Transcript Slide 1

The Strategies for Library Support of Research:
Patrons’ Perspective
Lee Inn Beng
Head Customer Marketing
APAC
May 20th 2009
Round table on Technology and
Change in Academic Libraries
Today on the campus of virtually every higher
education institution, the library occupies a
central position.
In its placement and prominence, the academic
library conveys its integral role in supporting
higher education’s core missions of research
and education.
Julie Todaro
ACRC Vice President
• Understand behavior, challenges of
graduate students and faculty
• Overarching methodology, two phases:
humanities & social sciences, sciences
(physical, natural/life, health sciences
communities)
University Librarian
University of Minnesota
Researcher Workflow
Collaborative
Finding
Serendipitous
Finding
Structured
Finding
Keeping
Current
Discover
Publishing
Collecting
Share
Teaching
Gather
Data
Sharing
Acquiring
Organizing
Rights
Create
Writing
Annotating
Reviewing
& Rating
Analyzing
Describing
New Workflow Tools
Recommender System
U Knowledge Map
Customized Search
Scholar’s Horizon
Collaborative
Finding
Structured
Finding
Archives ID and Mining
Browsing Tool
Serendipitous
Finding
Digital Conservancy
Keeping
Current
Discover
Publishing
Current
Awareness-RSS:
TOC, MNCAT,
Archives, UDC
Collecting
Course Support and
Integration
Feeds, Bookmarks,
Object Sharing
Share
Teaching
Shared Group Info
Mgmt. Tools
Gather
Data
Sharing
Copyright, Schol.
Com.Tools
Blogs, Wikis, Lists, Chat
Personal Info Mgmt.
System, Citation
Mgmt
Organizing
Rights
Collaborative Tools and
File Space
Acquiring
Integrated Request
Processes
Create
Writing
Annotating
Reviewing
& Rating
Grants Manager,
NetFiles, data
curation
Analyzing
Describing
Social Networking
Tagging, Social Bookmarking
Tools
Annotation Tools
Text, Stats, Geospatial,
Design Analysis Tools
Putting the Library in the Flow
1.
Pre-select key
resources
2.
Quick Search
Option
3.
Full Text Finders
4.
News and
Events
5.
Multiple Library
Service Support
Challenge
1 Researchers not tied to the physical space of the
library and function where and when they like
2 Core elements – engage their community and
collaborate.
3 Across disciplines, faculty members have widely
differing expectations of the roles of library and
the librarian.
http://library.nyu.edu/about/KPLReport.pdf
NYU 21st Century Library
• THOUGHT CENTERS
–
–
–
–
Group and Individual Workspace
Enabling collaboration and inspiration
Host Speakers and meeting
Exhibit work of Professors and Students
Higher Education Missions
Vs 21st Century Libraries Focus
Higher Education
Libraries in Higher Education
Ranking, Benchmarks,
Assessment and Outcome
E-technology, E-Resources, Library
2.0/3.0
Budget Decision
‘One-stop’ arrangements
Global, Global, Global
Support Distance learners
Publishing, Interdisciplinary
Research, Green,
Sustainable Development
Institutional Repositories; Digitization,
Preservation (diverse format)
Plagiarism
Plagiarism Detection Systems
Do you know?
• Do you know the workflow of the Deans?
• Do you know what the Vice President of
Research? VP of Academic Affair? Provost?
President of your university priority?
• Can library position itself to provide solution to
some of these senior University Administrators
priorities?
Scorpio Marketing Strategy
Prof. Paul Fifield
PhD. Cranfield University
Fellow of the Chartered Institute of Marketing
(FCIM)
Current President of the CIM Southern Region
http://www.fifield.co.uk/speaker.htm
Scorpio Marketing Strategy
http://www.fifield.co.uk/speaker.htm
Sun Tze Art of War
• 知彼知己，百戰不殆；不知彼而知己，一
勝一負；不知彼，不知己，每戰必殆
• It is said that if you know your enemies and know
yourself, you will not be imperiled in a hundred
battles;
• If you do not know your enemies but do know
yourself, you will win one and lose one;
• If you do not know your enemies nor yourself, you
will be imperiled in every single battle.
http://en.wikipedia.org/wiki/The_Art_of_War#Chapter_summary
Scorpio – 1 Industry & Market
Scorpio – 2. The Customer
Fortune magazine has labeled
Gary Hamel “the world’s leading
expert on business strategy” and
The Economist calls him “the
world’s reigning strategy guru.”
Latent Needs and Wants: in
Library Context
Top Researchers
Top Competitors
Improve Ranking
Benchmarking
Research Trends
Collaborate
Secure More Grants
Save Time
24/7
Where to Publish
Better
Access
Student-Researcher
Faculty-Dean-VP-President
DIFFERENT ROLES, DIFFERENT NEEDS
Faculty:
Heads: Dept / Section
Researcher/Student
• Save Time
• Identify the best
collaborators
• Publish in high
impact journals
• Secure More Grants
• Identify Top
Researchers
Provost - Strategists
• Benchmarking
against peer
institutions
• Create a world class
• Define strategic
department
direction
• Identify Research
• Establishing world
Trends to Invest In
class capability
• Increase group level
• Optimize allocation
funding
of funds
Types:





Volume Alerts
Search Alerts
Topic Alerts
Author Alerts
Citation Alerts
1.
2.
3.
4.
Serve as auto-filter
Keep up-to-date
Spend less time searching
Source of Motivation
Article #
Journal A
Journal B
1
100 citations
10 cititions
2
0
5
3
0
10
4
0
15
5
0
10
6
0
12
7
0
8
8
0
10
9
0
15
10
0
5
http://federatedsearchblog.com/2008/04/30/2collab-a-next-step-for-federated-search/
Access to Content
2Collab Usage in Korea?
• Not Aware
• Heard of it but never use
• Started to use but…
• Prefer a universal services
DIFFERENT ROLES, DIFFERENT NEEDS
Faculty:
Heads: Dept / Section
Researcher/Student
• Save Time
• Identify the best
collaborators
• Publish in high
impact journals
• Secure More Grants
• Identify Top
Researchers
Provost - Strategists
• Benchmarking
against peer
institutions
• Create a world class
• Define strategic
department
direction
• Identify Research
• Establishing world
Trends to Invest In
class capability
• Increase group level
• Optimize allocation
funding
of funds
Research Trends: Key Questions
• Research Trends
– Is activity in a field increasing or decreasing?
– How does activity compare globally, by region,
and by country?
– Are there any shifts in country dominance?
• Resource Allocation
– Where do we have significant research strength?
– Do we have coverage of all necessary related
areas ?
– Where are our key researchers located ?
– If we would like to recruit to strengthen our
standing, where could we look?
Publication Growth Rate:
Bioinformatics - Global
Taiwan
% Increase in Articles
Published
90.00%
80.00%
70.00%
60.00%
Regionally
(Japan, China,
India, Korea,
Australia,
Taiwan)
Globally
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
2002
2003
2004
2005
2006
2007
2008
31
Bioinformatics: Recent Citations
Regionally ( Japan, China, India, Korea, Australia, Taiwan)
Drill Down to Taiwan
Recent Citations
"Bioinformatic"
India
Korea
(8.79%)
(11.00%), ,46289
57957
2006-2009
China
(16.06%),
84572
Australia
(25.24%),
132966
Taiwan (7.24%),
38150
Japan (31.66%),
166783
Others
(32.55%)
,12418
NTU
(28.55%)
,10891
CGMH (11.71%),
4467
NCKU (4.53%), 1728
NTHU (1.18%), 449
NCTU (0.70%), 267
VGH-TPE (8.33%),
3178
NYMU (12.46%), 4752
32
Top Author Publications
33
Research Performance Evaluation:
Key Questions
• How do we link performance metrics to
strategic concerns?
• What are the choices of metrics?
• Who are our Top Researchers?
• Who are up-and-coming Stars?
• How can we evaluate junior faculty?
Total H-index and Publications
DIFFERENT ROLES, DIFFERENT NEEDS
Faculty:
Heads: Dept / Section
Researcher/Student
• Save Time
• Identify the best
collaborators
• Publish in high
impact journals
• Secure More Grants
• Identify Top
Researchers
Provost - Strategists
• Benchmarking
against peer
institutions
• Create a world class
• Define strategic
department
direction
• Identify Research
• Establishing world
Trends to Invest In
class capability
• Increase group level
• Optimize allocation
funding
of funds
Making Strategic Decision
 “Where should my strategic focus be? Which research area should I
Invest in?”
 “Where is my strength?”
 “Who are my true competitors per competency?”
 “How is my competency portfolio performing?”
 “How do we improve?”
ACTION ITEMS
1. Establish world-class capability
2. Benchmark against peer institutions
3. Optimize allocation of funds across departments
4. Define strategic direction
Relative Growth-Article Share
Distinctive Competency:
Score Card
Summary: Tools at Your Disposals
Roles
Needs
Tools and Services
ResearchersStudents
-Save Time
-Publish in good journals
-Collaborate
-Alerts, RSS
-Journal Analytics
-2Collab
Head of
Department,
Dean
-Create world class dept
-Identify trends
-Identify top researchers
- Research Performance
and Evaluation
Workshop
Provost, VP –
Strategists
-Benchmark
-Define Strategy
-Optimize allocation of fund
-SciVal Spotlight
Libraries’ contributions to the
institution’s mission …
• In conclusion… ‘Librarians are most
effective in working with the
administration when they are forward
thinking and anticipate trends that
point to the future needs of students,
faculty, and other patrons who use
the library.’
Sandra Blackaby, ‘Increasing Recognition of the Value of Libraries and Librarians:
Outcome and assessment build support, C&RL News, May 2007, Vol. 68, No.5
Sandra Blackaby is vice president of instruction at Walla Walla Community College