lcovers and displays
are clean and free of fingerprints.
• Anytime an item is displayed in the window, a
price point sign must be placed in front/right of
the product.
• Substitutions:
• Small euphoria pendant for 933640
• Desert glow kyrat collection for emblema
• Large etoile or mini parallel for etoile shown
Props:
• Etoile Megaposter
• Window Acrylic Displays (WAD)
• Window Acrylic Display Lcovers
• AOL08 Blue Window Acrylic Display Lcover
Inserts
• AOL08 Column Cover Tops
• AOL08 Window Stickers
933641
933640
933628
933629
933623
933624
945229
933645
16
920685
Window 2 – Eclipse
Notes:
• The photo to the left is just an overview of the
look of the window. Follow the detail photo for
exact product placement.
• Use the plexi pedestal covers in your windows.
• Clean the window and pedestals thoroughly
and focus the lighting to highlight the products
and the graphic.
• Make sure that your WAD Lcovers and
displays are clean and free of fingerprints.
• Anytime an item is displayed in the window, a
price point sign must be placed in front/right of
the product.
• Substitutions:
• Ensemble collection for eclipse on left
• Eyeliner collection for eclipse in the center
• Clear crystal active for new active colors
Props:
• Etoile Megaposter
• Window Acrylic Displays (WAD)
• Window Acrylic Display Lcovers
• AOL08 Blue Window Acrylic Display Lcover
Inserts
• AOL08 Column Cover Tops
• AOL08 Window Stickers
935388
959367 959366
935387
935389
935391
909823
959368 959369
Pink Heart Ware
935352
17
942885
Built-in Window 1 – Etoile
Notes:
• This window should contain
an AOL base cover.
• Carefully measure the
window and cut the base
cover to fit.
• Clean the window and
pedestals thoroughly and
focus the lighting to highlight
the products and the
graphic.
• Make sure that your WAD
Lcovers and displays are
clean and free of
fingerprints.
• Anytime an item is displayed
in the window, a price point
sign must be placed in
front/right of the product.
Props:
• 22x28 Etoile Graphic
• Window Acrylic Display
Lcovers
• AOL08 Blue Window Acrylic
Display Lcover Inserts
• Window Acrylic Display Set
(WAD)
• AOL08 Base Cover
18
Built-in Window 1 – Etoile
Substitutions:
•Small euphoria pendant for large euphoria
•Desert glow kyrat collection for emblema
•Large etoile or mini parallel for etoile shown
933623
933624
920685
933628
945229
933640
933645
19
Built-in Window 2 – Eclipse
Notes:
• This window should
contain an AOL base
cover.
• Carefully measure the
window and cut the base
cover to fit.
• Clean the window and
pedestals thoroughly and
focus the lighting to
highlight the products and
the graphic.
• Make sure that your WAD
Lcovers and displays are
clean and free of
fingerprints.
• Anytime an item is
displayed in the window, a
price point sign must be
placed in front/right of the
product.
Props:
• 22x28 Eclipse Graphic
• Window Acrylic Display
Lcovers
• AOL08 Blue Window
Acrylic Display Lcover
Inserts
• Window Acrylic Display
Set (WAD)
• AOL08 Base Cover
20
Built-in Window 2 – Eclipse
Substitutions:
•Ensemble collection for eclipse on bottom left
•Eyeliner collection for eclipse on the top
•Clear crystal active for new active colors
935389
935391
942885
909823
959369
959368
with cord
959366
959367 959366
935388
935387
959368
Pink Heart Ware
21
Focal – Enjoy Collection
Notes:
• Make sure the white or silver fashion displayers are clean and free of finger prints.
• Clean the case thoroughly before beginning and focus the lights onto each
grouping after the case is set.
• Substitutions:
• Emergency collection or ex aequo collection for the enjoy collection
• Black or blue intervalle bangles for golf bracelet and alice key chain
• Any nirvana ring for ring shown
935362
935363
935361
935360
957035
957033
903718
909887
910852
99888
957032
934032
957031
860475
957027
903723
905780
903722
935364
846392
928355
For selected stores with large focal cases:
•Large Focal, front – Enjoy Collection
•Large Focal, top – Nirvana and Glacier rings on thin bracelet displays
•Large Focal, right – Clear and gold mini parallel collections
• Focal, left – Eyeliner collection
22
Open Sell- Gold Jewelry
Notes:
• Display the product on white or silver displayers on the mini table as shown.
• Place the price points as directed. Refer to price point guidelines at the beginning of
this packet for more information.
• All of the stacks should be set up like a set of stairs, with the higher stack in the
back and the lower stack in the front to create interest.
• Replenish the open sell quantities as sell-through occurs throughout the day.
• Substitutions:
• Rhodium mini parallel for gold
• Gold stonehenge or brown galet collection for euphoria collection
928365
933642
928366
933641
933643
933643
933642
933641
928366
928365
23
Open Sell- Easter
Notes:
• Display the product on white or silver displayers on the mini table as shown.
• Place the price points as directed. Refer to price point guidelines at the beginning of
this packet for more information.
• All of the stacks should be set up like a set of stairs, with the higher stack in the
back and the lower stack in the front to create interest.
• Replenish the open sell quantities as sell-through occurs throughout the day.
• Substitutions:
• Lazo mini sun neck and earring for galet collection
• Daeni and dambulla flowers for rabbits
940245
940243
949740
933643
933642
940245
949740
940243
24
Priority
Two
On 2/18
Oval 95 Cases
Cash Wrap Cases
Feature Showcase
25
Cash Wrap Displayer
Oval 95- Disney
Notes:
• Only place Disney in an oval 95 if it is designated on your custom floor plan.
• Stores with blue displays should set up this display on silver fashion displayers.
• Make sure the displayers are clean and free of finger prints.
• Clean the case thoroughly before beginning and focus the lights onto each grouping
after the case is set.
933152
903725
933148
933155
933151
933150
903723
903720
903722
903718
26
Cash Wrap- Disney
Notes:
• Only place Disney in the cash wrap if it is designated on your custom floor plan.
• Stores with blue displays should set up this display on silver fashion displayers.
• Make sure the displayers are clean and free of finger prints.
• Clean the case thoroughly before beginning and focus the lights onto each
grouping after the case is set.
27
Desert Rose collection
Double collection
Oval 95 – Active Crystal
Notes:
• Only place active crystal in an oval 95 if it is designated on your custom floor plan.
• Stores with blue displays should set up this display on silver fashion displayers.
• Make sure the displayers are clean and free of finger prints.
• Clean the case thoroughly before beginning and focus the lights onto each
grouping after the case is set.
959368
959366
959367
909820
909823
909816
959368
959369
959367
959366
909822
909823
959369
909816
909818
909817
909819
909821
909822
909819
909818
909817
28
Oval 95 – Pins
Notes:
• Only place pins in an oval 95 if it is designated on your custom floor plan.
• Stores with blue displays should set up this display on silver fashion displayers.
• Make sure the displayers are clean and free of finger prints.
• Clean the case thoroughly before beginning and focus the lights onto each
grouping after the case is set.
909821
909822
909819
909818
909817
29
Cash Wrap – Pins
Notes:
• Only place pins in the cash wrap if it is designated on your custom floor plan.
• Stores with blue displays should set up this display on silver fashion displayers.
• Make sure the displayers are clean and free of finger prints.
• Clean the case thoroughly before beginning and focus the lights onto each
grouping after the case is set.
909821
909822
909819
909818
909817
30
Oval 95 – Rings
Notes:
• Only place rings in an oval 95 if it is designated on your custom floor plan.
• Stores with blue displays should set up this display on silver fashion displayers.
• Make sure the displayers are clean and free of finger prints.
• Clean the case thoroughly before beginning and focus the lights onto each
grouping after the case is set.
865408
31
Cash Wrap – Rings
Notes:
• Only place rings in the cash wrap if it is designated on your custom floor plan.
• Stores with blue displays should set up this display on silver fashion displayers.
• Make sure the displayers are clean and free of finger prints.
• Clean the case thoroughly before beginning and focus the lights onto each
grouping after the case is set.
959368
920685
910830
32
Oval 95 – Watches
Notes:
• Only place watches in an oval 95 if it is designated on your custom floor plan.
• Display what you own and remove the end acrylics if you need to shrink the
presentation down a bit. 85% of the watches are shown but not all stores will have
all watches.
• Stores with blue displays should set up this display on silver fashion displayers.
• Make sure the displayers are clean and free of finger prints.
• Clean the case thoroughly before beginning and focus the lights onto each
grouping after the case is set.
945980
945981
945982
903344
945964
945966
945967
945979
920820
33
Oval 95 – Rhodium Jewelry
Notes:
• Only place rhodium jewelry in an oval 95 if it is designated on your custom floor plan.
• Stores with blue displays should set up this display on silver fashion displayers.
• Clean the case thoroughly before beginning and focus the lights onto each grouping after
the case is set.
957027
957031
934032
956723 834865
1809006 661034
678198
848563 697331
959266
957032
957033
869978
959288
909887
959286
933555 957038
848564
678187
910490
916976
933616
34
Oval 95 – DSE
Selected Stores
Notes:
• Only place DSE in an oval 95 case if it is designated on your custom floor plan.
• The glasses shown are for placement only. Each individual’s stores assortment
will vary a bit. Be sure to place the newest glasses on top.
• Stores with blue displays should set up this display on silver fashion displayers.
• Clean the case thoroughly before beginning and focus the lights onto each
grouping after the case is set.
35
Narrow Showcase – DSE
Selected Stores
Notes:
• Only place DSE in a
narrow case if it is
designated on your
custom floor plan.
• The glasses shown
are for placement
only. Each
individual’s stores
assortment will vary
a bit. Be sure to
place the newest
glasses on top.
• Stores with blue
displays should set
up this display on
silver fashion
displayers.
• Clean the case
thoroughly before
beginning and focus
the lights onto each
grouping after the
case is set.
36
Feature Showcase
Notes:
 This showcase is for selected
stores. On each store’s floor
plan a FS will be designated
on the plan.
 The majority stores will
receive a set of collateral to
create a feature showcase
(FS).
• Stores with blue displays
should set up this display on
the SAD’s and silver fashion
displayers.
 This showcase will focus on
highlighting new products for
each season throughout the
year.
 The same backdrop from
Valentine’s Day will be used
again for AOL.
Props:
• Acrylic Backdrop Holder
• SAD set
• SAD inserts
• Feature showcase kit
containing:
•Case Backdrop
•Pink WAD Lcover Inserts
•Case Sticker
• White or Silver Fashion
Displays
37
Feature Showcase
Shelf 1
933642
933641
Shelf 2
933580
933581
848564
38
933582
Feature Showcase
Shelf 3
928365
909888
928366
909887
934032
Shelf 4
940243
940245
39
Cash Wrap Displayer
Notes:
• Please replenish the cash wrap quantities as sell-through occurs
throughout the day.
909887
933570
909887
933573
909888
933573
909888
933571
40
Priority
Three
2/18
Fashion Jewelry
Accessories
Fashion Jewelry 1
A, B & C Stores
Notes:
• Clean the case thoroughly
before beginning.
• Focus the lighting on the
product groupings once
the case is set.
• Stores with blue displays
should refer to the layout
below and the details
shown in the Valentine’s
Day visual guidelines.
• Never leave a displayer
empty for any reason!
Fashion Jewelry 1
A, B & C Stores
Shelf 1
935382
935384
935378
935377
935410
935383
900074
Shelf 2
935360
935359
935363
935364
935362
935365
935361
Fashion Jewelry 1
A, B & C Stores
Shelf 3
935370
935371
935376
933553
945230
933551
Shelf 4
910673
933580
910674
933583
910858
910860
946780
933582
Fashion Jewelry 2
A, B & C Stores
Notes:
• Clean the case
thoroughly before
beginning.
• Focus the lighting on
the product
groupings once the
case is set.
• Stores with blue
displays should refer
to the layout below
and the details
shown in the
Valentine’s Day
visual guidelines.
• Never leave a
displayer empty for
any reason!
Fashion Jewelry 2
A, B & C Stores
Shelf 1
935386
933591
935387
933592
933593, 955734
935352
935355
Shelf 2
933562
933607
910059
910061
933563
933564
910057
910852
935348
Fashion Jewelry 2
A, B & C Stores
Shelf 3
935405
933640
935341
935404
933626
935406
935409
Shelf 4
935399
935398
935397
935411
935396
935395
900076
Fashion Jewelry
D and E Stores
Notes:
• Clean the case
thoroughly before
beginning.
• Focus the lighting on
the product groupings
once the case is set.
• Stores with blue
displays should refer to
the layout below and
the details shown in
the Valentine’s Day
visual guidelines.
• Never leave a
displayer empty for
any reason!
Fashion Jewelry
D and E Stores
Shelf 1
933591
935378
935382
933592
935388
935384
935352
935355
935387
933593, 955734
Shelf 2
935360
935361
910057, 910061, 916958
910059
935370
935363
935364
935376
933553
945230
933551
900074
Fashion Jewelry
D and E Stores
Shelf 3
933581
933583
910673
910674
910858
910860
935348
933580
933563
933582
910852
Shelf 4
935395
935397
935411
935406
935409
935398
935399
900076
Accessories 1
A+ Stores
909679
909680
910439
919542
910456
909678
942840
955934
910462, 914011
877293
942853
914233
914231
914234
916090
916089
910457
914232
910458
910944
875705
871154
910455
910459
942852
865282
Notes:
• Clean the case
thoroughly before
beginning.
• Your store’s
accessory level is
notated on top of
your custom floor
plan.
• This case
represents the
fullest possible
case. If your
stock levels are
lower, adjust the
case accordingly
but maintain the 2
column layout.
• Focus the lighting
on the product
groupings once
the case is set.
• Stores with blue
displays should
use silver fashion
displays to feature
the accessories.
• Never leave a
displayer empty
for any reason!
Accessories 2
A+ Stores
914235
910450
914236
914257
914258
910445
942850
943029
910444
910446
914259
910447
910451
954236
943034
944493
914238
943036
943035
910452
943041
914237
942852
942851
Notes:
• Clean the case
thoroughly before
beginning.
• Your store’s
accessory level is
notated on top of
your custom floor
plan.
• This case represents
the fullest possible
case. If your stock
levels are lower,
adjust the case
accordingly but
maintain the 2
column layout.
• Focus the lighting on
the product
groupings once the
case is set.
• Stores with blue
displays should use
silver fashion
displays to feature
the accessories.
• Never leave a
displayer empty for
any reason!
Accessories 1
A Stores
909680
909679
910456
909678
919542
942840
955934
910462, 914011
877293
914231
916090
914233
914232
916089
910944
910458
910457
871154
875705
910459
910455
865282
Notes:
• Clean the case
thoroughly before
beginning.
• Your store’s
accessory level is
notated on top of
your custom floor
plan.
• This case
represents the
fullest possible case.
If your stock levels
are lower, adjust the
case accordingly but
maintain the 2
column layout.
• Focus the lighting on
the product
groupings once the
case is set.
• Stores with blue
displays should use
silver fashion
displays to feature
the accessories.
• Never leave a
displayer empty for
any reason!
Accessories 2
A Stores
914235
942850
914236
943036
914257
944493 943034
943029
910445
910444
910450
910451
910452
943041
914259
942852
914258
942851
Notes:
• Clean the case
thoroughly before
beginning.
• Your store’s
accessory level is
notated on top of
your custom floor
plan.
• This case
represents the
fullest possible case.
If your stock levels
are lower, adjust the
case accordingly but
maintain the 2
column layout.
• Focus the lighting on
the product
groupings once the
case is set.
• Stores with blue
displays should use
silver fashion
displays to feature
the accessories.
• Never leave a
displayer empty for
any reason!
Accessories
B Stores
909679
909680
916089
910456
909678
943029
942840
914258
914259
877293
910458
914231
910455
865282
910459
875705
910451
943036
914011
871154
943034
910944
Notes:
• Clean the case
thoroughly before
beginning.
• Your store’s
accessory level is
notated on top of
your custom floor
plan.
• This case
represents the
fullest possible case.
If your stock levels
are lower, adjust the
case accordingly but
maintain the 2
column layout.
• Focus the lighting on
the product
groupings once the
case is set.
• Stores with blue
displays should use
silver fashion
displays to feature
the accessories.
• Never leave a
displayer empty for
any reason!
Accessories
C, D and E Stores
Notes:
• Clean the case thoroughly before beginning.
• Your store’s accessory level is notated on top of your custom floor plan.
• Focus the lighting on the product groupings once the case is set.
• Stores with blue displays should use silver fashion displays to feature the accessories.
• Never leave a displayer empty for any reason!
Front
Back
Priority
Four
2/19
Rhodium Jewelry
Crystal Jewelry
Bridal Jewelry
Gold Jewelry
Rhodium Jewelry
Single Case
Notes:
• Clean the case
thoroughly before
beginning.
• Focus the lighting on
the product groupings
once the case is set.
• Stores with blue
displays should refer to
the layout below and
the details shown in the
Valentine’s Day visual
guidelines.
• Never leave a displayer
empty for any reason!
Rhodium Jewelry
Single Case
Shelf 1
957033
956723
697331
843865
957032
909887
1809006
869798
909891 692862 661034 1802295
909890 1500592 1808361 1792056
1808935
1800050
697307
957027
957031
934032
956715 959257
Shelf 2
933555
959288
957038
957039
933616
959286
848563
678189
933597
933596
933644
933595 869796
891352 869797
933599
933598
959266
848564
933578
916976
910490
Rhodium Jewelry
Single Case
Shelf 3
933571
933570
933573
Brilliance set
1808912
956719
661020
956720
681251
Impression
set
945222
945223
945224
959285 956721 909950
851824 678198 933611 867682
866924
891352
959261
678187
945226
945227
Shelf 4
910067
1800045
909960
956722 834999 1791185
933619
933620
933621
1808960
159269
1791305
959270
959267
834982
869824
1792298
678223
661066
959287
1504973
956717
661065
Rhodium Jewelry + Oval 95
Single Case
Notes:
• Only place SJR in a
case and oval if it is
designated on your
custom floor plan.
• Clean the case
thoroughly before
beginning.
• Focus the lighting on the
product groupings once
the case is set.
• Stores with blue displays
should refer to the layout
below and the details
shown in the Valentine’s
Day visual guidelines.
• Never leave a displayer
empty for any reason!
Rhodium Jewelry + Oval 95
Single Case
Shelf 1
909891
909890
959287
1808935
697307
869796
1808361
867682
1802295
869797
1800050
Shelf 2
956720
681251
851824
933597 933596 933595 891352 1808912
933599
933598
891352
933578
866924
Rhodium Jewelry + Oval 95
Single Case
Shelf 3
933571
933570
933573
933644
Brilliance set
661020
956721
909950
692862
959285
909960
933611
Impression
set
945222 945226
945223 945227
945224
956715
959261
678187
959257
1792298
959270 834982 678223
959267 869824 661066
Shelf 4
678189
834999
910067
956722
1791185
1792056 1800045
1791305
959269
1808960
1504973
956717
661065
933619
933620
933621
1500592
Expanded Rhodium Jewelry 1
Notes:
• Clean the case thoroughly
before beginning.
• Focus the lighting on the
product groupings once the
case is set.
• Stores with blue displays
should refer to the layout
below and the details shown
in the Valentine’s Day visual
guidelines.
• Never leave a displayer
empty for any reason!
Expanded Rhodium Jewelry 1
Shelf 1
959266
843865
959288
933576
933578
956723
869798
697331
1809006
Shelf 2
848563
916976
910490
678198 959286
933555
661034
678187
959261
848564
957038
957039
933616
Expanded Rhodium Jewelry 1
Shelf 3
1808912
909950
Brilliance set
Impression
set
933611
945222
945223
945224
933571
933570
945226
945227
933573
933619
933620
933621
Shelf 4
909960 1800045
910067 956722 1791185
1808960
1791305
959267
1808361 959287
869824
Expanded Rhodium Jewelry 2
Notes:
• Clean the case
thoroughly before
beginning.
• Focus the lighting on the
product groupings once
the case is set.
• Stores with blue displays
should refer to the layout
below and the details
shown in the Valentine’s
Day visual guidelines.
• Never leave a displayer
empty for any reason!
Expanded Rhodium Jewelry 2
Shelf 1
681251
956720
678223
1800050
697307
1808935
851824
661020
933644 692862
1792056
Shelf 2
933597
933596
933598
933595
909890
957031
957032
909891
957033
957032
909887
934032
933599
Expanded Rhodium Jewelry 2
Shelf 3
866924
1504973
678189
867682 956721 869796
869797
1500592
891352
959269
834982
956715
959257
Shelf 4
661065
843866
834999
1802295
959285
956717
661066
959270
1792298
Crystal Jewelry
Single Case
Notes:
• Clean the case thoroughly
before beginning.
• Focus the lighting on the
product groupings once the
case is set.
• Stores with blue displays
should refer to the layout
below and the details
shown in the Valentine’s
Day visual guidelines.
• Never leave a displayer
empty for any reason!
Crystal Jewelry
Single Case
Shelf 1
891627
917235
1504973
952373
891623
891628
665159
1791275
846392
846396 846388
846356
928363
Shelf 2
839815
903659
839817
856853
1806501
910873
1808199
928354
Crystal Jewelry
Single Case
Shelf 3
928359
928360
903641
877255
928361
942885
940245
940243
933603
860475
877253
877254
860474
665154
698840
658906
658907
659646
878446
878445
Shelf 4
655501
664318
662628
903634
906594
679317
685706
695151
855879
685707
901328
900992
Crystal Jewelry
Single Case with Active
Notes:
• Clean the case
thoroughly before
beginning.
• Focus the lighting
on the product
groupings once the
case is set.
• Stores with blue
displays should
refer to the layout
below and the
details shown in
the Valentine’s Day
visual guidelines.
• Never leave a
displayer empty for
any reason!
Crystal Jewelry
Single Case with Active
Shelf 1
928359 928360 903641
891623
952373
928361
917235
1791275 1504973 910873 891627
842885
846392 928363
860474
860475
933603
Shelf 2
959368
909820
909821
909819
909816 909817 909818 959366 959367
909822
909823
959369
Crystal Jewelry
Single Case with Active
Shelf 3
1806501
928354 903659
940245
940243
839815
901328
900992
903634
906594
856853
839817
1808199
Shelf 4
679317
685706
695151
855879
685707
877253
877254
655501
664318
877255
658906
658907
659646
878446
878445
662628
665154
698840
Expanded Crystal Jewelry 1
Notes:
• Clean the case thoroughly
before beginning.
• Focus the lighting on the
product groupings once the
case is set.
• Stores with blue displays
should refer to the layout
below and the details shown
in the Valentine’s Day visual
guidelines.
• Never leave a displayer
empty for any reason!
Expanded Crystal Jewelry 1
Shelf 1
903659
856853
839815
839817
903657
846392
860474
860475
Shelf 2
928360
928359
1806501
928354
928361
1808199
842885
933603 846356
Expanded Crystal Jewelry 1
Shelf 3
952373
891623
891627
952374
846388
891628
891624
928363
Shelf 4
1791275
917235
910873
903641
BD Sun
1504973
Expanded Crystal Jewelry 2
Notes:
• Clean the case thoroughly before
beginning.
• Focus the lighting on the product
groupings once the case is set.
• Stores with blue displays should
refer to the layout below and the
details shown in the Valentine’s
Day visual guidelines.
• Never leave a displayer empty for
any reason!
Expanded Crystal Jewelry 2
Shelf 1
901328
903635
903634
900992
891615
906594
Shelf 2
940243
665154
665160
698840
940245
Expanded Crystal Jewelry 2
Shelf 3
855879
685707
679317, 685706, 695151
877253
877254
856299
Shelf 4
658906
658907
659646
878445
877255
878446
662628
655501
664318
Bridal Jewelry
Single Case
Notes:
• Clean the case
thoroughly before
beginning.
• Focus the lighting on
the product
groupings once the
case is set.
• Stores with blue
displays should refer
to the layout below
and the details
shown in the
Valentine’s Day
visual guidelines.
• Never leave a
displayer empty for
any reason!
Bridal Jewelry
Single Case
Shelf 1
901318
959277
956716
901319
956726
956727
959303
Shelf 2
959278
959281
959268
959282
959297
959260
959263
Bridal Jewelry
Single Case
Shelf 3
959289
959279
894454
894449
894448
894446
894453
894451
661104
894450
Shelf 4
1808172
851812
893058
1808171
834969
834970
Gold Jewelry
Single Case
Notes:
• Clean the case thoroughly
before beginning.
• Focus the lighting on the
product groupings once the
case is set.
• Stores with blue displays
should refer to the layout
below and the details shown
in the Valentine’s Day visual
guidelines.
• Never leave a displayer
empty for any reason!
Gold Jewelry
Single Case
Shelf 1
917246
917245
959283
959284
909997
959262
Shelf 2
956719 867687 933642
933628
933631
933629
909926
917321
933643
917242
945229
917241
Gold Jewelry
Single Case
Shelf 3
933622
909971
933623
886748
891630
886807
933624
959258
956714
901830
901839
920685
956713
959256
Shelf 4
886761
959259
959280
835036 909948
891621
891616
928365
891619
AOL Kit Overview
Sys.no.
Package
packages
Content
Shopwindow presentation: WORLD OF SWAROVSKI
959578
1
CL08_WFS A WoS 5#
CL08_Mega Poster A
CL08_WAD LCover Insert S 10#
CL08_Column Tops 3#
CL08_Window Sticker Text EN
CL08_Window Sticker Ornament
959581
2
CL08_WFS B WoS 5#
CL08_Mega Poster B
CL08_WAD LCover Insert M 12#
CL08_Column Tops 3#
CL08_Window Sticker Text EN
CL08_Window Sticker Ornament
In-store presentation: WORLD OF SWAROVSKI
959593
8
CL08_Feature SC rec WoS 2#
CL08_SAD LCover Insert 4#
CL08_Showcase Sticker Text EN
959594
9
CL08_Feature SC oval WoS 2#
CL08_SAD LCover Insert 4#
CL08_Showcase Sticker Text EN
AOL Store Orders
SAD1
Display
large 4#
Backdrop
CL08_Feature SC CL08_Feature SC
Holder large
oval WoS 2#
rec WoS 2#
square
918811
943017
1
1
959594
CL08_WFS B
WoS 5#
959593
959581
1
1
CL08_WFS A
WoS 5#
959578
CL08_Base
Cover square
CL08_WAD
CL08_Windo
LCover Insert S w Sticker
10#
Text EN
959634
959607
959636
1
1
1
1
1
1
2
2
2
2
1
2
2
2
2
2
1
2
2
2
2
2
1
2
2
2
2
2
2
1
2
1
1
2
2
1
2
2
1
2
2
2
1
2
1
1
Store #
00
01
02
03
04
05
06
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
2
2
1
1
1
1
2
2
1
1
2
1
1
1
1
AOL Store Orders
SAD1
Display
large 4#
918811
Backdrop
CL08_Feature SC CL08_Feature SC
Holder large
oval WoS 2#
rec WoS 2#
square
943017
959594
959593
CL08_WFS B
WoS 5#
959581
CL08_WFS A
WoS 5#
959578
CL08_Base
Cover square
CL08_WAD
CL08_Windo
LCover Insert S w Sticker
10#
Text EN
959634
959607
959636
2
2
3
2
2
2
2
2
2
2
2
2
1
2
1
2
2
1
2
1
2
2
2
1
1
2
1
2
2
2
1
1
2
1
2
2
4
2
2
2
1
2
2
Store #
26
27
29
30
31
32
33
34
35
36
37
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
86
2
1
2
2
1
1
1
2
1
1
1
1
1
1
2
1
1
1
2
2
2
2
1
2
1
2
1
1
1
1
2
2
2
1
1
2
1
1
1
1
1
1
1
1
2
2
2
2
1
3
2
2
1
2
3
2
1
1
1
1
1
1
1
2
2
2
1
2
2
2
2
2
1
1
AOL Store Orders
SAD1
Display
large 4#
918811
Backdrop
CL08_Feature SC CL08_Feature SC
Holder large
oval WoS 2#
rec WoS 2#
square
943017
959594
959593
CL08_WFS B
WoS 5#
959581
CL08_WFS A
WoS 5#
959578
CL08_Base
Cover square
CL08_WAD
CL08_Windo
LCover Insert S w Sticker
10#
Text EN
959634
959607
959636
1
1
1
1
1
1
Store #
87
88
89
92
93
94
95
96
97
98
99
100
101
102
103
104
106
107
108
109
110
111
112
114
115
116
117
118
119
121
123
127
128
129
130
131
132
133
134
135
136
137
138
139
141
142
143
144
145
146
147
148
149
150
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
2
2
2
2
4
2
3
2
3
1
2
2
2
2
2
1
2
2
2
2
2
2
3
2
3
2
3
2
3
2
3
3
3
2
2
2
3
2
2
2
2
2
2
1
2
2
2
2
2
2
2
2
2
AOL Store Orders
SAD1
Display
large 4#
918811
Backdrop
CL08_Feature SC CL08_Feature SC
Holder large
oval WoS 2#
rec WoS 2#
square
943017
959594
959593
CL08_WFS B
WoS 5#
959581
CL08_WFS A
WoS 5#
959578
Store #
151
152
153
154
155
157
158
160
1
1
1
1
1
1
2
2
1
2
3
2
2
2
CL08_Base
Cover square
959634
CL08_WAD
CL08_Windo
LCover Insert S w Sticker
10#
Text EN
959607
959636
Expanded Crystal Jewelry 1
Notes:
• Clean the case thoroughly
before beginning.
• Focus the lighting on the
product groupings once the
case is set.
• Stores with blue displays
should refer to the layout
below and the details shown
in the Valentine’s Day visual
guidelines.
• Never leave a displayer
empty for any reason!
92
Expanded Crystal Jewelry 1
Shelf 1
903659
856853
839815
839817
903657
846392
860474
860475
Shelf 2
928360
928359
1806501
928354
928361
1808199
842885
93
933603 846356
Expanded Crystal Jewelry 1
Shelf 3
952373
891623
891627
952374
846388
891628
891624
928363
Shelf 4
1791275
917235
910873
903641
BD Sun
1504973
94
Expanded Crystal Jewelry 2
Notes:
• Clean the case thoroughly before
beginning.
• Focus the lighting on the product
groupings once the case is set.
• Stores with blue displays should
refer to the layout below and the
details shown in the Valentine’s
Day visual guidelines.
• Never leave a displayer empty for
any reason!
95
Expanded Crystal Jewelry 2
Shelf 1
901328
903635
903634
900992
891615
906594
Shelf 2
940243
665154
665160
698840
940245
96
Expanded Crystal Jewelry 2
Shelf 3
855879
685707
679317, 685706, 695151
877253
877254
856299
Shelf 4
658906
658907
659646
878445
877255
878446
662628
655501
664318
97
Bridal Jewelry
Single Case
Notes:
• Clean the case
thoroughly before
beginning.
• Focus the lighting on
the product
groupings once the
case is set.
• Stores with blue
displays should refer
to the layout below
and the details
shown in the
Valentine’s Day
visual guidelines.
• Never leave a
displayer empty for
any reason!
98
Bridal Jewelry
Single Case
Shelf 1
901318
959277
956716
901319
956726
956727
959303
Shelf 2
959278
959281
959268
959282
959297
959260
959263
99
Bridal Jewelry
Single Case
Shelf 3
959289
959279
894454
894449
894448
894446
894453
894451
894450
661104
Shelf 4
1808172
851812
893058
1808171
834969
834970
100
Gold Jewelry
Single Case
Notes:
• Clean the case thoroughly
before beginning.
• Focus the lighting on the
product groupings once the
case is set.
• Stores with blue displays
should refer to the layout
below and the details shown
in the Valentine’s Day visual
guidelines.
• Never leave a displayer
empty for any reason!
101
Gold Jewelry
Single Case
Shelf 1
917246
917245
959283
959284
909997
959262
Shelf 2
956719 867687 933642
933628
917241
933631
933629
909926
917321
933643
917242
945229
102
Gold Jewelry
Single Case
Shelf 3
933622
909971
933623
886748
891630
886807
933624
959258
956714
901830
901839
920685
956713
959256
Shelf 4
886761
959259
959280
835036 909948
891621
891616
928365
891619
103
AOL Kit Overview
Sys.no.
packages
Package
Content
Shopwindow presentation: WORLD OF SWAROVSKI
959578
1
CL08_WFS A WoS 5#
CL08_Mega Poster A
CL08_WAD LCover Insert S 10#
CL08_Column Tops 3#
CL08_Window Sticker Text EN
CL08_Window Sticker Ornament
959581
2
CL08_WFS B WoS 5#
CL08_Mega Poster B
CL08_WAD LCover Insert M 12#
CL08_Column Tops 3#
CL08_Window Sticker Text EN
CL08_Window Sticker Ornament
In-store presentation: WORLD OF SWAROVSKI
959593
8
CL08_Feature SC rec WoS 2#
CL08_SAD LCover Insert 4#
CL08_Showcase Sticker Text EN
959594
9
CL08_Feature SC oval WoS 2#
CL08_SAD LCover Insert 4#
CL08_Showcase Sticker Text EN
AOL Store Orders
104
AOL Store Orders
105
AOL Store Orders
106
AOL Store Orders
107
108